Brief introduction of media evaluation in Li Qing

"The cooperation between Lily.com and the movie I Do is a match made in heaven. Mu Yan, the founder and vice president of Lily.com, said that the movie "I Do" is a "soul matching" brand image blockbuster tailored for Lily.com, which tells the emotional story of high-quality leftover men and women who know each other and fall in love, and it is very consistent with Lily.com in terms of theme, concept, role positioning and audience positioning. " -Sina 15th Shanghai International Film Festival "Ian 20 1 1-20 12 Film Industry Award" was held in Shanghai. Integrated marketing by Jusi Media Entertainment, the urban romantic comedy IDO starring Li Bingbing and Duan Long became the "dark horse" of the day and won the "Best Implanted Film Award". Ms. Li Qing, CEO of Jusi Media, personally attended the awards luncheon and delivered a speech. The organizer specially arranged for Kevin Arnold, vice director of global marketing cooperation of 20th Century Fox, and Ai Qiuxing, president of Weixiu Audio-visual Entertainment Group in Asia, to present awards. -Tencent Entertainment "Jusi Media, as a leader and innovator in China's brand entertainment integrated marketing professional organization, has grown rapidly in this period of change, and gradually created a brand-new model of integrated marketing of entertainment in China, moving towards international development. Taking the film "I Do" as an example, Ms. Li Qing emphasized that she should get involved in marketing from the early stage of creation, understand the positioning and style of the film, and identify the direction of brand cooperation. -Netease Entertainment "Jusi Media, as the creator and executor of this series of micro-movies, put forward a series of creative ideas at the beginning of the project. Martell celebrity brand hopes to express the celebrity values of "dedication, seriousness and Excellence" through the combination with movies. For the film "Golden Age", the spirit of the times rendered by the film has shaped the group image of an era. The creative thinking of "everyone has his own golden age" just captures the spiritual temperament of both and completes the leap of the times with the role of a celebrity. The values advocated by the brand are embodied through micro-movies, and the characters in the movies are more deeply rooted in the hearts of the people because of their spirit, which can be said to complement each other. " -Sina. Com "is at the forefront of the industry development trend and cooperates with CAA to comprehensively expand the company's film and television entertainment resources, and provide all-round Hollywood entertainment integrated marketing cooperation on the basis of jointly developing the commercial value of artists. -Phoenix Entertainment's "20 12 Lovers File" and the movie "I Do" once again infiltrated the integrated marketing concept of film entertainment into the hearts of the public. The breakthrough of integrated marketing of film entertainment at this time not only provides reference experience for improving the film industry chain in China, but also leads the integrated marketing of entertainment of China films by gradually approaching Hollywood's business operation mode with a more innovative attitude. "-Sina. At present, brands at home and abroad are more and more aware that brand entertainment marketing not only depends on excellent product placement, but also needs strong entertainment integrated marketing strategic planning. Jusi Media's fully open entertainment integrated marketing operation mode based on the film I Do, which makes China's film entertainment integrated marketing industry truly embark on the road of innovation, icing on the cake for the film and realizing a win-win situation for the film and the brand. Great win-win situation. " -Sina. com