Li's basic introduction

After graduating from Jilin University in July, 2002, I was recruited to study bus manufacturing technology and process flow in Zhongtong Bus Holding Co., Ltd., a state-owned listed company. June, 5438+10 joined the marketing head office to receive customers, get to know the market in many ways, and master practical technologies such as marketing concepts and skills. When we enter the society, we should have a good start. Start with being a man first, and then be accepted by customers. We will gradually move closer to the "consulting marketing" model in our study, and have laid a solid foundation since then.

From March 2003 to June 2007, I was in charge of regional marketing in northern Shanxi. During this period, he continued to develop with an annual performance of 150%, and was awarded the title of outstanding employee and advanced individual every year, which was highly recognized by the company and the market.

In June 2007, he was employed by Yu Jinlong United Automobile Industry (Suzhou) Co., Ltd. From June 2007 to February 2007, he studied advanced manufacturing technology and processes and mastered the company's advanced management mode.

65438+From February 2007 to March 2009, the manager of Shanxi Marketing Department had a good promotion in marketing channels and marketing models, at the same time, the sales volume also increased gradually, and the brand effect in the region also increased, which made the regional team work harder and feel more responsible, thus conforming to Hagrid's rapid development pace.

In March 2009, he served as deputy general manager of marketing company of Zhongtong Bus Holding Co., Ltd. and general manager of Huazhong Branch.

March, 2009-165438+February, 2009, in charge of Huazhong company. In the past two years, he has stabilized the regional team and encouraged the morale of business managers, and the sales volume has increased year by year. During the period, I provided many reasonable suggestions to the relevant leaders of the company, borrowed from the good management model of the industry, and avoided the company taking many detours.

2011February —— Marketing Director and General Manager of Dongfeng Teqi (Shiyan) Bus Co., Ltd. Recently, Zhongtong Bus and Wuxi Diesel Engine Factory of faw liberation Automobile Co., Ltd. held the establishment and unveiling ceremony of Jinggangshan special maintenance service station in the maintenance center of Jinggangshan Tourist Passenger Transport Company. Li, deputy general manager of marketing company of Bofa Company, Zhang, manager of parts center, chairman and general manager of Jinggangshan Tourism Development Co., Ltd. and relevant leaders of Xichai attended the unveiling ceremony. Li spoke on behalf of Zhongtong Bus.

In 2008, Zhongtong Bus won the bid for 50 tourist vehicles of Jinggangshan Shangshang Tourism Company with absolute advantage, and formed an alliance with Jinggangshan Sightseeing Passenger Transport Company to join hands with them to enter the Jinggangshan tourism market in revolutionary base areas in batches to serve red tourism, which fully proved the position and strength of Zhongtong Bus in the domestic bus industry.

At present, the 50 coaches with stable performance that Jinggangshan Tourism Company has been running for one year are Excelle and Kaichi carefully built by Zhongtong Bus for Jinggangshan tourism. These two cars are classic models that Zhongtong Bus has made great efforts to build. Since listing, they have won the admiration of customers for their high cost performance and excellent profitability. The modeling of Zhongtong Excelle draws lessons from the design concept of cars, and the patented Ling Xing crystal headlights complement the fashionable modeling. With the help of CATIA design and ANSYS dynamic and static analysis, as the best-selling product of Zhongtong Bus, Zhongtong Excelle not only enjoys a certain market share in the domestic market with fierce competition of similar models, but also enjoys a good reputation in foreign markets. Zhongtong Kaichi is a typical representative of Zhongtong bus medium-sized car. It has achieved a sales performance of more than 2,000 vehicles in a single year, and won the BAAV Best Medium Bus Award in 2007, which has an inestimable position in the domestic mid-range road bus market. At present, through continuous technical improvement and upgrading, Zhongtong Kaichi has become the main product of Zhongtong Bus, and the mature and stable product performance and quality have become the first choice of customers.

"Exceeding customer expectations and creating customer value" is the spiritual slogan that Zhongtong Bus always adheres to. Only by providing customers with high-quality products can we realize the sustainable development of enterprises. Before the vehicle was designed and put into production, Zhongtong Bus specially sent technical, technological and quality system personnel to Jinggangshan for on-the-spot investigation, conducted in-depth research on the geographical characteristics of Jinggangshan, and set up a technical research team to ensure the reliability and stability of vehicle operation. Adopt the latest energy-saving technology in Japan, scientifically adjust the speed ratio of the rear axle, and solve the problems of insufficient power and high fuel consumption when the vehicle goes uphill for a long time. In addition, the unique secondary phosphating process of Zhongtong Bus and the comprehensive adoption of Baosteel materials have solved the problems of humid climate, abundant rain and easy rust and corrosion of sheet metal parts in Jinggangshan from the inside out. Since the delivery of the vehicle, Zhongtong Bus has sent capable after-sales service personnel to Jinggangshan to investigate and solve various quality problems in time. In view of the supply of spare parts, Zhongtong Bus has supplied urgently needed spare parts to Jinggangshan as soon as possible. In view of some vehicle assembly quality problems, Zhongtong Bus has solved them jointly with suppliers in time to ensure vehicle operation. In addition, Zhongtong Bus often sends technicians such as chassis and body to Jinggangshan for inspection, and records them back to the company for rectification in detail.

The establishment of Jinggangshan special service station has enriched the technical support and maintenance of sightseeing bus in Jinggangshan Scenic Area. With the strong technical force, sophisticated equipment and standardized services of the two companies, coupled with the earnest and meticulous working attitude of all the staff of the maintenance department of the sightseeing passenger transport company, and the spirit of assiduous study of technology, and in strict accordance with the standards and requirements of the special service station, the sightseeing team will have a strong backing and the operation will be safer and smoother. Their completion will also make positive contributions to creating a good tourist environment for tourists coming to the mountain. 1On October 23rd, the delivery ceremony of vehicles purchased by Jianli County Automobile Transportation Corporation was held in Dongfeng Longmen Industrial Park. The general manager of Jianli County Automobile Transportation Corporation received the "golden key" from Li, general manager of Teqi Bus Marketing Company. The Dongfeng EQ6660 buses delivered in batches will go to Jianli County, Hubei Province to serve the ring road. From the purchasing unit's point of view, the winning product must meet the following conditions. First, the product quality is required to be excellent and the safety is good, especially the bus passenger transport puts forward almost harsh requirements for the safety of vehicles; Second, it is necessary to have a dignified and steady appearance, which can be commensurate with the image of the city; Third, there must be a good after-sales service system, and vehicles can get good service support everywhere. It is with the above advantages that Long Chao Bus won the purchase order of Jianli County in one fell swoop. Li, general manager of the marketing company, said that the company's after-sales service team will track the purchased vehicles, do a good job in driver training and technical service support, and do a good job in the supply of spare parts in the later period to ensure that vehicles can better facilitate citizens' travel. (Marketing Company Jingyang)