Easy world "I am the big boss" x

The data shows that the market revenue of Guofeng Games in 20021year exceeded 50 billion yuan, accounting for more than 25% of the revenue of the game industry. At the same time of vigorous development, Guofeng games have gradually ushered in the outbreak of high-quality products. Domestic manufacturers are not limited to the superficial expression of national wind elements, but convey the excellent value connotation of Chinese culture through multi-level differentiation and innovation in art, narrative, theme and gameplay. Easy World's simulated business mobile game "I am the big boss" is a new national style work based on ancient funny business and combined with ancient business culture.

"I'm Big boss" was publicly tested on the whole platform in May 20021year, and immediately rushed to the first place in the iOS free list; A week after the game was launched, it ranked second in the total number of new downloads in Android channels such as Huawei, OPPO, VIVO, Xiaomi, and App Bao. "I am the Big Boss" has achieved a good result of breaking 100 million yuan per month within half a year of its launch, and has successively won industry authoritative awards such as Blackstone Award, 202 1 Top Ten Excellent and New Games.

Following the linkage of Shanghai Meiying Lotus Lantern, on the occasion of the first anniversary of the public beta of the game, I am the Master announced to join hands with Guo Man's famous IP Qin Shimingyue to open the anniversary celebration in the game. This linkage is not only a continuation of the game "National Wind Linkage Plan", but also an attempt to reach more pan-entertainment audiences.

A new historical theory, movement and travel.

"I am the Big Boss" and "Qin Shi Ming Yue" are two modern art, games and animation works that pay tribute to and inherit the traditional culture of China. The cultural connotation contained in it is traceable, which forms mutual care with the cultural content familiar to the audience, and can even trigger the audience to sing, which is related to games and animation. Therefore, at the core spiritual level, the linkage between the two sides can be said to be logical, but in the specific linkage content, the degree of integration is higher, and the players and fans have a stronger sense of substitution.

The total network broadcast volume of Qin Yue exceeded 654.38+053 billion, which was broadcast by more than 600 TV stations nationwide. It has been translated into seven languages and distributed in 37 countries and regions around the world, and won many heavyweight awards at home and abroad. It tells the story of juvenile scene's tenacious survival in troubled times and growing up in the struggle with power and destiny.

As mentioned in the cartoon, "history is the skeleton, and art is the wing." Chinese civilization promotes eternal life ",Qin Le is rooted in the traditional history and culture of China, and at the same time, it organically integrates the entertainment elements that meet the needs of the times. With unique and artistic expression and advanced animation technology, it shows the magnificent epic of a hundred schools of thought contending in ancient China two thousand years ago, allowing the audience to appreciate the elegance of Confucianism, Taoism, Mohism and other famous historical figures such as Xiang Yu, Sean and Meng Tian.

The common ground between I am the Big Boss and its linkage is also based on the deconstruction and remolding of traditional culture by both sides. When the game was established, Easy World had the initial intention of taking players back to the Silk Road and promoting ancient commercial culture. However, in terms of setting, it has jumped out of the framework and paradigm of traditional culture, created a precedent for the integration and innovation of modern elements and ancient commercial culture, and created a profound and dynamic merchant atmosphere from the positioning of "antiques and interesting merchants".

The game combines the ancient commercial cultures of various dynasties, from the ancient Silk Road and maritime trade to the ancient tea-horse road and family grain transportation. At the same time, it also subtly conveys the charm of traditional culture to players with humorous style and diversified gameplay. Not only that, but also boldly combines modern business warfare methods such as investment and mergers and acquisitions, and at the same time integrates modern business thinking products such as coupons and enjoying the economy. The spark and vivid interpretation of various ancient and modern elements not only meet the entertainment needs of players, but also reinterpret the ancient commercial culture.

Diversified gameplay, reappearing the classics of the country.

Under the overhead background, the game restored the main scenes of Qin Yue Mohist Organ City. In the adventure game of the lost city of Mohism, the characters, buildings and objects are all designed based on the bright moon in Qin Dynasty, and elements such as the magic box, master Ban's craftsman's shop, organ bronze man, spider with four claws are also reappeared in the lost city of Mohism.

Players can trigger various events to get "coins" and "parts" after entering the "organ center", and use materials to unlock and build resource areas, siege areas and defense areas in the station. Different types of organs based on the original design can be built in different areas.

In addition to combining the management characteristics of the game, it also tests the player's strategy of arranging troops in the battle. Because the battle between stations can only attack opponents in the order of guarding city-siege area-resource area, players need to choose the order of opposing players reasonably, and also need to rebuild the type of organs according to the characteristics of organs to realize the switch between the strongest attack and the strongest defense.

In addition, the "Qin Yue" linkage theme skin was also launched simultaneously. Players can be transformed into Wei Zhe, Nie Gai, Shao Siming and other representative figures in animation through the props in the game, and experience the animation story more personally.

Players * * * create and help the national culture break the circle.

During the anniversary celebration, I am the Big Boss launched the topic activity of "An Inn Recruits Big Boss" on social media platforms such as Weibo, filled in the interview form, and found players who can handle all the work to apply for the position of Big Boss. And through the stunt of millions of annual salary, many players participated in the discussion, and output a lot of funny content related to "I am the big boss", which attracted the attention of surrounding users.

OPPO, Huawei, Xiaomi and other channels recommended.

In the previous IP linkage of Lotus Lantern, "I am the Master" and Tik Tok * * * jointly launched the National Challenge Task # Master New Year Edition, which attracted kol and ordinary users from different fields to create real-life stories, hand-drawn animations, game evaluation, cosplay and other works. By stimulating the creative enthusiasm of fans from both sides of IP linkage, Easy World allows more KOC to participate in the content ecological construction of the game. With the spread of a large number of UGC content on video platforms such as Mile Mile and Tik Tok, the amount of linkage communication will be increased, and the exclusive influence of "I am a big brother" brand will be created.

Release the national wind value of brand with IP as the fulcrum

Jumping out of the linkage between Yi World's I am the Lord and Qin Shimingyue, and returning to the brand level, we can see that the linkage of I am the Lord is not a single operation, but a long-term strategic layout with a clear purpose, which can be seen from the past "National Wind Linkage Plan".

"National Wind Linkage Plan" is a national wind marketing style put forward by Easy World after the launch of "I am a big boss". It empowers the game through cross-border linkage with IP in different fields such as cultural creation, animation, film and television with national characteristics. As early as last year, "I am the Big Boss" cooperated with Luoyang Museum to carry out cross-border activities with the theme of "Silk Road Business Travel, Treasure Hunting in Luoyang" to publicize the charm of Luoyang cultural relics and Silk Road culture. The subsequent Lotus Lantern is a classic rejuvenation by cutting the 3D version of the story animation.

The selection object of the "National Wind Linkage Plan" not only fits the core highly, but also accurately understands and grasps the preferences of young people. At the same time, with the help of creative and humorous expressions, it shows the charm of the national style in the new era to players. On the one hand, it endows the game itself with a deeper national culture, on the other hand, it endows the traditional culture with the characteristics of the times, and constantly broadens the vitality of the combination of game and culture. It can be seen that "I am the Big Boss" uses popular culture to shape and reconstruct cultural elements from China tradition through innovative gameplay, and integrates modern business models with ancient business culture, creating more possibilities for simulating commercial mobile games and igniting national trends.