Personal Work Plans and Goals for 2020

Personal Work Plans and Goals for 2020

In the year of XX, with the accumulation of previous years, we entered the fast lane. In order to achieve stable benefit growth and present it to customers with a brand-new attitude, a more vibrant and energetic workshop will greatly improve its management level, which is not only the external requirement of market competition, but also the internal requirement of its own development and growth. The following is the model essay I brought to you. I hope you can learn something.

1. According to this year's work situation and shortcomings, combined with the company's current development situation and future trends, the human resources department plans to carry out 20xx work from nine aspects:

1. Further improve the organizational structure of the company, clarify and distinguish the powers and responsibilities of various functional departments, strive to realize the scientific application of the organizational structure, stop major adjustments within three years, and ensure the company to operate under the existing organizational structure.

2. Complete the job analysis of each position in the company to provide scientific basis for talent recruitment, salary evaluation and performance appraisal;

3. Complete the daily recruitment and distribution of human resources.

4. Carry out salary management, improve the salary structure of employees and implement a scientific and fair salary system;

5. Fully consider employee welfare, do a good job in employee motivation, establish an internal promotion system, do a good job in employee career planning, cultivate employees' sense of ownership and dedication, and enhance enterprise cohesion.

6. On the basis of the existing performance appraisal system and referring to the performance appraisal methods of advanced enterprises, improve the performance appraisal system and run it normally, and link it with salary. So as to improve the authority and effectiveness of performance appraisal.

7. Vigorously strengthen the training of employees' post knowledge, skills and quality, and increase the development of internal talents.

8. Establish internal vertical and horizontal communication mechanisms, mobilize the subjective initiative of all employees of the company, and establish harmonious internal relations. Brainstorm ideas and serve the development of enterprises.

9, completes the personnel turnover rate control and labor relations, dispute prediction and processing. It not only protects the legitimate rights and interests of employees, but also maintains the image and fundamental interests of the company.

Second, increase personnel:

(1) Front desk: There are three front desks, which are responsible for different areas.

(2) Workshop management personnel: 1 workshop administrative supervisor, 1 technical supervisor, about 3 electromechanical maintenance team leaders.

Third, strengthen personnel quality training.

Complete the recruitment and training of personnel needed in various regions before the Spring Festival, so as to fully ensure the quality of personnel during the implementation of the new management system in 20xx. Choose carefully, hire grass-roots managers carefully, and don't make up the numbers.

Fourth, strengthen talent assessment.

In terms of staffing, resource guarantee, performance appraisal, etc. , formulate detailed rules to ensure this work from the system. According to the actual situation and existing problems in various regions, targeted analysis and research are carried out to urge them to establish and improve management in a short time according to regulations.

5. Strengthen market research. According to the information provided by the business department and the company's business progress in various regions, a special person (part-time) will conduct full market research on the development status and potential development trend of business in various regions. Get first-hand information through investigation, so as to be a good consultant for the company to explore new markets in various regions.

Sixth, brand promotion.

1, further departure? Revitalize? Brand, expand the market share of revitalization, take advantage of the east wind of the company's workshop reconstruction in 20xx, initially consider promoting and expanding the brand, create more market space, and lay a solid market foundation for the next level.

2. Further improve internal management and publicity. Make and install publicity banners or billboards at each site to show the strength of the enterprise on site; Timely production of new achievements and promotional materials of enterprises

3. Strengthen professional knowledge training and quality education for external contact personnel, establish a good corporate employee image and corporate culture connotation, and leave a beautiful and profound impression on everyone who comes into contact with our factory, so as to have a clearer and deeper understanding.

Seven, customer reception

Guest reception is still one of the priorities of the business department. Doing a good job of guest reception is the necessary premise and foundation of business contact. According to the relevant regulations of the company, it is an important topic that the business department must seriously study and discuss to do a good job of guest reception with good quality and quantity. On the surface, reception is relatively simple, but in essence, customer reception is a very profound knowledge. Without in-depth study and discussion, it is impossible to make the work perfect.

Therefore, business departments should work hard on methods, steps and details. If you want to spend less money without affecting the reception effect, you should know more about each other's life experience, humanity, way of doing things, style of doing things, enterprise value orientation, business philosophy, product characteristics, industry status and so on. Carefully study, analyze and ponder the arrangement of the schedule, so that every guest can have a comprehensive, clear and in-depth understanding in the shortest time, show the greatest sense of identity with the revitalized products, and have enough interest in management mode and corporate culture.

Personal Work Plan and Goal 2 in 2020

Annual theme:

Control the preparation work before the brand goes public, set up sales network channels and set up sales teams to achieve the performance target of 6,543,800+5,000 in the current year.

Work focus:

1, constantly improve the formation of sales network channels according to sales targets.

2, according to the requirements of the company's profits, improve the product positioning cost accounting.

3. According to the requirements of market operation, improve brand building, promotion and publicity.

4. Ensure that all tasks are completed, the team is formed, and the responsibilities of personnel at all levels are clear.

I. Work objectives

1. Work direction and focus

Job orientation:

Through the continuous analysis, understanding and understanding of the high-end rice market, formulate and implement a reasonable brand promotion plan, organize various preparations before the product goes on the market, establish sales network channels at all levels, achieve the set goal of selling 200,000 kilograms of profit of 6.5438+0.5 million, and establish an initial sales operation team.

Work focus:

1. According to the company's sales target, the sales targets of 200,000 kg and 5 million kg will be achieved by March 20 14.

2. According to the company's profit quota plan, it will bring the company a profit quota of not less than 1.5 million before March 20 14.

3. According to the requirements of market operation, complete the formulation and implementation of marketing strategies such as physical store, network and group purchase. , and ultimately produce established sales.

4. Improve the formation of marketing team, and complete the initial formation of marketing team, including network, channels and promotion personnel.

2. Keywords of the year

System implementation, goal completion, specialty and efficiency, supervision and control.

3, the overall goal

Focusing on the goal of completing the company's profit of 6.5438+0.5 million, we will improve marketing, product sales, profit decomposition and team building.

4, department functions:

4. 1. Formulate the company's development strategy and sales strategy, and formulate and organize the implementation of a complete sales plan;

4.2. Develop high-end rice business and establish good cooperative relations with customers and the same industry;

4.3. Formulate the annual sales expense budget, and guide and control the direction and progress of marketing work;

4.4. Decompose sales task indicators, formulate assessment methods for responsibilities and expenses, and formulate and adjust sales operation policies;

4.5. Establish a high-end industry customer database to understand the current situation and possible needs of users of different sizes;

4.6. Organize all departments to formulate various sales methods and complete sales plans and payment tasks;

4.7, sales team building, to help establish, supplement, develop and train the sales team.

4.8. Preside over the negotiation and signing of major marketing contracts of the company;

4.9. Conduct customer analysis, tap user needs, and develop new customers and new market areas.

Two. overall goals

Grasp the marketing department's market, achieve the annual sales target (2065438+before March 2004), with a profit of10.5 million (guarantee a sales volume of 200,000 kg and 5 million).

1, Qingdao confirmed the distribution of customers, and the order was more than 200,000 yuan before March 20 16. ;

2. Online sales 165438+ The product was officially launched in 10, and the sales in March of 20 16 was 654.38+10,000 yuan.

3. Group purchase and member sales: 2065438+4.7 million in March 2006.

4.* * * The total weight is 200,000 Jin: 26,000 Jin in Yue Guang, 37,000 Jin in Jin Dong and 0/37,000 Jin in scented rice.

Planting: 60 mu in Yue Guang, 60 mu in Jin Dong, and 0/80 mu of fragrant rice/kloc.

Per mu yield: 500kg in Yue Guang, 700kg in Jin Dong and 900kg in fragrant rice.

3. Commercial measures? Safeguard measures for work efficiency objectives

1. Formulate the company's development strategy and sales strategy, and formulate and organize the implementation of a complete sales plan;

(1)20 16 Due to the limited output, Qingdao, Shandong Province was determined as the area for establishing the terminal sales model. Complete the signing of the seller and the entry of the store half a month before the product goes on the market.

(2) Complete the online shop construction before 2011,and the products can be sold in the company's online shop immediately after listing.

(3) Determine the group buying customers before 20 16 and 12 to ensure the demand quantity of the enterprise's own customers.

2. Develop high-end rice business and establish good cooperative relations with customers and the same industry;

(1) Visit customers who deal in high-end rice and agricultural products to gain product marketing knowledge.

(2) Keep in touch with rice processing enterprises and agricultural product distributors, and choose OEM cooperation later.

3. Formulate the annual sales expense budget, and guide and control the direction and progress of marketing work;

(1) Determine the sales network fees of physical stores and online stores.

(2) Determine processing, packaging, logistics, personnel and other expenses to ensure that the company's net profit is above 30%.

(3) Calculate other expenses clearly and carefully, try your best to reduce costs and control unnecessary expenses.

4. Decompose sales task indicators, formulate assessment methods for responsibilities and expenses, and formulate and adjust sales operation policies;

(1) Complete reasonable product positioning and price setting at all levels, with an annual sales target of 5 million (20 14 years ago) and a profit of 1.5 million. Sign the dealer's sales contract and make reasonable annual, quarterly and monthly sales rebate.

(2) Decompose the sales objectives of each sales channel, accurately calculate the expenses incurred, and minimize the expenses of processing, logistics and labor.

5. Establish a high-end industry customer database to understand the current situation and possible needs of users of different sizes;

(1) Establish a membership system for high-consumption people.

(2) Interact with high-end consumption places to attract the attention of high-consumption people.

(3) Organize the establishment of group purchase system for enterprises and institutions.

(4) Do a good job in holiday gift promotion.

6. Organize all departments to develop various sales methods and complete the sales plan and payment collection tasks;

(1), Tasting: Organize promotional activities in high-end stores and conduct free goods tasting activities for shoppers. Interested buyers leave contact information. At noon, we will have a tasting in an upscale office building.

(2) Gifts: joint activities with high-end shops and clubs. On the same day, we will buy 5,000 yuan of goods and give a bag of rice, and members with annual sales of 50,000 yuan will give a bag of rice, focusing on developing into our own members and giving rice membership cards.

(3) Online stores can provide activities such as postage, buying gift boxes, and sending clothes home.

(4) Media advertisements emphasize the supervision, cultivation and cultivation of Academician Yuan Longping.

(5) For distribution customers, the principle of first payment and then delivery is basically adopted, and monthly sales targets are set to complete the payment collection task.

7, sales team building, to help establish, supplement, develop and train the sales team.

Complete the recruitment of Qingdao 1 regional manager and 2 long-term promoters.

8. To preside over the negotiation and signing of major marketing contracts of the company;

(1) Complete the contract formulation and signing of dealers at all levels.

(2) Complete the contract signing of the manufacturer's processing.

(3) Complete the signing of the subcontracting work of the packaging manufacturer.

(4) Complete the signing of perennial customized product contracts for large enterprises and gift companies.

9. Conduct customer analysis, tap user needs, and develop new customers and new market areas.

(1) Formulate marketing plans for sales through different channels.

(2) Meet the reasonable needs of different users.

(3) Explore the markets outside Qingdao and the whole country, and expand the omni-channel marketing system of regional markets.

Fourth, the key work arrangements

3. Section III:

(1) Determine the rice cost, packaging, labor, transportation, warehousing, marketing, promotion, publicity and other expenses, and then set reasonable sales prices for customers at all levels.

(2) Determine different levels of packaging, including material, quantity, material, QS, barcode, enterprise qualification, etc.

(3) Determine the establishment of the company website, online shop, WeChat and Weibo.

4. Section IV:

(1) Qingdao Hisense and Jiashike enter the site.

(2) Signing and execution of distribution customer contracts.

(3) The products are officially listed, and each channel generates sales volume, reaching the initial payment target.

(4) Organize product promotion through various channels to ensure that products are welcomed by people.

Verb (abbreviation of verb) risk and prevention analysis

1. Job performance risk

Product output, product quality, processing quality and packaging quality

Preventive measures:

1, communicate with the production department to clarify the output of each variety;

2. Communicate with the production department to clarify the quality standards of each variety;

3. Communicate with the production department to make clear the rice yield, broken rice rate and smoothness of each variety;

4. Strictly control the quality requirements of packaging materials delivered by the packaging company every time, so that the paid-in quality is not lower than the sample quality.

2. Managing risks

Trademark registration, QS certification, bar code application, enterprise qualification audit.

Preventive measures: urge and cooperate with relevant personnel of the company to submit the above required qualifications to relevant government departments for certification and audit before mid-June 10 to ensure the smooth listing of products.

Development planning of intransitive verbs

1. Short-term goal:

Job objective: marketing manager

Skill goal: complete all the work before the product goes on the market and achieve the sales target of 200,000 kilograms and 4 million yuan.

2. Medium-term objectives:

Job objective: sales director

Skill goal: complete the creation of famous brands in Shandong Province and achieve sales of more than 300 million yuan.

3. Long-term goals:

Work objective: Director of Rice Industry Group

Skill goal: Complete the creation of national famous brands, with sales exceeding 65.438 billion yuan.

Seven. Department organization structure 1. Organization chart

2, the department post function marketing manager job responsibilities:

1. Complete the related work of formulating enterprise product VI.

2. Complete the signing of dealers and the establishment, arrangement and implementation of sales channels.

3. Complete the reasonable product positioning and price at all levels, and achieve the sales target of 5 million yuan in annual sales (2065438+March 2005).

4. Complete the formation of the sales team.

5. Complete product promotion and promotion activities.

Responsibilities of Regional Sales Manager (1)

1. Complete the establishment of regional market distributors.

2, into the daily management of promotional personnel.

3. Complete the promotion and publicity of the regional market.

Job responsibilities of online sales staff: (1 person, Kouzhen has joined the job)

1, complete the daily maintenance and sales of websites and online stores.

2. Complete online publicity work such as Weibo, WeChat and Post Bar.

3. Complete regular return visits and sales of members.

4. Complete the temporary work arranged by the company.

Job responsibilities of promoters: (2 for long-term promotion) (4 for short-term promotion)

1. Complete the daily sales of the store.

2. Complete product shelf display, order follow-up and inventory monitoring.

3. Complete the monitoring and information collection of competitive products.

4, complete product tasting, giving and other publicity work.