Reorganize Mengniu's structure by merging three major departments

Reorganize Mengniu's structure by merging three major departments

In the past, at this time of June 5438+ 10 every year, all regions of Mengniu have started to make plans for the next year, but according to a regional manager, from this year to now? Haven't done anything yet? .

From 20 12, 1 1, Mengniu Company issued a notice to adjust its organizational structure and re-compete for posts. This newspaper understands that this adjustment mainly involves three core departments? Normal temperature, low temperature and ice cream are merged into one department, which has a great influence on the employees of the sales system.

A regional manager who did not want to be named said that in the past, every region had a regional manager, and each regional manager had a deputy manager, a provincial manager, and then an ordinary business person. Now they are all merged into one department, that is to say, normal temperature, low temperature, ice cream, PET (referring to lactic acid drinks, etc. The business used to need four regional managers, but now it only needs one, and three-quarters of the positions are missing.

There are two outcomes for the employees involved in the merger: one is to accept the new post arranged by the company, and the other is to seek compensation from the company for leaving the company. However, for the second type, the above-mentioned regional manager said that Mengniu's HR department has not provided a corresponding plan, that is, according to the normal operation mode, compensation will be made according to the length of service.

Mengniu's official reply to this newspaper is that this is a merger of atmospheric and cryogenic businesses, with the goal of strengthening the integration of business resources and the speed of first-line decision-making. It is a normal business adjustment and does not involve layoffs. Not only that, Mengniu's personnel demand is still very large. In terms of sales positions alone, Mengniu will have a gap of about 1.500 people in the future. As far as the ice cream production line is concerned, there is still a gap of about 700 people.

Some insiders of Mengniu said that I have been competing for posts before, and some people must be dissatisfied. At present, only 39 people have not found suitable jobs, 22 people are interested, and more than a dozen people will lose their jobs. This is nothing for a sales team of 3000 people. ?

An employee of the former ice cream department said that the key point is that ice cream is not taken seriously after being merged into normal temperature and low temperature, not only in Beijing, but also in the whole country. Although some employees have been assigned to new positions, those who used to hold higher positions in the ice cream department are not as good as before and can only choose to leave.

A news that has not been confirmed by Mengniu said that in addition to the abolition and merger of the sales system, the milk producing areas are also undergoing personnel changes.

Song Liang, an agricultural analyst at China Merchants Productivity Promotion Center, said that he went to Mengniu to confirm? Layoffs? The news was told to be false. Song Liang said that Mengniu began to make major internal adjustments at the end of last year, and has held several meetings since then. One of his own feelings is that 20 13 Mengniu will have a big move and want to fight a tough battle.

The pain of adaptation

On April 20 12, Sun Yiping became the president of Mengniu Dairy. The arrival of former COFCO Real Estate [] and Swire Coca-Cola executives has brought many changes to Mengniu, including some organizational restructuring and personnel changes in addition to paying close attention to product quality.

Before Sun Yiping became the president of Mengniu, the structure of Mengniu had begun to be adjusted on a large scale, and the product division based on product category was adjusted into a large system based on industrial chain structure, so as to promote the control of the whole industrial chain. After Sun became president, he made some optimization and adjustment to the structure, including the subdivision of national sales areas and business integration, and also strengthened the strength of functional departments such as market ability, brand remodeling, brand combing, channel strengthening and strategic development.

But just like the problems that almost all companies have to face in structural adjustment, Mengniu's adjustment is a great impact on the original interest pattern.

The above-mentioned regional manager said that the normal temperature, ice cream and low temperature departments had their own functions, and now they are merged into one department, which will inevitably lead to the need for so many people. It turns out that every region has its own person in charge of normal temperature, ice cream and low temperature milk. Now only the regional manager has changed from the original 30 after the merger? 40 people reduced to 20 people.

An employee of the normal temperature marketing system told reporters that after the merger of the three departments, there were quite a few middle and senior management positions involved.

Mengniu replied to this newspaper:? After the restructuring, 99% still use the existing employees of Mengniu. For those who do not meet the requirements of a certain post temporarily, they will also make appropriate adjustments according to their own abilities and the needs of the company. ?

However, this scheme has aroused the dissatisfaction of many employees.

The above-mentioned regional managers said that many regional managers have worked in Mengniu for more than ten years, got married and had children, and chose to leave because they were unwilling to be transferred. For example, the manager who was in charge of the south was transferred to the north, which was definitely unwilling. He would rather choose another company with a lower salary. The manager of this area has decided to give up the new position that the company replaced for him and choose to change to another company. However, he needs the company to give him a statement, because he thinks that he was actually kicked out by the company.

Mengniu HR said it was based on last year's performance and so on, and also promised that the regional manager would not be demoted, and his position would remain unchanged, but he would change his place of work. But he thought, how is this possible? This department no longer exists. Who knows in a year?

Also busy with resignation procedures is a former Mengniu regional manager. He said that he still has great feelings for his old club who has served for more than ten years. In the past 10 years, he never thought that there would be such a scene today. He thought he would work in this company all his life.

After the merger, a group of employees are initially negotiating with Mengniu Company, hoping to get a reasonable? Breakup fee? . One of them told reporters that he hoped Mengniu could, like a multinational FMCG company, calculate the compensation payable according to the formula if it wants to lay off employees, instead of letting employees go by themselves. Is this right? China layoffs? .

The newspaper learned that it was originally scheduled to go to the company for discussion on June 5438+1October 65438+August, but this plan was temporarily put on hold. Everyone is concerned that Mengniu will reserve 30% of its usual monthly salary until the end of the year, and this money has not been paid yet. An employee who has decided to leave his job told reporters that everyone has worked hard for a year and doesn't want to get paid, so they are stiff. ?

danger

This merger is accompanied by certain risks.

The interviewed regional manager said that in all his years of food sales, he had never seen a successful case of merging several different departments into one department. Yili tried and finally failed.

? It seems to be the integration of the three capitals, but it obviously weakens the ice cream. ? He said.

In Mengniu's business, room temperature is the strongest, so the room temperature department basically has no influence, said the regional manager. Because the room temperature department has large plates and large sales volume, the future trend is to focus on room temperature. ? The low temperature department and the ice cream department are greatly affected. For example, he said that if the 10 area is taken as an example, there may be eight regional managers occupied by normal temperature, but only 1 ice cream and 1 low temperature.

These account managers of Mengniu know very well that normal temperature milk, ice cream and low temperature milk have never been one, and the channels and customers are different. As a result of the adjustment, from the data of 65438+February, the performance of ice cream became worse. This is easy to understand, because the future assessment is the overall assessment of major departments. Mengniu milk can reach 30 billion to 40 billion and ice cream can reach 3 billion to 4 billion. When merged into one department, special work such as energy and R&D cannot be as dynamic as independent operation. For example, milk will bring out 3 billion, which used to belong to the ice cream team. After all the contributions are merged, the ice cream will be more and more compressed, and the number of people below will gradually decrease. There are about seven or eight provinces and regions under a large area. It is understood that only one or two former ice cream managers are still in office, and professionals who know ice cream sales are gradually disappearing.

The above-mentioned regional managers take Hebei, where ice cream performance is good, as an example, saying that provincial managers have become regional managers who used to sell milk. But ice cream is very different from milk, he said. Nobody eats ice cream in winter, but milk should be drunk every day. Some rigid requirements based on milk selling experience are not suitable for ice cream sales. ?

In this regard, dealers in Hebei are deeply touched. An interviewed Mengniu ice cream distributor in Hebei said? After changing the regional manager, it has changed a lot. Now the regional manager doesn't understand the ice cream business at all, and it is particularly difficult to carry out any business. ? He said,? I don't need to know. I guess the current (regional manager) is transferred from milk. All to sell milk. ?

Not only Hebei, but also the regional managers of several provinces and regions have been replaced by the original milk sellers. The above regional manager said,? In this state, employees' mentality is unstable, which will eventually cause quality problems. ?

Mengniu employees interviewed by this newspaper all admit that the original intention of President Sun Yiping's reorganization will not be like this, but it is difficult to be fair and just when the decision is implemented below. At present, almost all important positions are in the raw milk business, and other business personnel such as ice cream are employed in unimportant positions.

Management change

Sun Yiping once told the media that Mengniu's work is based on two principles. First, no one will lose his seat because of reform; Second, in the process of reform, the interests of all stakeholders will not be harmed. However, Mengniu's organizational structure adjustment and personnel turnover are gradually being carried out.

According to the adjustment of Sun Yiping, on the whole, the personnel have defined their posts, the division of labor has been further clarified and refined, and the rewards and punishments have also been clarified. Song Liang, an agricultural analyst at China Merchants Productivity Promotion Center, said that this will inevitably touch some original interest patterns. However, as far as Song Liang knows, there are basically no major conflicts and the situation is quite stable.

One change in management structure is that Sun Yiping helped Mengniu introduce many external talents. For example, she introduced the former vice president of marketing of Coca-Cola Company. It is understood that when Sun Zaogang entered Mengniu, he said that Mengniu should learn from the experience of international outstanding enterprises such as Coca-Cola and Nestle.

However, this is exactly where the above-mentioned regional managers complain. He said that the number of jobs has plummeted and recruiting people from outside has had a great impact on the original employees.

It is understood that while merging departments, Mengniu has also increased the number of regions, from the original 10 region to the present 20.

Mengniu said in response to a question from this newspaper? At present, Mengniu's vice-president level executives have all been employed. At the same time, Mengniu introduced some external professionals in functional departments with an open and inclusive attitude to strengthen advanced management experience in marketing, quality and public affairs. These external talents come from a wide range, including Coca-Cola, McDonald's, Procter & Gamble and Yum! . For example, Jes-per, our vice president in charge of brands, used to work for Procter & Gamble and Ai Chenxi. At present, there are three people from coke. ?

Song Liang also said that Mengniu's former regional manager had great power, and he was basically an independent boss. What to do and how to do it on your own site is your own decision. Now, after the new structural adjustment, every regional manager of Mengniu should form a one-on-one docking with the middle and senior leaders of a group, and should report and be responsible directly. The financial supervision of regional managers has also been strengthened, with clear rewards and punishments.

However, Mengniu does not think that it is collecting power from the regional manager, on the contrary. With the company? Origin sales, real estate sales? Strategic layout matching. What we are doing now in structural adjustment is regional decentralization? . Mengniu said that in the whole power and responsibility system, Mengniu must be included in regional management in the future, and the region will become a place that really strives to improve the first-line response speed. ? ;