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How does China Ping An’s e-marketing promote insurance sales?
Ping An e-Marketing Network has many benefits. First of all, Ping An e-Marketing Network can conduct performance inquiries, and also has daily management functions such as assessment reminders, helping business personnel to understand the progress of policy processing in a timely manner, and to inquire about performance, salary and Customer Information. In addition, the assessment query function can meet the needs of business personnel to know the continuation rate, real-time premiums, initial commission and renewal status in a timely manner, and it also provides assessment warnings to remind business personnel to pay attention to their assessment status at any time, so that you can always maintain healthy growth. Secondly, Ping An e-marketing network allows you to accurately obtain the latest industry, company and product information in the first time without the need for TV newspapers. As the saying goes, know yourself and the enemy and you will be victorious in every battle. Only when business personnel fully understand the industry situation and know their company's product information can they impress customers and successfully complete sales tasks. In addition to the above two benefits, Ping An e-marketing network also provides dedicated work emails for business personnel! Relying on the marketing support management system, business management can be made easy and truly realize "one customer, one account, multiple products, and one-stop service". Breaking the tradition of insurance sales, Ping An of China's e-marketing makes up for industry deficiencies. As the company's comprehensive financial cross-sales model becomes more and more perfect, how the business team can better utilize the advantages of the comprehensive financial platform and continue to learn to meet the challenges of this era is becoming more and more important. Multiple functions require the business team to continuously explore and learn, improve customer satisfaction, change the sales habits of the team, and fully support the successful transformation of the business team. First, make full use of the E-information platform, combine the information that different customers are concerned about, and customize it for customers with one click, so that customers can understand relevant information in a timely manner. For the salesperson, it may just be a simple move of the mouse, but for the customer, this can make the customer truly feel that the customer is thinking about him and feel the salesperson's sincerity and intention. Use this feature well to quickly get closer to your customers. Second, continue to improve E-based professional service skills. On the one hand, strengthen the functional learning of each module, take advantage of the company's comprehensive financial platform, launch the sales of multiple products, achieve one-stop service, and become a veritable account manager. On the other hand, we continue to promote E-services, stay ahead of customers, understand customer information for renewal payments in advance, notify customers in advance, and guide customers to use E-security, case reporting and other functions, so that customers can solve various problems more efficiently and simply. China's Ping An e-marketing stimulates new people's willingness to use e-commerce. Peng Chunhua, part 178, stimulates all new people's willingness to use e-commerce through various benefit demonstrations, and increases the e-commerce rate and network login rate of newcomers. Peng Chunhua said: "To promote department E-ization, we must start from the source. Newcomers are highly malleable. Whether they want to be obedient and follow the instructions is related to their personal interests, so it is easier to inspire new people's willingness to E-ize." First of all, E Accelerate the ability improvement and growth of new employees. Newcomers who have just entered the insurance industry especially need to master a lot of knowledge and sales skills. Newcomers can not only learn a lot of knowledge on the E-marketing website, but also communicate and interact with other colleagues through the E-Q&A function to answer questions. With the widespread use of mobile phones and wireless netbooks, business teams can access the company's backend support platform anytime and anywhere according to needs, making it easier and faster to solve problems. Secondly, reduce the cost of business development for newcomers and increase the retention rate. Compared with the traditional insurance sales model, e-services not only greatly improve the work efficiency of salesmen, but also greatly save the time and transportation costs of salesmen traveling between customers and insurance companies. With the use of e-sales, it is no longer a single transaction. Instead of relying on the salesperson’s calculations and explanations, major issues such as how to apply for insurance and benefit will be visually presented to the customer, thereby improving the salesperson’s credibility and the quality of the contract service. This will then promote the performance improvement of newcomers and improve their retention. In addition, improve customer satisfaction. Ping An Life's E-services are at the leading level in the industry. Newcomers use the advanced E-based platform to serve customers, which will help increase customers' reputation for the company's brand, improve customer satisfaction, and make business development more convenient. From this point of view, Ping An e-marketing of China plays an important role in different levels of insurance sales business. Lead the business team to continuously move forward.
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