What is modern media?

What are the three major modern media? 5 points

TV

What kinds of mass media are there?

Seven kinds of media analysis: newspaper/TV/radio/magazine/outdoor/point of sale/network, etc.

First of all, newspapers

Among the four traditional media, newspapers are undoubtedly the most popular and influential. Newspaper advertisements are almost born with the publication of newspapers. With the development of the times, there are more and more varieties, richer contents, more flexible layout, more and more exquisite printing, more and more diversified contents and forms of newspaper advertisements, and the distance between newspapers and readers is getting closer and closer. Newspapers have become the main media for people to understand current events and receive information. The main features of newspapers are:

1, with fast propagation speed and timely information transmission.

For most comprehensive daily or evening newspapers, the publishing cycle is short and the information is transmitted in time. Some newspapers even publish several pages a day, such as morning, noon and evening, so as to report the news faster. Some time-sensitive product advertisements, such as new products and newsworthy products, can use newspapers to spread information to consumers in time.

This is informative and explanatory.

As a medium of comprehensive content, newspapers mainly use words and symbols, supplemented by pictures, and have a large capacity to transmit information. Because it is mainly written in words, it is very descriptive and can be described in detail. For some products with high attention, the descriptive nature of the newspaper can inform consumers of the characteristics of the products in detail.

3, easy to save and repeat

Due to the special materials and specifications of newspapers, compared with other media such as television and radio, newspapers are better preserved, easy to fold and put, and very convenient to carry. Some people have also developed the habit of newspaper clipping while reading newspapers, collecting and cutting information according to their own needs. This invisibly strengthens the preservation of newspaper information and the rate of repeated reading.

4. Reading Initiative

Newspapers present a lot of information to readers at the same time, which increases readers' cognitive initiative. Readers can freely choose which parts to read or give up; Where to read first, then where to read; Read it once or read it many times; Use browsing, quick reading or detailed reading. Readers can also decide their own cognitive level, such as having only a little impression, or remembering and remembering information; Remember something, or remember everything. In addition, readers can also record what they need when necessary.

5. Authority

Accurate and reliable news is an important condition for newspapers to gain credibility. Most newspapers have a long history, sponsored by party and government organs, and are famous for their influence and prestige among the masses. Therefore, advertisements published in newspapers often give consumers a sense of trust.

6. High cognitive participation

Most newspaper advertisements are mainly written symbols. To understand the content of advertisements, readers need to concentrate on reading and eliminate other interferences. Generally speaking, unless the advertising information is closely related to readers, readers will not spend a lot of energy reading advertisements subjectively. The reader's inertia often reduces the possibility of reading the content of advertising copy in detail. In other words, the advertising reading level of newspaper readers is generally low. However, when readers are willing to read, their understanding of advertising content will be more comprehensive and thorough.

7. The degree of attention is not high

In a newspaper, there are many columns and advertisements that compete to attract readers' attention. In this way, it is easy to attract people's attention only when your advertisement is particularly eye-catching. Otherwise, readers may turn a blind eye.

8, printing is difficult to be perfect, and the form of expression is single.

In recent years, with the support of high technology, the printing technology of newspapers has been continuously broken through and improved. But so far, newspapers are still the media with the lowest printing cost. Affected by materials and technology, the printing quality of newspapers is not as good as that of professional magazines, direct mail advertisements, posters and other media. Newspapers still need to use words as the main communication element, and the form of expression is obviously much more monotonous than stereoscopic TV and other colorful print media.

Two, two magazines.

A magazine is also a kind of printed print advertising media. Although it obviously lacks timeliness and limited coverage compared with newspaper advertisements, it is deeply loved by specific audiences because of its exquisite printing and dazzling visual effects. Because there are many kinds of magazines, both elegant and popular, and the magazines with short publishing cycle have the most kinds and great influence, they have become one of the four major media of modern advertising. Due to the development of printing technology and the progress of human thinking, the simple graphic design mode in the past has been constantly broken, and new design forms have emerged, which all reflect the broad prospects of magazine advertising. The main features of this magazine are:

1, reader class and target are clear.

Readers of magazines don't ......

What forms does modern media include?

1, "media" is the media that spreads all kinds of information, media. It can also be called "media", "media" or "media", which mainly refers to the carrier of information dissemination, that is, various forms of material tools that carry and transmit information from the communicator to the receiver in the process of information dissemination.

2. For example, modern mass media in a broad sense includes newspapers, magazines, television, radio, movies, books, audio-visual products and the rapidly rising Internet. Among them, newspapers, television, radio and internet are the four main media for news information dissemination.

What is modern media method?

Bus, TV, mobile phone, LED, leaflet, Internet.

What is the function of modern media? 10 point

Propaganda function, news dissemination function, public opinion supervision function, practice function and cultural accumulation function.

What is postmodern media?

Your question is very interesting. Summarize and answer some of the main viewpoints of Comrade Lao Mai, the originator of media art, together with your questions as follows:

1, new media (body) art belongs to one of the schools of post-modernism art, and architecture, literature, painting, design, furniture, media art and so on may all become the media of post-modernism.

2. marshall mcluhan (191~1980), a famous Canadian communicator and literary scholar, believes that all cultural changes are the result of media and can be understood from it. Therefore, understanding the media is his masterpiece and his ontological declaration. From the perspective of social culture, the media generally refers to the means of communication such as writing, newspapers, radio and television. However, in McLuhan's book, the media has a broader and more specialized meaning, and the media is generalized here. In understanding media, he specially trained 26 kinds of media to explain:

Spoken words, written words, roads, numbers, paper roads, clothes, houses, money, clocks, printed matter, comic books, printed words, wheels, bicycles, airplanes, photos, newspapers, advertisements, cars, games, telegrams, typewriters, telephones, record players, movies, radio, television, weapons and automation.

According to this idea, we can increase the number of media and expand categories, for example, important computers have not yet entered them.

3. Media is the basic technology. The whole cultural world, from economy (currency) to life, from language (spoken and written language) to art (comics and movies), from tools to military (weapons), from business (advertising) to entertainment, should be grasped from the perspective of media. In short, the media is a basic technology. From the media point of view, technology is not considered as pure technology, but as technology and people. This leads to another important question.

Media is an extension of people. Mcluhan connects media technology with people. The decider and leader of media technology are different, and media technology also presents a new quality. From the perspective of the extended subject, it can be divided into several main parts: nervous system, various senses and various parts of the body. From the media system can be divided into the following categories. First of all, from the perspective of culture, it can be divided into extended media (such as electric media) that highlight the whole and media as individual senses (such as vision) (such as printing media). Secondly, from the specific media, it can be divided into: the extension and separation of words and vision related to the five senses, the extension and separation of numbers and touch, and the extension and separation of music and hearing. In addition, it is related to the whole psychology, such as money, the extension of inner hope and motivation, games and inner life. Related to the whole body, such as clothes, skin extension. ...

Media is information. Mcluhan's theory that the media itself is a dry branch model reveals that the media is not only a form, but also a content. The same content, you use different media to express, the effect is completely different. Words are different from images, and broadcasting is different from television. Therefore, the use of a medium, while emphasizing a certain or certain nature of people, forms different nature requirements. Here we see the reappearance of * * * theory, that is, form is content in media theory. It is not information that determines the media, but the media that determines the information. Media is ontology. Which media you use, the information will be displayed in that way. Media not only determines the perceptual mode of the subject, but also determines the structural mode of the object. Here we see that people in semiotics know the world through symbols, and the world is presented through symbols in media theory: people know the world through media, and the world is presented through media.

Mcluhan gives a new perspective to re-examine art and aesthetics from the perspective of media ontology, which makes us have a new understanding of the whole art history, especially the art history since the emergence of electronic media.

This new understanding is an attempt to explain art from the perspective of media. In McLuhan's view, the appearance of modern art should be explained by the appearance of electronic media, and the appearance of new art types should also be explained by the appearance of electronic media. Similarly, the difference between modern art and classical art, the difference between new art types and old art types is also based on the difference and difference of media.

What are the benefits of modern media?

Advantages: 1 Diversity, more diversified media methods, and the development of vision, hearing and touch.

More objective, such as TV and documentary.

3 is more flexible, which can be said to be derived from the first point.

More information, which improves the speed of communication.

5 omnidirectional

What does modern electronic media include? thank you

Radio, TV, cable TV, satellite TV and Internet.