Talk about the operation strategies of mobike, ofo and other bike-sharing?

The initial operating strategies of the two companies were decided by the founders of their respective companies. The founder of ofo studied at Peking University when he was founded, so he developed on the basis of campus. First of all, it is based on Beida, then it extends to neighboring universities, and then it begins to go out of the campus for greater commercial interests and start further development. The founder of mobike started the development of mobike based on the Magic Capital Shanghai, focusing on southern China, because his life center and network were mainly in Jiangsu and Zhejiang.

With the continued popularity of bicycle sharing, the two companies began to compete with each other, and they began to enter each other's region and expand new territory. Based on the free habit of Chinese people, the initial competition mode between the two sides is to keep free, increase the investment in vehicles, and make people gradually develop the habit of using. But then, with the unique GPS positioning function, mobike took the lead in changing. The reward mechanism of red envelope riding not only attracts more people to ride in mobike, but also enhances the mobility of vehicles in remote areas. The body of ofo has no GPS positioning function, which leads to the feedback of vehicle positioning to the mobile APP when the user stops at last, resulting in the late delivery of its red envelope bicycle and poor delivery effect. However, ofo is still welcomed by some users because it continues for free for some time periods.

Because both sides had a good foundation before, it seems that the whole has formed a scene of worshipping ofo North.