How to recruit good grain and oil promoters

Responsibility and direction of sponsors

Promoter refers to the person who guides customers to buy and promotes product sales through scientific and effective promotion means and skills at the terminal point of sale, and is the direct concentrated embodiment of tangible and intangible products such as products, services and brands of manufacturers at the terminal. So, how should manufacturers position promoters? What are her (his) responsibilities?

Promoters are marketers.

Promoters are first and foremost marketers, because promoters should communicate face-to-face with end customers at the sales site, introduce products to customers, answer various questions raised by customers, assist and induce customers to make purchase decisions, so as to realize the final product sales and complete them smoothly.

The sales task assigned by the company, therefore, the promoter is the marketer first, and she (he) directly assumes the responsibility of selling products through her good sales skills and services.

Promoters are waiters.

Promoters are waiters of manufacturers, because promoters should not only provide timely advice and help to customers, but also provide quality services to customers, and also be helpers and consultants for customers to shop. Get the customer's approval through the service, thus promoting the transaction. At the same time, as an excellent promoter, we should properly handle customer's objections in time, solve customers' difficult problems and complaints quickly and efficiently, turn complaints into satisfaction, improve customers' satisfaction, increase the frequency of customers' second purchases, and provide customers with good services wholeheartedly.

Promoters are propagandists

Promoters are both sowers and propagandists. She not only "broadcasts" the company's brand and concept to customers' minds, but also publicizes products, culture and the company. Promoters should not only distribute promotional materials such as POP and DM at retail terminals, but also publicize products, brands and manufacturers. Through personal publicity, they can promote customers' high awareness of products, brands and manufacturers, thus establishing customers' good impression of products and brands, expanding the visibility and reputation of manufacturers, products and brands, and further promoting the good sales of products.