Year-end summary of sales manager

Summary refers to the written materials that social groups, enterprises and individuals review and analyze the study, work or its completion at a certain stage, and draw lessons and some regular understandings from them. Through it, we can correctly understand the advantages and disadvantages of previous study and work, so it is very necessary to write a summary. But I found that I didn't know what to write. The following is the year-end summary of seven sales managers that I compiled for you. Welcome to share.

Sales manager's year-end summary 1 In the busy work, we sent away 20xx years and ushered in a new year unconsciously. As the sales manager of the company, I mainly focus on personnel management. After a year's exploration and summary, I divided the management of personnel into two categories: system management and target management.

System management, as its name implies, is a management method to restrain employees' work behavior by implementing management according to strict systems. Without rules, there would be no Fiona Fang. Many problems have been found in just a few months, so in the new year, I will constantly improve various management systems and methods, truly put them into action, and strictly urge employees to act according to the system.

Management by objectives, to put it bluntly, is the so-called task. The task is to be completed after it is formulated. Enterprises must set sales for employees every month. In fact, this data is the goal. According to the sales data of the terminal in recent months, this goal can be achieved for several months. This is also a question that I have been reflecting and pondering for several months. What is the reason why the sales volume can't go up? Is it really the employees? Not exactly. Is the meaning of our existence to go to my supervisor every day and tell him that I have done everything I should, but is there something wrong with the employees? Then what is the meaning of my existence? After thinking about it for so long, I think employees think that the monthly sales data of the business is the goal, and they have not turned this goal into a task, which is one of the reasons why the sales volume can't go up. In fact, it is very simple to turn a goal into a task, that is, to decompose the goal plan into every quarter, every month, every data and every detail, to mobilize the enthusiasm of employees, and to seriously think about the channels and methods to achieve the goal. When the goal is decomposed, it becomes a task, which we must complete.

System and goal * * * are my management direction next year, so I won't elaborate on them one by one because of the trivial content. The work focus is roughly divided into five parts:

Terminal promotion management system;

Staff recruitment and training;

Attendance and attendance of employees;

Daily management of employees;

Motivate employees and achieve goals.

I learned a lot while working here. Next, I will introduce some of my opinions to you from three aspects and discuss them with you.

First, correct attitude.

In my work, I saw many problems, contradictions and difficulties. Of course, these are inevitable, but I think the main reason why these problems and difficulties can't be solved is attitude, which determines everything. People often say that if I had done what I did, I would have done it now. People often just stay on such words and don't really put them into action. How can there be a good result? The competition of liquor is more and more fierce, and there will be new challenges in front of you. What kind of attitude you take towards it, what kind of results you will get. So complaining is meaningless, and active work is what we should do most.

Second, clear objectives.

First of all, any company has its own development goals, and every employee has his own personal development goals. On this issue, I think that as employees of the company, personal goals should be unified with the company's goals. Everyone will be under pressure, but while achieving the company's development goals, they are also achieving their own personal goals.

Secondly, as I mentioned just now, we should have the right attitude and methods to achieve the goal, and actually decompose and implement the goal. Only decomposable and achievable goals are feasible goals.

Third, study.

Regarding learning, an economist once said that not learning is a sin and learning is economical. Learn by economic means and create economy by learning. The same is true at work. We need to constantly learn and enrich, and strive to apply what we have learned and complement each other.

These are just my superficial understandings. I hope my colleagues will give me more advice at work. Only with Qi Xin's concerted efforts can I succeed. I also hope that with the efforts of every employee, the company will have a new atmosphere and a new breakthrough in the new year.

Sales manager's year-end summary 2 I have been in charge of market development business for one year. Although there are some problems, we have tried our best to solve them. Now I summarize the work of the year as follows:

I. Ways and measures for the business department to obtain profits

The profit sources of the sales department mainly include: computer sales; Computer consumables; Printer consumables; Typing and copying; Computer network school and other businesses related to the computer industry. This year's main goal: to develop the home user market and seize the office consumables market. Increase publicity for home users, compete for office supplies market with prices, and make small profits but quick turnover. Establish perfect sales files, conduct regular after-sales tracking, seize the office consumables market and strive for greater profits. We still need to do a lot of work here. Delivery must be timely and after-sales service must be good, so that customers can trust us and truly enjoy God's treatment.

Second, the customer service department to obtain profit channels and measures

The main profit source of customer service department: Qixi computer repair station; Printer maintenance; Computer maintenance; Computer membership system. In 20xx, we were authorized to repair the 7-up computer. We have established Runbang printer chain maintenance station, so this year's main goal is to unify, standardize and standardize the customer service department, realize self-sufficiency and lay a solid foundation for the service market in the coming year.

Third, the profit channels and measures obtained by the Engineering Department

The main profit source of engineering department: computer network engineering; Wireless network engineering. As the local network is basically completed, once the wireless network is popularized, it can bring more profit points, which is conducive to the smooth development of computer network engineering and creates a breakthrough for other departments to carry out corresponding business work. This year's main goal is also the growth point of profit-wireless network, and some internet access fees are expected to make a profit of * * * ten thousand yuan; The profit of single-machine multi-user system, group telephone and rice selling system is * * * ten thousand yuan; Multifunctional electronic classroom and multimedia conference room * * * ten thousand yuan; The rest of the network engineering part * * * ten thousand yuan; New business part * * * ten thousand yuan; The computer part is * * * ten thousand yuan, and the staff salary is * * *-* * ten thousand yuan. The profit target that can be achieved is * * * ten thousand yuan.

In the pursuit of profit completion, we must ensure the project quality, establish a perfect project acceptance system, and accept the supervision and acceptance of the customer service department, which can motivate the engineering department to improve the project quality and thus better establish the company image.

Fourth, work hard on management, strictly implement the company's rules and regulations, improve work efficiency and service awareness, and establish the company's image in society.

Employees who do not abide by the company's rules and regulations and are lazy will never be soft, and employees who damage the company's image will be dealt with seriously. Work summary network

Five, establish a relatively perfect and sound management and operation system.

1. The process of scheme design, construction, acceptance and engineering training must be strictly and resolutely implemented, and the customer service department should adhere to the principle of no acceptance and no maintenance.

2. Try to build some groups with fixed income, such as computer maintenance membership system and relatively perfect equipment maintenance fee system, and turn some enterprises and institutions with relatively strong economic foundation and commissions into our long-term customers.

3. Visit key customers regularly, provide free technical support and establish friendly customer relations. We should use various means and media, such as our own home page, to publicize the company's charging standards, from leaders to every employee.

4. Service and maintenance can also create profits. In recent years, there have been fewer and fewer projects, and the profits of computers have become more and more fierce. We can make profits from service and maintenance, and we are more optimistic about the computer maintenance market and printer maintenance market outside the warranty period.

Create learning opportunities

Continuously provide or create learning and training opportunities for employees, learn from each other internally and improve each other, and strive to build * * * Company into the authoritative organization of Pinggu Di * Computer.

Staff training is an important part of human resources development, cadre team construction and corporate culture construction. Through training, we can unify our goals, understanding and pace, and improve the cohesion, centripetal force and combat effectiveness of enterprises. Establish a learning atmosphere. Learn if you don't ask, or learn if you don't.

Training content:

1. Love and effort: review the history and look forward to the future, understand the glorious tradition and goals of the enterprise, enhance the sense of mission and responsibility, and cultivate the sense of ownership.

Second, job responsibilities: learn the company system and employee discipline, and define job responsibilities and behavior norms.

Third, job skills: learn job skills, workflow and on-the-job success methods.

Training mode:

1. The company arranges employee training regularly and irregularly.

2. Actively participate in the training activities of managers, technicians and all employees organized by the center or the company.

3. Participate in training or visit exchange activities?

Training goal: create conditions for employees to become on-the-job talents and provide employees with accumulation for enterprises.

We are a united group with team spirit and become a hard-working team. Every department and employee has a clear post, and the responsibility lies with people. Personal bonuses are directly linked to departmental benefits. In this way, we should have both pressure and confidence. Without confidence, there will be no success, and without pressure, there will be no progress and improvement at all levels.

Year-end summary of sales manager Chapter III Proficient in business and able to be independent. And xxx is good at summing up the problems in the work and finding reasonable solutions, especially in this respect. The good aspects need to be carried forward, but there are also many problems.

1, employees' work enthusiasm is not high, and their autonomy is not strong. Talking at work, watching movies and playing games happen from time to time. The reasons are as follows: first, the system supervision is weak; Secondly, salespeople have low salaries and feel that they have done a lot, but compared with other departments, their salaries are low, which leads to psychological imbalance.

2. The awareness of organizational discipline is weak, and the phenomenon of being late for work and leaving early often occurs. This situation exists in all departments of the company, and the company should have a suitable attendance system. When a bad phenomenon occurs, not only the department leaders should take charge, but also the company leaders should come forward to stop it.

3. The concept of delivery personnel: delivery personnel only regard delivery as a simple task, thinking that the goods will leave the factory, and there is no concept of serving customers. In fact, the care in details can make customers feel the service and sincerity of the company, such as the packaging and clear marking of goods, inform customers of the weight and arrival time of goods in time, and reduce the transportation cost for customers as much as possible.

4. The statistical work is not in place, and there are no finished or semi-finished statistical reports. Every time the sales department needs to ask the workshop about the inventory status of goods, it may cause the loss of sales opportunities and waste of manpower, and customers also doubt the efficiency of the company. Finished goods warehouse and semi-finished goods warehouse should provide regular reports to inform the inventory situation, so as to prepare goods in time and inform customers of the specific production cycle.

5, sales, production, procurement and other processes are not well connected, often resulting in delivery delays and mutual responsibility, mutual blame.

6. Poor technical support, lack of tender drawings and sales drawings.

7. The responsibilities of the departments are unclear, and the cost has not been reversed, resulting in the sales staff having no time to actively win customers.

The above problems are only a small part of many problems, which also occur from time to time in the sales process. Although it will not affect the company's fundamentals, it may eventually bring great losses to the company's future development if it is not taken seriously.

In the past week, with the temperature rising. Everything is revived, and the earth is blooming in spring. With the warming of the temperature, the sales work of our Red Dragonfly Store has also begun to be carried out in a tense and orderly manner. The following is a recent personal work summary report:

As the old saying goes, sharpening the knife does not miss the woodcutter. Even in today's social work, it also profoundly guides and reminds us. On the basis of enterprising work, we must first find the correct ideological direction, that is, we must have a clear consciousness and a positive work attitude before we can put it into practice. Make it twice the result with half the effort and achieve good results.

Review this week, your work, ask yourself, and honestly sum up. There are still many shortcomings. Therefore, it is even more necessary to strengthen one's working thoughts in time, correct one's consciousness, and improve the methods, skills and business level of monopoly.

First of all, in terms of shortcomings, it summarizes from its own reasons. I feel that I still have a certain degree of lack of skills in persuading customers and impressing their purchasing psychology.

As salespeople in our Red Dragonfly Store, our primary goal is to build a bridge between our products and customers. Create business performance for the company. Under the guidance of this direction, it is particularly important to impress customers' hearts and stimulate their desire to buy with sales skills and language. Therefore, in the future sales work, I must strive to improve the skills of persuading customers and impress customers' purchasing psychology. At the same time, we should integrate theory with practice and accumulate valuable experience for the next stage of work.

Secondly, pay attention to the details of your sales work and remember the wise saying that the customer is God in sales theory. Conquer and impress consumers with your sincere smile, clear language, meticulous promotion and thoughtful service. Let all the customers who come to our red dragonfly shop be impulsive and satisfied. Establish the high-quality spirit of our employees in Red Dragonfly Store, and establish our high-quality service brand of Red Dragonfly.

Third, we should deepen our work and business. Familiar with the article number, size, color and price of each pair of shoes. Do it with your heart Learn to face different customers and adopt different promotion skills. Strive to let every customer buy their own satisfactory products, and strive to increase the number of sales and improve sales performance.

Finally, put your mind right. The adjustment of his mentality has made me more clear that no matter what I do, I must do my best. Whether this spirit exists or not can determine the success or failure of a person's future career, especially in our monopoly sales work. If a person understands the secret of avoiding hard work through hard work, then he has mastered the principle of success. If you can take the initiative and work hard everywhere, you can enrich your life experience in any sales position.

In short, through the theoretical summary of my work this week, I also found many shortcomings. At the same time, I have accumulated experience in future sales work for myself. Sort out the train of thought and clear the direction. In the future work, I will take the company's monopoly management concept as the coordinate, integrate my work ability with the company's specific environment, take advantage of my energetic and hard-working advantages, and strive to receive business training, make personal work plans, learn business knowledge and improve sales awareness. Make solid progress, work hard and contribute to the development of the company!

Sales manager's year-end summary 4 20xx years have passed. Looking back on the work of the past year, I am deeply touched. Now, as a sales manager, I summarize my work experience and feelings in the past year as follows:

First, do things in a down-to-earth manner and earnestly perform their duties.

First of all, I can start with product knowledge, carefully analyze market information while understanding technical knowledge, and make marketing plans in time, follow up customers in time and analyze customer data. Secondly, I often communicate with other salespeople frequently to analyze the market situation, existing problems and solutions in order to improve together.

We should always develop new customers, and constantly classify customers among competitors, regard the customers who are most likely to use our products as important customers, focus on the customers who have recently had projects, and allocate the number of visits according to their needs. Strive to promote the list, so as to achieve the purpose of sales.

While analyzing customers, we must establish our own customer base. Finding the right customer base according to the characteristics of our products is the key to success. In the past year, several clients I have contacted are not very familiar with this industry, that is, this industry has just started, with weak technology and small list, but the success rate is relatively high and the price can be higher. Customers like this can be included in the main customer base. They are usually transferred from other related industries or newly established departments to monitor the project. Because they have customer resources in this area and have development prospects, if they can maintain these customers well, they will leave a considerable amount in the future.

Second, be proactive and strive to complete the task on time and in quantity.

Take the initiative to visit customers every day to ensure the quality of visits. After you come back, you should carefully analyze the information, summarize the work situation and make a good work plan for the next day. Visiting customers is the basis of sales. No visits, no sales. And because people have feelings, only by establishing an emotional foundation with customers and improving their trust in us can we have the opportunity to sell products to them.

Actively assisting customers to do their own work, such as helping to find information, planning and budgeting, is one of the ways to increase customers' trust in us and the best opportunity to push our products to them. Even if we don't close the deal right away, they will always remember your efforts and will take the initiative to find us if it is useful in the future.

Third, do a good job in after-sales service.

No matter how good the product is, there will be defective products and various problems, so after-sales is particularly important. Doing a good job of after-sales is an important means to maintain customer sentiment and the key to re-sales. When a customer comes to us with a problem, we should learn more about the situation from the customer as soon as possible and try our best to find out the problem. If we can't find the reason, don't worry. First stabilize the customer's mood and comfort him, then promise to help him solve the problem and reassure him, then reply to the company's technicians and try to solve it.

There are many problems among my customers, but after coordination and help, most customers are satisfied with our service. Many of them immediately indicated that they would continue to cooperate. Please contact us immediately if you have any items to purchase.

Fourth, keep learning.

People have to keep learning to make progress. First of all, we must learn our new products, and our product knowledge must be passed; Secondly, learn communication skills to improve their business ability; If you have time, you can learn the product characteristics of some peers and compare them with ours, so that you can understand the advantages of our products and avoid weaknesses in front of customers.

Fifth, learn more about industry information.

Knowing our competitors, knowing our peers, knowing the products that are doing well in the market now, and knowing the relevant policies of the industry are all issues that an excellent salesperson must always care about. Only by knowing the outside world, can we not become a frog sitting on the sidelines, can we make a correct judgment on the information we have in our hands, and can we improvise when encountering problems.

Finally, I want to thank our leaders and colleagues for their support and help in my work last year. I hope that through our joint efforts in the future, we can achieve great success again next year.

Year-end summary of sales manager 5 Just graduated from college, applied to a health care product company for sales, and won the first place in the market in the first month. I attribute all this to luck, but behind this luck, there are a lot of sadness, pressure, indomitable mentality and domineering, and all this is on a student who has just left the university, as if a newborn calf is not afraid of tigers. The first health care product company I contacted was an agent. When I entered their store, I felt cheated, because there was no company described by them, but it was only a small shop of 30 square meters, but I was only sad for a few minutes, and then I adjusted my mentality. I thought it was important to hone no matter what environment I worked in, after all, I just left school. So I humbly asked the manager about all aspects of sales. When the manager told me that this industry has unlimited potential, I was refreshed again. Starting from the basic billing, each one is carefully delivered to every customer, followed by service promotion and after-sales service. This series of work has formed a set of ideas. In the third month of work, I transferred to a big health care product company and tried to be the marketing manager and manage three departments. This is undoubtedly a challenge, no matter whether I am psychologically good at work. But I didn't flinch, clear my mind, do everything with my heart, treat everyone with my heart, and determined to build a team with ideals, pursuits, goals, quality and love, responsible for myself, employees and customers. It is because of this belief that my team has achieved excellent results again and again, but at this time, I met Saiwei.

Sales Manager's Year-end Summary 6 As time goes by, the work of 20xx will soon be over. Looking back on this year's work, I feel ashamed! The reason is that this year's budget task was not completed as scheduled, which dragged down the overall operation of the company. Here, I apologize In view of the work in the past year, I will make a summary:

In business, we prepared a wealth of promotional activities during Christmas and February Spring Festival, and retained some new customers! In April, mobile phones, bicycle activities, car cushions, red wine, etc. There are prizes every Saturday and Sunday, and there is a certain consumption feedback in June to further stabilize old customers. During the Mid-Autumn Festival, mooncakes are delivered to every package of customers. 10 raised the consumption standard of the afternoon market and increased the income of the afternoon market. 1 1 month gives customers the greatest benefits in the form of drinks! At the same time, in order to meet the needs of customers, we added Changbai Mountain and Yellow Crane Tower cigarettes, and added jellyfish fans, eggplant chicken pieces, salt and pepper potatoes and other commodities! In the course of operation, we have successfully completed the budget task for the first half of the year, and we are confident. However, in July 8.65438+February, we experienced a severe blow, which caused great losses to our department, resulting in a sharp decline in operating income in those three months, and the budget task in the second half of the year could not be completed as scheduled, which affected the overall operation of the whole year!

In department management:

1 Ideological education of employees is indispensable for post-80.90 employees. Every new employee, first of all, should understand his ideological situation, and gradually let him have a sense of competition to stay strong and stay weak!

2. In employee training, every new employee is trained in person, and the operation and standards of various working procedures and the protection methods of facilities and equipment are realized from the basic hotel; From the reception of customers entering our department to the service of various specifications and details, until customers check out and leave! Pass the examination in person, and provide follow-up service guidance to each group of personnel. If you find a problem, correct it immediately! Organize employees to participate in comprehensive office and fire protection knowledge, disinfection knowledge and other related business training!

3. In terms of employees' work discipline, strengthening inspections for employees' on-the-job discipline during working hours not only requires self-awareness, but also directly punishes employees who violate discipline according to the situation, so that employees can consciously and strictly demand themselves and regard hotel rules and regulations as a power grid as a warning! Severely punish employees who bring mobile phones to work!

4. In the aspect of environmental sanitation, the cleaning and inspection of sanitary dead corners have been strengthened, especially at the bottom of sofa, behind door, footstone and inside and back of equipment cabinet. At the same time, the sanitary methods are strictly implemented and spot checks are conducted every day!

5. Update and protection of equipment and facilities: First, sofa cover in small package was replaced, sofa cushions and sofa cover in large package were overhauled, wireless microphones in large package were newly supplied, some problem amplifiers in small package were replaced, five bar chairs were replaced, bar glass in large package was replaced, and the old floor of the lounge was demolished! The key point is the use and brushing of guest supplies, to prevent employees from accidentally breaking them, and to save the use of sanitary appliances. In order to prevent human operation from damaging the audio equipment, strictly implement the correct switching procedure of the audio equipment, and give a serious warning to the operator who does not follow the procedure! Don't wipe wood products, wallpaper, electrical equipment and ground wire with a wet towel when cleaning! Oil the stainless steel and chrome-plated facilities every week, wax the wooden floor every three months, clean the projector lens every week, and dust the main machine in the private room, in order to prolong the service life of the equipment and facilities!

6. In terms of energy saving and consumption reduction, our department mainly updates and maintains the electricity and audio equipment, inspects the audio equipment in the guest room, turns off the air conditioner in time, and replaces the effect light in the corridor in time. In order to save money, some projectors and old speakers, amplifiers and microphone lights were replaced from the Recreation Palace Library. At the same time, the old bar chairs, cups, guest supplies, etc. in stock will be used out of the warehouse. If the faulty touch screen can be replaced with an old one, never buy a new one. Whatever you or the engineering department can repair, you don't need foreign workers to repair it!

In the first half of the year, I learned the program of adding songs, but because many new songs need to be downloaded for free, and there are viruses in the free download of the network, I am afraid of destroying the original main server music library, which can not meet the timely needs of customers. After applying for payment, it will be operated by professionals, and the songs will be updated in time and recognized by customers!

In terms of staff service, we emphasize smile and audio service, win customers' recognition with meticulous service, act quickly and thoughtfully, and further stabilize and attract customers! Pay attention to drunken customers, especially the standardized detailed service and flexible emergency service in private rooms, which have won unanimous praise from customers! In short, this year's action is over. In next year's operation and management, we will continue to learn advanced management methods in the same industry, increase the promotion of personal and princess drinks, not only stabilize old customers, but also actively hold various promotional activities to attract new customers! Colleagues recruit new princesses to keep guests! I hope leaders at all levels will give supervision and support.

Sales manager's year-end summary 7. Review and analysis of sales performance;

(a) performance review:

1, nearly 30 new cooperative customers have been opened up (see statistics of relevant departments for specific data).

2.8-65438+February, the sales receipts exceeded the previous performance in the same period of March-August. (See statistics of relevant departments for specific data)

3. Problems left over from the market have been basically solved. The body of the market has gradually recovered to health, and there is a basis for further expansion and promotion.

(2) Performance analysis:

1, positive factors contributing to performance:

① Adjust marketing ideas, reduce market expenses and lower the threshold of cooperation funds for new customers. Although it was once ridiculed behind people's backs, "effectiveness is the last word"!

② The process management of sales staff has been strengthened and the work efficiency has been improved.

(3) The positive attitude of "there must be a brave man under the four rewards" is formed by increasing the commission ratio and developing new customers to give extra rewards, which is also one of the important factors contributing to the performance.

④ To solve the problems left over by the market, we should follow the "priority" procedure and adopt the guiding ideology of "adhering to the principle of corporate interests and dealing with them effectively", so that the problems cannot be solved from the perspective of corporate interests.

2. Negative factors:

(1) the sales staff don't understand the company's instructions, the customer orientation is not stable enough, and they don't develop customers strictly according to the terminal idea. Some customers made some mistakes in their choices!

(2) The mentality of salespeople and the existence of the company's salary system are all in a state of "quick success and instant benefit". Salespeople just want to get the money back to the company account, and don't think much about whether the customer is suitable for the company's cooperative positioning and long-term development.

When customers choose the company's products, they think more about discounts and low prices, so many of them don't shop in terminal stores, or even have no terminal awareness at all, which directly turns the company's terminal brand into an advantageous circulation product.

④ Most agents have the concepts of "wait", "depend" and "want", but the price of the company's products has fallen to the reserve price, and there is no more profit to support the market.

The company's brand positioning terminal, but the packaging lacks visual advantages, promotional gifts is not novel and rich enough, and the promotion and sales of products are not very powerful.

⑥ Temporary lack of brand entry strategy can not promote brand sales.

⑦ Sales staff can't effectively implement the company's guiding ideology, so far, a typical brand model market has not been established.

Sales staff lack unified marketing training, and their concepts, ideas, methods and work execution are not unified and coordinated. They are often good at market development but not good at market maintenance and promotion.