College students' innovation and entrepreneurship plan

College Students' Innovation and Entrepreneurship Plan (5 general remarks)

In today's social life, business plans are more and more widely used in life, and business plans can help entrepreneurs know themselves more clearly. But, do you know the writing format of business plan? The following are my plans for college students' innovation and entrepreneurship (generally five), hoping to help you.

College Students' Innovation and Entrepreneurship Plan 1 Project Name:

"classmate" mobile app

Person in charge:

xx

Date of submission:

20xx.4.2 1

abstract

With the development of mobile terminals such as mobile phones and tablet computers, most college students have mobile phones and other terminals, among which a few have smart phones. The development of app is a good entrepreneurial project. In the daily life of college students, the most important thing is to attend classes. This product is designed based on the great changes in the teaching methods of college students compared with junior and senior high schools: the teachers in junior and senior high schools are fixed, so students don't have to get used to the changes in the content of each semester and be familiar with the requirements of various courses. However, in universities, the courses are different every semester or even every quarter. Some professional students have a lot of specialized courses and don't have much spare time to manage other courses, which leads to poor grades. The function of this software is to divide the communication space for students of the same course, provide the special area for uploading and downloading materials, and recommend the contents of related courses and other services. The market is huge. Where there are universities, there are the target groups of our products. Moreover, many universities now implement multi-faceted training plans and have a variety of courses. We need this app product to manage our own disciplines.

I. Overview of the Project

Project name: "Classmate" mobile phone sharing software

Start time: 20xx.3. 1 1

Main products/services: mobile phone applications

Current progress: product development stage

1. Main business: app development, publishing and advertising.

2. Profit model: Based on the long-term consumption values of China consumers, the marketing strategy of products is to adopt a free operation model. After gaining a large audience, we will recruit advertisers for college students to place advertisements and charge advertising operation fees. Some funds are needed for development and product promotion in the early stage. After the product is officially put into operation, regular maintenance and advertising should be considered.

3. Development strategy and business objectives for the next three years: in the early stage, investment and development will be the mainstay, and the market share of similar software is planned to reach 30% in two years, and profit will be considered in the third year:

Second, the selection and requirements of R&D team members

1. staffing and division of labor: it is planned to select a development team of about 10 people, with the following division of labor:

5 product developers (including 1 manager), 2 product planners and managers, 2 product promotion and advertising recruiters, 1 chief manager.

2. Employee incentive system: it is planned to adopt an incentive management scheme, and five developers are in the development period.

Enjoy basic salary and bonus after development. Product planners, managers and product promoters will decide the bonus according to the market share of the product and the popularity of the app (the main assessment method is based on the download volume of the app).

Three. R&D

1, technical feasibility and maturity analysis of the project

At present, there is no such product on the market, but there is a similar timetable app. Through the investigation of similar timetable app, it is found that this kind of software is generally welcomed by college students and has many users. The timetable software only provides simple dialogue and communication between the timetable and the students who choose this course, and does not distinguish the number of years of the course. Often students of several ages are mixed together, and students in a class can't communicate with each other, so it is feasible.

2. Technical innovation of the project.

(1) Basic principles and key technical contents

The software is developed based on Apple's ios system and is suitable for all Apple users. The technical requirements are not high, just simple code writing and combination. General computer professionals can write after learning the code.

(2) Technological innovation: This app is a practical type of software with a wide audience. The vast audience can easily learn to use this software, which is not troublesome and simple to use.

3. Follow-up R&D plan: If you get a good return on Apple's software platform and have a certain amount of capital accumulation, you can consider software transplantation of other operating systems such as Android and Saipan (which must be based on good return).

4.R&D investment: the annual R&D expenditure exceeds 20% of the profit. Used for product improvement, employee welfare and technology research and development. 5. Technical confidentiality and incentive measures: The key technologies are mastered by senior management and R&D team, and the salary is high.

Four. Industry and market

1. Industry Status: As there are no related products in the project at present, there are certain risks and development difficulties, which require a lot of time, technology and capital investment. But this application prospect is very good.

2. Market prospect and forecast: no related products come out, the market is blank and the prospect is broad. Without related industries, it will drive the development of other industries.

3. Target market: mainly aimed at students from various universities.

4. Main competitors: There are no related apps at present, but there are apps in the form of similar courses. I believe this kind of software will appear soon, and competitors will also appear soon.

5. market barriers: Mainly about the development of university promotion and the acceptance of the audience.

6.swot analysis: Since there is no related app, the main problem is the impact of imitating software after the product comes out.

7. Sales forecast: Due to promotion and product development and upgrading, it is expected that it will not be profitable in the first two years. Normal profit began in the third year.

Verb (abbreviation of verb) market strategy

1. Price strategy: adopt free operation mode.

2. Marketing strategy: After being published in the appstore, actively seek customers through online sales promotion such as Weibo in the early stage of sales. After the brand advantage is formed, consider adopting TV advertising marketing and other methods. After the company is strong, it will increase advertising investment and expand customer sources.

3. Incentive mechanism: The company initially adopted a purified 5% reward model for salesmen to promote sales enthusiasm. After the company stabilizes its income, it will adopt a competitive sales reward system and divide different bonus levels according to its sales performance.

Six, product production

1. Production: This product is a software application product, and it is produced by group studio.

2. Production staffing and management: It is planned to select a development team of about 10, with the following division of labor: 5 product developers (including managers 1 person), 2 product planners and managers, 2 product promotion and advertising recruiters, and general manager 1 person.

College Students' Innovation and Entrepreneurship Plan 2 I. Project Summary

Don't you want to eat those dishes with the same taste in the canteen every day?

Don't you want to go out to a restaurant to eat those delicious but unsafe meals?

Do you want to experience the mystery of cooking with your classmates?

The college students' kitchen is to your taste, freeing you from boredom and vagrancy.

As long as students buy their favorite dishes, there are complete kitchen facilities and dining equipment here, and kitchen equipment and dining room equipment like home are all available, creating a free space. This is an unprecedented storefront, with a single structure and centralized rental of rooms and stoves. Its structure is unique. A kitchen with four stoves and a dining room form a unit. A shop can be composed of more or less units, and each stove can be used by several groups of customers in turn at a certain meal time. The cost of college students' kitchens is relatively low. Only 2000-2500 yuan/year per set can the cost be recovered within one semester, and the income in the second half of the year can be used to expand equipment and facilities.

Because this project is specially designed for college students' food and entertainment problems, and many students are surveyed, they are all looking forward to the opening of college students' kitchens and are willing to try, and they say that they will invite friends or roommates to cook together every once in a while. So its attraction is infinite. Every year, freshmen add a new source of customers to college students' kitchens, so it will continue.

Its scale can be large or small, with considerable prospects and low cost. It may not be imitated at any time, so we should strictly manage all works, improve their taste, innovate constantly on the original basis, reflect and reform constantly from students, and improve our competitiveness.

Its management mode is very simple, with internal management and external management. External management is mainly to publicize and reasonably arrange large and medium-sized rentals; Internal management is mainly to create a free and clean atmosphere for college students' kitchens.

Come to the college students' kitchen and enjoy cooking with friends!

Second, the company profile

1. nature: the college students' kitchen is a service project for renting kitchens for all college students.

2. Facilities: College students' kitchens exist in the form of units, and each unit has a kitchen and dining room. A kitchen has four cookers, four sets of cookers and gas stoves, a chopping board, multiple sets of vegetable cutting tools, and a cupboard, where vegetables, oil and salt are all available, equipped with running water, multiple baskets, barrels and other vegetable washing tools, and several range hoods; There are five or six tables, electric fans, water dispensers, refrigerators, disinfection cabinets and rice cookers in the canteen, and hot meals can be provided at any time.

3. Project service content: As long as college students bring their favorite dishes to the college students' kitchen and pay a certain rent according to the time or scale, they can cook on the designated stove. A kitchen has four stoves, which can cook at the same time. During lunch or dinner, a stove can make several groups of students cook continuously. The kitchen of such a unit can cook about 28 groups of students (4 stoves *7 groups/stove) at lunch time (1 1:00-2:00). Students can eat here or take it out before they leave. Help yourself.

Our college students' kitchens are also equipped with large refrigerators. If a regular customer has endless dishes or leftovers to store, we will help them store them. Seal them and put them in a closed basket, then write down their names or other marks and put them in the refrigerator. However, considering the power consumption and the space of the refrigerator, if it is stored for more than one day, a deposit of 2 yuan/day is required.

4. Purpose of the project: The emergence of college students' kitchens is a profound experience of our group. Many college students complain that the meals in the canteen are the same every day, and the taste is not good, and there is nothing new. Some students also think that the food in the restaurant outside is unsanitary, the oil is not enough and the price is not low. In the case of only two choices, except complaining, there is only complaining, so we think of the college students' kitchen, which not only tastes college students, but also exercises our hands-on ability.

5. Interior decoration of college students' kitchens: Students can create designs centered on freedom, comfort and environmental protection. Mainly embodies the beauty of simplicity. Some creative designs such as flowers and plants planted by college students themselves, hand-made clip art and waste utilization can be used to decorate college students' kitchens.

Third, the organization and personnel management

1. We divide our customers into three categories: large, medium and small.

Large-scale (20-40 people): For example, for a classmate party or a classmate's birthday, it is necessary to rent a unit of college students' kitchen and make a reservation in advance. According to the requirements or make an appointment with a chef to help, or ask someone to do chores.

Medium-sized (10-20 people): If it is a dormitory party or a small celebration, you need to make an appointment in advance, and there is no chef.

Small scale (1- 10 people): kitchen stoves are arranged at any time.

2. In the college students' kitchen, only one middle-aged female employee needs to be hired to clean the college students' kitchen, and the safety of liquefied gas stoves should be checked from time to time during the cooking process of college students.

3. Other managers: the person in charge of publicity, the person in charge of kitchen utensils and tableware, the financial manager, the person in charge of customer reservation and the cashier on duty can all be students.

4. If there is a large party or dinner party, you can make a reservation with the person in charge of customer reservation in advance, and he/she can make arrangements in advance. Medium-sized (10-20 people) will also be arranged by the person in charge of reservation, and small-scale customers will use stoves on a first-come-first-served basis.

5. The financial manager is responsible for settling the weekly water and electricity bills, gas stoves and staff expenses, as well as the total income of the "college students' kitchen", and adjusting the price appropriately. Large and medium-sized customers have fixed rental prices, and the rent for cooking next week is determined according to the number of times that small-scale customers book kitchens.

6. Government approval: To obtain the business license of college students' kitchens, the main issues are hygiene and safety. Because we have hired someone to clean the kitchen of college students, and have been checking and teaching students to use dangerous equipment such as liquefied gas, and there are fire extinguishers and fire-fighting equipment in the kitchen of college students. Safety and hygiene is the core management problem of college students' kitchens. Therefore, if the government's approval is obtained and college students start their own businesses, they can apply for funds and approval from the school.

College students' innovation and entrepreneurship plan. Desserts and snacks have always been the favorite of female friends. It should be a good choice to open a cake shop and operate a birthday cake in a female gathering area. As long as we make our own characteristics, we will be loved by our friends.

I. Overview of Cake Shop

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop, and in the future, it will gradually develop into cake chain stores such as Anderson and Chaoyangfang.

Our store needs 95,000 venture capital.

Second, the business objectives

Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Third, the market analysis

1. customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.

Fourth, business plan.

1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. "

4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 9. 50% off. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.

9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

10, no matter from the store decoration, the image of the clerk, or the cake making, it is necessary to give customers a healthy and hygienic feeling. The cake shop must strictly implement the national food hygiene law, which is its foothold.

1 1. The food industry has special job skills requirements: employees must hold "health certificates".

Verb (abbreviation of verb) financial estimation

Start-up assets: about 95,000 yuan.

Equipment investment:

1, the rent is 5000 yuan.

2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes);

3. About 65,438 yuan +0.500 yuan is put into shelves and watches are sold;

4. Employees (2 employees) need 500 yuan for the same clothes.

5。 The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.

Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.

Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community business streets, and areas close to children (such as kindergartens or playgrounds), about 5,000 yuan.

Commodity cost: about 30%, about 5000 yuan. Employee's salary: 10 square meter shop, need 1 cake master, 1 waiter, salary is 2000 yuan.

Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.

An analysis of the risks and restrictive factors of intransitive verbs;

Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.

College students' innovation and entrepreneurship plan 4. First, the training object

Undergraduate and junior college students in Guangdong Province.

Second, the purpose of training

Cultivate college students' innovative spirit and entrepreneurial consciousness, improve their comprehensive quality and entrepreneurial ability, and make them have better career development prospects. Provide guidance and technical support for some potential college entrepreneurs to help them embark on the road of successful entrepreneurship.

Third, the teaching staff.

Hire senior managers of well-known companies at home and abroad, as well as professionals, professional lecturers, senior trainers and successful entrepreneurs with senior entrepreneurial research and practical experience.

Fourth, teaching methods.

Through experiential, practical and interactive teaching methods, students' interest in learning is stimulated and students are inspired to think and practice deeply.

● Case teaching: through the explanation and analysis of real cases, students can be inspired to think and improve their innovative and entrepreneurial abilities.

● Practice teaching: Through situational training such as role-playing and entrepreneurial practice, students can get more real entrepreneurial experience.

● Interactive teaching: through group discussion and mutual evaluation, improve students' enthusiasm and initiative, and participate in teaching more creatively.

Verb (abbreviation of verb) course setting

The contents of entrepreneurship training mainly include five courses: strategic orientation, business model, resource integration, sales skills and entrepreneurship practice. At the same time, there are activities such as course summary, course experience, discussion and visit, totaling 40 hours.

Students can attend classes for free, experience case teaching, interactive teaching and other teaching methods, and understand the course content and teaching form.

Strategic positioning

Learn how to find market demand through investigation and analysis, how to choose customers, and how to meet customer demand by choosing appropriate products and services.

business model

Learn how to establish a sustainable business model and profit model according to the selected customers, products or services.

Resource integration

Learn how to integrate internal and external resources through communication and cooperation, enhance the competitiveness of enterprises, improve efficiency and reduce costs.

Sales skill

Learn advertising, marketing and other knowledge and skills, so that products and services can quickly gain customers' attention and recognition, so that enterprises can gain strong sales ability.

war game

Through scenario simulation, case analysis and team PK, students can better master knowledge and skills in application.

activity

Through lectures, seminars and other activities, successful entrepreneurs can share their experiences with students, and students can also experience more real experiences.

visit

Visit and inspect the enterprise, understand the development trend of technology, learn the operation process of the enterprise and feel the real atmosphere of the enterprise.

5 i. Project of College Students' Innovation and Entrepreneurship Plan

Clothing store, taking into account clothing design and clothing marketing.

Reasons for choosing clothing industry:

First of all, the past two decades have been a year in which opportunities and challenges coexist in the development of the clothing industry. From "World Factory", "Made in China" to "China Design", China garment industry has experienced 20 years of unusual but full of opportunities. Only relying on low-cost mass production of brand-free clothing can no longer make enterprises stand in today's clothing industry. I will combine independent design and independent sales to create my own brand, which is in line with the changing trend of China's clothing industry.

Secondly, compared with other industries, the input cost of clothing industry is relatively low, which is affordable for college students like me who just graduated. Through the preferential policies of the state, they can apply for business loans, enjoy one-year tax exemption, and reduce the financial pressure of starting a business.

Thirdly, "clothing, food, shelter and transportation" is very important to people, and the importance of clothing in the first place can be seen. No matter how the world develops, clothes will never be abandoned and the clothing industry will never disappear. Therefore, as long as we have Ming Rui's insight and the spirit of keeping pace with the times, we can develop a broad market.

Finally, I have a unique interest in fashion design and my own views on fashion. Interest is the biggest motivation, so I sincerely feel that I am very happy to engage in fashion career.

Second, about clothing stores.

Name of clothing store: xx (brand name)

Objective: to make clothes with your heart and help you release beauty.

Object-oriented: 15-35-year-old female consumers, this part of female consumers is the stage that pays the most attention to appearance, so it is also the group that consumes the most clothes.

Features of our store: The clothes independently designed by the owner are mainly women's clothes. In the long run, the only way out is to build your own brand, which is the way to win.

Five styles: fresh and refined, simple and generous, mature and intellectual, noble and elegant, fashionable and modern.

Commodity positioning: in the first stage, we mainly sell low-priced goods. When it first opened, the brand awareness was not high, mainly for low-and middle-income people who accounted for the largest population in China, ensuring that clothing stores could operate; In the second stage, "Yiyang Angel" had a certain influence and market share, and began to turn to high-end clothing sales and enter the international market.

Third, the establishment and operation plan of clothing stores.

1. Establishment plan of physical clothing store

Open an online shop to accumulate funds, publicize and expand influence for physical clothing stores.

The main purpose of this stage is not only to accumulate funds, but also to make "Yiyang Angel" gain a good reputation and win the favor of some consumers, thus playing a propaganda role and reducing the operating pressure of physical clothing stores. After three years of operation, the online store began to operate physical clothing stores, but at the same time it also operated online stores.

Opening a shop online, with less investment and flexible operation mode, can provide good profit space for operators and become a way for many people to start their own businesses. Low start-up capital, less investment, fast and convenient transaction. The start-up cost of opening an online shop is relatively low, and there is no tax, and the online shop does not need other people to guard it, saving manpower investment. There is basically no expenditure on water, electricity and management fees. In the operation of online stores. The platform for opening a shop online is free of charge, so the cost of opening a shop online is very low.

2. Operation of physical clothing stores

(1) Opening preparation stage

Location of clothing store: The newly developed commercial street in xx will form a new prosperous area due to the new urban planning. The clothing store here has a high grade, which is conducive to improving the status of "xX" in customers' minds.

Clothing store decoration: mainly in warm colors, highlighting the theme of women, but also containing modern elements, please ask professional design team to design and decorate.

Publicity work:

A. Pre-publicity: As a result of three years' online shop operation, "xx" has gained a certain popularity on the Internet and played the role of pre-publicity, so it also occupies a small part of the market;

B. Opening promotion: one month before opening, distribute leaflets for publicity, mainly introducing the store location, opening activities and characteristics of clothing stores, and promote them throughout xX; On the opening day, an opening ceremony was held, some friends and classmates were invited to increase their popularity, and a live lottery was also held. All clothes are sold at a discount of 8.8%, and exquisite small gifts will be given when you enter the store.

C. Long-term publicity: in normal years, a large-scale publicity activity will be held every quarter, and leaflets will be distributed throughout Shijiazhuang to mainly introduce the characteristics of our store; Holidays, carry out corresponding activities and publicity. Consumers who spend more than 5,000 yuan during the Spring Festival and store celebrations (the consumption amount is adjusted with the business situation every year) send beautiful greeting cards to express their gratitude.

D. When the operation reaches the scale level, increase publicity investment and advertise in fashion magazines and newspapers.

Source: Open an online shop to continue to cooperate with clothing manufacturers, and at the same time look for new clothing factories to start producing their own clothes. It is guaranteed to have new models every two weeks, and the purchase time can be adjusted at any time.

Staff: At the beginning, only one girl was recruited, requiring good image and temperament, good language ability, and being able to speak standard Mandarin and simple English. At the beginning, due to limited funds, I mainly focused on the quality of employees, so I gave employees higher wages than the same industry, and the number of employees will be adjusted at any time with the operation of clothing stores.

(2) Operation stage

Fund operation:

Rent (one year) 60,000 yuan

Decoration 15000~20000

Employee salary (month) 1500+ commission

Publicity expenses (per year) 1 ten thousand

Working capital (water and electricity, procurement funds) 10000

Fixed capital 10000

(3) About employees

Requirements: Good service attitude, smiling service and equal treatment for every customer; Wear neat work clothes at work;

Welfare: Take one day off every week (Monday) and distribute food on traditional festivals.

Self-improvement: pay attention to the development of the same industry, learn from their experiences and lessons, and pay attention to the trends of fashion magazines and clothing industry; Keep learning the knowledge of fashion design.

Although everything is difficult at the beginning, it is impossible not to start. As a college student, I have no experience and many shortcomings in my plan, but I have the ability to learn. Continuous learning will enable me to improve and constantly improve my business plan. With a clear goal, you are half successful, and "xx" will grow and develop with the efforts of me and my staff!

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