Baisha Logistics: Professional Management Achieves Core Competitiveness

A few days ago, the reporter learned from Baisha Logistics that in the external customer satisfaction survey conducted by the company in June 2007, the overall customer satisfaction of Baisha logistics service was as high as 95.62%, and the overall customer satisfaction of logistics service was 85.36%, both higher than the second half of last year. The person in charge of Baisha Logistics Company, while gratified, also mentioned something that deeply excited the employees of the company:

In June this year, Baisha Company received TCL Company's quality evaluation report on distribution service providers. The results show that the service quality of Shenzhen Baisha Logistics Company rose from 40th place in April this year to 2nd place in May, and won the excellent service quality award and bonus of TCL Company. "We attach great importance to customer evaluation. This report is a high affirmation of our company! " The person in charge of Baisha Logistics told the reporter.

Adjust positioning and win the market with professional management.

At the end of 2006, Hunan Zhongyan Industrial Company became a shareholder of Shenzhen Baisha Logistics after merger and reorganization. Hunan China Tobacco Industry Company clearly proposed to build Baisha Logistics into the import turnover base of raw and auxiliary materials of Hunan China Tobacco Industry Company and the regional distribution center for secondary distribution of finished cigarettes.

Although Shenzhen Baisha Logistics Co., Ltd. has a superior geographical location and more than ten years of market-oriented operation experience, the company's warehouse is in short supply, but in order to better meet the distribution and import and export business development of Hunan Zhongyan Industrial Company in South China and even the whole country, the company resolutely adjusted its positioning.

Shenzhen Baisha Logistics Company aims to make use of the advantages of economic cooperation between Shenzhen and Hunan, the abundant capital of Hunan Zhongyan Industrial Company and Shenzhen's special economic geographical position to establish an external window for Hunan Zhongyan Industrial Company and even the whole of Hunan, create conditions for Hunan Zhongyan Industrial Company to step into the ranks of multinational companies, reduce costs and links for China Tobacco Industrial Company, ensure smooth import and export of goods, improve its performance ability and strive for higher economic and social benefits.

In terms of business direction, Baisha Logistics takes "honest management, scientific management and advanced technology" as its purpose and "providing quality logistics services for customers all over the country" as its mission, and finally builds a comprehensive and well-known modern logistics enterprise with modern logistics management mode and business philosophy as its pillar. The company will use the large-scale network layout to provide high-quality professional logistics services for the development of tobacco industry and develop into an important window and logistics base for Hunan Zhongyan in South China.

"According to this deployment, in order to realize the development strategy, we increased our business scope and started the international freight forwarding business. At present, the company is actively carrying out training in logistics English and customs declaration business knowledge, so as to make sufficient human resources reserves for development, "the person in charge of the company told reporters.

Facts have proved that these adjustments have brought changes, vitality and benefits.

At the end of last year, Hunan Zhongyan and Shenzhen Tobacco reached a cooperation intention after inspecting Shenzhen Baisha Logistics, and Shenzhen Baisha Logistics officially launched the Hunan Zhongyan Tobacco Accessories Transportation Project in March. Up to now, it has transported more than 200 vehicles and tens of thousands of tons of tobacco accessories for Hunan Zhongyan. At the same time, Shenzhen tobacco distribution service provider, Urban Logistics, also entered Baisha Logistics Warehouse years later. Every morning, more than 40 tobacco delivery vehicles shuttle between Baisha Logistics Company and cigarette specialty stores in various districts of Shenzhen. The company is busy. Baisha Logistics Community has become the second base of tobacco distribution in Shenzhen, showing the latest positioning of the brand around China Tobacco with high-quality service. In 2007, the company's marketing strategy turned to "steadily develop the distribution business in the Pearl River Delta and South China, and actively expand the goods in South China". In the first half of this year, the transportation and distribution business grew steadily, and the operational efficiency and service quality also improved significantly. The person in charge of the relevant departments of the company said that in terms of warehousing, the company has drawn up a plan to build a multi-storey warehouse, continued to improve the service level of warehousing management according to the "boutique warehousing" route, and successfully undertook the transit business of warehousing management of China Tobacco Accessories and warehousing of Shenzhen tobacco finished products. At present, the warehouse sales are relatively stable, and the coordination of customer warehouse transfer and warehouse adjustment has been successfully realized. In transportation and distribution, the company has increased international freight forwarding business, developed high-quality transportation routes in Central and South China, undertaken China Tobacco transportation projects, launched urban distribution business in South China, successfully introduced TCL, Huawei and other large projects, and set up Changsha outlets. At present, the business growth prospects of various outlets are good.

The relevant person in charge of Baisha Logistics said: "We conducted market research on target customers, paid close attention to process optimization and service quality, and customer satisfaction was significantly improved." In internal management, the company successfully passed the external audit of Shenzhen Certification Center ISO900 1 and OHSAS 1800 1, further implemented the target management and performance appraisal of various departments, improved employee welfare, carried out the training of logistics professional courses, and improved the quality of employees and the cohesion of the company.

"Brand building is our constant pursuit," general manager Luo Wei told reporters. "Baisha's brand building is a higher pursuit on the basis of China Top 100 Logistics Enterprises, China Integrity Logistics Enterprises and Shenzhen Competitive Brands." In April this year, Shenzhen Baisha Logistics Company was once again rated as "Top Ten Growth Logistics Enterprises in Shenzhen's High-end Service Industry" and Luo Wei, the general manager of the company, was also selected as "Top Ten Growth Logistics Enterprises in Shenzhen" in the "List of the Second Annual Festival of Shenzhen Logistics Industry" jointly sponsored by the Municipal Logistics Association, Air Transport Association, Shipping Association, Container Trailer Transport Association, International Distribution Association, Shenzhen Special Zone Daily and Shenzhen News Network. In the first half of this year, Baisha Company won many honors such as "Logistics and Supply Chain Company Applauded by Shenzhen Industrial and Commercial Enterprises" and "Top Ten Growth Logistics Enterprises in Shenzhen High-end Service Industry". The company's brand is constantly improving, and the brand tension is increasingly apparent. "Our idea is to build our core competitiveness through professional management," Luo Wei told reporters confidently.