What kind of recruitment copy is more attractive?

Recruitment advertisements are like facades. A recruitment advertisement with concise, elegant and focused design can add points to the company and even help you recruit suitable talents. Otherwise, a poorly designed, confusing, and sloppy recruitment advertisement will only greatly reduce the company's image and even make people with lofty ideals avoid it. Therefore, I made the following summary of the design of recruitment advertisements, or the use of this form to promote the company's image, and I am willing to share it with you: 1. Recruitment positions and related requirements are usually in the form of tables. Don't use the same font for job postings and requirements. Make a simple list of words that won't highlight the key points. Relevant job requirements should be written as simply and clearly as possible, otherwise too many and too high requirements will deter applicants, and cumbersome and detailed introductions will bore applicants, thus shortening the time they spend in front of the company's booth. 2. Separate job advertisements from company profiles. The company profile also needs to be simple. It is not appropriate to introduce the company's history in a long way. Just put some very weighty and important things about the company on it, coupled with beautiful pictures, it will be a very successful corporate profile. . For example, a company's corporate profile reads: a. Date of establishment: 1997; b. Nature of the enterprise: a diversified group company mainly engaged in leather manufacturing; c. Corporate honor: Top 50 national inspection-free products in Zhejiang Province; d. Development philosophy : Ruiyu Zhixin, New Journey Beyond. Moreover, large fonts are used to display the company's name. That's all, but who would say that this is not a successful corporate poster? It can be seen from the crowds of people stopping in front of the company's booth that their advertising design and publicity are in place and successful. 3. Design attractive job advertisements based on the company’s leading industry. For example, the recruitment advertisements of clothing companies are colorful and look like gorgeous clothing magazines. Investment companies are an industry that people are not familiar with. According to the characteristics of the industry, you can promote the basic knowledge of investment in recruitment advertisements. For example, a brief introduction to various trading methods, market entry procedures, financial management methods, etc. In short, only advertisements that are tailored to the company's industry type and suitable for this industry can attract more eyeballs and make people pay more attention. 4. Use corporate philosophy or powerful language to promote the corporate image. For example, the large poster of Red Dragonfly Group reads: Support is love. The poster of the Annunciation Bird Group reads: The sky is high, let me fly. Kangnai Group is: a shoe industry that has created countless entrepreneurial miracles, Huangpu Military Academy, an entrepreneurial group full of infinite brilliant prospects, different Kangnai, and a different future. It seems that the job fair is not only a place for recruiting talents, but also a stage for corporate image display. If you make good use of it, you will gain a lot of benefits. If you ignore it, you may get twice the result with half the effort. So don't just focus on its original function and ignore its derived functions. Psychologist Luchins believes that the information that appears first has a greater decisive power in the formation of the overall impression. Therefore, if a company wants to leave a good impression on every candidate who passes by at a job fair, it must carefully design its recruitment advertisements.