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5. Implementation plan of community activity plan.
Community activity plan 1
I. Purpose
1, with the influence of the seventh reading month in Shenzhen, increase the promotion of Beida Jade Bird in the community and increase the amount of consultation;
2. Promote word-of-mouth and enrollment through community activities.
Second, principles.
1, promoting the theme of Shenzhen Reading Month;
2. The theme of outdoor fixed-point consultation activities is closely related to the hot spots of the seventh reading month in Shenzhen;
Third, strategy.
1, relying on reading month activities, lowering the threshold for entering the community and improving the credibility of Beida Jade Bird;
2. The outdoor consultation in each central area is combined with community activities, mainly community activities.
3. Every time you enter a community, stick to the principle of thoroughness.
Fourth, time.
_ _ year165438+1October 4th-65438+February 65438+May.
Verb (short for verb) is the theme of the activity.
There are bluebirds leading the way in Shushan —— Special activities of Shenzhen Reading Month.
Implementation plan of intransitive verbs
(1) Time range of community activities:
Monday to Friday: 15: 30-20: 00
Saturday to Sunday: 10: 00-20: 00
(2) On-site consultation contents:
1. Distribute leaflets
2. Show the charm of Jade Bird
3. Introduce the curriculum system
4. Collect consultant information
5. Distribute activity materials, etc.
(3) Time schedule of community activities:
From Monday to Friday: 14:00, participants will gather in the center to prepare for the activities.
/kloc-set off on time at 0/4: 30 and arrive at various communities.
15:00 community exhibition
15: 30-20: 00 activities to publicize and collect personnel information.
On Saturday and Sunday: 09:00, participants will gather in the center to prepare for the activities.
Set off at 09:30 on time and arrive at the community.
10:00 community exhibition
10: 30-20: 00 activities to publicize and collect personnel information.
The principle of choosing the number of days to carry out community activities
1000-__ households, and the activity cycle is 1 day;
__—3000 households, activity cycle 1.
Day;
More than 3,000 households, the activity cycle is 2 days.
(5) Material preparation
1, preparation of publicity materials
A. Yi Labao (the center can make relevant content by itself).
B leaflet page: (refer to the template for uniformly making leaflets outdoors)
C. Propaganda newspaper: the brand department of the headquarters makes touch panels in a unified way, and the centers make them.
D. Banners: Banners related to the contents of Reading Month shall be provided for fixed-point publicity, and the banners shall reflect the contents of "Beida Jade Bird Shenzhen Reading Month". At least one.
E. Preparation of the content of the article (each center decides for itself, but it should pay attention to reducing the tendency of commercialization and focusing on promoting public welfare activities. )
2. Preparation of activity supplies (activity supplies are prepared 1 day before the designated consultation activity)
First, the camera
laptop
C, promotional film
D, sun umbrella or tent
E. service desk
F, office supplies (desks and chairs, pens, folders, paper cups, handbags, pins, pins, transparent glue, scissors, scissors, paper cutters, staplers, post-it notes, business cards, consultation sheets, etc. )
(6) Precautions
1, weather forecast and plan adjustment; (See outdoor consultation process specification)
2, staffing (a group of 3 people)
? The marketing specialist is responsible for the transfer and command of part-time personnel;
? Part-time staff are responsible for distributing publicity materials, reading publicity materials for the next month and guiding consultants;
? The day before the activity, the consultant determines the attendance of the personnel;
? Prepare 1500 leaflets and other materials for every thousand households, which will be collected by the marketing specialist, and designated part-time personnel to count, transport and keep them;
? Yi Labao, information desk, chairs and other equipment shall be counted and kept by part-time personnel designated by consultants.
Step 3 enter the venue
? Part-time staff should arrive at the center at 15: 00;
? Part-time staff check whether the required items are complete;
? /kloc-enter at 0/5: 30 and set up an information desk. There are two seats in the information desk.
? The information desk is placed in the residents' activity square, main passage or other places with large traffic;
? Exhibition boards are placed side by side on the road near the information desk, and Yi Labao is placed on both sides of the information desk to set off the consulting atmosphere;
? The staff shall be 3- 10 meters away from the information desk when resting, and shall not sit on the information desk.
? Part-time personnel check the suspension
And whether the posted banners and printed materials are damaged. If damaged, replace them in time.
4. Distribute promotional materials
? Part-time staff mainly undertake the distribution of publicity materials;
? Part-time staff are not allowed to consult and explain, and need to guide consultants to the center for consultation;
? If you find that there are promotional materials discarded by the target audience around you during the activity, you should pick them up and deal with them in time;
? Part-time personnel activity behavior standard training (see job training standard).
Step 5 evacuate from the scene
? Part-time staff will classify, package and transport the counted items back to the center;
? According to the list, the consultant counts the items with the person in charge of the company's warehouse and returns them to the warehouse.
? If it is not returned, it will be kept by the marketing specialist;
Seven, community resources declaration and distribution principles
(a) community resources declaration and distribution rules:
1. application procedure: each center conducts research and selection first, and then reports it to the brand promotion team at headquarters for consultation with each center;
2. At this meeting, each center must sign the community recognized by the center, and finally the brand promotion team at headquarters will sign for confirmation. Other centers are not allowed to enter the community in charge of each center after being determined by the brand promotion team of the headquarters;
3. After the reported communities are confirmed by the brand promotion team, each center must submit a clear operating schedule and mode within 10 working days, otherwise the communities that have been allocated to each center will be regarded as invalid and redistributed by the brand promotion team.
4. The deadline for each center to submit the community list is before1noon on October 26th 10;
5. The community requirements announced by the centers at this meeting should follow the following principles:
L The declared community must be clear, and it is not allowed to declare a community with multiple specific community names at the same time, otherwise it will be considered as invalid declaration.
L The declared community must have an accurate concept, and it is not allowed to declare the names of non-statutory communities such as "along the subway", otherwise it will be regarded as invalid declaration.
L The declared community must really exist, otherwise it will be regarded as an invalid statement;
L The application contents include but are not limited to: the name of the community, the size of the community, the price level, the geographical location and the target consultation volume (see Annex I for the application form).
6. When two or more centers declare the same community at the same time, they shall be allocated according to the principle of nearest space;
7. If the community declared by the center fails to enter the community to carry out activities as planned after being confirmed by the brand promotion team, the center will fine 500 yuan every time;
8. Community activities carried out by the center are monitored by the headquarters.
Brand promotion team personnel monitoring;
(2) Operating rules for community activities:
1. When carrying out club activities, all centers must strictly abide by the brand management of the headquarters and the relevant requirements of vi. Without the authorization of the club or the consent of the organizing committee of Reading Month, they are not allowed to post or scribble anything detrimental to the brand image in public places.
2, the center for the public, should meet the following requirements:
L use the leaflet page of unified publicity theme
L unified tool
L use a unified publicity theme for community flyers and promotional items.
L Part-time employees must undergo unified training, and the training uses the standard training template of the headquarters.
The content of community publicity must meet the requirements of the overall marketing plan of Shenzhen centers in June 5438+065438+ 10 and the theme of Shenzhen Reading Month.
VIII. Progress of implementation
Activity implementation process
Time description
represent
start time
end time
precise
prepare
stairway
stage
List of declared communities
65438+100 on October 24th
65438+100 on October 26th
The marketing manager of each center
List confirmation
65438+100 on October 26th
65438+100 on October 28th
Brand promotion team
Make a detailed activity plan.
Within 1 working days after the approval of the person in charge of the center.
65438+29 00 10 month
The marketing manager of each center
Hold a division of labor planning meeting
65438+100 on October 25th
65438+1October 3 1
The marketing manager of each center
Determine the venue and confirm the time
At least 1 week in advance
Upon request
The marketing manager of each center
Recruitment and training of part-time employees
65438+100 on October 24th
165438+1October 3rd
The marketing manager of each center
Printing promotional materials and questionnaires
65438+100 on October 24th
103 165438+ Marketing Manager of each center
Gift making
65438+100 on October 24th
165438+1October 3rd
The marketing manager of each center
Activity supplies preparation
7 days before the event
2 hours
The marketing manager of each center
X. Marketing activities
Note: The following three marketing activities are designed for each center to choose when carrying out outdoor activities. When the center is implemented, detailed cases are formed according to the activity ideas.
(a) Activity 1: "Buy books politely"
1, design idea
In the community activities of Shenzhen Reading Month Excellent Book Fair organized by the Organizing Committee of Reading Month, all the centers held the activity of "buying books politely" when they carried out community consultation activities. After entering the community, community activities and excellent book fairs are carried out simultaneously, taking this as an opportunity to implement the "polite book buying" activity.
2. Activities:
(1) In order to attract more people to the center, the book buyers of the boutique book fair will get tickets for the lecture before going to the consultation point, and the consultants will invite them to the center to collect gifts.
(2) The book buyer takes the sales receipt to the consultation point to receive the gift, and the consultant leaves the other party's name and contact information, and presents the lecture ticket, and the consultant makes an appointment for on-site consultation or attending the lecture in the center.
(3) If there are many winners, we will limit them appropriately. For example, gifts can be divided into several grades according to the cost and given according to the actual situation on the spot. Only the top 30 winners or computer-related books will give gifts.
(4) Gifts: There are different grades, but the maximum of a single gift is not more than that of 200 yuan.
(2) Activity 2: "During Shenzhen Reading Month, the Jade Bird entered every household"
1, activity ideas:
This activity is aimed at young people over 0/8 years old in the community/KLOC, attracting these people to participate in the it basic knowledge study of Beida Jade Bird, allowing these young people to study for free in the form of classes, and increasing these potential people's understanding of Beida Jade Bird. The consultant will try his best to be a student during the study period.
2. Activities:
(1) When carrying out activities in the community, publicize the "free it basic knowledge learning class" through posters, banners, express cards, etc.
(2) Interested residents can apply to participate in the "it Basic Knowledge Free Learning Class" by filling in the appointment form.
Qualifications;
(3) The center screens the appointment list, calls back, and finally determines the participants in the "free it basic knowledge class";
(4) The center decides the course plan according to the final number of staff, and the center consultant will follow up;
(5) The specific start time shall be arranged by each center.
(3) Activity 3: "Jade Bird Disk"
1, activity ideas:
Make a promotional CD of Beida Jade Bird and distribute it to relevant people in the community to further penetrate the influence of community activities and extend the brand influence of Beida Jade Bird.
2. Activities:
(1) During the community activities, the marketing personnel will contact the community elderly association to present dynamic CDs to the middle-aged and elderly people, so as to improve the word-of-mouth publicity and affinity of Beida Jade Bird;
(2) The contents of dynamic CD include
A. For the elderly: propaganda film of Beida Jade Bird, product introduction, prevention of common chronic diseases, health exercises, etc.
B, for young people: Beida Jade Bird propaganda film, product introduction, small game software, music, etc.
(3) distributing dynamic CDs in the name of reading month;
Remarks:
In order to do a better job in the community activities of this reading month, monitor the effect of the activities in time, make timely and effective adjustments according to the actual situation in the implementation process, and ensure the quality of the activities, starting from 1 1.4, each center must report the summary of the marketing effect of the center every day (including the daily consultation volume).
The reporting requirements are as follows:
1, reporting period:165438+1October 4th-65438+February 10.
2. Reporting time: report the data of the previous two days before 14: 00 every afternoon;
3. Submit form: mail form
4. Reporting objectives:
5. Punishment rules: If each center fails to report as required without reason, 200 yuan will be fined every time.
Community activities programme 2
I. Purpose of the event
To strengthen the construction of socialist spiritual civilization, we should take Scientific Outlook on Development as the guide, emancipate our minds, seek truth from facts, keep pace with the times, be close to reality, be close to life, be close to the masses, take propaganda as the center, and take reform, innovation and scientific and technological progress as the driving force.
Second, the purpose of the activity
The "Hand in Hand Community" cultural networking activity initiated and organized by _ _ Artists Association is intended to enter the community, be close to the grassroots, face to face with the audience in the form of charity performance, conduct cultural communication and exchange, activate the residents' community cultural life, improve their personal cultural accomplishment and quality, improve their amateur life level, and enrich and enrich their spiritual and cultural life. Enrich the content of community construction, create a harmonious and beautiful community cultural living environment, blend the relationship between community residents, create a modern civilized community life in the new century, and add color to the creation of new _ _.
Third, the theme of the event
Welcome the new _ _ and create a perfect community life.
Fourth, the organization of activities
Organizer: _ _ Artists Association
Co-organizer: _ _ Community Neighborhood Committee
The characteristics of verb (abbreviation of verb) activity
Ornamental, educational, interactive, interesting and participatory community cultural performance activities, wonderful, joyful, healthy and interactive performance forms, let actors get in close contact with the masses, and actors and the masses hold hands to perform on the same stage, enriching the cultural life of the broad masses of the people and creating a colorful community life; Enter the community public performance in the form of a mobile stage, so that ordinary people can enjoy art and natural wonderful performances at their doorstep, and let the people enjoy the fun of cultural activities more conveniently.
The purpose of this public performance of community activities is to promote the spiritual civilization construction of _ _ _, activate the cultural life of community residents, enhance the communication among residents, contribute to the creation of a harmonious society, and build a new image and environment for the new _ _. * * Welcome _.
The community is a big family. Do a good job in community culture, so that residents can relax and enjoy life after work. At the same time, in the process of activities, community residents have increased communication and understanding, gained a sense of pride and belonging to the community, and established harmonious relations within the community. Taking major festivals and anniversaries as an opportunity, we carried out in-depth education to carry forward the national spirit, which greatly enriched the cultural life of citizens. "There are activities every day, performances every month, festivals and celebrations, everyone participates, and there is joy everywhere." Just like a jingle that reflects the prosperity of community culture, it rushes to a rich "cultural collection", so that people with different identities, different knowledge and different backgrounds can find a sense of identity and belonging, and * * * create a warm home where they know each other and help each other.
Culture is the soul of a city; Community culture is the cornerstone of urban culture. To edify, inspire and guide the community masses with patriotism, advanced cultural knowledge and new socialist fashion is a major feature of _ _ to create a civilized city and strive to improve the comprehensive quality of citizens. Take culture as a platform, learn skills, enhance friendship and enrich grassroots life.
Activity of intransitive verbs
1, premiere
(1) Actor
Invite people to be familiar with their favorite three generations of artists, perform on the same stage with community residents, and create a new interactive performance mode into the new countryside.
(2) Community art groups
Community neighborhood committees encourage community literary lovers to actively participate, create an active scene, provide a stage for the development of community cultural and sports activities, deepen the exchange of building homes, expand the channels of community spiritual civilization construction, and create a harmonious community atmosphere.
2. Interactive activities
The content of the program is refreshing, and the interactive games are climax after climax. The community residents have had an unforgettable and cheerful time, forming a lively scene of community culture blooming everywhere and the participation of the whole people.
3. Knowledge lecture
Through various forms, strengthen publicity, create an atmosphere, and strengthen with "harmonious community, happy family", "healthy life, reasonable consumption", "starting from me", "everyone is responsible for fire safety", "self-reliance, caring for vulnerable groups", "English craze, welcome _ _" and "perfecting the legal society".
Seven. Activity lineup (90 minutes/game)
Music, dance, sketch, drama, folk art, acrobatics and other art forms, as well as game interaction, lottery activities, lectures and speeches.
Eight. Audience group
The long-term residents of the community are mainly middle-aged and elderly residents and housewives.
Nine. Venue
The performance venues are mainly communities and squares.
X. I-word duration
Performance time: mother's day, father's day, summer vacation, party building day, Qixi Valentine's Day, Mid-Autumn Festival, Army Day, National Day and other holidays and Saturday and Sunday.
XI。 Declare qualification
_ _ To undertake the performance, it must be a officially registered literary and art society or group; Can organize an excellent cultural program that the audience likes (more than 90 minutes long).
Community activities programme 3
In order to carry out activities of caring for, helping and caring for the elderly, the poor, empty nesters, left-behind children, migrant workers and the disabled during the Spring Festival of 20__ _, and establish a long-term mechanism of volunteer service in our street, the implementation plan of this activity is specially formulated:
I. Activity time
65438+1 October1to February 6, 20__.
Second, the content of the activity
(1) The theme of the activity. Caring for left-behind children, helping empty nesters, expressing condolences to the elderly, the poor, migrant workers and the disabled, offering voluntary love and building a harmonious society.
(2) scope of activities. Left-behind children in the whole street (children at home and children from single-parent families whose parents are six to fourteen years old and go out to work all the year round or for three consecutive months, orphans and abandoned children) Empty nesters, widowed elderly people, "five guarantees" and "three noes" personnel, needy people, migrant workers and disabled people in the whole street.
(3) Activity mode. Relying on the community, led by cadres in the community, with female cadres and league members as the main body, helping schools and community cadres to participate extensively, and adopting the way of "multi-belt and one-belt" pairing assistance for volunteers, cadres and workers.
(4) the content of the activity. We will provide sympathy, psychological comfort, life care, emergency assistance, medical care, cultural and sports activities, legal aid and other assistance to those who care for and help the condolences. Mainly around the following aspects:
1. Home visits to left-behind children. Through home visits and interviews with left-behind children, we can understand and solve the urgent needs of left-behind children in time. Actively provide homework counseling, psychological counseling, spiritual comfort, life help and other services for left-behind children.
2. Organize cultural life services for empty nesters. Enthusiastically chat with the elderly to relieve boredom, help empty nesters clean, wash, cook and have a haircut, create a good atmosphere for a happy family life, and actively mobilize empty nesters to participate in various literary groups and cultural and recreational activities in the streets and villages.
3. The street organized a large-scale New Year's Day Spring Festival send warm to send holiday warm wishes to left-behind children, empty nesters, widowed elderly, poor people, migrant workers and disabled people. According to the actual situation, all communities should take care of the needy people in send warm.
Community activities programme 4
I. Activity background:
It's almost two months since the new semester started. With the strong support of the leadership of the Party Working Committee of Huaqiang Sub-district Office, we are fortunate to continue to carry out our legal consultation activities in the community. At the same time, with the help of the community, mental health consultation workstations and weekend voluntary counseling can also be carried out smoothly. The main force of our activities is volunteers. In order to enhance volunteers' sense of responsibility in practical work, carry forward the spirit of social love, promote the better development of the three project activities, and at the same time, in order to use comprehensive resources such as manpower and material resources, save time and get the activities on the right track in a short time, we hereby plan the unveiling ceremony of three activities: legal consultation point, mental health consultation workstation and weekend voluntary counseling.
Second, the activity time: _ _ _ _ _ _ (the specific time is decided by the person in charge of the club).
Three. Venue: _ _ Sub-district Office _ _ Community (No.2 _ _ Road)
Four. Participants: all the community staff, some teenagers in the community, members of the help and education team, members of the "three rural" association and their own three major project volunteers.
Verb (short for verb) The purpose of the activity:
At the beginning of the new semester, it is announced that our activities will appear in the community with a brand-new look, showing them to people in need, such as migrant workers, problem of juvenile and community children, consolidating this platform and providing practical opportunities for college students' caring cause.
Activity of intransitive verbs:
Specific process:
(1) The opening remarks of the host, introducing the leaders of the community and the participants present, and announcing the start of the ceremony.
(2) community leaders' speeches
(3) Help and educate volunteer representatives to speak.
[4] Legal team volunteer representatives speak.
(5) Representatives of students' parents speak.
(6) Read out the list of outstanding organizations and advanced individuals who won the _ _ Annual College Student Volunteer Award.
(7) Award ceremony
(8) Read out the list of volunteers for the three activities this school year and send a message.
(9) Community leaders and student representatives unveiled the "Mental Health Consultation Workstation".
(10) Volunteers from legal consultation points, compulsory tutoring and mental health consultation workstations carry out activities.
(1 1) The host summed up and declared the ceremony over.
Note: The specific host and speaker shall be determined and notified by the person in charge.
Community activities programme 5
I. Guiding ideology and significance
1. Guiding ideology: Combining research-based learning with social practice requires students to go out of campus, go out to society, care about social development, pay attention to social problems, and strive to solve their own social problems, which will become a useful supplement to students' after-school life and open up new ways of social practice with their own characteristics.
2. Importance:
1) Change learning methods, expand learning resources and broaden development space.
2) Participate in social practice, stimulate learning interest and improve life experience.
3) Actively serve the community, form a sense of service and strengthen the sense of social responsibility.
Second, the organizational form of social practice:
Organizational form: group cooperation mode. Students are generally composed of 6- 10 people, choose their own leaders, and employ adults with certain expertise (such as teachers in our school and parents of students) as instructors. During the research, the members of the activity group cooperated and cooperated with each other.
The specific process is as follows:
First, grouping and topic selection
B, hire a lecturer
C, make an activity plan
D, group research and design gymnastics (design interview forms and questionnaires; Make plans for visits, observations and activities; Prepare tape recorders, video recorders and other mobile tools)
Practical activities (observation, interview, questionnaire survey, experiment)
F, activity data analysis (quantitative: quantitative analysis of your own survey results with statistical charts; Qualitative analysis: Make comparative classification, induction and deduction, analysis and synthesis, abstract and concrete analysis on the sorted data, and find out the regular characteristics. )
G, writing social practice survey report
Third, matters needing attention:
1, refined in life. Select themes from social life to make students pay attention to society and experience social roles; Love life and pay attention to life problems; Learn to live healthily and happily, freely and responsibly, intelligently and creatively.
2. Choose among interests. Grasp the questions that interest you most and do research. In the process of cooperative inquiry, students infect each other, promote each other, develop their interests, cultivate their specialties and improve their comprehensive quality.
3. Rational use of various resources. Make full use of network resources. The network has become a resource pool. In the comprehensive practice, we should make full use of the technology and resources on the network to collect and process information. At the same time, we should make full use of book resources and get what we need from the library.
4, comprehensive use of various methods and means. From the perspective of participants, we can adopt the methods of individual independent inquiry, group cooperation inquiry, school cooperation inquiry and inter-school cooperation inquiry. From the research means, we can adopt learning activities such as activity design, network technology, investigation and study, visit, experimental demonstration, performance exchange, production measurement, social propaganda, service, summary, defense and reflection.
Five related articles on the implementation scheme of community activity plan:
★ Selected implementation plans of community public welfare theme activities planning
★ Model essay on the implementation plan of large-scale community activities
★ Community service activity plan
★ Community public welfare activity plan
★ Planning scheme of community activities
★ Shuxiang Community Activity Plan
★ 3 Community Dragon Boat Festival Activity Plan
★ 3 selected community activity planning books
★ 20 18 implementation plan of community cultural activities
★ Community fun activity plan
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