/kloc-dropped out of school at the age of 0/5 and became a multimillionaire by online shop.

/kloc-dropped out of school at the age of 0/5 and became a multimillionaire by online shop.

In today's difficult employment environment, many network newcomers are quietly rising. They use the Internet to open up new areas of wealth creation: online bargainers, online contractors, online nannies, online psychological counselors, online financial planners, online fruit and vegetable stores and so on. All kinds of network emerging industries have mushroomed.

Some people even boldly predict that the future business world will be dominated by online marketing, and whoever walks in the forefront of online marketing may become the master of the future industry. The protagonist of this wealth creation story is the pioneer of online marketing, namely Hu of Xiangtan and Liao Jiong of Wangcheng.

China's first home appliance store, he opened it!

After graduating from college, Hu worked as a software engineer at Foxconn in Shenzhen. He also worked as a sales manager and director in a trading company, opened a bookstore and operated a computer store. From 65438 to 0999, when the computer store he opened became the largest retail terminal in Xiangtan, how to diversify the products and how to expand the scale became his biggest worry.

He decided to try the online computer mall. When he put forward this idea, he was strongly opposed by people around him. For high-priced and low-profit products such as computers and cameras, it ranges from several thousand yuan to tens of thousands of yuan. What customers care about most is reputation. What if they are cheated? ? However, if the traditional marketing method is adopted, it is tantamount to throwing eggs at stones to compete with a large company with mature market, high quality resources and stable customers. ? Hu told reporters that at this time, he was not satisfied with the status quo.

In order to save costs, he came up with the idea of starting a business? Shunhong office supplies store? The idea is that the office price is much lower than the rent, and the salesman pays less. In order to better solve the problems of honesty and service, he began to set up 286 1 publicity and distribution service centers (one for each county, realizing the direct management of counties by the province), and implemented door-to-door delivery, cash on delivery and door-to-door service for technical problems, so as to comprehensively improve Shunhong's service level.

In 2009, the state introduced? Home appliances to the countryside? New policy. This is a once-in-a-lifetime opportunity. As soon as the policy was introduced, Hu applied to the Hunan Department of Commerce. At present, www.3c365.com, his Shunhong Mall, has become the designated unit for home appliances going to the countryside (computer going to the countryside) in Hunan Province, which is also the first online store in China to undertake the task of home appliances going to the countryside.

Unpopular products, sold more than 5 million in less than a year!

Liao Jiong, 1980, from Wangcheng County. When he was 15 years old, he dropped out of school only after attending 13 days. He began to wander the rivers and lakes at a young age, and his footprints were almost all over the country.

In 2007, he decided to return to Changsha to start a business. At that time, many large enterprises such as Siemens found him and wanted him to be the agent of Hunan, but he declined. Like surfing the Internet, he found that many people are successful in opening stores online. The characteristics of low cost and low entry threshold of e-commerce are also suitable for his entrepreneurial conditions, but the HVAC automation he wants to do is a highly professional industry and an unpopular product. Can it succeed?

After analyzing the current e-commerce environment, he found that other manufacturers did not attach importance to e-commerce. He decided? Overtaking in corners to build a network HVAC automatic control brand.

With the mentality of giving it a try, in March 2008, he opened his own online shop in Alibaba and HC, named it? Soto? In the first two or three months, it was mainly some old customers who maintained his business. In May, people began to ask about his products online. He consciously participated in the bidding in Alibaba. Although he spends less money, the business opportunities he brings are enormous.

Opportunities always favor those who are prepared. Has the first big order come? Hubei Shiyan Century Top 100 Accord Hotel (a five-star hotel invested by Australian Accord Group) signed a large order of 300,000 yuan with Liao Jiong at one time, and it is still being ordered one after another. This year, he made a website with strong marketing power-the first stop of HVAC automation (www.soto99.com), and made a lot of promotion according to his customer-oriented goal. Now there are about 80 accurate customer inquiries every day, and the transaction conversion rate is also rising. By the end of July, he had received orders from large enterprises such as Yuanda Air Conditioning, China Mobile, Mengniu Dairy and Pepsi. Less than a year. Liao Jiong has done more than 5 million business, which can be said to be an unprecedented achievement for a small enterprise. Speaking of the estimated sales in 2009, Liao Jiong told reporters that it will definitely reach10 million yuan!

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Hu's experience in network marketing

Experience 1: The product is unique, preferably unique.

Experience 2: Unique promotion ideas and various promotion activities.

Experience 3: Design humanized web pages.

Experience 4: Cultivate and occupy high-quality customers.

Experience 5: Establish credibility and credibility from details.

Experience 6 if you want to win in the industry, you must be the first, even if you don't have the first, you must shape the first.

Liao Jiong's Internet Marketing Experience

Experience an open mind, believe in and attach great importance to e-commerce.

The second lesson is accurate positioning, especially the profit model.

Lesson 3: Study the target customers carefully.

Experience 4: Build a marketing enterprise website.

Experience 5: Build a professional e-commerce team.

Experience six, you are insisting.

Comments from online marketing experts

■ Liu Ding (well-known online marketing expert)

He is good at establishing credibility, such as Shunhong Mall, which combines online shopping malls with office-style physical stores and sets up after-sales service points in counties all over the country, eliminating customers' concerns about high-end consumer goods. The cost of office-style physical stores is much lower, so the product price is lower than that of products sold through traditional channels.

Good at designing humanized web pages, the visual effect is fashionable and concise, the operation mode is concise, the product expression is illustrated and close to people's hearts, the product is expressed in customer language, the page guides humanization, and the keyword setting is accurate.

Be good at creating marketing power, such as rich and varied promotional activities and new promotional ideas.

Be good at seizing the opportunity of development.

Good at creative communication, exploring and creating? Number one? .

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