The employment direction and prospect of advertising art design

The employment direction and prospect of advertising art design are as follows:

Employment direction:

After graduation, students majoring in advertising can engage in advertising management, advertising planning, creative design and production, marketing planning, market research and analysis in the advertising department of news media, advertising companies, market research and information consulting industries and enterprises and institutions.

Work: graphic design, graphic designer, copywriter, artist, sales representative, sales manager, Taobao artist, copywriter, marketing specialist, account manager, recruiter, planning manager, etc.

Employment prospects:

As a paid and paid form of information dissemination, advertising uses various media to spread advertising content to the public. At the same time, advertising is also one of the carriers of cultural values. In a certain social and cultural environment, there will be advertisements that adapt to this social and cultural environment.

On the one hand, advertising is influenced by the specific social and cultural environment, and it is a mirror reflecting the specific social culture; On the other hand, advertising itself is an integral part of social culture, which has a subtle influence on the whole social culture. Therefore, in addition to promoting specific commodities, advertisements also promote specific social values.

Advertising majors require students to master modern advertising theory, understand the historical evolution and development trend of advertising practice, and understand the current situation and trend of advertising industry at home and abroad.