How do novice copywriters plan content?

1. Assist in the design and writing of various publicity planning plans for the company;

2. Responsible for the writing of promotional copy and promotional material copy;

3. Responsible for writing text for the company's external media and advertising;

4. Assisting in the collection and editing of the company's various publications;

5. Regularly updating industry information and writing industry news;

6. Responsible for the collection and arrangement of media soft articles and advertising materials.

Copywriting and planning are said to be one position, but in actual work they are two tasks. However, planning and copywriting are often inseparable, because planning belongs to the early planning and copywriting belongs to the later execution, but the specific details in the early stage are Planning plans are generally written by copywriters (including coming up with ideas and strategies. There is usually a brainstorming session to communicate, discuss or brainstorm before writing to determine the direction and depth of the plan), not to mention the later execution. , so over time it became a superimposed position.

In actual work, the software used for copywriting planning is basically the office series, of which WORD and PPT are the most commonly used; professional design software is rarely used in routine work, unless you have special needs. . So you don’t have to worry about the operational level of your own design software.

Copywriting:

Generally refers to the occupation of advertising companies or corporate planning departments engaged in writing work. That is, advertising copywriters are mainly responsible for text writing and text creativity in advertisements. Including the writing of titles, text, slogans and the selection and matching of advertising images.

For example: Advertising copy: film and television advertising scripts, newspaper ads, leaflets, etc.

Corporate copy: corporate culture, corporate profile, brand story, corporate system, corporate activities, corporate publicity, News promotion, image promotion, etc.

Planning:

Planning is a scientific procedure based on reality and winning with creativity. Through this procedure, we can predict the development trend of things, capture opportunities, and integrate various resources and develop implementable optimization plans to effectively achieve the set goals. It refers to the process of management, operation, technical processing or manipulation of market information; the process of planning, brewing, decision-making and using strategies for the market. This is a systematic work with its own unique operating model.

What needs special attention is that planning is by no means ideas, creativity, and ideas. This is only a small part of planning.

Planning is a discipline that specializes in the study of planning. It has its own independent theoretical system and is an independent discipline. News, advertising, marketing, public relations, strategy and other means should be used in planning science, but planning science is not just a simple addition or synthesis of these theories. It is about the integration, innovation and further improvement of these theories.

Extended information:

Copywriting planners are people who provide text services for advertising text, planning plans, website bidding text, product descriptions, etc. involved in copywriting planning.

Copywriting planners have the ability to write and plan at the same time, because copywriting and planning should not only write plans based on market research, product positioning and other organizational advertising strategies, but also combine publicity with the needs of customers and audiences. The text also needs to be communicated with graphic designers and other personnel to ensure that the copy has the best visual artistic effect and conforms to the psychology of the audience, thus achieving a better publicity effect.

Work process:

Collect relevant products, services, companies, and corporate information;

Determine the positioning of products, services, companies, and brands, and initially draft Text planning plan;

Write product copywriting planning, page copywriting planning, advertising copywriting planning, marketing planning copywriting, etc.;

Complete docking with designers, customers, business owners, etc., so as to Copywriting can be put to its best use.