Haining: "Maqiao Template" Deduces the Tide Head Style. Haining maqiao hospital

For the warp knitting industry in China, "Maqiao phenomenon" has become a template. From scratch in 2000, Zhejiang Haining Warp Knitting Industrial Park has become the largest warp knitting production, processing and sales base in China. The real development experience proves that this is not a legend. Throughout the whole process of its rapid growth, it is the unremitting practice and exploration of pioneering and innovating and actively promoting transformation and upgrading, which has also become the biggest footnote and inner essence of Haining warp knitting golden decade. On may 26th, 20 12, the first stop of China's "going to the grass roots to see textiles" went deep into the hinterland of warp knitting, fully felt the brilliant trend of warp knitting industry in Haining, observed and touched its development vein from a distance, and presented and interpreted the experience, sentiment and thinking behind its great development from the outside to the inside. Nowadays, the warp knitting industry has entered the new period of "Twelfth Five-Year Plan", and opportunities and challenges coexist, which provides useful reference for China's warp knitting industry and even the entire textile industry.

The rise of Haining accords with the original intention of Wan Li tour.

On the morning of May 26th, the press conference of Haining Station, the activity of "Going to the Grass Roots to See Textile" co-sponsored by China Knitting Industry Association and China Textile Industry Federation Press Center and undertaken by China Knitting Industry Association Warp Knitting Branch, was held in China Warp Knitting Headquarters. Wang Tiankai, President of China Textile Industry Federation, Zhang, Vice President, Yang Shibin, President of China Knitting Industry Association, Shen Shunnian, Vice President of China Knitting Industry Association and President of Warp Knitting Branch, and other leaders of Zhejiang Haining Municipal Committee and Municipal Government and Pu Xinda, Director of Zhejiang Haining Warp Knitting Industrial Park Management Committee, attended the meeting. Taking the "Four Ones" as the breakthrough point, all the guests and members of the delegation carefully watched the special propaganda films of warp knitting industry, The Road to Warp Knitting and The Development Course of Warp Knitting Industry in Haining. Subsequently, an analysis and development report of warp knitting industry in China, which embodies the wisdom and sweat of the industry, was officially released for the first time. The report was jointly completed by China Knitting Industry Association, Warp Knitting Branch of China Knitting Industry Association and Donghua University. The hot topics in the report triggered multi-party interaction and in-depth exchanges among leaders, experts and the media. At the meeting, Wang Tiankai, President of China National Textile and Apparel Council, Zhang, Vice President, and Yang Shibin, President of China Knitting Industry Association, awarded cards, cups and books to Haining Warp Knitting Industrial Park. Shen Shunnian, vice president of China Knitting Industry Association and president of Warp Knitting Branch, handed the flag of the first stop of the event to Pu Xinda, director of the management committee of Haining Warp Knitting Industrial Park. With the dancing of the national flag, the atmosphere of the venue was pushed to a climax.

In the past ten years, Haining has completed a high concentration of warp knitting industry, and there are endless stories on its growth path, which can point out the direction for other warp knitting industry clusters and provide reliable practical experience. At the same time, warp knitting industry, as a branch of textile industry system, plays an important role in the development of the whole textile industry. China Warp Knitting Industry Analysis and Development Report points out that the warp knitting industry is one of the most dynamic and potential industries in the textile industry. In the 11th Five-Year Plan of knitting industry, the warp knitting industry is regarded as the key development and upgrading industry, and the adjustment direction and development focus of the warp knitting industry are put forward. Therefore, it also highlights the positive significance of the development of Haining warp knitting industrial park to lead the industry to become bigger and stronger. All of the above are in line with the original intention of the trip to Wan Li.

China Warp Knitting Tour aims to tap the development potential, create a development environment, achieve a new leap in the industry, give full play to the advantages of "publicity as one of the important productive forces", go into the grassroots and go deep into enterprises, and explore new ways for the healthy, efficient and sustainable development of China Warp Knitting Industry in the Twelfth Five-Year Plan and even longer by recording typical figures and events in the development of China Warp Knitting Industry. At the meeting, Dai Feng, Mayor of Haining City, Zhejiang Province, said in his speech: "As one of the pillar industries in Haining, warp knitting industry is playing an increasingly important role in regional economic development. Wanlixing's in-depth exploration of the development advantages of Haining warp knitting industry will surely promote the rapid development of the industry more scientifically and healthily! " Yang Shibin, assistant to the president of China National Textile and Apparel Council and president of China Knitting Industry Association, said that the first stop of this activity was from Haining, with the aim of giving full play to the leading role of Haining warp knitting industry cluster as always.

Ten years to create a wonder of warp knitting industry

At the meeting, Puxinda introduced in detail the development of Zhejiang Haining Warp Knitting Industrial Park in recent years. Haining warp knitting industrial park was founded in 2000 and upgraded to a provincial development zone in 2006. It is one of the first batch of provincial characteristic industrial parks in Zhejiang Province and the first batch of "new industrialized industrial demonstration bases" recognized by the Ministry of Industry and Information Technology, and is listed as "textile new material industrial base" by the Ministry of Science and Technology. In 2002, Maqiao Street, where the park is located, was named "Famous Warp Knitting Town of China" by China Textile Industry Federation. Ten years have passed, leaving behind the miracle of warp knitting industry created by Haining. At present, the development area of the park is 5.7 square kilometers, with 468 enterprises. Despite the severe market environment such as the global financial crisis and rising production costs, in 20 1 1 year, the park realized technology, industry and trade income of 30.06 billion yuan, and profits and taxes of 163 1 billion yuan. Among them, the industrial output value was 20 1.38 billion yuan, up by1.5% year-on-year; Sales reached 20.002 billion yuan, up13.5% year-on-year; Profits and taxes were 9130,000 yuan, up 6.6% year-on-year. From June to March this year, the income from technology, industry and trade was 5.869 billion yuan, and the profits and taxes were 65.438+0.49 billion yuan. Among them, the industrial output value was 41.60 billion yuan, up1.7% year-on-year; Sales reached 4.289 billion yuan, a year-on-year decrease of 2.2%; Profit and tax 1. 1 1 100 million yuan, up 1.9% year-on-year.

"The park has formed four advantages in its development and construction," said Pu Xinda. First of all, it has obvious characteristics, ranking first in the country in total. At present, more than 85% enterprises in the park are engaged in warp knitting and related industries. At the same time, an industrial chain of raw materials, weaving, deep processing and rational allocation of finished products has been formed in the park. The total economic output of warp knitting industry in the park accounts for 70% of Haining's total industrial output, accounting for about 20% of the national total industrial output. It is the largest warp knitting production, processing and sales base in China. The advertising cloth and tarpaulin for warp-knitted light boxes produced by enterprises in the park account for about 70% of the domestic market, and the warp-knitted geotechnical materials account for about 40% of the domestic market.

Second, advanced equipment and high technology content. At present, the park has more than 2,300 high-grade KS, biaxial warp knitting machines and related equipment, accounting for a quarter of the national high-grade equipment, including more than 260 biaxial warp knitting machines, accounting for 90% of the national total. Enterprises have developed more than 600 national and provincial new products, obtained more than 600 national and Zhejiang patents, 8 enterprises and products have won the national torch plan project, and 8 enterprises have been recognized as high-tech enterprises.

Third, there are many kinds of products and strong market competitiveness. Enterprises in the park have the ability to produce more than 2000 kinds of products, covering three categories: industrial use, clothing and home improvement, among which industrial textiles account for about 60% of the total products in Haining warp knitting industrial park. These products are widely used in clothing, light box advertising, transportation, wind turbine blades, yachts and many other fields. The technical level of high-strength polyester yarn, antistatic and radiation-proof fabrics and high-grade advertising cloth for light boxes produced by enterprises is in the international leading position, and some even exceed the production level of similar foreign enterprises.

Fourth, the benefits are outstanding and the development prospects are good. 20 1 1 year, the average output value per mu of land in the park is 46.5438+0.9 million yuan, the per capita annual output value reaches 6.5438+0.9 million yuan, and the per capita profit and tax is 53,000 yuan, which is much higher than the national average level of textile industry. Hailide, Jinda, Bafang Fabric Industry and other 10 enterprises were selected as the list of "Top 100 Enterprises with Main Business Income in China Knitting Industry".

Pioneering and innovating to achieve the golden age

"The labor cost is relatively low and the industrial chain is complete; Good technical equipment foundation, high technology content and great development potential; The advantages of industrial clusters are outstanding; The product structure is becoming more and more reasonable? " China Warp Knitting Industry Analysis and Development Report analyzes the competitive factors of China Warp Knitting Industry. At the same time, it also points out the disadvantages of warp knitting industry in China, such as backward production affecting product upgrading; The design ability is weak, the product homogenization trend is obvious, and the awareness of independent innovation is weak; Did not form a good operating mechanism with related industries; Talent factors restrict the development of the industry and lack senior professionals; Weak brand awareness and single marketing means. The report shows that at present, the warp knitting industry in China meets the needs of national industrial development, has strong international competitiveness, is on the rise, and has a broad space for industrial growth. Under this historical opportunity, we must start from ourselves and meet the challenge. Improve the quality of enterprise managers, vigorously improve the technological innovation ability of enterprises, change the traditional business model, establish and improve the public service platform for warp knitting, etc. All these are important topics for the development of warp knitting industry in China in the future.

Haining warp knitting industrial park and enterprises have taken the lead in studying these topics and created a golden age of ten years' development. "The symbol of high-quality products, the representative of quality and integrity, the pioneer of scientific and technological innovation, the model of social responsibility and the model of unity and cooperation are the connotations of' Maqiao Warp Knitting'." In an interview with reporters, Pu Xinda defined "Maqiao warp knitting" in this way. According to reports, in recent years, the contribution rate of technology and brand has greatly promoted the transformation and upgrading of Haining warp knitting industry. At the same time, around the overall goal of accelerating the construction of "three cities" in Haining and "one city and four places" in Maqiao, the park actively integrates into the strategy of "revitalizing the city with service industry" with the advantages of warp knitting industry headquarters and provincial demonstration advantages of producer service industry. Under the guidance of the "One Belt and Ten Districts" plan, the development of service industry has achieved certain results by renewing ideas, changing ideas and innovating models. 20 1 1 year, there are 28 commercial enterprises above designated size in Maqiao Street (warp knitting park), an increase of 8 over the same period of last year, with sales reaching 265 1 billion yuan, an increase of 60.37% over the same period of last year; The total output value of the tertiary industry reached 528 million yuan, accounting for 14.7%, up by 15.6% year-on-year, and the producer service industry gradually became a new growth point of Maqiao economy.

For a long time, financing difficulty has been a bottleneck restricting the development of small and medium-sized enterprises. Pu Xinda said that due to the large proportion of small and medium-sized enterprises in the park, this contradiction has become more and more prominent in recent years due to the unfavorable situation at home and abroad. At the same time, the warp knitting industry is also facing the problem of difficult payment. "The upstream chemical fiber enterprises demand to pay cash, while the downstream garment supporting enterprises owe money, and the amount is getting bigger and bigger, and the deadline is delayed, which puts the enterprises in a very embarrassing situation."

In order to lead enterprises out of the predicament, Haining Warp Knitting Industrial Park has a clear aim and launched diversified services. "First of all, through a two-month visit covering all enterprises in the park, we will send policies to enterprises, interpret the current special policies to encourage the real economy, help qualified enterprises to declare awards, fully enjoy policies, and support sustainable development; Second, in view of the problem of funds, the park introduced two guarantee companies to give play to the influence and platform role of the park, increase contact with financial enterprises, build a bridge between financial institutions and enterprises in the park, and enhance confidence, so as to achieve the goal of * * *. Pu Xinda said that through the visit, it was found that small and medium-sized enterprises in the park still had technical research and development and sales problems caused by weak product research and development. "To this end, the park also provides technology delivery services. At present, the technical problems encountered by 19 enterprises have been investigated and counted in the early stage, and the most authoritative experts and scholars in China will be invited to make suggestions. At the same time, further strengthen the cooperation between the park and universities and industrialize scientific research products. "

He said that the future development goal of the enterprise is to achieve differentiation and high-end, and the park is committed to actively exerting its own advantages and doing a good job in service and guidance. "For example, through the exhibition companies in the park, organize enterprises to go out and come in, get more orders in the international and domestic markets, and continuously improve their core competitiveness." In 2009, China Warp Knitting Headquarters Mall, the first exclusive trading center for warp knitting products in China, was built. In addition to displaying warp-knitted garments, decorations, industrial fabrics, raw materials and mechanical parts, a matchmaking meeting for overseas buyers is also held here to build a comprehensive international trading platform for enterprises.

Promoting the originality and brand development of China warp knitting industry and promoting the industrialization of warp knitting achievements has always been a difficult problem for Haining warp knitting industrial park. On May 26th this year, at the press conference of the 8th China International Warp Knitting Design Competition, President Yang Shibin of China Knitting Industry Association, President Hu Shouzhong of Shanghai University of Engineering Science, Director Pu Xinda of Zhejiang Haining Warp Knitting Industrial Park Management Committee, and Zhu Yu of Zhejiang Taobao Mall Network Co., Ltd. signed the four-party agreement as the representatives of the organizers. This year's contest used the e-commerce platform "Tmall" for the first time, and cooperated with it to set up a cultural and creative platform of "excellent fashion designers" in Tmall, focusing on the project of "contracted designers", building a bridge between designers and the market, and becoming a new attempt to expand virtual space.

Open the future "World Warp Knitting Capital"

According to Pu Xinda, the total industrial output value of the park decreased slightly 1. 1% in June-April this year compared with the same period of last year, and the export decreased by 7.5%, especially in Europe. However, as the main export product of the park, advertising light box cloth still maintains a good sales momentum and has high competitiveness. The profits of small and medium-sized enterprises in the park have declined, but there are still orders to be made, which can basically maintain a state of no loss. For the development trend of warp knitting industry in the park in the second half of the year, Pu Xinda thinks it depends on international and domestic factors. "First of all, it depends on whether the European debt crisis can be solved and whether the US economy can get out of the trough; Second, it is necessary to wait for the relevant policies of the China Municipal Government to support the real economy to gradually take effect. " At the same time, he is also optimistic. "Warp knitting is a sunrise industry, and products are everywhere. We should have enough confidence in the development of this industry! "

Over the past year, the park has achieved steady economic growth, improved the quality and efficiency of park development, achieved remarkable results in attracting investment and improved infrastructure through "building a large platform, vigorously promoting and becoming bigger and stronger". In the next decade, opening the "World Warp-Knitting Capital" will become another goal of Haining Warp-Knitting. According to Pu Xinda, during the Twelfth Five-Year Plan period, the park will focus on industrial cluster, industrial extension, independent innovation, regional brand and headquarters economy, establish and improve a long-term development mechanism of "government promotion, industry self-discipline, enterprise subject and public participation", vigorously promote structural adjustment and industrial upgrading, and strive to realize the spatial layout clustering of warp knitting industry, the base of raw material production and the differentiation of warp knitting products, and do a good job in the transformation and development of warp knitting industry.

Reporter's notes

In the "Wanfang" workshop, the reporter saw that a worker could watch two warp knitting machines at the same time, which fully demonstrated the advantages of high warp knitting production efficiency-this is also one of the charms of the warp knitting world that the reporter really felt through this trip. A Japanese gentleman in his 60s, Tanzo Ji Jun, became a volunteer in Haining, China after retirement because of his obsession with warp knitting, and worked as a technical consultant and senior engineer in Wanfang. Mao is also an entrepreneur who grew up as a warp knitting grass-roots worker. As warp knitting workers, they also take it as their responsibility to popularize warp knitting and will write a book on warp knitting industry standards together. This enthusiasm and sense of responsibility for warp knitting is also a powerful driving force to promote the sustainable development of warp knitting industry in Wanfang, Haining and even the whole world.

Zhejiang Wanfang: The Bureau of Cultivating Internal Strength and Solving Difficulties

At present, there are about 3000 warp knitting enterprises in China. In Haining warp knitting industrial park, a number of characteristic enterprises have risen rapidly, becoming the focus of attention at home and abroad, and gradually becoming the center of the world warp knitting industry. In the fierce market competition and depressed industry environment, these enterprises still maintain vigorous vitality with the spirit of positive innovation. Zhejiang Wanfang New Materials Co., Ltd. is one of the representative enterprises.

Wanfang's predecessor was Haining Warp Knitting Factory, a state-owned enterprise founded by 1982, and it was transformed into a private enterprise in 2000. Adhering to the business philosophy of scientific innovation and development, it has transformed from an enterprise that mainly produces low-end products such as household mosquito nets to a modern high-tech enterprise with new materials and high-end products covering clothing, decoration and industry, integrating warp knitting and dyeing and finishing, creating two firsts in the industry-"the first enterprise in China that passed the factory inspection and certification of world-famous Nissan Motor Company" and "the warp knitting products in China textile industry are truly integrated into the automobile products of world-famous Nissan Motor Company for the first time."

"In recent years,' Wanfang' has continuously adjusted its product structure, innovated its product development capabilities and won a competitive advantage in the market." According to general manager Mao, Wanfang implements brand management, and the appearance style and internal quality of its products have reached the international similar level. About 70% of them are exported to Europe, America, Japan, South Korea, Southeast Asia and other international markets, enjoying a good reputation. Wanfang mainly produces warp-knitted automobile interior fabrics and functional fabrics. It is the largest fabric supplier of Honda, Accord and domestic automobile manufacturers, and its market share of waterproof, oil-proof and antistatic automobile interior fabrics in the international market is 65,438+00%.

At present, the sluggish industry environment has caused many enterprises to fall into business crisis, but Wanfang has broken through the trend and its profit margin is firm at around 10%. In this regard, Mao said that this is inseparable from Wanfang's long-term emphasis on "internal cultivation", and because Wanfang's main products are high-grade interior fabrics for automobiles, the procurement cycle of auto parts is long, and it is generally three to five years. Purchase contract. At present, the order is relatively stable, with 20 14 signed. This year, Wanfang not only didn't hibernate for the winter, but also added four warp knitting machines, and made great efforts to invest in the reclaimed water reuse system to improve production efficiency, save energy and reduce emissions.