3 mobile phone sales plan model

In recent years, the global mobile phone sales industry has developed rapidly and the market competition has become increasingly fierce. In order to obtain relevant information and knowledge faster, more and more timely, each enterprise spends more on data analysis and decision-making system. This article is a model essay on mobile phone sales plan compiled by me for your reference only.

Mobile phone sales plan model:

Article 1 In order to expand sales and quickly occupy the market with low price and high quality, this sales plan is formulated.

Article 2 Low price and high quality will be the main products of the company in the future.

Article 3 The company does not pay special attention to simple mass products or products with cutting-edge times. However, such cutting-edge mass products will still be launched.

Article 4 When choosing a sales base, we should aim at medium-sized or above sales stores. Except in special circumstances, in principle, small-scale store marketing methods shall not be adopted.

Article 5 With regard to the sales base mentioned in the preceding paragraph, we must be cautious when selecting, making decisions, planning and handling transactions, so as to consolidate the business base of the company.

Article 6 Before entering into a new transaction with a sales store, it must be submitted for inspection, and then the investigation, deliberation and condition inspection shall be done according to the regulations, and then the transaction shall be decided.

Seventh sales activities must be institutionalized and rationalized, and strive to complete all matters with high quality and high efficiency.

Article 8 When accepting orders and collecting money, salespeople shall not participate in related incidental affairs, but must devote themselves wholeheartedly to sales affairs. Therefore, in terms of sales, we should make another plan and set up a Commissioner to handle this matter.

Article 9 Improve the handling procedures (steps), strengthen the contact and internal contact with sales stores as much as possible, and improve the overall management of the business and the efficiency of related affairs. In particular, we should skillfully use various accounts (leaflets, daily newspapers) to improve efficiency.

Article 10: 20% of the total purchase amount is used for the company's ordering, and the rest is used for the company's subcontracting projects.

Eleventh procurement as far as possible concentrated in a certain season, planned to carry out ordering activities. Ensure the rights and interests of both parties to the transaction.

Article 12 A delivery promotion system shall be established for purchased goods, which shall be calculated according to the following conditions: for manufacturers with excellent delivery performance, the commission will be refunded, as stipulated below:

(1) purchase quantity;

(2) delivery date and delivery quantity;

(3) the degree and quantity of delivery delay.

Article 13 In order to ensure the reasonable operation of the procurement business, the company will hold monthly meetings attended by various procurement manufacturers, outsourcers and relevant personnel to negotiate, contact and reach an agreement.

Article 14 All transactions between Company A and the Company (including three companies that have officially traded with manufacturing companies at present) shall be directly traded with the Company.

Article 15 If the company refuses to accept the summons, the goods delivered to the company belong to the business scope of the company. Article 16. The person in charge of purchasing shall contact each manufacturer in a way every day to urge the other party to start work as soon as possible.

Article 17 When handling foreign orders, the name, color, product style, quantity, size and manufacturer's number of the materials shall be recorded in statements, and then submitted to the manufacturer (the manufacturer's account shall also be filled in), and various forms must be filled in in in detail.

Article 18 The statement mentioned in the preceding paragraph shall be attached at the time of ordering, and shall be attached to the packaging box of the product and delivered to retailers and consumers together with the product.

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Mobile phone sales plan model:

I. Market analysis

(1) Market Status: Freshmen's research on mobile phones and mobile phone accessories

The demand is relatively large. Sophomore and junior students at school have a great demand for your mobile phone accessories, but they don't know the existence of the business hall and need to be promoted.

(2) Location: located on the floor of the Training Building 1 Building 1 of Guangdong Vocational and Technical College of Posts and Telecommunications, which is convenient for students to buy mobile phone accessories;

(3) Commodity analysis: Because there are not many kinds of commodities at the beginning, it may not be able to meet the needs of students well; But the product quality is better;

(4) Competition analysis: There is an entrance opposite the post and telecommunications business hall.

Tianyi mobile phone shop in the university is easy for students to find, but there are no mobile phone accessories, which can't meet the needs of students in this respect; There are many similar mobile phone shops in Shangshe Street outside the entrance of the college, with little difference in quality and price, and most students like shopping.

(5) SWOT analysis

Advantages: It can meet the needs of students better than Tianyi Store in the college. In the training building 1, there will be many trainers passing by, and the location is eye-catching; Freshmen have just arrived at the college, and they have a great demand for mobile phones and are not familiar with the busy market outside the college. Disadvantages: the product quality and price are similar to those of the Tianyi mobile phone shop opposite and the mobile phone booth outside Shangshe Street; The geographical location is better than Shangshe Street, but worse than Tianyi Store;

Opportunity: with the support of the college, I can often set up stalls in the dormitory area to familiarize my classmates with and support them;

Threat: The signboard of Tianyi Store in the university is more eye-catching and easier to attract students' attention. There is a busy street outside the college. Students often go out shopping and buy needed mobile phone accessories outside.

Second, marketing ideas

(1) Establish the concept of all-staff marketing, which truly reflects? Life marketing, life marketing. ?

(2) Comprehensive use of product, price, promotion, service and other marketing mix strategies to form a strong marketing mix strategy.

Third, the sales target

(1) Marketing target: Most freshmen outside Guangzhou will be there.

Schools need to have an account to get online, and two other teams are buying the same products as us at the same price, so the marketing target is all new 1/3( 1 000 people), minus 200 people who don't need to buy mobile phones.

(2) Market share target: 20% of emerging markets.

Fourth, marketing strategy.

Target Market: Freshmen of Guangdong Vocational and Technical College of Posts and Telecommunications

Price: Because most students in the school need to buy a school card to bind broadband Internet access, they promote buying a card+buying a mobile phone, and the price of the mobile phone is reduced in 400 yuan;

Pricing: mobile phone (399)+ card (100)+ broadband (300)=799.

Card+Broadband =400

Verb (short for verb) group management

(1)20 people guide, 4 people sell and 2 people fill in the form.

Guide: guide the younger brothers and sisters to the booth where we sell mobile phones: introduce the details of the package to the younger brothers and sisters and analyze the discount.

Arouse the desire of younger brothers and sisters to buy

Fill in the form: a voucher for this package, which is used to improve the previous work.

(2) Before putting this group on duty, they will be given pre-job training, so that they can have a certain degree of familiarity with the package and answer questions for the students quickly.

Cost budget of intransitive verbs

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Mobile phone sales plan Fan Wensan:

First, the current market situation analysis

(a) user analysis

Our company's main customers come from college students and young people who pursue fashion, and they have high requirements for the fashion function and personality of mobile phones; Moreover, they are more likely to accept middle and low-grade products, preferring imported brand machines and domestic machines with good quality; The average service life is two years, but many people change their mobile phones halfway for various reasons; The main places of purchase: specialty stores, hypermarkets, online; Sources of mobile phone information: TV advertisements, internet, leaflets and exchanges between classmates and colleagues.

Competitive analysis

At present, domestic brands in Hainan mobile phone market include Lenovo, BBK, OPPO, HTC, Bird, TCL, Amoi, ZTE, Konka and so on. Foreign brands include Nokia, Motorola, Samsung, Sony Ericsson and Apple. These mobile phones are very popular in the market, and the brands that account for a large proportion of the market are mainly Nokia, BBK, Motorola, Samsung and Lenovo. In fact, foreign brands still occupy the mainstream position, especially Nokia, which has high expectations among young people.

(3) Analysis of market opportunities and problems 1. Competitive advantages and potential:

(1) independent research and development of products has gradually become the mainstream, forming several stable development platforms, providing products with better cost and cost performance, and ensuring comparative advantage competition;

(2) Established its own product research and development center, which provided strong support and guarantee for the follow-up development of products.

(3) Although our brand has not entered Hainan market for a long time, it has already gained a certain weight in people's minds, recognized the quality and performance of this brand, and formed a relatively fixed customer base; Products have a high market share, and established a relatively complete sales network. The number of stores and counters is close to 30, and there are 70 professional salespeople. (4) With the gradual popularization and promotion of mobile phones and people's catching up with fashion trends, the purchase and replacement of mobile phones are becoming more and more frequent. 2. Competitive disadvantages and threats:

(1) Due to the rapid construction of sales network in recent two years, the professional quality and service ability of product salesmen are not strong, and their self-management awareness is poor;

(2) The storefront coverage and production capacity are insufficient, the control over the storefront is not strong, and the terminal resources are scattered, and the terminal resources have not been upgraded to the level of integrated utilization. Uneven distribution of sales outlets leads to waste of resources, excessive concentration in some areas leads to internal competition, and there are few or no outlets in some newly developed areas.

(3) The brand positioning is not clear and centralized, the pulling force is weak, and the recognition rate and naming rate are low, especially the sales channels of high-end models are few; (4) The after-sales service is lagging behind and the after-sales mechanism is unreasonable, which seriously affects the business development. The after-sales personnel management, technical training and facilities investment are insufficient, and the sales and after-sales service are seriously out of touch.

Second, marketing ideas

1, establish the concept of all-staff marketing, and truly reflect? Marketing life, life marketing? .

2, the implementation of deep distribution, establish the idea of decisive battle terminal, and guide dealers to directly operate the terminal market in a planned and focused way.

3, comprehensive use of products, prices, channels, promotions, communication, services and other marketing strategies to form a strong marketing force.

Third, the sales target

Sales increased by 20% over the previous year, reaching 5 million yuan and 60 sales outlets, making XX mobile phone a well-known brand in Hainan.

Fourth, marketing strategy.

First of all, Hainan market is divided into the following three categories: strategic core market: Haikou.

Key development market: Danzhou, Sanya

Cultivate the market: Wenchang Qionghai Oriental Wuzhishan general marketing methods: franchise store direct sales and agent sales.

1, product strategy: adhere to differentiation, highlight the functional characteristics of different mobile phones of the company, and take the road of characteristic development; Positioning? High-tech, fashion, dignity? Product connotation, take the road of high-end quality development.

2. Price strategy: In product operation, we should adopt a flexible market price policy, closely follow the changes in market conditions, and properly classify products, such as those that establish an image, those that make profits, and those that seize market share. And formulate a series of price systems instead of adopting a one-size-fits-all price policy strategy, which has no focus and thus loses a lot of market opportunities.

3. Access strategy: According to the positioning of different models and the consumption tastes and habits of different groups of people, focus on publicity in different places, such as schools, communities and township areas.

4. Promotion strategy: During different festivals or large-scale activities, various themed promotion activities are launched in supermarkets and franchise stores, and preferential measures such as discounts and lottery are set up to some extent to stimulate consumers' desire to buy. At ordinary times, you can also carry out promotional activities such as mobile phone trade-in, free mobile phone experience, buying mobile phones to send phone bills, which not only promotes products, but also promotes sales. 5, advertising strategy:

(1) Unified image design and management of terminal sales personnel, outlets and storefronts will make consumers deeply impressed with this mobile phone brand, which is conducive to the spread and promotion of the brand.

(2) Broaden the publicity channels, increase the publicity of newspapers, internet, television and radio stations, and make full use of the power of new media. For example, before holidays, information about promotional activities will be posted on bus stops, bus books and billboards of Haikou radio station in Haikou and other places, so that more citizens can inadvertently learn about this mobile phone brand and activities; In addition, when promoting products, we should make more exquisite and explosive brochures, posters and leaflets than other brands.

Verb (abbreviation of verb) sales team management

1, personnel planning. The sales staff are mainly concentrated in Haikou, Sanya and Danzhou. On the basis of the existing professional sales staff, some promoters are temporarily recruited to be responsible for product promotion during the peak sales season.

2. Standardize management, improve rules and regulations, and formulate marketing management system according to enterprise rules and regulations and actual sales situation. For example, the formulation of "Marketing Personnel's Daily Code of Conduct and Management Regulations" and "Marketing Personnel? Three ones? Daily Monitoring System, Marketer's Market Operation Process and Marketer's Management Manual, etc., standardize the sequence and steps of employees' work, remind employees of the problems that should be paid attention to, ensure the orderly connection and communication of the whole work system, and further enhance the organizational discipline of the team.

Cost budget of intransitive verbs

Seven, after-sales service:

In today's society, consumers have become the most important decision makers for the survival of enterprises, and after-sales service is an important factor to determine whether consumers are satisfied or not. Therefore, in the case that the products tend to be indistinguishable gradually, the most obvious advantage is to provide high-quality and convenient after-sales service.

To this end, the after-sales service system of XX mobile phone should meet the following requirements

(1) Before the customer confirms the purchase, we will send special sales staff to explain the precautions and usage of this model, and do a good job in preventing and handling common faults.

(2) Establish maintenance electronic files for customers, and track the usage of products after maintenance for customers. Submit the customer's fault problems to the headquarters in order to solve these problems in the future production process.

(3) After-sales service technicians are regularly sent to the headquarters for technical training.