Cancel the public relations department in the United States and expand the public relations team in China. Why does Tesla play double standard?

As a well-known foreign car company, Tesla has been "Sao" recently. First, the public relations department in the United States was cancelled, and then the local public relations manager in China was recruited. A set of combined punches can't penetrate. At that time, the fans shouted and couldn't understand. Considering that Tesla boss Musk is also a smart person, there are inextricably linked behind two seemingly unrelated things. And this connection can only be understood by combing the context clearly.

Public relations department of America: paying tribute to the spirit of the internet

Earlier this month, Tesla officially announced that the Tesla public relations team in the United States was completely dissolved. Most team members leave their jobs, and very few change jobs.

According to informed sources, Tesla's abolition of the public relations department has long been a harbinger. As early as June 5438+February last year, Kili Suprizio, the head of global communication, had left. The departure of this backbone also caused Tesla's public relations building to collapse. The public relations team was cleaned up within one year. What does Musk want?

In this regard, I think Musk is more likely to personally grasp the heavy responsibility of public relations.

According to network data, Musk's personal Twitter fans have exceeded 39 million! Considering that most Twitter users are in the United States, it is not easy for a car owner to have 39 million fans.

Similar to Trump, Musk has been using Twitter for a long time. As early as a few years ago, Musk repeatedly promoted Tesla's major projects through Twitter. Including his Eagle series rockets, have also been hyped on Twitter. According to our country, Musk is an out-and-out traffic big coffee.

In recent years, Tesla suffered a crisis of trust due to product quality problems, and Musk responded through Twitter for the first time. Compared with the official and unfriendly public relations team, the boss himself said nothing, which made the fans feel more at ease.

It is also seeing the power of Twitter and the spirit of the Internet that makes Musk firmly believe in canceling the American public relations team. After all, in this era, individuals can also become media, and they can speak without a team, which is more valuable. Therefore, Tesla's current move seems logical to me.

After the US public relations department was revoked, according to Tesla's official next plan, Tesla public relations departments in Europe and other countries will also be revoked one after another. Considering that European culture and American culture are highly coincident, the set that Musk played in the United States seems to be played in Europe.

Recruiting local public relations manager in China: blind confidence in lightning protection.

Unlike the strategies of the United States and Europe, Tesla has taken a different path in China. On June 3rd, Beijing time 10, Tesla China posted a message on major recruitment websites, hoping to recruit a regional external affairs manager. English abbreviation PR, in layman's terms, is public relations manager.

For this move, I want to give Tesla and Musk a compliment. Because no matter foreign car companies or other companies, China local public relations managers rarely do as the Romans do. More often, these enterprises are blind and confident, thinking that a foreign public relations manager can handle other countries and China.

However, many events have proved that western thinking cannot solve the problems in the East. In a crisis, this kind of thinking difference often makes things worse. Therefore, Tesla learned a lesson and directly let China people contact China people, thus avoiding a lot of troubles.

In this recruitment profile, we can see that Tesla is really attentive. Because four of the seven job responsibilities mentioned the need for good relations with the government, I believe it is precisely because of this demand that Tesla has expanded its public relations staff in the top ten cities in China.

One withdrawal and one plus is the horn of Tesla's strategic eastward shift.

In addition to the above reasons, Tesla's withdrawal and addition obviously have the taste of putting away his fists and getting ready to go. In the next decade of 2 1 century, China market will become a gold mine for foreign companies. Whether you can stand in China will determine the life and death of foreign companies. In the new energy market, Tesla can compete by topic for a while, but it can't be profitable for a long time by topic.

Therefore, public relations and marketing have become the top priority. In particular, the former needs more attention. It should be noted that in the past year, the marketing expenses of Tesla's potential competitors have not been spent less. Therefore, if Tesla wants to eat a bigger market in the future, it needs to work harder. This effort is not the product strength, but the banknote ability!

In addition, at the moment when the global epidemic is severe, China's first recovery has made foreign companies see their own strength. It is not surprising that Tesla blew the horn of strategic eastward shift. However, although Tesla is on the right path, everything is just the beginning. There is a long way to go.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.