An analysis of the concept of opening a cake shop

The DIY cake shop project is nothing new. I want to run a cake shop that provides raw materials, tools and venues and professionally guides customers to DIY.

Here, the vast number of consumers (mainly students) can make DIY cakes themselves, and they can make a hotel-class cake, a unique love cake, DIY cakes, chocolates, biscuits, jelly puddings, cookies, pies, egg tarts, puffs and so on without any foundation of West Point. But the main product is cake DIY, and at the same time we still have to sell finished products and customized products. Here, consumers can get together with friends, have fun with their parents, share in teams and learn from individuals. They can put aside all their troubles and devote themselves to the infinite fun of DIY.

I named the store "Happy DIY Cake Shop", hoping that every customer who comes here will have a good mood and make delicious cakes happily.

Reasons for choosing this project:

Nowadays, young people are very creative, everyone is curious about new things, and most of our friends after 1980s and 1990s lack the ability to do things independently. We can provide a platform for everyone to do things, and we can also make everyone feel spiritually satisfied!

Project location selection:

Choose in densely populated areas, residential areas and bustling commercial areas of universities such as Beijing Haidian University. Because there are many universities and residential business districts with a fixed customer base, college students and white-collar workers have high consumption power, love novelty and practicality, prefer small shops with their own characteristics, love comparison and love enjoyment. Moreover, students have strong communication skills with young customers, and couples will prefer to patronize.

Environmental analysis:

(A) Analysis of the external environment

1. The competition is not fierce, and the development space is large.

2. Universities, business districts and other places have a fixed customer base, and their spending power is relatively high.

3. The store is fresh and unique, and the price can be accepted by many trustworthy word of mouth. It is easy to attract consumers from all walks of life, facing a wide range of people, and is not affected by the off-season.

(B) internal environment analysis

Provide warm environment, integrated atmosphere, complete equipment, safe and hygienic materials, professional teachers and guaranteed services.

Project prospect analysis:

With its unique entrepreneurial style, fresh and unique taste and reliable price, DIY cake shop is easy to attract consumers from all walks of life. "DIY cake shop" is the gold industry in 2 1 century. In recent years, the West Point industry has shown unprecedented enthusiasm and development momentum in China, with broad development prospects and huge development space. With the improvement of people's living standard and consumption level, West Point is attracting more and more consumers with its unique charm. People who celebrate their birthdays with exquisite big cakes bring warm blessings and elegant taste.

From online surveys and field visits, we can see that there are no or few professional and comprehensive DIY dessert houses in the market at present, mostly because the products are single and the service is not systematic, but even so, their business is still very good. Moreover, it is the market development period for college students and young people, and the shopping habits of young people, our excellent prices and good quality are inevitable requirements. The market and consumption power around the school have been greatly improved, and the consumption mode made by the mind is the new favorite of the market.

Project risk analysis and countermeasures;

(1) External risks:

1. The influence of the state on the production, sales, inspection and advertising policies of the food industry.

2. Existing competitors in the market, as well as sneaky competitors, should join in, making the competition more intense.

3. The technology is low, and there is a risk of being replaced by the advanced technology of other cake shops.

4. Raw material supply risks of upstream suppliers.

5. Bank loans or other financial risks.

(2) Internal risks:

1. The product production standards are not uniform and the equipment is not complete.

2. Uncertainty of market adaptability and adjustment ability.

3. The safety of cake raw materials and ingredients.

4. Whether the price and service can meet the development needs of the company.

5. Other issues in the company's business decision.

(3) Coping strategies:

1. Familiar with relevant laws and regulations of food industry.

2. Strict company product inspection procedures to ensure food quality and safety.

3. Recruit and train technicians who can make cakes and operate advanced equipment.

4. Be good at managing upstream suppliers to ensure the timely supply of raw materials.

5. Establish a reasonable information feedback mechanism, keep abreast of the latest market trends, and formulate business strategies in time to adapt to market changes.

6. In a certain period of time, investigate the customer's reaction and improve the company's business in time.

Marketing strategy:

(A) product strategy

Provide comfortable venues and complete materials and equipment, with special guidance. Customers can choose different materials to make cakes according to their own needs. It is extraordinary to make cakes for your relatives, lovers, children, friends, yourself and yourself and show your creative talents. You can also make chocolate, biscuits, jelly pudding, biscuits, pies, egg tart puffs and so on. At the same time, we still have to sell finished products and fixed products. Customers can make unique cakes according to their own tastes, needs and hobbies. We also deal in coffee and other drinks. If customers want to taste freshly baked cakes, they can stay in our cake shop for consumption. There are comfortable tables and chairs in our shop for customers to relax. Customers can taste our coffee and other drinks while tasting the cake. Through the combination of cake and coffee, we can not only meet the taste needs of customers, but also taste our coffee and other drinks. Through the combination of cake and coffee, it can not only meet the taste needs of customers, but also enhance their taste, thus attracting more consumers.

(B) the price strategy

Price is a sensitive factor in the economic environment. The influence of market price on competitiveness should not be underestimated. Customers have limited purchasing power and are very sensitive to price. Basically, the price must be acceptable to the public. If we want to adjust the price, we must improve the service quality at the same time. Customers' DIY cakes will be priced within 60-200 yuan according to their size, and other DIY products will be priced appropriately. The price of finished products in the store is similar to that of other pastry shops.

The breakdown charging method is general cake basic materials, with the lowest charge of 50 yuan, and the price can be adjusted according to the size of the cake. Including the required materials, customer's own ingredients (weighing), self-processing, commodity processing equipment, apron and method guidance, packaging, our shop provides one-stop service. All the expenses are included in the materials, but disposable hats and gloves and aprons are extra.

On Valentine's Day, Christmas, Chinese Valentine's Day and other special festivals, we can make appropriate adjustments according to the market environment, mainly by launching various activities to attract customers.

Promotion strategy

With the implementation of the membership card system, customers can become permanent members only by paying a certain amount. With the membership card, they can enjoy discounts when spending in our store, and they can also receive small gifts when launching activities in the store. Non-members can get exquisite small gifts if they spend a certain amount at one time.

(4) Advertising and publicity

1. Distribute leaflets near the school.

put up posters

3. Contact the TV station to promote DIY promotions.

4. Cooperation with Guangdong Radio Station

Distribution strategy

1. Telephone order. (mainly for white-collar workers with busy lives)

2. Order online. Our main target consumer groups pursue and guide fashion, have a strong sense of health, and the computer penetration rate reaches 99%. Online ordering is a convenient and fashionable sales method. Customers can find relevant samples about our store by logging in to our website, and they can leave messages online. )

Cake Shop Business Plan II:

I. Overview of Cake Shop

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop. Later, it will gradually develop into cake chain stores such as Andriessen and Chaoyangfang.

Our store needs 95,000 venture capital.

Second, the business objectives

1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Third, the market analysis

1. source: our target customers are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.

Fourth, business plan.

1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the increase in the opening price, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that there is a group of consumption rates that are found like this: "Customers never have the cheapest price." You can lower a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. "From this, I realized a certain competitive strategy in the product market:" Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract and retain customers. "

The cake shop is mainly for the public, so the price will not be too high, which belongs to the middle and low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.

9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

10. No matter from the storefront decoration, the image of the clerk, or the cake making, it is necessary to give customers a sense of health and hygiene. The cake shop must strictly implement the national food hygiene law, which is its foothold.

1 1. The food industry has special job skills requirements: employees must hold "health certificates".

Verb (abbreviation of verb) financial estimation

Start-up assets: about 95,000 yuan.

Equipment investment: 1. The rent is 5000 yuan. 2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes). 3. The investment in shelves and sales platforms is about 1500 yuan. 4. Employees (2 employees) need 500 yuan for the same clothes. 5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.

Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.

Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community business streets, and areas close to children (such as kindergartens or playgrounds), about 5,000 yuan.

Commodity cost: about 30%, about 5000 yuan. Employee's salary: 10 square meter shop, need 1 cake master, 1 waiter, salary is 2000 yuan.

Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.

An analysis of the risks and restrictive factors of intransitive verbs;

Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.

Cake Shop Business Plan 3:

I. Market analysis

Fresh food is the favorite of modern people. Opening a cookie shop has the advantages of low investment, simple operation and small area, which is very suitable for small-scale operators. As long as your cakes and desserts are fresh, unique in taste and can win the trust of everyone, it is easy to attract consumers from all walks of life. So how much investment does it take to open a cake shop, and what should I pay attention to?

In the process of cake consumption, customers will have a "preconceived" mentality. If you think the products of this cake shop are good after the first purchase, you will identify this one. Therefore, for the newly opened cake shop, it is necessary to retain customers. Pay special attention to it. Now people are pursuing health and don't like high-calorie food very much. Therefore, the concept of creating a healthy cake will increase its appeal to customers. We can mark the ingredients, production date and health benefits on each cake or bread.

Second, equipment investment: the simulation scheme takes a small shop of about 10 square meter as an example. It takes about 95,000 to start assets.

1, the rent is 5000 yuan.

2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes).

3. The investment in shelving and selling Taiwan is about10.5 million yuan.

4. Employees (2 employees) need 500 yuan for uniform clothing.

5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes).

Third, the first purchase:

1, flour, cream and other raw materials, about 6000 yuan.

2, in the process of equipment purchase, we should pay special attention to the quality, because the use time is long. The method of making cakes can be taught by buying CDs, which can save a lot of costs. At present, there are 17 discs in the "full set of teaching discs for cake making" on the market, which contain 70 200 yuan/set of project technology.

IV. Estimation of Economic Benefits

1, monthly sales (average): 2 1000 yuan According to the evaluation of relevant professionals, the monthly sales of such a small cake shop can reach 2 1000 yuan after it is put on the right track.

2. Monthly expenditure: 14033 yuan. Rent: the best location is in densely populated residential areas, community commercial streets, and lots close to children (such as kindergartens or playgrounds), about 5,000 yuan.

3. The cost of goods is about 30%, and the salary is about 5000 yuan. 10 square meter shop needs 1 cake master and 1 waiter, with a salary of 2000 yuan.

4. Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated for 5 years, RMB 1.333 per month.

5. Monthly profit: 6967 yuan. According to this estimate, the investment can be recovered in about one year.