How to become a master in printing industry?

Triple advertisement

Standard size: (A4) 210mm x 285mm.

General manual

Standard size: (A4) 210mm x 285mm.

File envelope

Standard size: 220mm x 305mm.

Poster:

Standard size: 540mm x 380mm.

put up flags

Standard size: 8 carats 376 mm x 265 mm.

4 kai 540mm x 380mm

Handbag:

Standard size: 400 mm x 285mm x 80 mm.

Stationery note:

Standard size:185mm x 260mm210mm x 285mm.

Orthographic paper: 787× 1092mm large paper: 850 * 1 168mm.

Number of openings (positive degree) Size unit (mm) Number of openings (positive degree) Size unit (mm)

Fully open 78 1× 1086 fully open 844× 1 162

2 for 530×760 3 for 362×78 1 2 for 58 1×844 3 for 387×844.

4× 5436× 362× 3904× 5816× 387×422.

8 open 27 1×390 8 open 290×422

16 kai195× 2716 kai 2 10×297

Note: finished product size = paper size-trimming size Note: finished product size = paper size-trimming size

Common format size (unit: mm)

Layout size: 787 x 1092 Layout size (mass): 850 x 1 168.

Tail: 736 x 520 Tail: 570 x 840

4 open: 520 x 368 4 open: 420 x 570

8 open: 368 x 260 8 open: 285 x 420

16 open: 260 x 184 16 open: 2 10 x 285.

32 open: 184 x 130 32 open: 203 x 140.

Orthographic paper: 787× 1092mm large paper: 850 * 1 168mm.

Number of openings (positive degree) Size unit (mm) Number of openings (positive degree) Size unit (mm)

Fully open 78 1× 1086 fully open 844× 1 162

2× 760 2× 58 1×844

3 quarto 362×78 1 3 quarto 387×844

4 quarto 390× 543 quarto 422×58 1

6 open 362×390 6 open 387×422

8 open 27 1×390 8 open 290×422

16 kai195× 2716 kai 2 10×297

Note: finished product size = paper size-trimming size Note: finished product size = paper size-trimming size

16 opening price: 2 10×285 positive number: 185×260.

8 Openness: 285×420 Orthogonality: 260×370

4 Opening: 420×570 plus: 370×540

2 Openness: 570×840 Orthogonality: 540×740

Full open elegance: 889× 1 194 positive degree: 787× 1092.

business card

Horizontal version: 90 * 55mm；; 85 * 54 mm < Fish fillets >

Vertical version: 50 * 90mm；; 54 * 85mm < Fish fillets >

Square version: 90*90mm 90*95mm

IC card 85x54MM

1. Paper unit:

A.gram: the weight of one square meter (length × width ÷2)=g is the weight.

Order: 500 sheets of paper. Unit weight: order (ex-factory specification)

C. Ton: 65,438+0 ton = 65,438+0,000 kg is used to calculate the paper price as usual.

2. Paper specifications and names:

A. There are four most common paper sizes:

(1). Orthographic paper: length 109.2 cm. The width is 78.7 cm.

(2) Large paper: length 1 19.4 cm. The width is 88.9 cm.

(3) Adhesive: 765cm long and 535cm wide.

(4) Carbonless copy paper: there are regular and generous specifications, but there are upper paper, middle paper and lower paper, and the paper prices are different (see paper price classification).

B. The most common name of paper:

(1). Copy paper: 17g Normal specification: used for VAT printing and gift packaging, generally pure white.

(2). Typing paper: 28g orthographic specifications: used for tables, with seven colors of white, red, yellow, blue, green, light green and purple.

(3). Smooth paper: 35-40g. Normal specification: glossy on one side, used for paper, forms and notes. It's low-grade printing paper.

(4). Writing paper: 50- 100g, both generous and positive, used for low-grade printed matter, with household paper as the most.

(5) Double-sided tape: 60- 180g, which is both generous and positive. Used for mid-range printed matter, domestic, joint venture, common imported.

Newsprint: 55-60g drum paper, positive drawings and selected newspapers.

(7). Carbonless copy paper:

40- 150g is frank, positive and negative, with direct copying function, divided into three parts.

The paper on the top, middle and bottom cannot be exchanged or reused. The price of paper is different. There are seven colors, which are often used in tables.

Coated paper:

A. 80-400g double copper is both positive and generous, and is used for high-grade printed matter.

B. Single copper: used for middle and high-grade printing of cartons, cartons, handbags and medicine boxes.

(9). Asian art paper: 105-400g, used for elegant and high-grade color printing.

(10). White paper with gray background: more than 200g, with gray background, used for packaging.

(1 1). White cardboard: 200g, double-sided white, used for mid-range packaging.

(12). Kraft paper: 60-200g, used for packaging, cartons, file bags, file bags and envelopes.

(13). Special paper: Generally, imported paper is more common, mainly used for printing covers, decorations, handicrafts, fine products, etc.

3 quotation formula and skills:

(1). Carefully observe the customer's strength and customer's printed samples.

(2) Carefully measure sample specifications, paper quality and various prepress and prepress processes.

(3) Calculate the cost and profit in detail with a calculator.

(4) Puns are used in the quotation, and the price is not high (meaning not higher than the psychological price of customers) and not low (meaning lower than the price of peers).

(5). Bargaining refers to the reason and basis for negotiating quotation with customers.

Such as: choose paper size, paper quality,

Domestic and imported films,

Printing quality,

Delivery time,

What kind of advanced and good conditions are used for printing, so that the other party can accept your quotation.

Manner: sophisticated, generous, honest and responsible.

(7) Language kindness: be polite and civilized, laugh before you speak, and be neither humble nor supercilious.

4 proofreading and delivery skills:

(1). Proofread the manuscript, paying attention to the text, specifications, color samples, delivery time, etc. And let the customer approve and sign.

(2) Distract customers' attention (product defects) in the delivery process, introduce them with excellent quality and problems that customers care about, so as to satisfy customers.

5 skills of collecting deposit and payment:

(1). Explain the reason for the deposit to the customer:

A. Typing, proofing and investment costs

B. Make customers sincere

C refuse deceptive oral expression, and let customers understand the inevitability of deposit.

(2) After the goods are accepted, the customer must sign the bill (delivery note), and then provide the customer with the receipt certificate (receipt, invoice) so that the customer can fulfill the agreement or contract payment method.

It's a little unreasonable to talk more about our difficulties and less about each other and let customers not pay.

If payment cannot be made for other reasons, please ask the leader of the other party to sign the word "payment" and indicate the next payment time.

6. How to deal with failures and quality problems:

(1). The fault of the other party shall be settled peacefully according to the actual quantity and customer attitude, and the other party shall bear the expenses such as manuscript fee and printing fee as much as possible until both parties reach an understanding through negotiation.

(2) In order to make the other party accept our fault, we should reduce the price, give it away and reprint it next time.

7. Quotation formula:

(1). weight (length× width ÷2)= law: elegance 0.53 1 weight plus 0.43 weight.

(2) Calculation method: weight (France) × gram × ton price ÷500 sheets × 1. 1% loss = total bill.

Example 1: The customer printed 5000 sheets 16 and 157 pairs of copper. How much does he charge?

Formula:

Weight × grams × ton price ÷500 sheets ÷ number of prints × 1. 1%= total required paper price.

0.53 1× 157g× 7500 yuan ÷500 sheets ÷ 16 sheets× 5000 sheets × 1. 1%=430 yuan (total paper price).

Example 2: A customer prints 8000 sheets 16 and opens 80g of double-sided adhesive paper. How much is the reward?

Formula:

0.53 1× 80g× 6500 ÷ 500 sheets ÷ 16 sheets× 8000 sheets×1%= 304 yuan (total paper price).

Example 3: A customer printed 700 brochures, including 60 grams of household paper as the cover and 20 sheets of paper, each with the correct degree of 16. how much is it?

Formula:

Weight × grams × ton price ÷500 sheets ÷ number of prints × 1. 1%= total required paper price.

0.43× 60g× 5500 yuan/500 sheets16 kaix print run (70 sheets× 20 sheets) × 1. 1%=273 yuan.

Example 4: A customer printed 50,000 pieces of 4×5cm round corner stickers and asked about the price of the paper.

Formula:

Law 0.002× customer square centimeter× printing number = paper money.

0.002× 20 (4× 5cm )× 50,000 sheets =0.04 yuan (total paper)

Example 5: A customer prints 200 copies of carbonless copy paper, requiring 16 to open two copies, three copies, four copies and five copies. How much is this paper?

Formula:

Two links 3.43 Three links 3.93 Four links 4. 19 Five links 4.34

Joint number law × number = total number of papers

Two couplet: 686 yuan, three couplet: 786 yuan, four couplet: 838 yuan, five couplet: 868 yuan.

Example 6: A customer printed 65,438+0,000 standard envelopes No.2, No.5, No.6, No.7, No.9 with 65,438+0,000 grams of double-sided adhesive paper, and asked about the paper price of each specification.

Law:

A. finished product specifications:

No.2:1/kloc-0 /×18cm15 (paper cutting size 26×2 1)

No.5: 1 1×22cm 12 opening (paper cutting size 26×24)

No.6: 12×23cm 12 opening (paper cutting size 27×26)

No.7: 16×23cm 8 (paper cutting size 39×27)

No.9: 23×32cm 4 (paper-cut size 39×54)

0.43 method× gram 100× ton price 6500 yuan/500 sheets/printing quantity×1.1%= paper price.

1000 medium paper:

No.2: 4 1 yuan

Number five. No.6: 5 1 yuan

7th place: 77 yuan.

No.9: 154 yuan

Example 7. A customer printed 16. What is the price of 28 grams in triplicate for 100?

Law: 1.39× print run = number of papers (139 yuan) (32 quarts, 28 quarts× 2).

Then I'll tell you in detail.

Paper algorithm .....

Order number = total sheets/openings /500+ release number

For example: 5000 sheets/16K/500+( 120 sheets fully open /500), and the exposure number =0.865/ order.

Order price = ton price/coefficient * grams

Such as: 7200/2327 Jasper x 157g =486 yuan/ream.

Paper price: 0.865 yuan per ream =420 yuan.

Spine algorithm:

Calculation formula of spine thickness:

0. 135 X grams/100 X pages (special attention: number of pages, not code) = spine thickness (in MM).

Supplement: The number of grams is the weight of the paper, such as 128g copper plate, 157g copper plate and 60g offset printing plate, where the number is the number of grams! ! !

Some figures after the decimal point are basically rounded.

The above examples are all common examples. If it is not common, you can decide according to the situation or ask the business supervisor to answer.

8. Current ton price of Guangzhou paper industry:

Double copper: 7200 yuan /T (better), generally 7000 yuan/t.

Single copper: 7600 yuan/ton

Imported double rubber: 5500 yuan/ton

Domestic double glue: 45,000 yuan/ton

Domestic writing paper: 5000 yuan/ton

Printing paper: 7700 yuan/ton

-

Carbonless carbon paper: white 270 yuan/ream.

China paper 360 yuan/sheet

Paper: 240 yuan/sheet

9. How to learn how to open paper and choose generous paper;

Law: the customer's printing specifications are long and wide. Divide the paper size of measurement and correction by the length and width of customer specifications twice, and select the product with the most, which is the folio number.

Example 1: The specification of the customer's finished product is 23×20cm, which is an integer?

What is the suitability and generosity of using 80 grams of paper?

1 19.4÷23=5 knives (20 quarts)

1 19.4÷20=5 knives (15) 109.2÷20=5 knives (15).

88.9÷23=3 knives (15) 78.7÷23=3 knives (15).

88.9÷20=4 knives (20 quarts) 78.8÷20=3 knives (20 quarts)

Generosity: 0.03 yuan/piece

Correctness: 0.0327 Yuan/piece

(The above price is calculated by the above formula)

The printing paper should be large paper.

10. How to learn how to repair a computer?

Law: The specification of printed matter does not exceed the printing specification of printing machine, which is called the specification of jigsaw puzzle.

Example: The size of the 8-machine is 27×39 cm and the width is 44×29.5 cm.

4. The dimensions of the machine are 54×39 cm and the width is 44×59 cm.

The size of the machine is 78×54cm and the width is 88×59cm.

The jigsaw puzzle must be assembled according to these dimensions, which should first consider its irregular dimensions.

1 1. How much is the prepress fee? What is included?

The working procedure before printing is called prepress fee, and the processing procedure after printing is called postpress fee.

Typing, design, production, scanning, film, sulfuric acid paper, ink-jet proofing, laser proofing, electronic proofing, manuscript receiving, manuscript proofreading and fare are all pre-press expenses.

Post-press processing: bronzing, embossing, over-molding, line pressing, beer, pasting, cutting, packaging and freight are all post-press processing expenses.

12. How to calculate the start-up fee?

Law: The printing cost of four-color printing products is called starting cost.

500 yuan -800 yuan/10000 sheets 16 printing machine.

Two-color folio press 800- 1200 yuan/10000 sheets 16 sheets.

Four-color folio printing machine 1000- 1500 yuan/10000 sheets.

Monochrome machine:

4. Entrepreneurship: 100 yuan -200 yuan 1 board/10000 board 16.

Six boot: 50- 100 yuan 1 board/10000 sheets 16.

8. Entrepreneurship: 50-80 yuan 1 board/1 ,000 board 16.

The above is based on the difficulty, time and color of printed matter.

13. prepress cost quotation?

Answer: Design fee: 200-500 yuan/bag proofing. Movies.

Production cost: 130-200 yuan /P bag proofing. Movies.

Typing fee: a P5- 10 yuan (depending on the amount and difficulty).

B: Movies. The cost of sulfuric acid paper:

A P imported film 10 yuan; Domestic 8 yuan/individual

A piece of P sulfuric acid paper is 2.00 yuan/piece.

Inkjet proofing: a P 15-20 yuan.

C: scanning: according to the number and number of scanning dots: 300 lines, 0.70 yuan/megabyte.

14. Post-press cost quotation?

A. plastic coating fee:

Photoadhesive Stripping 0.26 Photoadhesive Stripping 0.23 Photoadhesive Stripping 0. 14 Photoadhesive Stripping 0. 12 Photoadhesive Stripping 0. 14 Photoadhesive Stripping 0. 14 Photoadhesive Stripping 0.

The eight-hole optical adhesive is 0. 14. The eight-hole optical adhesive is 0. 12. The four-hole pseudogel is 0.3 1. The four-hole pseudogel is 0. 15. The four-hole pseudogel is 0. 14.

Six-opening size of dumb rubber 0. 19 Six-opening size of dumb rubber 0. 17 Eight-opening size of dumb rubber 0.1kloc-0/0.

B. Price of adhesive envelopes and file bags:

Seal No.2, seal No.5 and seal No.6 are each 0.0 1 yuan, and seal No.7 is each 0.0 15 yuan.

No.9 seal is 0.025 yuan each.

Handbag 0.40 Yuan/piece

Beer Board 50-80 yuan

File bag. File bag 0. 15 yuan/piece.

C. What is the cost quotation for sticky paper boxes, small boxes, books and periodicals?

Pricing according to the size and quantity, generally 0.005-0.02 yuan per lot.

Bao Shu cover 0.05-0. 10 yuan/book, saddle stitch 0.05 yuan/book, folding 0.0 1 yuan/hand fold.

D. delivery quotation

A ream of paper 10-35 yuan (specific pricing is discount, Baotou and sub-order)

E. dial this number

A print run is 0.02-0.03 yuan/print run.

F. Beer workers' expenses:

0.02-0.05 yuan/impression

Plus board fee 30-200 yuan/board.

The above-mentioned post-press processing fees have not been quoted, and will be re-priced by the factory according to the actual situation.

15. Tax rate calculation:

The processing invoice tax rate is 6%, plus six tax rates, such as personal income tax and urban construction tax, totaling about 10%.

Total payment+10%= payment including tax.

Example: A customer printed a sum of 8000 yuan+10%=8800 yuan as a receivable.

16. Memory printing equipment

Specifications and names before and after printing:

Cylinder printing machine: printing newspapers, books and magazines, both domestic and imported;

Full-open printing machine: it can print all paper prints;

Great. Four in position. It starts on the sixth. Eight years old.

Quartile and quarto are divided into monochrome, bicolor and quarto.

Printing color printing also separates water from alcohol.

Printing also involves manual operation, mechanical operation and computer automatic operation.

Alcohol has many advantages, such as fast drying, bright ink, three-dimensional handwriting, clear image and delicious color.

Prepress equipment:

Offset press, proofing machine, Apple computer color inkjet printer, laser scanner, etc. Post-press equipment: beer board machine, pagination machine, paper cutter, bronzing machine.

Embossing machine embossing machine coding machine picking up online plastic machine

Binding machine and other post-press processing equipment.

Other printing equipment:

Self-adhesive printing professional machine computer special stand-alone printing machine business card special machine speed printing machine copier packaging carton printing machine and so on.

17. What are the necessary items for business negotiation?

(1). Various beautifully printed samples. (Be sure to bring samples according to customer requirements)

(2) Various printing paper samples. (Be sure to bring samples according to customer requirements)

(3) Calculator, compass, mobile phone and handbag.

(4) Clothes, ties and shoes are neat and orderly.

(5) manuscript paper, pens, business cards, contracts, receipts and invoices (all printed by the company).

18. General formula for quotation collection:

Generally speaking, if you can master all kinds of formulas skillfully, it is not difficult to quote customers. The main steps are as follows:

First calculate the paper price, then calculate the pre-press and post-press expenses, plus the start-up expenses, then ask if you want to invoice, the delivery time and place, and then complete the whole negotiation process completely.

The general quotation formula is:

Paper price+prepress fee+startup fee+prepress fee+tax rate 10% (except without invoice)+delivery fee (optional) = (customer's psychological price)

Example: A factory printed 65,438+00,000 packing boxes, using 250 grams of copper varnish, no film, and only provided another product packing box for reference, with a specification of 44×59. The customer asked for gluing, asked how much, and the lowest price.

As a new salesman, you must use four steps to calculate.

(1) production. Design fee: 1500 yuan (about)

(2) Paper fee: formula: 0.53 1× 250g× 8000 yuan /T÷500 sheets ÷4 quarts × 10000 sheets ×1%loss = 53/.

(3). Post-press processing: plastic+beer+sticky paper+beer board+freight.

0.40×1.000+0.05×1.05×1.000+1.500 yuan +80 yuan.

400 yuan +500 yuan +500 yuan+1500 yuan +80 yuan = 1630 yuan.

(4) Organization expenses: 2,500 yuan.

Total: 1500 yuan +53 10 yuan+1630 yuan +2500= 10940 yuan.

Super open

The maximum printing area is 940× 1380.

The maximum paper size is 1020× 1390.

Minimum paper size 650×920

divide equally

The maximum printing area is 737×9 14.

Maximum paper size 650×920

Minimum paper size is 393×540.

quarto

The maximum printing area is 720×500.

Maximum paper size 740×520

Minimum paper size is 275×370.

sexto

The maximum printing area is 362×390.

Maximum paper size 430×430

Octagonal:

The maximum printing area is 295×390.

The maximum paper size is 300×4202.