Observation

Evergrande Group has been sent to "hot search" many times recently.

First, Evergrande players revised the motor vehicle number plate, and Evergrande quickly fired Yu; Followed by the lotus-shaped stadium, which caused all netizens to vomit, and there were also many praises; Then on the evening of May 6th, China Evergrande announced that the contracted sales amount of the Group in April was 652 1 billion yuan, up 65.438+0 1.6% year-on-year. By the end of April, the accumulated sales amount of China Evergrande was 21257 million yuan, up by 19.4% year-on-year. In the environment of "housing without speculation", it is really proud to achieve such a performance.

In addition, there are two things that seem to be "small waves, but big splashes." On the one hand, Evergrande's automobile engineers were forced to "sell their houses", and on the other hand, Evergrande executive Lv Chao wrote in a circle of friends that Evergrande "took a real fake car". This "crime" has stirred up a thousand waves for Evergrande's ambitious car building, and behind it is the transformation of new energy vehicles as the leading strategy, involving Evergrande's 100 billion investment and new energy layout strategy.

Xu Jiayin once said: "I have been the workshop director for 10 years, and I still have basic manufacturing skills." Now, this sentence seems to have made a big discount. Building a car is not as simple as Evergrande and Xu Jiayin said, and at least four things are unexpected:

The first unexpected: start a lawsuit before the car is built.

Evergrande 20 18 cooperated with Jia Yueting, which is called "Jabs". At that time, regardless of gossip, Xu Jiayin insisted on buying FF from Jia Yueting. Half a year later, at 20 19, 1, the two sides parted ways. The two sides come and go, and they will not give in to each other. In the "FF control dispute", the two sides experienced the drama of litigation, arbitration and reconciliation.

In 2020, Lv Chao, vice president of automotive power technology of Evergrande, publicly tore Evergrande in a circle of friends, arguing that Evergrande's "real estate car-making" model was difficult to succeed, and to put it bluntly, it was "using real fake cars".

Executive Lv Chao, director of Gear Technology Branch of China Automotive Engineering Society, chairman of Tianjin Tianhai Synchronization Group, actual controller of Hubei Tate Electromechanical Co., Ltd. ... 20 19,18 On March 5th, Evergrande Health (HK.0708) announced that it would acquire 70% shares of Tate Electromechanical Co., Ltd. for 500 million yuan. The dispute between the two comes from this acquisition.

Lv Chao hoped that Evergrande would properly handle issues such as acquisition, loan and equity payment. There is a high probability that this dispute will be staged in a situation similar to that in Jia Yueting, such as litigation or arbitration.

The second unexpected thing is that building a car is actually very slow.

Up to now, Evergrande's two most successful labels are Evergrande Real Estate and Evergrande Football, which have a * * * similarity: buy while buying. Real estate is reserved land, buy it and buy it; Evergrande Football is an imported player and also bought in buy buy. When it was the turn of new energy vehicles, Evergrande Xu Jiayin continued its previous successful model, and it was still bought by buy buy, which was obvious to all practitioners in the financial and automobile circles.

In 20 19, Evergrande and Xu Jiayin traveled all over several continents, and finally bought the equity of NEVS 5 1%, becoming the largest shareholder of power battery enterprise Kanai New Energy, holding 58% of the shares, and placing another pawn in the layout of power battery industry chain. Shares of Swedish supercar manufacturer Koenigsegg; Acquisition of 70% shares of Tate Electromechanical Co., Ltd. started to recruit 8,000 people around the world to build cars, and signed contracts with Germany, Italy, the United States, France, Japan and other countries 15 world-class automobile styling design masters. .......

Boss Xu, who has been immersed in real estate for many years, copied the real estate gene into the automobile industry and spent a whole year "buying it in buy buy". Either acquisition, shareholding or signing, 20 19 Evergrande has been rushing on the road of "buying while buying".

It's only been busy for two years, and Evergrande's production car has not seen the shadow.

Compared with building a house with land, building a car is really too slow.

The third unexpected: so many losses.

On March 30th, Evergrande Health (HK: 00708) released its 20 19 annual results, disclosing various information related to the income and investment of new energy vehicles. The net loss of Evergrande Health was 4.95 billion yuan, of which the financial report showed that the new energy automobile business lost 3.2 billion yuan in 20 19.

Evergrande Health said that the loss was mainly due to the increase of new energy vehicle business, the purchase of fixed assets and equipment, research and development and other related expenses and interest expenses.

Although it is common for new car manufacturers to lose money, it is still strange for a real estate company like Evergrande to lose so much.

The fourth unexpected: the technology is so complicated.

Evergrande's choice of new energy vehicles did not happen overnight. This period has also experienced twists and turns. From fast-selling fields such as grain and oil, mineral water and dairy industry to photovoltaics, and finally to new energy vehicles, technology is the most complicated manufacturing industry. Every time, others make a big fanfare, with different endings, which is quite a "paper tiger" posture.

After Xu Jiayin bought hub, he talked about this technology on some occasions. For example, he said, "If the gearbox, transmission shaft and differential are removed, the cost of the whole vehicle will be reduced by 65,438+00% ~ 65,438+05%. This is the current cost of electronic traction in Europe. " All these look beautiful.

Among the companies that Evergrande buys or invests in, it mainly buys technology. For example, it signed the intellectual property rights of the chassis structure of new energy vehicle 3.0 with Bentele Group and FEV Group in Germany. The acquisition of Tate Electromechanical is for advanced wheel hub technology, and the investment in Chennai New Energy is for the power battery needed by new energy vehicles.

Building a car, the industrial chain is so long, the technology is so complicated, and the hub technology is useless. Xu Jiayin, who has fought many battles in the commercial war, once said such grandiloquence:

1. We dare not say that 14 cars (Hengchi series) will explode, but I am confident that 8- 10 will become an explosion.

2. The three-year investment budget of Evergrande's new energy vehicles will reach 45 billion yuan, including 20 billion yuan in 20 19, 500 million yuan in 2020 and 0 billion yuan in 2026.

Peng Jianjun, vice chairman of Evergrande Health Group and president of Sweden's NEVS, said that the new energy vehicle project is progressing smoothly, and "Hengchi 1" will be unveiled this year. The production bases in Nansha, Guangdong and Songjiang, Shanghai will be completed in the second half of this year and put into production in 20021year, with the planned production capacity of 200,000 vehicles in the first phase, which will provide a strong guarantee for the comprehensive mass production of Hengchi products in 20021year.

Engine observation:

No matter how gorgeous the language is, the days of testing boss Xu's rhetoric are getting closer every day.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.