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Is Red Bull Danone's?
Red Bull is not Danone's. Red Bull is one of the early successful functional beverage brands in the world. It was founded by Thai Chinese Xu Shubiao in 1970s, and introduced to the world by Austrian businessman Matt Schz, becoming a famous international brand. 199565438+In February, Yan Bin, Chairman of Hua Bin Group, established Red Bull Energy Beverage Co., Ltd. (China Red Bull) in Shenzhen, officially launched the Chinese trademarks of "Red Bull" and Double Bullfighting, and named the product "Red Bull Vitamin Functional Beverage" for the first time. 1998, China Red Bull Company moved its headquarters from Shenzhen to Beijing. In 20 12 years, the national sales of China Red Bull exceeded 10 billion yuan for the first time. In 20 14, the sales of China Red Bull exceeded 20 billion, and the annual sales of less than 200 million cans soared to 5.5 billion cans for eight consecutive years, maintaining a growth rate of more than 33% for five consecutive years. After 20 14 years, the annual sales of Red Bull stabilized at 20 billion yuan, and in 20 19 years, the annual sales of Red Bull vitamin functional drinks reached 22.3 billion yuan. Since 20 16, China Red Bull and Tencent Group have been involved in a long legal dispute over trademark ownership. In June 5438 +2020 10, the Supreme People's Court made it clear that the ownership of "Red Bull Series Trademark" belonged to Guitiansi Group. By September 2023, Tencel Group's red bull beverage products include red bull cellulose flavor beverage, passion fruit flavor, red bull energy beverage and red bull cellulose taurine beverage with classic flavor.
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