Business of Shanghai Ogilvy Advertising Co., Ltd.

Ogilvy & Mather integrates local advantages and international resources to create a strong marketing campaign for domestic market demand. With more and more customers becoming more and more active in the China market, Ogilvy & Mather China has gradually become the most international local company and the most localized international company.

In China, Ogilvy and Mather set up a joint venture with Shanghai Advertising Company, the top advertising company in Shanghai.

Internationally, Ogilvy is a member of WPP Group. As one of the largest communication groups in the world, WPP Group has 2,000 offices in 65,438+006 countries around the world, providing all-round communication services for local, multinational and global contracted customers, covering advertising, media investment management, one-to-one communication, customer relationship management, digital communication, public relations and public affairs, brand image and logo, pharmaceutical marketing and professional communication. Through the WPP family, Ogilvy has the ability to use leading professional elites in all communication fields.

Ogilvy Advertising was founded on 1948. At present, it has more than 450 offices in 120 countries and uses more than 50 languages. Is a true global agent: Ogilvy provides brand agency services for some world-renowned brands in five or more countries, and there were 38 such global brands in 2008.

The ultimate goal of advertising is to sell products, and brands are just between products and users. We firmly believe that brands can have a strong influence on sales. In order to help customers build a brand that consumers can trust, we have a unique way of thinking and working to achieve this goal, which is the so-called "360-degree brand housekeeper".

Every advertisement we do is part of a long-term investment in brand building.