How should a novice AliExpress run a store well?

If you want to run the store well, the most important thing is to work hard on product innovation and product promotion.

The AliExpress platform provides sellers with four marketing tools, namely limited-time discount, store-wide discount, full discount/full discount and store coupons. These four marketing tools are usually called store independent marketing. In the process of store operation, sellers need to use these marketing tools in a targeted manner. The basic rules of independent marketing activities in shopping malls are as follows

The effective time of (1) activity. Limited-time promotion/kloc-takes effect after 0/2 hours: the whole store promotion and the whole promotion take effect after 24 hours; The store coupon activity will take effect after 1~2 hours.

(2) Time-limited discount, store-wide discount and store coupon activities can be set across months, but the number of activities for two months is deducted at the same time: the start and end dates of full reduction activities must be within the same month.

(3) The limited-time preferential activities are in the state of "waiting for special exhibition" within 6 hours before the start, and the whole store preferential and full reduction activities are in the state of "waiting for special exhibition" within 12 hours before the start. The activity information cannot be modified at this time. If the store coupon activity is in the "Displaying" state, the activity information cannot be modified or closed.

4) Effective rules of preferential treatment. The priority of the time-limited discount activity is higher than that of the whole store discount activity, that is, when two activities overlap, the time-limited discount activity information will be displayed first, and then the whole store discount activity information will be displayed after the time-limited discount activity is over. Full reduction/full reduction and store coupon activities can be carried out simultaneously with other activities. Discounted goods are included in the full reduction amount of the whole store at a discounted price, and a variety of marketing activities are set up at the same time, which can produce the effect of overlapping preferential activities for some goods, and it is easier to promote purchases and orders.