What are the media?

1. WeChat WeChat official account Platform

The self-media is growing rapidly, and some professionals from all walks of life are using their unique public accounts to spread information to all readers who are interested in them that you can't see in the open world. In mid-August 212, WeChat launched the WeChat public platform.

second, Weibo

Weibo is a social media platform based on user relationship. Users can access it through various mobile terminals such as PC and mobile phone, and realize instant information sharing and communication interaction in the form of multimedia such as text, pictures and videos. On June 12th, 214, Weibo Media Program was officially launched. The program is open to influential media users in Weibo, and applications can be made in more than 3 million Weibo media when reading in a single month.

Third, Baidu Post Bar

The establishment of Post Bar depends on search engine keywords. Whether it is a popular topic or a minority topic, it can accurately gather a large number of friends with the same interests, show their self-style, make friends, and build a unique "interest theme" interactive platform.

Fourth, today's headlines

Personalized recommendations are made according to the interests, location and other dimensions of each user. The recommended content includes not only news in a narrow sense, but also information such as music, movies, games and shopping.

Extended materials

Impact from the media

In the so-called WEB2. world, the most widely used is the "self-media" of personal portal. Represented by the blog community, a considerable number of websites of all sizes will provide users with self-media carriers such as "blogs" and "diaries", and through the "six-degree theory" and viral dissemination, the speed and scale of information transmission will be infinitely enlarged, especially in SNS communities.

in this case, whether e-commerce or not, SEM keyword marketing based on search engines will be influenced by the media. Of course, if the brand and products of the website are positive, so that the users' psychological value after using it exceeds their expected value, then through the influence of users from the media, the reputation of products will be automatically formed, which will boost the enterprise value in a tangible way. However, if the products make the users dissatisfied, and they are not given a good solution in after-sales service, the negative effects from the media will be doubled in the spread of the positive effects, which belong to basic common sense and the basis of interactive marketing.

Resources:

Baidu Encyclopedia-from the media