Huawei pays online, and it is difficult to shake WeChat Alipay.

Huawei pays online, and it is difficult to shake WeChat Alipay.

Huawei pays online, and it is difficult to shake WeChat Alipay. Recently, the payment field has ushered in a new player-Huawei Payment, which has attracted the attention of netizens. Huawei once again entered a new field, Huawei paid online, and WeChat Alipay was hard to shake.

Huawei pays online, and it is difficult to shake WeChat Alipay 1. After Meituan Payment, Didi Payment, Watch Payment and Byte Payment, now Huawei has paid! On April 5th, the reporter of beijing business today today noticed that Huawei Pay appeared in Huawei Wallet App, and launched a marketing campaign of wearing a tie and randomly reducing it for the first time.

Functionally, Huawei Payment can provide services such as balance payment, bank card payment, red envelope, recharge and cash withdrawal for individual users, and also provide services such as fund settlement, automatic account allocation and marketing empowerment for enterprise users. In the opinion of analysts, it is expected that a certain number of users in Huawei's product ecosystem will be converted into payment wallet users in the short term. However, it is still difficult to attract more users and shake the existing payment pattern.

Marketing payment business on a large scale to attract customers.

"Huawei pays the first bank card to reduce 5 yuan" and "Huawei pays the old users a maximum reduction of 288 yuan". On April 5th, beijing business today Today reporter found this marketing activity after clicking on Huawei Pay in Huawei Wallet App.

The activity will last until April 2022 10. On the one hand, for new users, if they use Huawei to pay and the single amount exceeds 5.0 1 yuan, they can enjoy the preferential reduction of 5 yuan. In addition, for old users, you can also get a random reduction opportunity, up to 288 yuan, and the same user can enjoy 5 opportunities.

The first phase of the binding random reduction marketing campaign covers some third-party applications such as Huawei wallet, Huawei cloud host, Huawei music, Huawei theme, Youdao notes, handwritten notes and fluent English. Beijing business today reporter found today that the opening of Huawei Payment requires personal information such as name, ID number, mobile phone number, verification code, and consent to Huawei Payment User Agreement and Privacy Statement.

According to Huawei's payment user agreement, Huawei's payment service technology and functions are provided by Shenzhen Xunlian Zhifu Network Co., Ltd. (hereinafter referred to as "Xunlian Zhifu"). The functions mainly include functions such as recharging, cash withdrawal, transfer/collection, payment/consumption, refund, red envelope and inquiry, and confidential payment. According to beijing business today reporter today, apart from individual users, Huawei Payment can also provide fast and comprehensive payment capabilities for enterprise users and provide fund settlement.

According to the activity rules, at present, there are more than 160 banks in Huawei's payment support binding, including Bank of China, Agricultural Bank, China Construction Bank, Industrial and Commercial Bank of China, Ping An Bank, China Everbright Bank, Shanghai Pudong Development Bank, China Guangfa Bank, Minsheng Bank, China CITIC Bank, Shanghai Bank, Postal Savings Bank, Huaxia Bank, China Merchants Bank, hengfeng bank and Bank of Beijing.

For Huawei to pay this marketing action, in the industry's view, it is mainly to promote innovation and attract users to complete the card-binding transformation.

In fact, it is one of the common practices of payment institutions to take the first-time and random reduction in customer acquisition. Su, a senior analyst in Analysys financial industry, pointed out that this move is mainly to promote users to use Huawei to pay, and to strengthen user stickiness through repeated payment and consumption behavior.

"At present, Huawei's path to expand payment is to explore small retail business and use its own ecological advantages to embed its own scenes. It is expected that after the business matures, the types of scenarios will be further enriched and the scale of use will be expanded. " Sue said to me.

Some thoughts behind online payment

Huawei's payment business has been planned for a long time.

As early as March 20021year, Huawei obtained the payment license by acquiring Xunlian Zhifu curve. The business types are Internet payment and mobile payment, which are valid until July 9, 2024. Then in April, Cao Chong, president of Huawei BG Global Financial Business Department, publicly stated that Huawei had no plans to enter the payment market.

However, from September 20021year, you can choose "Huawei Pay" at the "Huawei Pay Cashier" to purchase tickets. Up to now, Huawei Payment has been fully launched in Huawei, which shows that Huawei Payment is entering the market step by step.

"It is expected that in the short term, a certain number of users in Huawei's product ecosystem will be converted into Huawei payment wallet users." Wang Pengbo, a senior analyst in the financial industry of Broadcom Consulting, predicted.

From the perspective of the organization itself, in Wang Pengbo's view, Huawei has launched payment products, or there are many considerations. On the one hand, having a payment license can help the Internet platform improve the compliance management level and reduce the cost of payment channels; On the other hand, after years of business development, some Internet platforms have accumulated a large amount of user traffic and data, which can be precipitated through payment, and can rely on commercial chains and scenarios to expand related value-added services and improve the ecosystem of their own platforms.

From an industry perspective, Yu Baicheng, president of the Zero One Research Institute, added that in the past year or two, emerging Internet companies, including Tik Tok and Aauto Quicker, have been actively deploying payment licenses, and Huawei's own mobile phone business has been banned. After the anti-monopoly supervision of payment is strengthened and the openness is improved, the share of Alipay and WeChat payment may decline. It may also be an opportunity to stimulate Huawei to purchase payment licenses and formally enter the payment field.

In Baicheng's view, payment business is very important for eco-internet giants. Based on the high frequency and financial attributes of payment, its commercial value, data value and user value are very high, and it has become the standard of all head Internet companies. The value of payment license is not only the payment business itself, but also an important infrastructure to build an Internet business ecosystem.

In view of the online consideration of Huawei's payment business and whether it intends to deploy more financial products in the future, beijing business today reporter interviewed Huawei today, but as of press time, he has not received the official response from the latter.

It is difficult to shake the status of WeChat and Alipay.

Although he is a new member, he is fierce. In the industry's view, with the entry of Huawei, it will further boost the vitality of the payment market, but it is still difficult to shake the current market payment pattern.

As Wang Pengbo pointed out, Huawei's current competitiveness is mainly reflected in its own product ecology, such as the vast number of users of Huawei mobile phones and related ecological products, the recognition of Huawei brands by Chinese people, and its influence on the upstream and downstream supply chain of Huawei mobile phones.

However, from the perspective of promotion, it is difficult to reach the scale of Alipay and WeChat payment in a short time, mainly due to the dependence of users on the usage habits of the two giants and the increase in user conversion costs. Therefore, at present, we can only rely on the internal ecology to transform users.

In addition, from the perspective of the overall pattern of the industry, in recent years, payment licenses have become a competition field for major Internet and industry giants. As a third-party payment in the basic service industry, the current industry structure is generally stable and the industrial chain links are more clear.

In Su's view, Huawei's entry can enhance the vitality of the entire payment market, but it has little impact on the old third-party payment market structure headed by Alipay and WeChat in the short term; However, with the continuous advancement of the digital RMB pilot, it will be an opportunity for the mobile phone giant to influence the payment industry by taking the hardware wallet as the starting point and opening up customer acquisition and live customer service.

"It is mainly to digest internal convertible users, and it takes a long time to build a compliant and sustainable technical system." Wang Pengbo also said, however, with the continuous advancement of subsequent interconnection, all major traffic portals have launched their own payment wallets for user conversion. In his view, there is no lack of possibility of gradually disintegrating the existing payment industry pattern in the future, but it is expected to wait for a new generation of technological innovation to drive user transfer.

For Huawei's follow-up payment business, Wang Pengbo suggested that the company needs to start from the foundation, and can consider using payment to drive and connect its influence on supply chain manufacturers, and make supply chain finance and consumer finance for C-end users bigger and stronger.

The financial sector is one of the profit points of the next mobile phone ecosystem. Mobile phone manufacturers naturally have a large number of C-end users, who control the related upstream and downstream software and hardware ecosystems. It is natural to develop related consumer finance, insurance and supply chain financial products, but we should pay attention to compliance construction, not blindly expand investment in the short term, and consider the benign development of revenue balance.

Huawei online payment, it is difficult to shake WeChat Alipay 2. As we all know, mobile payment has become one of the payment methods that consumers rely on very much.

Speaking of domestic mobile payment, people naturally think of Alipay and WeChat payment first.

Alipay, backed by Ali, is the pioneer of domestic mobile payment.

Wechat payment is backed by Tencent, and has occupied a place in the payment field with its massive users.

Just when everyone thought that Alipay and WeChat payment were "stable", UnionPay took the lead and joined forces with banks to create "China UnionPay Express".

Recently, the payment field has ushered in a new player-Huawei Pay, which has attracted much attention from netizens.

According to domestic media reports, Huawei has once again entered a new field, this time it is a well-known mobile payment industry.

Huawei pays online.

At present, Huawei Pay has been officially launched in Huawei Wallet App. In addition to supporting Alipay, WeChat Pay and China UnionPay Express, Huawei App has another entrance for Huawei Pay.

According to the official definition, Huawei Payment is a payment service provided by Shenzhen Xunlian Zhifu Network Co., Ltd. with the permission of the People's Bank of China.

At present, Huawei Payment has covered Huawei applications and some third-party applications, including Huawei Music, Huawei Video, Huawei Reading, Mango TV, Youdao Notes and PP Video.

At present, there are more than 160 banks supporting binding, including China Bank, Agricultural Bank, China Construction Bank, Industrial and Commercial Bank of China and Ping An Bank.

The layout has already started.

In fact, although Huawei did not have a payment license before, it has already begun to deploy in the field of mobile payment.

2065438+In August 2006, China UnionPay, together with Huawei, and more than 20 banks including China Industrial and Commercial Bank, China Bank and China Construction Bank announced that "China UnionPay Express" fully supported Huawei Pay, covering various innovative payment technology applications such as NFC.

In addition, Huawei also launched a credit card HuaweiCard and a mobile phone POS.

But at that time, Huawei had another attitude towards the issue of payment authorization.

At the 10th China Payment Industry International Summit on 20 16, Su Jie, Vice President of Huawei Cloud Services, publicly stated:

"Huawei will not apply for a payment license. An enterprise must have its own border awareness, and don't apply for a license, because that's not our specialty. Huawei will provide the safest underlying solution for the entire payment industry based on technology. 」

Now that more than five years have passed, the market situation has already changed, and Huawei has once again picked up this "cake" in the payment industry.

It can be said that "the mouth hates the body and is sincere", and the mouth says no, but the body is quite sincere.

According to Huawei's annual report last year, by the end of February 2002165438+,Huawei had more than 730 million monthly users worldwide.

In the face of Huawei's huge consumer business, it is not surprising to enter the field of mobile payment.

Can I shake Alipay and WeChat payment?

Some netizens analyzed that the launch of Huawei Payment means that WeChat and Alipay will have a strong opponent.

In fact, at present, although Huawei occupies a huge number of mobile terminal users, it is still difficult to shake Alipay and WeChat payment in the payment field.

At present, Huawei's competitiveness in payment is mainly reflected in its own product ecology, which is still far from the national application.

Moreover, user habits have been established, and the market share occupied by WeChat payment and Alipay has been very large. Changing user habits is not a one-off event.

So Huawei's Huawei payment will not affect the current mobile payment pattern for the time being.

Huawei's entry into the mobile payment market is not simply to compete for users with WeChat Pay and Alipay, but more likely to improve the ecology of HarmonyOS system, enhance user experience and help reduce costs.

Huawei Pay is online, and it is difficult to shake WeChat Alipay 3 Huawei Wallet recently launched the Huawei Pay function. Due to marketing activities such as binding bank cards and reducing payment, Huawei Wallet has become the fourth largest payment application in the application market, second only to Alipay, China UnionPay Express and Wing Payment.

Huawei wallet is online, and Huawei pays.

The "Wool Party" has a keen sense of smell, which makes Huawei wallets that have just been paid by Huawei rank rapidly in the application market.

In order to promote Huawei's just-launched payment, the company launched the first marketing activities, such as the reduction of 5 yuan for bank card payment and the maximum reduction of 288 yuan for old users. Huawei's payment service technology and functions are provided by Shenzhen Xunlian Zhifu Network Co., Ltd. (hereinafter referred to as Xunlian Zhifu). At present, users can enjoy functions such as recharge, cash withdrawal, transfer/collection, payment/consumption, refund, red envelope and inquiry, and confidential payment.

However, in order to use this function, mobile phones need to be supported by Huawei's service framework. Therefore, non-Huawei brand mobile phones may not be able to enjoy complete functions, which also attracted many netizens to leave a "star" in the application market. But even so, it does not affect the rapid rise of Huawei wallet in the application market.

At present, Huawei's online payment perfectly explains what "integrity" is.

Six years ago, at the 10th China Payment Industry International Summit on 20 16, Su Jie, Vice President of Huawei Cloud Services, publicly stated: "Huawei will not apply for a payment license. An enterprise must have its own border awareness and cannot apply for a license because that is not our specialty. "

However, the ever-changing market situation has pushed Huawei to the payment market. 202 1 At the beginning of the year, Huawei acquired the equity of Xunlian Zhifu, a licensed payment institution. The company obtained the payment license in July 20 14. The license type is national Internet payment and mobile phone payment services, excluding bank card acquiring services.

Coincidentally, Xunlian Zhifu first belonged to ZTE, and its first mobile payment product was named "ZTE Payment". At that time, the ultrasonic shopping function was innovatively introduced. However, because the business did not improve significantly, ZTE gradually divested Xunlian Zhifu.

However, Xunlian Zhifu, which was spun off by ZTE, a mobile phone manufacturer, was eventually acquired by Huawei, a mobile phone manufacturer.

At the same time as the acquisition, Huawei began to recruit a large number of positions related to payment business, including positions in charge of reserve fund management, payment clearing, bank cooperation, etc., to prepare for Huawei's payment launch one year later.

Is WeChat Alipay shaking?

Mobile payment has become one of the payment methods that consumers rely on very much, but when it comes to domestic mobile payment, people naturally think of Alipay and WeChat payment first.

In fact, there are many Internet companies that have obtained payment licenses: Meituan, Pinduoduo, ByteDance, Aauto Quicker, and Bi Li. Has obtained a payment license through equity acquisition and promoted its own payment application on the platform. Even from the perspective of mobile phone manufacturers, Huawei has previously obtained Xiaomi's payment license.

However, their online payment does not seem to make WeChat and Alipay tremble.

Huawei's concern is based on Huawei's huge number of mobile terminal users and user stickiness. According to public data, by the end of 2002112, Huawei had more than 730 million monthly users worldwide.

However, from the perspective of the promotion of payment applications of "predecessors", the number of users is not necessarily bound to the payment method. Judging from the current third-party payment operation of many Internet companies, even companies with very large users such as Pinduoduo and ByteDance can hardly shake Alipay and WeChat payment in the payment field.

Huawei's current payment application scenarios are mainly reflected in its own product ecology, and it is still unable to obtain complete functions on other brands of mobile phones, which is still a long way from the national application.

At present, users' usage habits in payment scenarios are relatively solid, and WeChat payment and Alipay have occupied a large market share. To change users' habits, online payment services and one or two marketing activities are not enough. More importantly, Huawei's current online payment function has not seen the difference with WeChat and Alipay in the field of mobile payment.

From a technical point of view, Wang Pengbo, a senior analyst in the financial industry of Broadcom Consulting, said that it will take some time to build a compliant and sustainable technical system in the payment field.

He said that for Huawei payment, the continuous promotion of Internet enterprise interconnection is also an opportunity. If Huawei pays well, it may be able to convert users from major traffic portals in the future. At the same time, a new generation of technological innovation may also bring payment opportunities to Huawei.

Pay or open the financial sector for Huawei.

However, even if we can't shake WeChat and Alipay, it won't prevent Huawei from getting a long-term profit in this huge market.

In the initial online function of Huawei Payment, in addition to serving consumers, Huawei Payment can also provide fast comprehensive payment capabilities for enterprise users, and provide services such as fund settlement, automatic account allocation and marketing empowerment. And it can be seen that it actively expands the B-end user market and avoids the idea of confrontation with WeChat and Alipay.

In the HarmonyOS system, the existence of Huawei payment is likely to improve its own payment ecology. After all, there is Apple Pay under iOS, Google Pay under Android, and Huawei Pay can also be configured in HarmonyOS system, making the payment system a part of the operating system ecology.

In terms of paying for new technologies, digital RMB may be an opportunity for Huawei to pay. At present, the digital RMB has just begun to roll out. For Huawei payment, in the digital RMB payment scenario, WeChat and Alipay have not led or won any market for the time being, and all payment platforms are on the same starting line. In terms of brand, Huawei is still very influential. With the number and stickiness of fans, there is an opportunity to seize the market in new business areas.

As can be seen from the above, Huawei's online payment is likely to want to regard financial business as a sector. The value of payment license is not only of strategic significance, but more importantly, it is an opportunity to help Huawei start its financial business model.