Which official has a higher rank than CBO? CBO- Chief Brand Officer

CEO, abbreviated as CEO, is the highest administrative official in charge of daily affairs in an enterprise, also known as administrative secretary, CEO, general manager or CEO.

In political organizations, the CEO is the head of the government, equivalent to the highest official in charge of administrative affairs at the level of chairman of the Council of Ministers, prime minister, prime minister, cabinet, president of the Executive Yuan and chairman of the government.

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The establishment of chief brand officer is a witty innovation in enterprise management, which puts brand monopoly on the management agenda. The so-called brand monopoly refers to the establishment of a special person or specialized agency to professionally manage its own brands.

Brand needs special management because it is the biggest intangible asset of an enterprise. Although this asset has not been included in the financial statements of many enterprises, it is indeed owned by enterprises and is a long-term accumulation of manpower, material resources and financial resources.