Does Sophia clothing store have to operate in ITM mode?

Yes, it must be based on this mode of operation, just like Apple's mobile phone is based on IOS system and Huawei Xiaomi's mobile phone is based on Google Android system. Moreover, ITM mode is a closed-loop system of clothing industry, which is difficult to replicate. Traditional clothing retail stores can only be transformed and upgraded into ready-to-wear stores through their data authorization, brand authorization and model authorization.

The brand "SOFIA SOFIYA" under ITM industrial mode is the first market standard implemented in China for the transformation and upgrading of traditional clothing stores. The reason why clothing stores must operate in ITM mode is because clothing stores can't be called "clothing stores" just by hiring people who know how to dress and match, as people generally think, but by transforming professional clothing business and customizing the industrial chain and OVS service system of private suppliers (online and offline integrated pre-sales experience, sales communication, after-sales service, industrial and commercial objection rights protection, etc.). ), brand intellectual property system, and so on.