Due to serious wage arrears, Great Wall Huaguan still insists on future car projects.

Due to serious problems in the capital chain, Great Wall Huaguan and its subsidiaries can't even pay the future car expenses.

For the Great Wall Crown, it is not a month or two to get paid. From May, 20 19, some employees were unable to receive wages.

At present, the Great Wall Crown still has no effective countermeasures to solve this problem. Not only that, the shortage of funds means that cars may face the possibility of being unable to operate in the future. If we can't raise considerable funds in a short time, the profits of the Great Wall Crown alone are far from enough to support the whole business in the future, and even bring down the Great Wall Crown itself.

Only six years ago, this was a car company that wanted to benchmark Tesla.

The Great Wall Huaguan strode to build a car, aiming at Tesla.

Great Wall Huaguan officially started the whole vehicle manufacturing business on 20 15, and its future vehicles obtained the new energy vehicle production qualification of the National Development and Reform Commission on 20 16, and it was also one of the first new forces to obtain the production qualification. In 20 18, it obtained the qualification of new energy vehicle production from the Ministry of Industry and Information Technology, and launched the first product K50 pure electric sports car in August of the same year.

As early as 2008, the Great Wall Crown exhibited the first self-designed model "Scorpio" at the Beijing Auto Show. "Scorpio" is also a sports car model, which also laid the foundation for the future K50.

In 20 14, Great Wall Huaguan dismantled a second-hand Audi R8 and used its chassis to build the prototype of the future K50. At the company's annual meeting in the same year, Lu Qun, chairman of Great Wall Huaguan, revealed that in the future, cars will build products with Tesla as the benchmark, and the price will not be lower than that of Tesla models? s .

In 20 15, the Great Wall Huaguan New Third Board was listed at the same time as the vehicle manufacturing business. Since its listing, Great Wall Crown has raised funds five times, with a cumulative amount of more than 2 billion yuan.

Li Bin, the founder of Weilai Automobile, once said that if you want to build a car, 20 billion is the threshold. In this regard, Lu Qun once said: "20 billion can make cars, and 2 billion can also make cars. There are many ways to have money, and there are many ways to have less money. Every enterprise has its own method. " In fact, Lu Qun's bet is the future K50. He believes that the mass production of K50 in the future can make the future quickly enter the profit stage. With the launch of follow-up products, the company will gradually enter the profit period.

2065438+On August 8, 2008, the future K50, which was continuously exhibited at the large-scale auto show in Beishangguang, was officially listed. The subsidized price is 686,800 yuan. The price of nearly 700,000 yuan shows Lu Qun's initial interest in this product, and its competitor is only Tesla. Up to now, K50 has sold 156 new cars in the future, and its benchmark Tesla model? S, only 20 19 sold 28,248 new cars a year.

Sales collapsed, and the future car did not wait until the profit period.

Before Great Wall Huaguan officially launched the future automobile business, the revenue of Great Wall Huaguan 20 14 exceeded 40 million yuan, and the main income at that time basically came from vehicle design. Since the launch of 20 15 Future Automobile Business, the loss of Great Wall Huaguan has increased year by year in the four years since its listing. Its net profit in 20 15 was about-210.75 million yuan, its net profit in 20 16 was about-98.44 million yuan, and its loss in 20 17 reached 2/kloc-0.60 million yuan. By 20 18, its loss expanded to 66544.

According to insiders of Great Wall Huaguan, in the initial stage of the future automobile business, Great Wall Huaguan needs to supplement the expenses brought by the future automobile through its own revenue, which brings a lot of pressure to it. At that time, some business departments of the company were unprofitable, and even had a continuous demand for funds, and they also needed the benefits brought by Great Wall Crown through vehicle design.

After the establishment of Future Auto, Great Wall Huaguan invested nearly 3 billion yuan from various preparations to product research and development, and then listed the Future K50. In 20 18, the Great Wall Crown lost more than 600 million yuan, and since the establishment of the future automobile in 20 15, the Great Wall Crown has lost nearly 950 million yuan. Lu Qun believes that Great Wall Crown has its own main business, and the future K50 will bring revenue to the company. Unfortunately, the total sales volume of K50 since its listing in the future is only 156 vehicles. Compared with business expenses, such sales can not alleviate the company's financial problems.

Different from other new car-making forces, in the future, instead of betting on the hot SUV models in the market, the car will take a slant and enter the market competition with an electric sports car. The initial intention of the car of the future is to build K50 into a talented young man and an ambitious and successful person. Although the positioning is clear, the audience is very narrow. The car of the future obviously ignores the key factor that elites pay more attention to brand effect, which is also one of the main reasons for the future K50 sales slump.

After the future K50, Future Auto brought the company's second flagship product, the future K20, at major auto shows. The car is a two-door smart sports car based on a small car platform. The target group is defined as "Ma Yun ten years ago", that is, young people who are struggling for entrepreneurship. At the 20 19 Shanghai Auto Show, Future Auto said that K20 would be listed at the end of 20 19, but it is far away now.

From the product positioning point of view, K20 with lower target price and stronger practicability can bring benefits to the company more quickly than K50, but at present, the future car does not have the ability and funds to complete the listing of K20. In terms of quick profit and brand building, the future car chose the latter, which led to the fact that the revenue could not help the funds, and also caused the situation that the profit period could not come.

The company has defaulted on employees' wages, and Great Wall Huaguan has not given up future K50 and K20 projects.

At the end of 20 19, insiders of Great Wall Huaguan revealed that the company had the problem of wage arrears. Not long ago, Great Wall Huaguan released the employee resignation resettlement plan, which was officially confirmed.

Great Wall Crown provides employees with three choices. One is to resign voluntarily within a week, and the company will settle the salary before the end of April without compensation; 2. Sign a resignation compensation agreement with the company, provide compensation according to the national standard N+ 1, and settle the salary before August 3, 2020; The third is to stay in the company. The company is trying to solve the salary problem as soon as possible, and it is impossible to give a time commitment in a short time.

According to insiders, most of the layoffs and unpaid wages come from the Great Wall Crown. C-level employees stopped paying wages from May 20 19, while F-level employees have been in arrears for four months. In July last year, the newly graduated college students received their salary in August, and they never received their salary again.

Regarding the issue of the equity of the resigned personnel, the announcement issued by Great Wall Huaguan said: For the resigned personnel, the original value will be returned before the equity expires, and the return time will be queued in the order of resignation; When the equity expires, there are two options. You can stay in the company and share the risks and benefits with the company. You can also refund the original value, and the refund time will be queued in the order of resignation. According to the information of employees who have purchased the company's equity, the company did promise to refund the cost of purchasing the equity, but at present, it has not refunded the equity.

Insiders also said that Great Wall Crown will restart the future K50 project this year and complete the listing of the future K20. The salaries of the personnel in charge of these projects may be paid as usual, while those of other projects may not be paid normally.

According to the official WeChat account of Great Wall Crown, the two recent recruitment information are the recruitment of senior financing managers in June this year at 5438+ 10 and the recruitment of senior fund management managers in June last year at 5438+ 10. On the recruitment website, the recruitment information of Great Wall Huaguan and Future Auto was not found. In the period of mass layoffs, in order to restart new automobile manufacturing projects, personnel has become another major problem after funds.

In addition to wage arrears, Great Wall Huaguan also exposed the use of employee personal information loans. After verification, Caijing Automobile confirmed that some senior employees were used by the company for loans. However, regarding Great Wall Huaguan's claim that the loan was used to pay the arrears of wages, insiders said that the company did not use the funds to pay the wages.

Summary: As a well-known vehicle design company in the industry, Great Wall Huaguan has more advantages than other new forces in vehicle R&D and manufacturing. It can be seen from the amazing degree of K50 in the future that this product is undoubtedly very successful in design. It's just that Lu Qun underestimated the difficulty of making cars. As an engineer, he may not have enough experience to run a car manufacturing company. Great Wall Huaguan has taken the road that most new car-making forces are taking, but the market forecast is wrong, which leads to the inability of products to achieve profitability and financial problems that cannot be remedied. Great Wall Huaguan has always pursued the concept that no matter how difficult the company is, it will not squeeze employees. However, now the problem of unpaid wages has been exposed, which has a serious impact on the company's image, and this is likely to affect the company's next financing plan, resulting in the inability to restart the project it wants to continue and fall into a greater predicament.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.