How to operate a cosmetics franchise chain

Abstract: In recent years, various cosmetics chain stores have become a beautiful landscape in our country’s consumer market. With the increasing demand for high-quality daily chemical products in our country’s consumer market, More and more entrepreneurs will join this project. Do you know how to run a cosmetics chain easily? If you want to run a good store, you often need to consider many factors, such as choosing a store address, selecting goods, recruiting employees, and many other matters related to opening the store. In fact, just these issues alone are quite busy. The editor below will share with you the business strategies of cosmetics chain stores. 1. Cosmetic chain store business model

The business model is a general term for a certain type of methods adopted by an enterprise to achieve the value positioning confirmed by the enterprise based on the enterprise's business purpose. These include the business scope specified by the enterprise to achieve value positioning, the enterprise's position in the industry chain, and the ways and means to realize value under such positioning. So what is the business model of a cosmetics store?

If you want to make money, the business model of a cosmetics store is very important. To run a cosmetics store, you must find the demand points of consumers. Only by expanding can you really make money. How to run a cosmetics store? At present, there are three modes of operation of cosmetics stores: first, comprehensive stores, which sell popular brands and win with low prices and large sales. Generally, stores of this type are opened in urban centers; second, stores in sub-urban business districts, which are opened in In sub-urban business districts, such as Chengxi, Caihe and other areas; the third is community stores, which are so-called "front store and backyard" type cosmetics stores that represent a certain brand of cosmetics and provide daily basic beauty care services.

Generally, the rent of a store with a good location is about 200,000 yuan per year, and the purchase fee is controlled at about 100,000 yuan. It is best to be an agent for a single-brand cosmetics with care service guidance, such as Herborist, etc. It can avoid a series of tedious tasks such as finding purchase channels and purchasing equipment by yourself. As customers become more rational in their consumption, products from well-known companies and brands are easier for customers to accept, and customers trust the products of well-known brands more. At the same time, branded products are highly professional and emphasize functional segmentation.

If you want to make it yourself, you can first go to Guangzhou, Shenzhen and other places to find sources of goods. You can explain the situation to the supplier first, and get one or two samples of each product first to avoid excessive purchase costs. . In terms of variety, you can buy more daily necessities, such as basic skin care products such as moisturizers and facial cleansers, while you can buy less scrubs and exfoliating creams. There are relatively few users of these products. Some necessary equipment, such as induction apparatus, ion sprayer, beauty bed and water heater, also need to be equipped, which costs about 80,000 yuan.

Cosmetic store business model: customers attract customers

To open a store, you must first understand the needs of customers. Before opening a store, you must conduct a survey on the predetermined target consumers to understand what price they can accept, how many times they go to the beauty store every week, and which products they prefer. These are all items that store owners need to master. Only by understanding can we do business based on consumer needs.

Secondly, the service attitude of the staff also determines the operating conditions of the cosmetics store. The training of store clerks must also keep up, which is an indispensable link. As the sales model of community stores, the quality training of store staff has also become a necessary homework. They should understand some basic beauty knowledge, such as the identification of skin type, the use of beauty equipment, etc.

In addition, some preferential promotion methods can also be used, such as issuing membership cards and cultivating members; making 10 facial masks and getting a free one, etc. can strengthen customers' brand loyalty to the cosmetics store, and adopt the "first-class customer ——Second-level customers” method allows customers to attract customers and attract more people to their own stores to enjoy services.

Content of leaflet distribution

Distribution of leaflets is a surefire way to promote the opening event, but if you pay attention to the details, you can get good execution results.

2. How to operate a cosmetics franchise chain?

What method can be used to make cosmetics chains more profitable? The methods of opening a store are roughly divided into two types: independent operation and chain store.

There are many issues that need to be considered before opening. If you want to correctly and truly run a brand cosmetics store, you often need to approach it from many aspects. How to run a cosmetics chain store well and make your career faster and better.

Opening a cosmetics store can be said to be simple or complex! If you want to run a good store, you often need to consider many factors, such as choosing a store address, selecting goods, recruiting employees, and many other matters related to opening the store. In fact, just these issues alone are quite busy.

Choose a brand

If the brand is not chosen well, it will be an important factor affecting store sales. There are many brands in the entire industry now, but if you want your store to have good business, it is very necessary to choose a good brand.

Nowadays, there are more and more cosmetic brands, including good brands and bad brands. Therefore, the person who talks about the brand will often affect your future sales. At present, the entire business model of the cosmetics industry generally adopts a multi-brand and multi-category development model. The distribution ratio of brands and categories is also very important. According to the analysis of the entire market situation, some stores are doing so prosperous, and the distribution of product categories is very important. On average, today's consumers mostly focus on brand consumption. At the same time, the display of new products in stores and mass merchandise are often very important.

To be professional and chain-oriented

The success of any store operation is inseparable from its professionalism. The same is true for cosmetics stores. Not only must they have a perfect store image, It should also surpass other stores in terms of professional quality. Specifically, it can provide professional beauty consultation and other services, as well as professional skin diagnosis, etc., thus being able to withstand the impact of shopping malls and stores. In addition, it can also be built into a more sophisticated type specialty store, such as perfume, makeup, men's cosmetics, etc., so as to form its own characteristics.

When operating a cosmetics store, another aspect must be considered, that is, the store must be chained, so that it can gain a firm foothold in the fierce market competition in the future. Therefore, the implementation of chain operations can not only The unified setting of the store is also conducive to forming its own independent brand. It can also reduce the cost of sales through large-scale purchases. It can also rely on its unique advantages to gain support from more manufacturers, thus improving the overall strength of the entire store. .

In the internal management of the store, it is necessary to improve the skills of cosmetic shopping guides

The most critical factor in the operation and management of a cosmetics store is the sales staff, so for the daily training, weekly training, and monthly training of the sales staff, They are all one of the necessary plans. The main purpose of training is to increase product sales. On the one hand, the increase in sales volume depends on the brand, quality and price of the product, and on the other hand, it depends on the cosmetics shopping guide skills of the sales staff. Generally speaking, customers can be divided into those who go straight to the target, those who choose, and those who wander around. Sales staff of these three types of customers must treat them differently when guiding shopping.

1. For customers who go straight to their goals, you can recommend more other products to use together. These customers have fixed things they want to buy. It is obviously unscientific to ask them to buy from another brand. Then Try to recommend as many products as possible to customers for use in skin care.

2. For selective customers, the package series can be used for reference. The sales staff can introduce the effects of different packages, analyze and recommend based on the customer's skin type, and arouse the desire to buy.

3. For casual customers, you can first introduce some free beauty services or promotional activities of cosmetics brand franchise stores to arouse their interest.

With targeted shopping guide promotions, it will be easier to increase sales.

It is necessary for cosmetic store shopping guides to master more customer communication skills

For the training of sales staff, in addition to shopping guide skills, more customer communication skills need to be trained. For example, master some skills to attract customers and open their hearts with words of praise; use different questioning techniques to understand the needs of customers. You can use some rhetorical questions or closed questions to analyze the type of customers through questions. and needs; you need to be more skillful when introducing products, and you can use digital explanation methods, example methods, composition methods, etc.