What are the current new media channels for product promotion?

New media has actually been popular for a long time. Today, it should be in its heyday. The methods are dazzling, and companies or individuals who have made full use of these tools early have made a lot of money. Full. A large number of niche companies have also been established in the new media market segment. Most companies are equipped with the position of new media operation. This special position is also very popular in the talent recruitment market in 2015, 2016 and 2017. What is the most popular in 2016? To make money, Luo Pang mentioned a self-media person in his New Year's Eve speech. As a very popular part of new media, self-media is very popular. I haven’t written about this topic until now, mainly for summary purposes. The following text is mainly interpreted from the channels of product promotion. It is purely personal opinion. Please correct me if there is anything wrong. The impulse to write this article came from a few advertisements before the traditional Spring Festival Gala. Some people were talking about the decline of traditional media. Different from traditional media, what are the new media nowadays? Traditional media such as television, newspapers, radio, and magazines. For example, according to preliminary statistics (2014 data), there are 360 ??TV stations with more than 2,000 sets of programs. This is due to China’s booming satellite technology, optical cables, telecommunications, Limited, wireless technology development. Newspapers. Every province and city has official and unofficial newspapers. It is roughly estimated that there are about 5,000 newspapers. For details, you need to check the statistical yearbook of the General Information Administration. Broadcasting, a rough estimate is no less than 500. Not to mention magazines, there are various entertainment and fashion magazines, cultural magazines, health magazines, medical magazines, military magazines, etc. The number of statistics for each social attribute section has not yet been seen. Return to the perspective of commercial product promotion. The heyday of traditional media. The best place to advertise your product is TV advertising, followed by print advertising (newspapers, magazines, outdoor facilities), and then radio. At that time, there were not many mobile phone users, nor were there many netizens. Most people’s habit was to watch TV programs, listen to the radio, and read newspapers and magazines. The advertisements at this time are also simple and direct, such as "No gifts for the holidays this year, only ***", or direct TV shopping ads "Viewers, this *** is not 999, nor is it 899, only 99, yes, you heard that right, call me now...", there are also various recruitment advertisements "Which company has the best mining technology,...", there are also advertisements for *Oriental Cooking School, and various types of advertisements. Advertisement for liquor. The brands recognized by the audience are also based on TV. They are all broadcast on TV, so there should be no problem. Looking back now, some of them will be used as viral marketing slogans and written into classic textbooks, because they are easy to understand and down-to-earth, have high audience acceptance, and leave a deep impression on every audience. The purpose of widespread advertising Achieved, sales increased, what a successful advertisement! What are the advantages of new media compared with traditional media? Just to name a few: Weibo, WeChat, Tencent, Twitter, FACEBOOK, Renren, Zhihu, H5, Baidu, Toutiao Account, Benniao Social, Momo, Live Broadcast, Self-Media People, WeChat Official Account, Himalaya , miaopai, beauty blogger, fellow uncle, app, Bilibili, 2D, mobile games, e-sports. The noun relationships here are very confusing. Let’s briefly classify it: search engine category, social category, platform category, online media, self-media, and other categories. In the early days, we were major search engines, such as Baidu, Google, Yahoo, and 360; Tencent is not a search engine but a social software, and it is also an early new media. In addition to Tencent QQ, early social software also included Renren, BBS forums, MSN, Xiaonei.com, etc. At that time, blogs, Huxiu, Maopu, Douban, and Tianya seemed to be the most fashionable choices. The platform category includes major shopping websites, such as Taobao, Tmall, JD.com, Suning, and Amazon, as well as various live broadcast platforms, such as Huajiao, Panda, and Huya; online media such as iQiyi, LeTV, Tencent Video, etc.; and now Weibo Blogs, Zhihu, Toutiao, WeChat official accounts, and various self-media are all blooming, too numerous to count. I understand that search engines rank first in China, such as Baidu and 360. After paying a sufficient amount of advertising fees, you can let others see your ads, and there are sufficient advertising spaces. That is all money. The classification in the picture below is not only detailed, but actually includes various advertising spaces. Of course, this classification is more detailed, starting from the different dimensions of life, leisure and work: I also feel that this is the era of the Internet, which covers all aspects of your life, including food, clothing, housing and transportation, from material to spiritual. It is an Internet-related company.

For the advertising industry, there are Internet advertising companies, various website production companies, and search engine optimization companies. The engine category also provides society with a huge number of professions, the most popular of which are programmers, code engineers, and SEO optimization. When a special position is established for this purpose, it is generally recognized by society. Especially with the emergence of PPC, the Baidu you see is actually an advertising company. If you want to search for a certain word, the first three or even dozens of pages that pop up will contain product advertisements without the information you are looking for. Of course, many companies have indeed relied on this to win sales, and merchants who promoted it early have become prosperous because of it. There are also many books about this aspect of promotion. Another thing worth mentioning is social networking - WeChat. The role of BAT and Tencent, the three major Internet giants in China, cannot be ignored. Everyone used QQ frequently before, but later QQ users successfully converted to WeChat users, and Tencent developed WeChat payment, Tencent services, and subscription accounts. WeChat seems to be one of the must-install software on everyone’s mobile phone. Whether you are ordering takeout or eating pancakes at a stall, you can pay with WeChat. This kind of user stickiness is difficult to uninstall. Everyone uses WeChat, and the WeChat circle of friends generated is connections. Connections mean resource appreciation and financial power. Since there is such potential, advertising is indispensable. The most popular thing in the past three years has been WeChat business. Now the talk about WeChat business has changed. Before, you saw overseas purchasing agents, facial mask agents, clothing and makeup, etc. I once thought that all Taobao merchants would switch to WeChat business. Passing by the People's Square subway station, there are always many people coming forward and saying, "Handsome and pretty, can you scan the QR code?" Everything should be done early. The earliest and best micro-business children's boots have reached the pinnacle of their lives. , became Bai Fumei. Social networking is also one of the treasure areas that Alipay and WeChat are competing for, and Alibaba still has some way to go to catch up. So you saw that during the Spring Festival, Alibaba split two hundred million equally and shared your annual consumption bill, you complained about it in WeChat Moments. The number of fans and friends on WeChat has also become the KPI index for certain company positions. Since WeChat has so many users, the advertising platform is therefore even larger. Many well-known brands choose to cooperate directly with Tencent to promote their activities and publish posters or video advertisements that everyone can see. Occasionally, when you refresh your WeChat Moments, there will be several brand advertisements. The popular WeChat public account is now just like many companies have official Weibo (official Weibo), and they also registered the official WeChat public account in time. The official WeChat account is a corporate broadcast station, and the WeChat official account is the main channel for corporate promotion. The new mini programs are not yet so popular. There are also all kinds of forwarded articles on WeChat Moments, eye-catching headlines, quotations from bosses or comments and likes for leaders, which always consume a huge amount of time in a day. At this time, a certain social event occurred, and a hot article by some self-media people instantly received 100,00 views. So advertisers chased the self-media, and the self-media began to incorporate soft articles. An emotional article you read in Moments may be an advertisement for a certain product, and a story about a protagonist complaining about smog and housing prices may be an endorsement routine for a certain overseas study institution. Don't ignore the friends around you. New media are emerging in endlessly. What your friends pay attention to and what topics they are passionate about discussing are very likely to become the next hot spot in new media. What new media are you choosing to promote your products effectively? What kind of new media should you choose to promote your products? Advertise wherever the crowd is. This involves industry segmentation and customer segmentation. Following what is popular nowadays is called following the trend. If you follow it correctly, that's fine too. When Premier Li Keqiang proposed "Internet +" in 2015, almost all companies across the country began to be affiliated with the Internet, and a number of Internet startups emerged. However, most of them collapsed due to the rupture of the capital chain in 2016. New media is so popular, how do you promote your products? I really want to tell you how to promote your wedding photography company; which platform should be used to promote red wine products; how to do new media marketing for design companies; how to promote English training institutions online; how to increase the number of users of games... However, the space is limited. There is no answer here. Please send me a private message for specific industry analysis. The ideas for promotion can be given to you: analysis of customer group characteristics; secondly, positioning of product selling points; thirdly, finding high-quality new media with the largest number of users or potential customers; fourthly, producing works that are creative, warm and connotative; fifthly, choosing effective advertisements Platform; sixth, delivery and data analysis; seventh, user interaction and residual temperature effect. As for the forms of promotion: micro-posters, videos, soft articles, jokes, H5, commercials, hot spots, event planning, etc., all are based on imagination, routines and means. Successful promotion is to make an irrational consumer always complain that the wallet is too thin and the finger gaps are too wide.

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