Business plan of housekeeping company

Model essay on business plan of domestic companies

With the continuous progress of society, more and more people will use business plans, which can help entrepreneurs unite and manage effectively. So is it really difficult to make a business plan? The following is a sample essay of the business plan of the domestic company I collected for you, for reference only. You are welcome to read it.

First, the source of creativity

In the social life of modern cities, especially in the social strata with strong cultural and historical atmosphere, China's food culture deeply moved and continued people's constant pursuit of cooking as a cultural lifestyle. In society, people at home generally like to cook their own delicious meals. Many people cook again, not only to cook their favorite flavor, but also to cook for themselves. More people experience the joy of life in the process of cooking and enjoy life in cooking. Cooking is a way of life. But many people in society like to cook by themselves, but they don't like the preparation before cooking and the cleaning activities after cooking. Then our domestic service is to provide these target customers with preparation before cooking and cleaning activities after cooking as our main service content, so that customers can enjoy personalized service and experience more fun in life.

Our company's core services include preparation before cooking:

1, buy food, deliver food to your door, cut vegetables according to customer's needs, and prepare all kinds of necessary products;

2. Cleaning stage after cooking: sorting and cleaning of various utensils after cooking, cleaning and other additional services.

Second, summary

Guihua Home Economics Service Co., Ltd. is a service company for middle and high consumption groups, mainly engaged in home economics services, and is willing to provide some information and technical guidance on home economics to customers. It is a new sunrise industry-service industry. The domestic service provided by our company mainly includes the preparation and logistics of home cooking.

And a series of services such as daily housework. In other words, it includes all the services in the daily life of the family. The domestic service provided by our company is suitable for all families, but our main target market is the residents of mid-range residential quarters, which is a convenience business and provides guidance services for some customers who lack experience in social activities. Our company pays attention to long-term development, but due to lack of funds, we first base ourselves on existing products and characteristics, focus on developing existing markets, constantly improve and expand, increase personnel training, constantly bring forth the old and bring forth the new, and strive to make our services go to Chengdu and even the whole country. We believe that with the joint efforts of all staff, we will succeed.

Three. Company description

1. Company tenet: let every family enjoy cooking.

2. Company Name: xxxx Domestic Service Company

3, the company's business strategy:

1, win with high quality and service first. Provide customers with satisfactory and thoughtful service in time, and make customers happy.

2. Lock in specific customer groups, families in mid-range residential areas in Chengdu.

3. Diversified services to meet the individual needs of customers.

4. Increase influence and focus on public relations. Strive to make every customer become our public relations.

5. Seize the important opportunity, increase contact with various residential areas and deepen communication with residents.

6, seize the new market, first publicity.

Geographical location and characteristics of the company

Location: Chengdu, Sichuan is Tongzilin Community, No.8 Tongzilin Middle Road.

Geographical features:

1, located outside the Second Ring Road, has a moderate housing price and is the future exhibition direction of Chengdu. This region, with strong economic strength and prosperous business, is the center of southern Chengdu, and it is difficult to rely on economic zones such as Carrefour World Store and Yulin Food Street.

2. Convenient transportation: the company is located in Tongzilin Middle Road, and the city can take buses 1 1, 59, 93, 76, 1 10 and 304 to reach the city. Convenient transportation is conducive to the development of our service.

3. Close to consumers. The company is located in Tongzi Road Community, Tongzilin Middle Road, with the vitality of Peony Road in the east, fairview park and Century Jinyuan, Yindu Garden, Jiaxin Garden and Yanyuan Apartment in the north, Zijin Jiayuan, Zizhuyuan and Zijin Mingyuan in the west and Yu Xiang Garden in the south. The above residential areas are all mid-range residential areas, which is in line with the characteristics of our company's target market as mid-range residential areas. Moreover, most residents in the region belong to the working class, and the commuting work is mainly in urban areas and high-tech zones, with a large population, and residential areas provide residents with a variety of entertainment functions. The southern population occupies a considerable share, and the economic strength and knowledge level of the population are in the middle and high level in Chengdu. The rumors that Chengdu is poor in the east and rich in the west and chaotic in the south and north can be verified. Therefore, the residential areas in the south absolutely meet the economic requirements of the target consumers, and the western region is also all our important goals to expand the market.

Abundant labor resources: Tongzilin Middle Road faces Chengdu Chengxin Human Resources Market to the north, and the company can recruit some laid-off women and rural girls from other places as our employees in the labor market. Chengdu is also a relatively concentrated area of colleges and universities, and there are many colleges and universities in the city, which provides good human resources conditions for the future development of our company.

6 Close to resources: Carrefour World Store is located in Tongzilin Community 100 meters, which is rich in resources and close to Trust-Mart Jiuru Village Store in the north, with low price. And there is a vegetable market near each community, which can meet different types of customers.

Market environment analysis

1, macro market environment analysis

The service industry is the tertiary industry that our country develops vigorously, and our country has a large population. There are still many idle people. In modern society, many rural people go to cities to work, and there are also a large number of professional women. Chengdu is a city integrating leisure and entertainment. Laziness is a common attitude of Chengdu people, and a large part of them don't want to spend too much time doing too much housework. Moreover, the success of China's reform and opening up in recent years is obvious to all, and the economic ability of Chinese residents has generally improved, especially in some large and medium-sized cities. The economic capacity of residents has reached the level of moderately developed countries. As the central city of western development, Chengdu has a huge development situation at present and in the future, which is a good opportunity for Chengdu residents to upgrade their economy, and the future economy will surely advance by leaps and bounds. Secondly, the future development of Chengdu is in the south, which is consistent with our company's target market empire. When cooking becomes a culture, especially in Sichuan. The influence of Sichuan cuisine can fascinate most people.

2. Analysis of competitors:

The overall situation of competitors in the existing target market is characterized by small scale, many enterprises and scattered enterprises. There are even fewer enterprises with a fixed market. Moreover, the services of these enterprises are generally in the same state, and nine are provided to different consumers. The services are similar, and the services cover housework. The content of family affairs such as gas transmission. Few enterprises participate in providing food and vegetable cutting services for families.

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