Le Jia’s growth story

I once dreamed of traveling around on business.

Le Jia was born in Ningbo. He started working very early. He entered the banking system at the age of 16 after graduating from a technical secondary school with a major in finance. His mother expected him to start from scratch and become the bank president step by step. But he couldn't stand the rigid boredom of the bank, and the thought of spending his whole life in a reinforced concrete cubicle drove him crazy. After working hard for two years, he secretly applied for a job as a salesperson despite his mother's strong opposition.

So, along the way, Lejia worked as a salesperson, a tour guide, and even played the flute in a bar.

By chance, Lejia came into contact with Avon products. He was selling them to his old bank colleagues, and after selling them for 900 yuan, he took a commission of 200 yuan. At that time, his monthly salary was only 170 yuan. He was very excited that he could earn such a high income just by talking.

Lejia likes sales work. After only two months of working, her sales reached the first place in Zhejiang Province. When Avon established a branch in Ningbo, 500 people applied for managers. Among all the applicants, Lejia was the youngest, had the lowest education, and had the least management experience. However, he had direct selling experience and was quite qualified. The president favored him, and he became a member of Avon after passing five levels and defeating six generals. The president of Shanghai asked him if he would like to go to the Shanghai training department. It was the first time he heard the word training, but he learned that one could go on business trips across the country, and two I was able to leave my hometown in Ningbo and get rid of my mother's restraint and discipline, so I happily went to report. I thought: I will go even if I don’t get paid.

In 1994, when he arrived in Shanghai, Lejia became a direct sales trainer. Avon was a big company and anyone could give lectures on stage according to the lecture notes. There was no challenge. But on the podium, Le Jia found a good sense of self for the first time, and he decided to be a trainer related to speech for the rest of his life. He said: "Looking back now, the training skills I have achieved now have almost nothing to do with working as a training manager at Avon. But during my one year at Avon, I learned the very professional training structure of multinational companies, which gave me a deep understanding of training. I gained a new understanding. And more importantly, I discovered that I really enjoyed doing training, which became the original motivation for me to choose training as an entrepreneurial path."

Unfortunately. , a year later, the Shanghai district president who admired him was eliminated by internal strife in the group, and he was also ignored. It’s very hard to live without a job without only being paid. He searched for recruitment tips from newspapers and wrote 30 application letters every day. He wrote 1,500 to 1,500 letters in 2 months, and only received 100 replies. Either the company he liked did not want him, or the company he did not like wanted him. he.

How far is a dream from reality?

In his early working life, Le Jia met two teachers who had an important influence on his life. He said that he would remember them throughout his life.

In 1995, Lejia met a talented Taiwanese trainer at a Taiwanese personal growth training company. After listening to the teacher’s lessons on “life potential” and “how to set goals in life” , he was very excited that there was such an infectious speech. He approached a Taiwanese teacher and asked to learn from him.

Le Jia studied with a Taiwanese teacher for half a year and received harsh and devilish training. He recorded the teacher's lectures and memorized them verbatim. He also knew everything about what the teacher shook on the stage, what movements he made, and how the audience would react. In the end, he managed to have one lesson in every ten classes. Make people cry. One thing that impressed him most was that the Taiwanese trainer actually forced him to repeat the mantra 1,000 times in order to get him to change his mantra. This "reverse torture method" was unbearable. The six months of training had two important meanings for him. First, it laid a very solid foundation. Second, he gained confidence in himself from then on. He believed that he was born to belong to the podium and that he would achieve great things on the podium. Big business.

After being unemployed again, Le Jia went to Shanghai Film Studio to apply for a voice actor job, and met an unforgettable mentor - Professor An Zhenji of Shanghai Theater Academy. After chatting with Le Jia, the old man who had tutored famous actors such as Wang Zhiwen, Lu Yi and Ning Jing suggested that he go to the Drama Academy to further study acting.

Le Jia is extremely cautious about this matter. He is already 25 years old and is not a young boy who has just entered society. Spending one year studying means losing a year’s time and money. opportunity. To this end, Lejia took the train to Hefei, the teacher's hometown, twice to discuss the matter. In the end, he decided to give up everything and go to the theater to study acting. However, the relationship in the entertainment industry is complicated and there are too many accidental factors. A person who puts in 80% of his efforts may only get 20% of the return. He finally gave up his dream of becoming an actor. But he added: "This was of great help to me when I later founded a training company, because the training I do now is mainly about personality analysis. Professional acting skills enable me to bring to life the shapes, expressions, and thoughts of people with different personalities." There are many people who are a hundred times better at acting than me, and there are many people who have much more knowledge about psychology than me, but there are not many people in this world who can perfectly combine the two. ” p>

The footsteps of dreams

After leaving Taiwan’s personal growth training company, Amway, a global online marketing company, landed in China.

"Sales expert" Le Jia joined the "direct selling army" that was booming across the country at that time. This was another important turning point in his life.

Many people can do sales but cannot speak. There are also many people who can give lectures but have no sales experience. Lejia has the sales performance and speech skills. In just two years, Lejia toured the country and gave more than 200 speeches, and built a direct sales team of 13,000 people, which was amazing at the time. This experience benefited him a lot. His current experience in controlling large-scale speech scenes largely comes from these more than 200 speeches. The largest speech at that time was at the Tianjin Sports Center, with an audience of more than 10,000 people; and the most popular speech was at the Jinan Military Region Auditorium. After his speech, the entire audience stood up and applauded for seven and a half minutes. The applause gave him a feeling of success. He felt that this time he was on the right stage in life. He believed from the bottom of his heart that he was different from other lecturers. For them, it was a form of work, and for them, it was a form of work. For him, speaking is his life mission.

At the beginning of 1999, Lejia joined a training company. But soon, he was restless by nature and didn't like to be controlled by others. He decided to start his own business - so he cooperated with a friend to open a training company. This cooperation ended in unhappiness after only a few months. "This failure made me realize the importance of carefully choosing a suitable partner in the process of starting a business. Because careless selection will not only lead to a breakdown in cooperation, but may even lead to the loss of one's own friends," Lejia concluded.

Never stop

Soon, Lejia independently funded and established a speech company. After giving many speeches, he accidentally came into contact with the popular behavioral psychology in the West and combined people's Personality can be divided into four categories: lively, perfect, powerful, and peaceful. He found that everyone was interested in this topic and would pass on the content of this lecture to his colleagues, friends and relatives.

Lejia once studied magic performance. In a one-time teaching, he used four pieces of cloth to conjure a piece of cloth. The four pieces of cloth were exactly the four colors of red, yellow, blue and green. He had a flash of inspiration. Why not use four colors to replace the names of the four personalities? Red represents the lively type; blue represents the perfect type; yellow represents the powerful type; and green represents the peaceful type. This makes it more vivid and engaging.

Of course, people’s personalities are not just expressed in four simple types. Just like everyone has eyes and noses, but no one in the world looks exactly the same. Everyone has multiple personality colors. The more of these components there are, the more color types a person’s personality will show. Lejia said in the training: "In a company, departments such as product marketing that need to quickly establish certain relationships with the outside world require employees to respond quickly to market feedback information and have good communication skills, which is suitable for red and yellow personalities. On the contrary, employees in technology-oriented departments such as product development technology department, quality assurance department, and engineering department need to have rigorous thinking and analysis skills, which are suitable for people with blue personality.”

On the basis of the color code, Lejia also put forward the view that "character is innate and can be cultivated; motivation cannot be changed, but behavior can be trained." This view not only replaces the traditional argument of "character determines destiny" with "personality determines destiny", but is also more practical than the traditional theory of behavior and personality types.

Le Jia carefully designed her own image, with a bald head and an earring on her left ear, which makes her look cool and alternative. He speaks loudly and at times fast and slow. Especially when talking about people with red personalities, he has exaggerated enthusiasm and extremely fast speaking speed. Even when he speaks extremely fast, people can hear every word. He expresses the character traits of four colors like an actor, and his rich body language mobilizes the atmosphere of the scene. He encouraged the audience to become part of the speech. He asked questions on the stage and the audience answered them, and analyzed the audience's character on the spot. Due to Lejia's rich experience, he sometimes revealed the character of others before the audience spoke. Listening to Le Jia's speech is a wonderful artistic enjoyment.

A large amount of training has made Lejia’s career a qualitative leap. He has provided in-house training for many multinational companies, commercial organizations, government agencies or non-profit institutions such as Lenovo, Nokia, Pepsi-Cola, Roche, Zijiang, China Mobile, Bell, and Alcatel. He was the first person in China to disseminate color code personality analysis into the hearts of the public, and he finally achieved positive results.

But he did not stop fighting. He wanted to be the greatest speaker. He hoped to influence all Chinese people in the field of personality analysis. He dreamed of popularizing the tool of personality analysis. He made postcards, playing cards, and promotional CDs. Waiting, he wants more people to join the team of preaching and promoting this tool. Ultimately, he wants to train personality analysis trainers and establish a professional team trained by FPA to spread profound personality knowledge into the hearts of ordinary people. , allowing ordinary people to use it freely in their lives, just like the old ladies all know Jay Chou. He hopes that people will not greet each other when they meet in the future, "Have you eaten?" It is not asking you whether you are online? But asking you are you sexy?< /p>