The university wants to test psychology, and experienced people can enter.

The three directions of psychology, you know, are developmental psychology, basic psychology and applied psychology.

Development and Educational Psychology: Evergreen in Four Seasons

Development and educational psychology are generally subdivided into development psychology and educational psychology. The former includes cognitive and thinking development, brain function and cognitive development, personality and social development, and psychological counseling for children and adolescents, while the latter includes learning and educational psychology, psychological counseling and counseling, information technology and teaching psychology, and school psychology. Education is the cause of the country, and the strong support of the government can ensure the development and educational psychology to be evergreen all the year round. Recommended professional directions are:

1. Adolescent psychological development and counseling

Applied thermal analysis:

Education is a social issue related to people's livelihood. On the one hand, the state and parents' investment in youth education has greatly increased, on the other hand, the physical and mental condition of young people is not optimistic, and the problem of the only child has begun to stand out. At present, it is necessary to strengthen the research on the psychological development of teenagers and spread the relevant results to the public.

Training objectives:

This major aims to train graduate students to master solid psychological theory and adolescent development theory, with independent researchers and high-level social workers engaged in psychological research.

Employment direction:

College teachers, college counselors, primary and secondary school psychological teachers and primary and secondary school psychological counseling teachers, * *, labor camps, prisons, border checkpoints and other social education institutions for young people are all possible places.

Salary prospect:

The monthly salary of college counselors is about 2500 yuan, excluding bonuses and other income; College counselors earn about 3,000 yuan a month, excluding extra income such as lecture fees and bonuses. According to statistics, the average annual salary of college teachers is around 70,000.

Distribution of popular employment cities:

Beijing, Shanghai, Wuhan, Nanjing, Guangzhou, Tianjin, Jinan and other big cities.

Recommended institutions:

China Academy of Sciences: the only comprehensive psychological research institution in China. Famous professors in this field, such as Fang Fuxi, Zhang Meiling, Liu Xiping, Fang Ge, Zhu Zhuohong and Zhiyan Chen, are all accomplished psychologists.

Beijing Normal University: Its School of Psychology is the first school of psychology established in China universities, and "Development and Educational Psychology" is a national key discipline, with famous teachers such as Huichang Chen, Zou Hong, Fang Xiaoyi, Koumi and Zhang Risheng.

In addition, the strength of normal universities such as East China Normal University, South China Normal University, Tianjin Normal University, Capital Normal University and Nanjing Normal University is very strong.

2. Learning and Educational Psychology

Applied thermal analysis:

In today's fierce competition in the workplace, the education industry is more attractive because of its relative stability and respect. Teaching is a highly respected profession. The knowledge of educational psychology plays a very important role in the current basic education reform, which can effectively innovate teachers' ideas and improve students' learning efficiency.

Training objectives:

This major aims to train graduate students who have a solid grasp of psychological theory, educational and teaching theories and methods, and learning methods, teachers of various schools at all levels, researchers of scientific research institutions and education counseling institutions, and senior social workers who have the ability to independently engage in psychological research and educational and scientific research.

Employment direction:

College teachers, college counselors, primary and secondary school psychological teachers, primary and secondary school psychological counseling teachers.

Salary prospect:

Primary and secondary school teachers generally earn more than 2,000 yuan a month, and college counselors earn about 2,500 yuan a month, excluding bonuses and other income; College counselors earn about 3,000 yuan a month, excluding extra income such as lecture fees and bonuses. According to statistics, the average annual salary of college teachers is around 70,000 yuan.

Distribution of popular employment cities:

Beijing, Shanghai, Wuhan, Nanjing, Guangzhou and other big cities.

Recommended institutions:

Beijing Normal University: Its School of Psychology has a doctoral program in developmental and educational psychology and several professional laboratories. Wu Xinchun, Yao Meilin, Hou Zhijin, Liu Rude and Ankie Lau are all well-known authoritative experts in China. Liu Rude has made great achievements in information technology and teaching psychology. Ankie Lau's research interest lies in learning disabilities; Yao Meilin's research direction is learning motivation, learning transfer and other learning rules; Lu's research direction is cooperative learning, teacher professional development and practice.

East China Normal University: It has a long history and enjoys a high reputation, especially in the fields of cognition, development and educational psychology. The department holds master's and doctor's degrees in developmental and educational psychology. Professor Pi Liansheng is the academic leader of educational psychology and has a wide influence in the field of educational psychology. Professor Miao has made outstanding achievements in the field of developmental psychology, especially in the field of language development.

South China Normal University, Tianjin Normal University, Capital Normal University, Nanjing Normal University and Huazhong Normal University are all very strong.

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Basic psychology: ancient colors give birth to fragrance

The research directions of basic psychology include cognitive psychology, experimental psychology, physiological psychology and cognitive neuroscience. They are the fundamental problems in the study of psychology, and they are indispensable subjects in the discipline system of psychology. Basic psychology is a discipline with a long history, which is very suitable for candidates with strong academic interests and ideals. After in-depth professional research, students will realize the agility of ancient wisdom. Among them, the majors worthy of students' attention are:

1。 cognitive psychology

Applied thermal analysis:

Generally speaking, basic psychology is not a popular major, but there are many people who apply for it. Taking East China Normal University as an example, the enrollment of basic psychology increased from 32 students in 2006 to 324 students in 2006, and the enrollment of cognitive psychology accounted for 1/3 of the total enrollment almost every year. On the one hand, cognitive psychology is a subject that needs lifelong research and experience, and the master's degree is still slightly lacking. We can take cognitive psychology as a "springboard" and turn to applied psychology, developmental and educational psychology and even other fields. On the other hand, the demand for such talents in universities and research institutes in China is relatively stable and the treatment is guaranteed.

Training objectives:

Cultivate professional knowledge with a solid basic theory and system of cognitive psychology, master the basic methods, means and modern skills of scientific research in this discipline, and solve psychological problems in social life by combining professional knowledge and principles, such as teachers, scientific research talents, management talents of party and government organs, enterprises and institutions, etc.

Employment direction:

Teachers in ordinary colleges and universities, special education institutions, publishing units and scientific research institutes. Combined with their own specialties, employment in other fields is more common. However, the employment prospects of "universal oil" talents are not optimistic because of their lack of characteristics.

Salary prospect:

According to statistics, the average annual salary of college teachers is around 70,000 yuan.

Popular employment cities:

Beijing, Shanghai, Wuhan, Guangzhou and other developed areas of higher education and scientific research.

Recommended institutions:

Institute of Psychology, Chinese Academy of Sciences: the only national psychological research institution in China. The Institute of Psychology of Chinese Academy of Sciences focuses on natural science research, mainly engaged in the research of psychological processes, laws, physiological mechanisms and related important theoretical and applied issues.

East China Normal University has a strong academic atmosphere and a group of experts and professors with profound knowledge and rigorous style, many of whom are leading figures in this research field. Professor Yang Zhiliang, academic leader, vice chairman of Chinese Psychological Society and chairman of Shanghai Psychological Society, enjoys a high reputation in cognitive psychology, experimental psychology, especially implicit memory. Teacher Liang Ningjian has devoted himself to the study of cognitive psychology for many years. At present, his main research contents include social cognitive research, IAT research, Weiqi/Weiqi research, Oriental research and so on.

Sun Yat-sen University: The psychology laboratory is fully equipped, including basic psychology laboratory, cognitive and neuropsychology laboratory, psychophysiology laboratory and mental health laboratory. Professor Yang is a famous psychologist in mainland China, Taiwan Province and the international psychological field. He devoted himself to studying people's social psychology for many years, especially combining China's traditional cultural concepts. Teacher Gao Dingguo's research interests are cognitive and brain functional imaging research on perception, memory and learning, cognitive and behavioral disorders research, and linguistics.

Hunan Normal University: The major of basic psychology has a long history and tradition. 1986 awarded the master's degree and the doctor's degree in 2003. Professor Gao Juefu, Professor Chen Xiaochan, Professor Yang Jiben and Professor Ji, the famous psychologists of the older generation, have all served as instructors of this major. After several generations' efforts, this major has now formed an influential tutor team in China, formed its own characteristics in cognitive psychology and other research fields, and achieved fruitful research results.

In addition, Beijing Normal University, Peking University, Zhejiang University, Southwest Normal University and Nanjing University are among the best in this field.

2。 Time psychology

Applied thermal analysis:

There is a gap between China and developed countries in the field of basic psychology, and there are only a handful of research directions that can reach the international advanced level. Time psychology is a great contribution of China psychologists to human psychology. The Department of Psychology of Southwest University, headed by Huang Xiting, has opened up the research field of human time cognition in China, and its academic level has reached the international advanced level. Except for Southwest University, it is rare to offer the direction of time psychology in China.

Training objectives:

Cultivate professional knowledge of basic psychology with solid basic theory and system, fully understand the theory, historical position and development trend of this professional discipline, master the basic methods, means and modern skills of scientific research of this discipline, be able to solve psychological problems in social life by combining professional knowledge and principles, and have a high professional level and healthy body and mind.

Employment prospects:

Teachers in ordinary colleges and universities, special education institutions, publishing units and scientific research institutes.

Salary prospect:

According to the data provided by market news, the average annual salary of relevant professional researchers is about 654.38+ 10,000.

Hot cities for employment: Beijing, Shanghai, Wuhan, Guangzhou and other areas with developed higher education and scientific research.

Recommended institutions:

Southwest University: Time psychology is a traditional field of this discipline, with long research time, many achievements and high level. It is a recognized research center of time psychology in China. Kappa effect found in the development of children's time cognition is widely cited by peers at home and abroad; Combining time psychology with personality psychology, the study of personality time dimension difference that personality psychologists have not involved has been initiated, and its results are at the leading domestic and international advanced level. Main researchers:,,, Guo Xiuyan, Wang, Deng Huiwen and Yang Bingjun.

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● Application reminder

(1) Different candidates should have different criteria for choosing a major. We should not only consider the problems of employment and market demand, but also measure whether we are inclined to become academic talents or applied talents from our own reality. If you choose academic research, you can apply for colleges with top professional rankings and strong learning atmosphere; If you choose to focus on applied research, you can choose a comprehensive university with the highest comprehensive ranking and the second major.

(2) China's psychology major basically implements the unified examination, except for some schools and some majors. For example, in 2008, two majors of psychology research in Chinese Academy of Sciences did not take the unified examination: medical psychology and cognitive neuroscience. Zhejiang University, Suzhou University, Sun Yat-sen University and other schools do not participate in the unified examination (see the 20 10 postgraduate entrance examination and professional catalogue of each school for details).

(3) Medical psychology postgraduate entrance examination is different from general psychology postgraduate entrance examination. At present, medical psychology in China is generally subordinate to the mental health specialty of various schools. Graduated from graduate school with a degree in mental health. This is different from the traditional general psychology: general psychology has a degree in education, and the initial test needs psychological synthesis, not western medicine synthesis. For example, in the enrollment plan of the Second Clinical Medical College of Nanjing Medical University in 2008, applied psychology is divided into clinical psychology and psychological counseling and treatment, and the examination subjects are political, English and psychological professional basic synthesis. The professional foundation of psychology comprehensively covers experimental psychology, psychological statistics and measurement, general psychology, developmental and educational psychology. Similarly, the School of Public Administration of Southern Medical University also recruits a master's degree in psychology, but it needs to take an examination of the synthesis of basic psychology.

Generally speaking, general psychology needs to examine the basic synthesis of psychology for the first time and award a degree in education after graduation, while medical psychology is generally only a research direction under the mental health specialty. I took the comprehensive examination of western medicine for the first time, and I was awarded a degree in mental health after graduation.

Applied Psychology: bloom Flower Fall.

Applied psychology is committed to applying psychological theory to practical activities to promote the development of human society and solve human psychological problems, and to cultivate senior professionals who can engage in teaching, management, consultation and treatment, and technology development in engineering design, industrial and commercial enterprises, medical care, justice, administrative management and other departments. The research field of applied psychology has covered all aspects of human life, including psychological measurement and consultation, medical and clinical psychology (psychological consultation, mental health), management (industrial) psychology, human resource management psychology, and economic (including advertising and consumption) psychology. In today's market-oriented, various research directions are competing to develop, forming a situation of letting a hundred flowers blossom.

1. Psychological measurement and counseling direction

Applied thermal analysis:

In 2007, the Sino-German Psychotherapy Conference published a set of statistical data from the Ministry of Health of China: the total population suffering from various mental diseases in China has exceeded 1 60,000, and the number of people suffering from different degrees of mental or psychological disorders who need professional intervention is more, estimated to reach1900 million, that is, at least1person per1person. There are 340 million children and adolescents under the age of 0/7 in China, and about 30 million people are deeply troubled by psychological barriers. White-collar workers under high pressure have a growing demand for psychological counseling. However, there is a shortage of professionally trained psychological counseling professionals in China, with only 2.4 psychological counseling workers per million people, compared with 550 in the United States. According to the standard issued by the United Nations: every 65,438+10,000 people have 1 psychological counseling professionals. Based on the urban population of 500 million, there is still a gap of 476,000 psychological counselors in China. At present, all kinds of colleges and universities in China recruit graduate students in the field of psychological measurement and consultation. In 2007, among the top 15 universities in applied psychology in the national graduate education rankings, 8 universities enrolled students of this major.

Training objectives:

Cultivate high-tech applied professionals who are proficient in psychological counseling and have psychological measurement, psychological counseling and psychotherapy, and vocational guidance skills; Application-oriented professionals who have the ability to solve practical problems with psychological knowledge and are competent in psychology teaching and research, psychological consultation and psychotherapy.

Employment direction:

This major has wide employment channels. You can engage in psychological education, psychological counseling and treatment, ideological and political education in various schools, education and enterprise administrative departments, community management institutions, medical and health institutions, mass media and other departments, and you can also start a business in psychological counseling clinics and psychological counseling service centers.

Salary prospect:

As people pay more and more attention to psychological counseling, the salary of psychological counselors is also better. At present, the national standard of psychological consultation is 60 yuan per hour, but the actual consultation fee is generally 50 ~ 150 yuan per hour, or even higher. According to the survey data of People's Health Network, in some CBD business districts in Beijing, the consulting fee is as high as $0/00 per hour, and in Nanjing, the average hourly 100 ~ 200 yuan. In Chongqing, Wuhan, Changsha and other places, the fee for a psychological consultation is generally 50 ~ 150 yuan, while in Suzhou and other places, the starting price is 200 yuan and the highest is 500 yuan.

Popular employment cities:

There are also many employment opportunities in big cities such as Beijing, Shanghai, Suzhou, Guangzhou, Chongqing, Wuhan, Changsha, Jilin, Guangdong, Jiangxi and Zhejiang.

Recommended institutions:

Beijing Normal University: a century-old prestigious school, with a large number of psychological academic authorities such as Beijing Key Laboratory of Applied Experimental Psychology and Zhang Houcan, Vice Chairman of international union of psychological science. Professor Zheng Richang, director of Fu Jen Applied Psychological Development Center of Beijing Normal University and executive director of China Mental Health Association, leads the direction of psychological measurement and consultation.

East China Normal University: Principal: Professor Xu Guangxing, majoring in clinical psychology, psychological counseling and diagnostic techniques. Professor Xu Guangxing is a well-known expert in the diagnosis, treatment and education of children's autism in China. He is committed to the intervention and diagnosis of obsessive-compulsive disorder and depression from the perspective of clinical psychology and psychoanalysis. This direction has always been a hot topic for students to apply for.

In addition, Southwest University, Central South University, Suzhou University, Huazhong Normal University, South China Normal University, Huazhong University of Science and Technology and Hunan Normal University all have their own advantages in psychological measurement and consultation.

2。 Medical and clinical psychology

Applied thermal analysis:

At present, some patients with so-called functional diseases, who have symptoms but can't find the focus through various tests, are mostly patients with psychological or behavioral diseases. These patients need doctors to use psychological knowledge and skills to alleviate their pain. Except Peking University, Sun Yat-sen University and some medical schools, there are few schools offering this major in China at present. If you can enter this research field as soon as possible, there will be great room for future career development.

Training objectives:

Postgraduates in clinical psychology aim to cultivate compound senior professionals in clinical psychology with strong research ability and practical skills. Postgraduates of medical psychology should master the theories, methods and techniques of medical psychology and apply them to solve psychological problems in medical practice, and diagnose and treat psychological and psychosomatic diseases by using the methods and techniques of medical psychology.

Employment direction:

Although there is still a long way to go in the education of mental health and the popularization of psychological knowledge in China, the demand for psychologists is huge according to the trend of the gradual professionalization and popularization of psychologists. At present, hospitals at all levels pay attention to humanized management, and high-quality medical psychology graduates are in short supply.

Salary prospect:

According to the report in Quality Health Guide, it takes about one year for an intern to become a resident, and the monthly salary of a resident is about 3,000 ~ 3,500 yuan. It takes at least five years from resident to attending physician, and the monthly salary of attending physician is about 4000 yuan. Hospitals with good benefits will have higher wages. It takes at least five years to be promoted from attending physician to deputy chief physician. The deputy chief physician of the general hospital earns about 5000 yuan a month. It usually takes five years to be promoted from deputy chief physician to chief physician. According to the size and benefit of the hospital, the salary of the chief physician is also different. Some people earn 6,000 yuan a month, while others may earn more than 10,000 yuan a month.

Popular employment cities:

Beijing, Shanghai, Tianjin, Wuhan, Nanjing, Hangzhou, Guangzhou and other big cities.

Recommended institutions:

Zhejiang University: In 2003, the Research Center for Mental Health and Behavioral Intervention of Zhejiang University Medical College was established as a practical teaching base for undergraduate and master students, and it is the editor-in-chief of Medical Psychology, a planning textbook for eight-,seven-and five-year medical colleges in China. The faculty is strong, with Jiang Ganjin, an active pioneer and famous scholar of medical psychology, and a large number of young and middle-aged scholars with practical experience.

Peking University: Peking University is the earliest university in communication psychology, China, and enjoys a high reputation in the field of psychology in China. Clinical psychology and emotional psychology are the earliest and most distinctive institutions in China. At present, Qian, Professor and Associate Professor Gan Yiqun have all enrolled graduate students majoring in clinical psychology.

Sun Yat-sen University: It has the resource advantage of medical college, prefers the medical direction, and has made great achievements in mental health. The trained students have strong hands-on operation ability and good scientific research accomplishment.

In addition, East China Normal University, South China Normal University and other well-established schools are strong, and medical colleges such as China Medical University and Nanjing Medical University can not be underestimated.

3。 Psychology of human resource management

Applied thermal analysis:

Relevant statistics show that there are nearly 4 million people engaged in human resource management in China at present, but most of them have only 3-5 years of experience, and the overall management level needs to be improved. The human resource management of most enterprises lacks scientificity and cannot meet the needs of market competition. In recent years, the development trend of domestic human resources is that more and more enterprise managers adopt the psychological principle of human resource management to strengthen the human resource management of enterprises, thus enhancing organizational ability and promoting the realization of strategic goals. The psychology of human resource management has characteristics that ordinary human resource management majors do not have. As long as you pay attention to expanding your background knowledge, this major is worthy of optimism.

Training objectives:

Cultivate professionals with solid organizational psychology, basic theories of modern human resource management and development, basic theories of behavioral science and personnel science, and familiar with human resource management and development skills and application practice. Pay attention to cultivating strong practical operation and practical management development ability.

Employment prospects:

You can go to an enterprise that focuses on headhunting (talent agency), enterprise consulting and human resource management. At present, the personnel departments of most enterprises in China have been transformed into human resources departments. It is understood that the HR talent gap in China is more than 500,000, and it is conservatively estimated that the gap is around 40,000 in Shanghai and 30,000 in Dalian.

Salary prospect:

According to a salary survey disclosed by China Enterprise Training Network, the monthly salary of the director of human resources department is generally 1 10,000 ~10.5 million yuan; Human resource managers are generally around 8,000 yuan, with a maximum of 1.5 million yuan; Salary manager, recruitment manager 4000 ~ 8000 yuan; Personnel Commissioner 2000 ~ 4000 yuan. High salary makes HR a very attractive hot job in the eyes of many people.

Distribution of popular employment cities:

Shanghai, Dalian, Wenzhou, Xiamen, Guangdong and other coastal cities.

Recommended institutions:

Beijing Normal University: On the basis of teaching research, the Institute of Human Resource Development and Management Psychology has done a lot of work in talent selection and evaluation technology, human resource strategic enterprise training, performance management and incentive, corporate culture and team building, professional psychological health and employee assistance plan.

East China Normal University: The combination of teaching, scientific research and application is its greatest advantage, and it has a group of powerful professors with international education background. This major has project links with many large enterprises, and students can get many opportunities for field trips.

Peking University: It has an international vision and unparalleled resource advantages, and its overall strength is outstanding in China. Zhang Zhiyong, a famous psychologist, is mainly engaged in the theoretical research and application of human resource management psychology, and has made many important scientific research achievements.

In addition, Hunan Normal University and South China Normal University also have certain strength.

4. Management Psychology (Industrial Psychology)

Applied thermal analysis:

Whether the working environment is suitable for ensuring people's safety, health and comfort and ensuring the high efficiency of production is one of the central issues of industrial psychology, which is attracting more and more attention. At present, China's management has changed from scientific management paradigm to humanistic management and cultural management paradigm, and the improvement of China's management practice level is bound to warm up management psychology. Management psychology has split, from the initial industrial psychology to labor psychology, engineering psychology, personnel psychology and other directions, domestic universities have applied for or reformed this master's degree.

Training objectives:

Familiar with the basic theories and methods of management psychology, understand the psychological and behavioral characteristics of individuals, groups, organizations and leaders in management situations, master the main technologies of management psychology research and enterprise human resources development, and lay a solid foundation for future management or theoretical research.

Employment direction:

Generally, large and medium-sized enterprises need such talents, and government agencies and institutions are constantly introducing such talents. Talents who are interested in this field start from the grassroots level and have broad prospects with the improvement of their qualifications.

Salary prospect:

The pure salary income of entering government agencies is about 3000 ~ 5000 yuan, and the extra income is counted separately. Enterprise management consulting, private enterprises in 3000 ~ 5000 yuan. If you give a lecture in an enterprise, the general lecture fee is1000 ~ 3,000 yuan a day, and the highest one can reach 20,000 yuan a day, but such a situation is extremely rare.

Distribution of popular cities for employment: Beijing, Shanghai, Nanjing, Chengdu, Wuhan, Changsha and other big cities.

Recommended institutions:

Zhejiang University: It has the only national laboratory in the field of psychology in China (National Professional Laboratory of Industrial Psychology of Zhejiang University), which mainly studies the design of man-machine system, intelligent man-machine interaction and virtual reality in modern industrial production. Industrial and engineering psychology is a new discipline, but Zhejiang University has a long research tradition in this field, and its man-machine interface development and aviation engineering psychology are promising sunrise industries.

Southwest University: The Department of Psychology of Southwest University occupies a place in the field of psychology in China, dominating Sichuan and Chongqing. Its graduates are very competitive in the region and have made many scientific research achievements in management psychology.

East China Normal University: Professor Yu, academic leader, has been engaged in the research of management psychology for a long time and has written a lot.

In addition, Peking University and South China Normal University are also very strong.

5。 Economic (including advertising and consumption) psychology

Applied thermal analysis:

Marketing and advertising are hot industries today. Understanding the psychological needs of different groups of people, putting different advertisements in front of different groups of people and implementing different marketing schemes can produce unexpected results. Such talents are one of the most scarce types of talents in the market. This discipline has great flexibility, strong internal connection with economics, and strong competitiveness of compound talents integrating the two disciplines.

Training objectives:

It aims to make students systematically understand and master the basic theories of consumer psychology and advertising psychology, understand the application of consumer psychology research in marketing and enterprise management, cultivate students' theoretical thinking ability and comprehensive professional work ability, and lay a solid theoretical foundation for psychology teaching, research and related work.

Employment direction:

Enter advertising companies, news media, market research, marketing planning, information consulting and enterprises engaged in advertising, sales and other related work. Domestic business schools continue to expand enrollment, and master students with relevant backgrounds can engage in teaching.

Salary prospect:

According to market information, this kind of work is generally linked to work performance, and its own strength plays a great role. The basic salary of graduates is about 2000 yuan/month, but there is a lot of room for development, and the monthly salary of senior advertising practitioners can reach 20 thousand.

Distribution of popular cities for employment: Beijing, Shanghai, Shenzhen, Tianjin, Guangzhou and other big cities.

Recommended institutions:

At present, there are not many universities offering this kind of research direction in China. Among the universities with the highest comprehensive strength in psychology, only Peking University and East China Normal University offer this major, but many universities will soon increase this research direction.

Peking University: It is an early school offering economic psychology in China, with a good academic background and a broad internship environment. Chloe Wang, a famous psychologist, is mainly engaged in the theoretical research and application of human resource management psychology, while Shi, a scholar, mainly studies consumer behavior and consumer psychology. The completed or ongoing research includes: brand personality, brand loyalty, brand extension, impulse purchase, Internet advertising effect research and consumers' perception of price fairness.

East China Normal University: The allocation of teachers is first-class in China. Liu studies the psychology of management and economic decision-making, and his Ph.D. studies consumer behavior and professional psychology.

In addition, the advertising psychology majors of Nanjing Normal University and Jinan University are also quite good.