Job Recruitment Website - Zhaopincom - I am a college student now. After graduation, I want to open a 100 flat coffee shop in our small county. How much is it and some equipment? ...
I am a college student now. After graduation, I want to open a 100 flat coffee shop in our small county. How much is it and some equipment? ...
Coffee shop opening guide
1. Capital planning. Market positioning: 3. Site evaluation: IV. Design: V. Image design: VI. Equipment configuration: VII. Technical training: VIII. Supply of raw materials: IX. Operational planning:
I. Capital planning:
1, information collection: total amount of funds, source of total amount, capital turnover time constraint;
2. Prepare investment budget: organization budget, operation budget and investment income budget;
3. List investment plans
Second, the market positioning:
1. Information collection: geographical environment, human environment, commercial environment and competitive environment;
2. Analysis of environmental conditions: strengths, weaknesses, opportunities and threats;
3. Theme positioning: consumer group positioning, theme positioning, commodity and service structure positioning;
4. List market positioning suggestions
Three. On-site assessment:
1, business circle definition
2. Business circle survey: business circle format survey, business circle related industry survey, business circle consumer group survey and business circle flow survey.
3. Analysis and evaluation of business circle: analysis of the market potential of business circle, evaluation of the competitive situation of business circle, and suggestions on the region and scale of business circle.
4. List the site evaluation report
Fourth, design:
Design and decoration class
Principles of cafe image design
Good storefront design not only beautifies the cafe, but also leaves a good impression on consumers, thus attracting customers and expanding sales.
The premise of store design is to master the trend of the times. In the shop appearance, shop head, shop, use color, modeling, sound and other skills to express. The more prominent the personality, the easier it is to attract attention.
1. The design of the storefront must conform to the characteristics of the cafe, and the appearance and style should reflect the business characteristics of the cafe.
2. Meet the "tastes" of major users.
3. The decoration of storefronts should fully consider whether it is in harmony with the original architectural style and surrounding storefronts. Although "individual" is eye-catching, once consumers feel "vulgar", they will lose trust.
4. The decoration should be simple, not "insufficient" and "excessive". It is not advisable to use too much line segmentation and color rendering to avoid any excessive decoration and not to make users feel "too tired".
5. The colors of the store should be unified and harmonious, and it is not appropriate to use any stiff and strong contrast.
6. The font size on the signboard should be appropriate. If it is too thick, it will make the signboard appear too crowded and easily destroy the overall layout. The name of the store can be highlighted by the background color. Store names should be concise and easy to understand, catchy and easy to remember. Don't use weeds or foreign letters except for special needs.
Cafe signboard design
You can set up a strip-shaped shop signboard on the upper part of the storefront to highlight the name of the shop. In the bustling business district, consumers often browse all kinds of shop signs, large and small, looking for commercial service places that realize their consumption goals or are worth visiting. Therefore, a coffee shop signboard with high generality and strong attraction is very important for customers' visual stimulation and psychological influence.
For a long time, the bottom plate of coffee shop signs has been made of wood and cement. Wood can't stand long-term wind and rain, it is easy to crack and paint falls off, so it needs frequent maintenance. Cement signboards are convenient to construct, durable and low in cost, but they are obsolete in form and crude in technology, and can only be used as low-grade commodity signboards. In order to reflect the change of the new trend of the times, today's exterior wall decoration materials are not limited to wood and cement, but use thin marble, granite, metal stainless steel plate, thin painted aluminum alloy plate and so on. The stone facade looks heavy, steady, noble and solemn; The metal facade looks bright, light and full of the times. Sometimes, with the change of seasons, various types of awnings can be put on the facade, which will make the facade fresh and lively, communicate the functional links inside and outside the cafe, and expand the business area invisibly.
Cafe signboard plays an indispensable role and value in the import function, and it should be the most eye-catching place, so various decoration methods should be adopted to make it stand out. There are many techniques, such as using neon lights, spotlights, colored lights, reflective lights, light boxes and so on. To enhance the effect, or use ribbons, flags, flowers, etc. In short, elegant and fresh style and strange and grotesque techniques are often one of the keys to success.
Operators pay more and more attention to the design of coffee shop signs, and some artistic, three-dimensional and advertising signs composed of slogans, affiliation and numbers are constantly emerging. Cafe sign text design should pay attention to the following points:
1. The font, size, convexity and concavity, color and location of the store name should be considered to help the normal use of the door.
2, the text content must conform to the taste of the cafe. (Produced by Clark on February 20th, 2008)
3. The text should be as concise as possible, the content should be profound, and it should be easy to remember and identify, so that customers can see it at a glance.
4. Pay attention to the popularization of artistic writing and writing. The deformation of Chinese and foreign artistic figures should not be too flowery and artificial, and the written words should not be too scribbled. Otherwise, it is difficult to identify and bring trouble to production.
The materials used for the signboards of cafes vary from store to store. Large-scale, exquisite shops can use copper, embossed hollow characters, sparkling, rich and luxurious, and the effect is quite good. Porcelain characters never rust, and the reflective strength is good, which is especially good as a signboard. Plastic characters have gorgeous luster and are easy to make, but after a long time, the luster fades, the plastic ages, and it will be deformed when exposed to cold, heat and sun, so it cannot be used for a long time. Wooden characters are also convenient to make, so they are easy to crack after long-term exposure to the sun and rain, and need frequent maintenance and painting.
In addition to giving consumers a good psychological feeling in form, material, composition, modeling and color, the signboard design of cafes should also work hard on naming, striving to be concise, fresh and beautiful, easy to read and remember, making it attractive, promoting consumers' thinking activities and achieving ideal psychological requirements.
Shop door design of cafe
Obviously, the function of the store door is to induce people's sight, generate interest and stimulate the sense of participation that they want to go in and have a look. How to get in, where to get in, need to import correctly, tell customers, so that customers can see at a glance.
In the design of coffee shop front, the design of customer entrance and exit is an important link.
Whether the store door is placed in the middle, left or right depends on the specific flow of people: generally, large cafes can be placed in the middle, but the entrance and exit of small cafes should not be placed in the middle, because the store is small, which directly affects the actual use area of the store and the free flow of customers. It is more reasonable to set the entrance and exit of the small cafe on the left or right.
From the commercial point of view, the store door should be open, so the design should take into account not to let customers have bad psychology such as "claustrophobia" and "darkness", so as to refuse customers. Therefore, bright, unobstructed and echoing door leaves are the best design.
The design of the store door should also consider whether the road surface in front of the store is flat, horizontal or inclined; Whether there are objects or buildings in front that block or affect the image of the store facade; Color light conditions, noise effects and the direction of sunlight.
Lighting design of cafe
Neon lights in general stores are the best representative of lighting effects. Of course, the lights in cafes are not limited to neon lights. The purpose of the lamp is to guide customers to enter and taste coffee in the right light. Therefore, the total brightness of the lights should be lower than the surrounding area to show the characteristics of the cafe and make the cafe form an elegant leisure environment. Only in this way can customers follow the light into the warm cafe. If the light is too dim, it will make the cafe feel dull, which is not conducive to customers to taste coffee.
Secondly, use light to attract customers' attention to coffee. Therefore, in a dark bar, coffee may have an ancient and mysterious attraction. (Produced by Clark on February 20th, 2008)
Coffee products are mainly brown, and dark and dark brown will absorb more light, so if softer fluorescent lamps are used, the atmosphere of the whole cafe will be more comfortable.
In the general interior decoration design, it is best to use bright colors in hue, which has better lighting effect. However, it does not mean that all dark backgrounds are not good. Sometimes, for practical needs, the contrast between light color and background is emphasized, and one more floodlight on the coffee utensils can make the coffee brand more prominent or more stereoscopic.
Lighting is purely for lighting or for decoration. Generally speaking, light-colored walls, such as white and beige, can reflect a lot of light, up to 90%. Dark backgrounds, such as dark blue, dark green and brown, can only reflect 5- 10% of light.
Interior Decoration Design of Cafe
Shop decoration styles are different, and big shopping malls and hotels have luxurious exterior decorations, which are full of modernity; Cafes should also have their own styles and characteristics. In terms of specific decoration, it can be designed from the following two aspects:
First, the decoration should have an advertising effect. That is to give consumers a strong visual stimulus. You can decorate the facade of the cafe into a unique or weird shape, and strive for a unique appearance to attract consumers.
Second, the decoration should be linked with the characteristics of coffee. The novel and unique decoration is not only to stimulate consumers visually, but more importantly, to let consumers know what may be inside without entering the store door.
Verb (abbreviation of verb) image design;
1. Investigate design requirements: customer concept and requirements setting.
2. Formulate design concepts: design concept proposal, design concept communication and design concept confirmation.
3. Basic design system scheme: logo, standard font and standard color.
4. Submit for review and confirmation
5. Application design system scheme: house number, business card, menu and tableware. ...
6, list image design manual
Six, equipment configuration:
A:
1, determine the equipment budget.
2. Equipment configuration scheme: bar configuration scheme, kitchen configuration scheme, auxiliary supplies configuration scheme and consumables inventory list.
3. Delivery configuration scheme
B:
1, entrusted procurement
2. Payment before delivery
3, on-site installation
4. On-site training
Seven, technical training:
1, please ask professionals to train all our employees.
2. Customers recruit employees to receive systematic training and internship.
3. Send someone to give on-site guidance before opening.
Eight, raw material supply:
1. Provide the raw material purchase list (for details, click on the coffee shop equipment purchase list and material purchase list).
2. Feedback quotation
Step 3 pay for the goods
4. Payment before delivery
IX. Operation Planning:
1 Establish brand awareness (such as the history of our store)
Highlight the theme (such as posting coffee stories and pictures)
Establish the official website of our store.
Give gifts or reward gifts, discounts and low-priced packages (such as drinking coffee and sending milk tea)
Provide customers with some free and convenient services (such as debiting free umbrellas to order music)
6 joint promotion
7 advertising promotion (such as issuing coupons)
Hold a coffee party once a week or once a month (publicize our culture and give out vouchers).
Check our shop strictly once to make it really clean and tidy.
10 Investigate customers' tastes and preferences, and regularly update and launch new products.
- Previous article:How about Anhui Fuxing Baosteel Structure Co., Ltd.?
- Next article:How about Suzhou Zhigao Public Relations Consulting Co., Ltd.?
- Related articles
- Is there a subway in Nantong?
- Is the ticket inspector in Shanghai Guo Huang Cinema true or false?
- Summary of five excellent papers from personal work for half a year
Excellent model essay on personal work summary for half a year 1
In the past six months, my work as a class teacher, I t
- Is there a factory recruitment in Xichuan County, Henan Province? Please explain the job and salary, thank you.
- Which sanitary ware brand model is HTD?
- In 2022, three supports and one support in Yuanzhou District, Jiangxi Province wrote the address.
- Linyi bus route
- Enshi talent app can't get in.
- When is there a job fair in Pingxiang recently?
- How to find a free template for Lenovo laptop to do PPT?