I started my own company and hired four salesmen. Now they don't know how to start selling and bring business to the company. I'm afraid people will get lost.

First, your company should have a clear direction;

Second, the company should have competitive products or services;

Third, formulate a competitive and attractive performance commission system;

Fourth, train salesmen about the above points 1, 2 and 3;

5. Give them clear performance indicators of rewards and punishments.

Others told them how to be an excellent business person!

Please refer to:

Share an experience, hoping to inspire you.

How to be an excellent salesman?

Self-confidence, heart, sincerity!

In the final analysis, sales is to be a man, and it is very important to cultivate one's mind and cultivate one's nature;

Learn to blend in with customers and take care of the interests of both sides;

Learn to sniff out customers' wishes and interests sensitively, and then prescribe the right medicine or suit their interests;

Understand a good sales evaluation standard first, and you should know how to do it. ...

3 if you don't sell well, you can't sell it, even if you sell it, you can only sell it at a bad price;

2 qualified sales have good things to sell, but only at ordinary prices;

1 excellent things that are not well sold can be sold, and they can sell at a good price and attract the next business!

Excellent sales have raised the price of goods;

Excellent sales can make customers willing (even grateful) to spend money on your things;

Poor sales will only talk or lower prices to sell products or services!

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Please refer to:

"within 8 hours, we seek survival; Eight hours away, we seek development and victory in other people's rest time. "

What are you selling in the sales process? ※? Answer: myself.

1. joe girard, the world's first car salesman, said, "I'm not selling my Chevrolet, I'm selling myself";

Second, sell yourself before selling any products;

Third, there is an important bridge between products and customers; Sales staff themselves;

4. In the face-to-face sales process, if the customer doesn't accept you, will he still give you the opportunity to introduce the product?

No matter how you tell customers, your company is first-class, your products are first-class, and your service is first-class, but if customers look at your people and listen to what you say.

More like a layman, then, generally speaking, customers don't want to talk to you at all. Will you do well?

6. Make yourself look like a good product.

Face to face

Dress for success, dress for victory.

◎ Salespeople's investment in image is the most important investment for salespeople.

What is sold in the sales process? ※? Answer: concept

Values are important or unimportant needs of customers.

Reading-belief, the fact that customers think.

1. Is it easier to sell what you want or what customers want to buy?

Second, is it easier to change customers' ideas or to cooperate with customers' ideas? 、

Third, so, before you sell your products to customers, try to understand their ideas before you cooperate with them.

4. If the customer's purchase concept conflicts with the concept of the products or services we sell, then change the customer's concept first, and then sell.

commemorate

It is the customer who pays for what he wants to buy, not you;

Our job is to help customers buy what they think is most suitable.

What do you buy in the process of buying and selling? ※? Answer: Feeling.

First, whether people buy something or not is usually dominated by a decisive force, that is, feeling;

Second, feeling is an invisible and intangible key factor that affects people's behavior;

Third, it is a synthesis of interaction between people and between people and environment.

If you see a high-end suit with good price, style and fabric, you will be satisfied. But the salesman doesn't respect you when he talks to you, which makes you feel uncomfortable. You will buy it.

Buy it? If there was the same suit in the stall next to the butcher in the vegetable market, would you buy it? No, because your feelings are wrong;

5. Enterprises, products, people, environment, language, intonation and body movements will all affect customers' feelings.

Create a good feeling for customers in the whole sales process, then you will find the "key" to open customers' wallets.

In your opinion, how can we create a good feeling of the whole process of meeting customers?

What is sold in the course of business? ※? Answer: benefits

The advantage is that it can bring happiness and benefits to the other party and help him reduce or avoid any trouble and pain.

First, the customer will never buy because of the product itself, but the customer buys the benefits that can be brought to him through this product or service;

Second, third-rate salespeople sell products (ingredients), while first-class salespeople sell results (benefits);

Third, for customers, customers will only buy products if they understand what benefits they will bring and avoid any trouble.

Therefore, first-class salespeople don't pay attention to how many benefits they can get, but to what benefits customers will get, when customers get tangible benefits through our products or services.

Customers will put money in our pockets and say thank you when it is favorable.

What do customers think in the face-to-face sales process? ※?

Answer: six eternal questions in the customer's mind when selling face to face?

1. Who are you?

Second, what do you want to talk to me about?

What's good for me from what you said?

How to prove that you are telling the truth?

5. Why should I buy it from you?

6. Why should I buy it from you now?

The customer may not ask these six questions, but he will think so subconsciously. For example, the moment a customer sees you, his feeling is: I have never seen this person. Why him?

Come to me with a smile His subconscious is thinking, who is this person? When you walked up to him and opened your mouth to talk, he thought, what do you want to tell me? When you talk, he thinks to himself,

What can I get? If it is not good for him, he doesn't want to listen, because everyone's time is limited, and he will choose to do what is good for him. When he thinks your product

When he is really nice to him, he will think, did you lie to me? How to prove that you are telling the truth? When you can prove that the benefits are real, he will definitely feel that this product is real.

It's good. Are there any better ones elsewhere, or will others sell them cheaper? When you can give him enough information to know that buying from you is the best deal, he will definitely think, can I?

Buy tomorrow, buy next month? Can I buy it next year? Therefore, you must give him enough reasons to let him know the benefits of buying now and the losses of not buying now.

Therefore, before visiting customers, you should treat yourself as a customer, ask these questions, then answer them, design the answers and give enough reasons before customers buy them.

Buy what he thinks is best and most suitable for him.

Introduce how to compare products with competitors after sale. ※

First of all, don't belittle your opponent.

1, if you belittle your opponent, it may be that the customer has some connection with his opponent, for example, his friend is using his opponent's product now, or he thinks his opponent's product is good, so you belittle it.

Yu said that he had no vision and was making mistakes, and he would immediately resent it.

Don't belittle your competitors casually, especially when their market share or sales are good, because if they really can't do it well, how can they become your competitors?

Your unrealistic demeaning of your competitors will only make customers feel that you are not trustworthy.

3. When it comes to opponents, say that others are not good, and customers will think that you are guilty or have quality problems.

Second, make an objective comparison between your three strengths and your opponent's three weaknesses.

As the saying goes, shop around and every commodity has its own advantages and disadvantages. When introducing products, we should compare our three advantages with each other's three disadvantages, even if the products are of the same grade.

When the product is objectively compared with yours, the level immediately appears.

Third, USP's unique selling point.

The unique selling point is the unique advantage that only we have and our competitors don't have. Just as everyone has a unique personality, any product will have its own unique selling point.

Highlighting and emphasizing the importance of these unique selling points can increase the chances of sales success.

Although the service is after the transaction, it is related to the success of the next transaction and recommendation. So, how can we make our after-sales service satisfy our customers? ※?

Answer: Your service can impress customers.

Service = care is service.

Some people may say that the concern of salespeople is false and purposeful. If he is willing to care about you all his life, will you?

First of all, three services that impress customers:

1, take the initiative to help customers expand their careers: no one wants to be promoted, and no one refuses others to help him expand his career.

2. Really care about customers and customers' families: No one wants to be promoted, and few people refuse others to care about him and his family.

3. Do services unrelated to products: If your services are related to your products, customers will think it is appropriate. If your service has nothing to do with your product, then he will think that you really care.

He, it's easier to move him, and moving customers is the most effective.

Second, the three levels of service:

1. Services within the scope of responsibilities: You and your company have done everything they should, and customers feel that you and your company are OK.

2. Edge service (optional service): You have done it, and customers feel that you and your company are very good.

3. Services unrelated to sales: You have done it, and customers think that you and your company are not only partners in the mall, but also customers regard you as friends. This kind of interpersonal relationship with competitors

You can't take it away. Is this the result you want?

Third, the important belief of service:

1. I am a server, and my service quality is directly proportional to my quality of life and personal achievements.

If you don't care about and serve your customers well, your competitors will do it for you.

Four. Conclusion:

A map, no matter how detailed and accurate, can't move half a step on the ground with its owner. ...

The laws of a country, no matter how fair, can never prevent evil from happening. ...

Any treasure book, even if I have five forests in my hand, will never create wealth. Only actions can make maps, laws, treasures, dreams, plans and goals meaningful!