What are the differences and responsibilities between copywriting, planning and design? What does copywriting planning include?

Difference: Copywriting: mainly writing, and the common one is "the author of the article". Planning: it is mainly to make a plan, what content to write and what direction to describe, that is, planning. Design: This mostly exists in typesetting and drawing.

Responsibilities: Copywriting: Be responsible for the content of the article, meet the basic requirements of the company and reflect the central idea of the plan. Planning: It is necessary to define the purpose of the activity, to have operational steps, to have effect feedback and to have emergency plans for problems. Design: the design style should conform to the theme of the activity, and the design layout should not be wrong. The text of the picture should be consistent with the manuscript and cannot be changed at will.

Recruitment requirements for copywriting planning in the market: bachelor degree or above, graduated from copywriting planning, advertising planning and other related majors; Excellent writing skills, endless creative imagination and taste appreciation, strong execution, good strategic thinking ability and independent writing plan; Rich network knowledge, familiar with the internet environment, experience in brand agency, interactive marketing and independent service of specialty store operation system is preferred.

Familiar with online promotion methods such as word-of-mouth marketing, and understand special promotion methods such as bidding ranking, search engine optimization, email promotion, blog promotion and forum promotion; Good marketing planning and proposal ability, able to communicate with customers strategically; Excellent understanding, learning ability, adaptability and team spirit, able to work under great pressure.

Marketing copy planning responsibilities: assist the company to design and write various publicity planning schemes; Responsible for the writing of publicity copy and publicity materials copy; Responsible for writing the company's external media and advertising performance; Assist the editing and editing of various publications of the company; Regularly update industry information and write industry newsletter; Responsible for the collection and arrangement of media soft articles and advertising materials.