LinkedIn Workplace will stop service on August 9th. What is the reason?

Another foreign company withdrew from the China market.

On the morning of May 9th, LinkedIn official WeChat, the official account of WeChat, posted a letter to LinkedIn professionals. LinkedIn said in the article that after careful consideration, it was decided that LinkedIn's localized job-seeking platform in China-"LinkedIn Workplace" will officially stop its service on August 9, 2023.

It is said on the internet that LinkedIn has already shown signs of quitting.

In 2 1 year, the first wave of operation announced the closure of social functions in China, making it impossible for people to publish original content, speak freely and interact freely. Before 202 1, LinkedIn provided workplace social products to the China market, just like LinkedIn's product positioning in the world. On the website and application of LinkedIn China, users can show their career history, publish their career trends and expand their personal network.

The second wave of operations on May 9, yesterday publicly announced the further closure of the remaining China business;

The third wave of operation, the internal crazy layoffs on May 6, was once heard as a joke. On May 8, the management confirmed that the meeting was indeed an internal layoff in Greater China.

Let's introduce this LinkedIn workplace first.

LinkedIn Workplace 202 1 65438 was launched in February. LinkedIn is a localized job recruitment platform for China. Users can apply for positions in global enterprises through this platform, and recruiters can put in job advertisements, release job information and tap professionals in China market. To be precise, it is a pure recruitment product without social media functions such as sharing and commenting. However, two years later, LinkedIn decided to close LinkedIn Workplace, which means that the platform's localization business exploration failed again.

What is the reason why LinkedIn quit the workplace?

1, it must be "not making money". Some netizens said that from 2 1 to today, with three years of operation and various pressures, LinkedIn is difficult (not easy) to persist for so long. Enterprises are in recession, and recruitment consumption has fallen sharply.

Sources of funding for LinkedIn:

65% talent solution: including recruitment and online training.

18% marketing plan: including advertising.

17% premium subscription: Krypton membership fee.

2. Our own workplace social platform in China is also very strong. Such as pulse, nails

Take Pulse as an example. This workplace social APP is basically the same as LinkedIn, but it knows China users better. Not only can you establish circles and communicate, but you can also master industry trends, share workplace experience and hot topics, especially the anonymous spit function of Pulse. How fragrant it is.

"acclimatization" is really a serious injury for many foreign companies. Localization has been mentioned again, but many enterprises have not crossed this hurdle. If you really want to achieve localization, you still need to understand the habits and hobbies of users.

How does LinkedIn's exit from the workplace affect us?

Impact on personal job opportunities

There is nothing to say. I know everything. It is more troublesome for domestic personnel to go to foreign companies. But it is good for international students and international talents.

Influence on enterprise employment

For example, companies such as PricewaterhouseCoopers, Deloitte and BCG can't see backstage talents (they can't see the browsing and delivery of their past posts from the market).

There is no way to post. Basically, the function of "posting personal posts" and the local "LinkedIn recruitment special edition" are dead. This APP is basically scrapped.

Finally, I want to say that the withdrawal of LinkedIn will still affect some people to a certain extent, but it will give other enterprises space and our local enterprises can keep up.