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Entrepreneur inspirational story
Entrepreneurial inspirational story 1 20 12 At Yangzhou International Hotel Supplies Exhibition, a Le Song brand electric dining table with a diameter of 10 meter and an area of 78.5 square meters was deeply moved by the organizing committee. On-site notarization set a world record for the largest electric dining table in one fell swoop, and was awarded the Guinness Book of World Records certificate, and this dining table came from Loudi Le Song Automatic Dining Table Factory.
However, who would have thought that the back of this automatic dining table with more than ten national patents has experienced a development period of 14 years; Who would have thought that Deng Zhuoqiong's grandmother silently supported the family expenses when the funds were most difficult? This kind of entrepreneurial hardship, which is bent on success, but does not know when it will succeed and has no way out, may not be realized at all.
"It is a long and difficult process for a new product to go from market research to research and development to production, promotion and sales. Since 1988, my father has been developing, and it has always been input, input, and no output. It was not until 2002 that the first electric dining table was developed. " As the first enterprise in China to produce electric dining tables, Le Song experienced a difficult R&D and promotion process in its initial stage.
"When the electric dining table first came out, it was very, very difficult to promote." Speaking of the scene at that time, Deng Zhuoqiong told a story: "After the first electric dining table was successfully developed, my father found the best golden elephant hotel in Loudi at that time to promote it. It's too expensive, hotel manager Li Lianlian shook his head. At that time, the dining tables in hotels were usually folding tables, which could be fixed for up to 1000 yuan. It's really hard to accept that someone suddenly offered you an electric dining table for more than 10 thousand yuan. My dad said, don't buy it. It's free in the hotel. If it's worn out, it's your own. In this way, we found a place to put our first electric dining table. However, a month later, the dining table was bought by the hotel. "
Encouraged by the successful sale of the first dining table, we gradually accepted the electric dining table through advertisements, exhibitions, internet promotion and the participation of our peers, making it a must-have item for hotels.
Grasp the enthusiasm of the mobile Internet in time, build an e-commerce platform, and build Hunan Caffrey. Now the high-end hotel industry has been hit to a certain extent. What the electric dining table industry needs to do is to adjust the product structure, consider the needs of low-end hotels and seek new development opportunities.
In the past two years, the economy has gone down, the mobile Internet has developed rapidly, and the real economy has also been struggling. How to find a way out and seek transformation is also a problem that Deng Zhuoqiong has been thinking about. "I think there are only two ways out, either to plug the wings of the mobile Internet into the Le Song dining table or to make products suitable for the mobile Internet."
"Coincidentally, we found the German Caffrey. They also want to enter the China market very much. Therefore, we set up Hunan Caffrey as a branch of German headquarters in China, as the exclusive agent for the promotion of German Caffrey's daily chemical products in China.
In Deng Zhuoqiong's view. Whether a product can successfully open the market depends not only on brand appeal, but also on good quality. "My hair is shampoo. I think if I can use it, many people should use it. After trying it out, I feel that the quality of the product is really good, and it doesn't itch for three or four days after washing my hair. Tests show that Caffrey's products can compete with international first-line brands, which also strengthens our confidence in cooperation. "
"Now is the era of cooperation. If you still want to start a business alone, the chances of success are very small. " After years of entrepreneurship, Deng Zhuoqiong has his own views on how to increase the chances of successful entrepreneurship. He believes that in today's internet, if you want to promote a new product, if you still use the previous method, you are dead. "We should follow the trend and conquer the world with WeChat business+e-commerce +O2O. A good product, plus an excellent team, and then promoted with a good sales model, I believe we will succeed. "
Entrepreneurial inspirational story 2 "Do something you like while you are young" is Feng Zhanbin's entrepreneurial motivation. Feng Zhanbin worked as a salesman in a pharmaceutical company in Zhengzhou for more than ten years, and now he is the boss of an agricultural tourism company in Laiji Town, Xinmi. From being a salesman to starting a business alone, Feng Zhanbin said that this came from an inspiration.
20 13 by chance, Feng Zhanbin found a village doing nursery planting as a whole after land transfer. He was attracted by the neat and spectacular scene in front of him, and his light flashed: "This is the entrepreneurial project I am looking for hard, which can not only make a fortune by starting a business with ecological agriculture, but also keep the green mountains and green waters of my hometown."
Feng Zhanbin then returned to his hometown Tangwang Village to discuss business planning with village cadres and explain the benefits of land transfer to the masses. With the support of village cadres and the masses, he transferred nearly 1 10 mu of land in advance. After that, he went to Beijing to hire experts from the Academy of Agricultural Sciences for field planning. With limited funds, Feng Zhanbin mobilized the whole family to raise more than 3.6 million yuan. Finally, after more than one year's unremitting efforts, the Agricultural Sightseeing Co., Ltd., which covers an area of nearly 1 10 mu and covers a variety of original ecological projects such as eco-agricultural sightseeing, seedling planting, agricultural breeding, fishing, health and leisure, was successfully established.
In terms of park planning and seedling variety selection, Feng Zhanbin took the lead in putting forward the business philosophy of "combining ecology, green, recycling and interdisciplinary science, and pursuing maximum land benefit". At present, more than 3,000 Ligustrum lucidum and 6,000 osmanthus trees have been planted in the nursery cultivation area, and other tree species such as Magnolia grandiflora and Sophora japonica have been added to meet the market demand. After planting trees, Feng Zhanbin raised more than 3,000 black-bone chickens, more than 4,000 Chai chickens and more than 20 black-soil pigs by using the open space under the forest. In the vegetable planting area, seasonal vegetables such as cucumbers, pumpkins and green onions are planted without a drop of pesticide; There are high-quality crops such as sweet potato, millet, mung bean and okra in the cash crop area, which cannot be used as any chemical fertilizer; In the fishing area, the planned fish pond covering an area of about 15 mu is currently under intense construction.
Speaking of future goals, Feng Zhanbin is full of longing for his future career: "Just last month, more than 80 mu of land was transferred, and the next step is to expand the scale of the park. He also wants to use other barren slopes to invest in the construction of 20 characteristic caves. " He said that he would build a multifunctional park in Xinmi, integrating agricultural eco-sightseeing, fruit picking, fishing, one-stop farmers' eating, living and playing, attracting more people and creating the most beautiful countryside in Xinmi. ...
How can you see a rainbow without experiencing wind and rain? No one can succeed casually, especially entrepreneurs. Many times, we just see the aura of success, but we don't see it. After their success, they paid hardships that we had never endured.
Entrepreneur inspirational story 3 Funiutang rice noodle founder
Before the 24-year-old Zhang Tianyi decided to open a Changde rice noodle shop in Beijing, she had published a book, worked as a columnist, gave lectures all over the country and had a group of loyal fans.
That year's college entrance examination composition, the classical Chinese he wrote made the news as a negative textbook. In his sophomore year, he gave up the opportunity to become the full-time president of the student union, founded the "Tianyi Bowl" restaurant and opened two chain stores. When he graduated from Beijing Foreign Studies University, he gave up the opportunity to study abroad and got a master's degree from Peking University with the highest total score. His tutor is Wu, Executive Vice President of Peking University and Director of Financial Law Research Center.
On June 20 14, he was about to graduate from graduate school, and called on three partners to open a Funiutang Hunan Changde beef rice noodle shop on the basement of Beijing CBD World Financial Center, and declared that "we are post-90s, working for ourselves" and "restoring the taste of home in a foreign land with the conscience of intellectuals".
The space of 37 square meters is very cramped in the restaurant on the same floor. In order to ensure the quality, they only serve 120 bowls of rice noodles a day, so make an appointment one day in advance. At 3 o'clock in the afternoon, you can see the sign "Rice noodles are sold out, welcome to make an appointment next time" hanging at the door.
The layout of this store is a bit like a Japanese-style Lamian Noodles store. Zhang Tianyi spoke highly of the Japanese documentary The God of Sushi. Every time he was interviewed by the media, he repeatedly said that he wanted to "run a lifestyle" like Jiro Ono, and he had been selling sushi all his life.
Many Hunan villagers come here, but most of them have the psychology of "not likely to be delicious". One night, a 66-year-old aunt Changde who has lived in Beijing for many years came here. She doesn't know how to make an appointment. When she finally arrived, the rice noodles had been sold out. Aunt left in a hurry and came back after a while with a bowl of noodles without soup in her hand. She asked Zhang Tianyi to pour her soup with Funiu soup. While eating, she said excitedly that she had not tasted such a hometown for 16 years.
For this taste, Zhang Tianyi and his cousin Zhou Quan almost tasted Changde's rice noodles.
At that time, just after the New Year, the snow in my hometown had not melted, and the weather was cold and humid. Two brothers are walking in the street, trying to learn from their teacher. The biggest rice noodle shop in Changde was short of people at that time and wanted to go in. The aunt who recruited took a look: "I'm afraid you're not here to work?"
The two changed their strategy: eat directly in the store and explain their purpose after eating. The bosses reacted more directly, and most of them waved their hands: "Go and go, don't give it." Until a well-known rice noodle shop owner was willing to accept apprentices, but the asking price was 600,000. The two brothers had to continue to eat powder every day. After more than a week, finally a rice noodle shop owner is willing to accept apprentices at a low price. The two brothers were overjoyed, and soon, Funiu Collection was born.
Now, Liu Xiao is the "Mr. Accountant" of Funiutang, Song Shuo is responsible for brand promotion, Zhou Quan is responsible for the "CPO" of products, and Zhang Tianyi is the "master". Zhou Quan has never cooked, and the action of cutting vegetables is still very stiff, with a big band-aid on his wrist. "Well, it happens all the time." Zhang Tianyi said that they earned real "hard-earned money".
After the Funiutang fire, many investors took the initiative to call for "unimaginable astronomical figures". Zhang Tianyi declined one by one. He thought clearly, "If you take it, you will get it." He believes that it is "a very ideal thing" and "going to the law" to make a bowl of beef noodles to the extreme with religious piety. Profitability and making money are by-products of "going to France". "If the goal at first is to make money, then the result can only be achieved."
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