What does a financial manager do?

Wealth management practitioners should first take customers as the center, meet customers' needs of investment and wealth management, asset allocation, retirement, inheritance, taxation and risk management according to the scale of their financial assets, and help customers achieve financial management goals and wealth freedom. At the same time, we should position ourselves according to the four elements of marketing combination: customer relationship, information provision, professional service and customer motivation, and combine our own competitive advantages to provide quality services and enhance customer satisfaction.

According to the standards in the Financial Industry Standard Wealth Management issued by the People's Bank of China, wealth management practitioners are divided into four levels: individual financial planners, financial planners, private bankers and family fortune inheritors, corresponding to different wealth levels.

Personal financial planner: a financial practitioner who serves the public and can provide corresponding financial products according to the different financial needs of customers.

Financial planner: wealth management practitioners who serve the rich can provide customers with wealth management solutions that meet the needs of life cycle on the basis of personal financial planners.

Private bankers: wealth management practitioners who serve high-net-worth individuals can provide clients with non-financial services such as wealth preservation and wealth transfer on the basis of individual financial planners and financial planners.

Family fortune inheritor: wealth management practitioners who serve ultra-high net worth people. On the basis of individual financial planners, financial planners and private bankers, they can provide financial and non-financial services for family business governance and family governance.

With the rapid development of domestic wealth management industry, the wealth management needs of more and more high-net-worth customers and ultra-high-net-worth customers with assets exceeding 6 million are becoming increasingly complex and personalized, and the professional requirements of the industry for trustworthy wealth management practitioners are also getting higher and higher. Based on this background, practitioners need to keep learning and obtain financial industry qualification certification that can help wealth consultants improve these skills and concepts. For example, CWM (Chartered Wealth Manager) is a financial professional qualification certificate initiated by CISI in the UK, chartered by the Royal Government, approved by the Financial Conduct Authority in the UK, and strictly supervised by Ofqual, a British examination regulatory agency. This certification is for professional wealth consultants such as wealth managers, IFA independent financial consultants, private account managers, discretionary portfolio managers, private bankers, and family fortune managers/consultants. It is a step-by-step systematic learning and certification, including a series of three-level (professional-I WIM, advanced -ICAWM, expert -CWM) certificate examinations, which is suitable for both newcomers and experts in the financial industry.