College Student Cake Shop Business Plan

Cakes have always been a favorite among female friends. It would be a good choice to open a cake shop in a female gathering area. The following is the "College Student Cake Shop Business Plan" compiled by me for your reference only. You are welcome to read it. College student cake shop business plan (1)

1. Summary

With the rapid development of social economy, people's requirements for spiritual and material culture are becoming higher and higher. However, the improvement of the quality of urban life and the accelerating pace of life, coupled with the rapid penetration of diversified culture, have forced many traditional industries to face the stage of inheritance and innovation, and also made consumers pursue higher and better spiritual and material enjoyment.

However, when analyzing today’s society, the themes people pursue are nothing more than green, health, and fashion.

Looking at today’s society, people are becoming more and more particular about eating, and the three meals a day are becoming more and more diverse. Breakfast, in particular, is more particular about being simple but not simple. This is especially true for many modern white-collar workers. Therefore, we need to open a modern and open fashionable cake shop that integrates tradition and innovation. Let customers put aside the "irritability" behind the fierce social competition when they are busy or leisurely consuming. It also allows them to have more understanding and choices about catering. As for the traditional cake industry, it itself faces huge industry competition. We need to stand out from the competition, we need to slowly build a brand and a series of products with good reputation.

Our products cover: Chinese, Japanese and Western cakes, various Chinese and Western pastries, desserts, cheese products, seasonal fruit and vegetable drinks and tea. All our products will have to feature fresh, green, healthy and fashionable concepts. Realize the modern consumer's "difference-seeking" mentality in products.

In addition, we will also establish an e-commerce platform. Through efforts to promote it, we will facilitate customers and consolidate ourselves to achieve dual-line profits to achieve the ultimate benefit.

We will strive to create more social value around a concept to meet the needs of different consumers. While consumers are satisfied, we can win more reputation in order to build and promote our own brand and achieve profitability.

2. Company Description

Our company is a company involved in the catering industry. It is built around healthy and leisure services. Xu Tu slowly built its own brand and occupied the market. share.

The company is involved in a traditional industry, but the company is a company that stands on the basis of traditional industries and constantly seeks innovation, development and survival. The company will definitely face fierce competition in the industry, but the company will not act like a newcomer and ask for a share of the pie. Instead, we use an attitude of learning, innovation and success to occupy part of this market share in order to continue to grow.

The company’s main business includes: Chinese, Japanese and Western cakes, various styles of desserts, snacks, cheese products, freshly squeezed healthy fruit and vegetable drinks, and various tea products. The company's products will be continuously introduced with the concepts of fresh, green, healthy and fashionable, in order to meet the various needs of customers and achieve a win-win situation.

In addition, the company will use and promote e-commerce platforms to create an online sales platform of its own, and implement specialized door-to-door distribution to achieve brand docking, adopt a two-line sales model, and integrate production Sales and service are truly integrated to maximize the company's value and meet the different needs of customers.

3. The company’s purpose

1. The company will adhere to the concepts of green, healthy and fashionable. Do your best to give yourself a sense of mission, so that customers can be fully respected and enjoyed, and at the same time, you can be recognized.

2. We will provide cakes, snacks, and drinks of various flavors as our foundation, base ourselves on the market, look to the future, and serve customers.

3. Business purpose: green, healthy and fashionable. Responsibility gives mission, smile brings respect.

4. The company’s goals

1. The company’s products will be favored by the market. Compared with ordinary cake shops, our products target customer groups of all ages. A variety of new pastries, drinks, etc. that are loved by children to the elderly.

2. After a new product is launched, it will naturally attract a certain customer base, and then slowly develop various new products, so as to introduce new products from the old, from less to more, and launch more and more products belonging to the category. The company's characteristic products make its own characteristics in this industry.

3. From the perspective of customers, the company will do its best to be responsible to customers in order to establish a good reputation and establish a better image for the company to achieve brand building.

4. The most important thing is that the company must achieve profitability. Ideally, a three-year plan would be based on the market in the first year, market expansion in the second year, and real profits in the third year.

5. Business projects and content

As a service industry, we not only provide a single product, but also considerate services and a unique environment are also important factors in attracting customers. Therefore, our company operates specialty products, in-store services, and clerk services.

1. Main products:

All kinds of Chinese and Western cakes, pastries, desserts, and cheese products.

In the early stage, we will have "XX" or "XX" provide us with finished products, and we will use this to package new products, ensure quality, improve them, and finally launch our own products. We will also hire professional bakers to design and improve, launch our own special products, and become the company's brand project. We will also launch special flagship products during various holidays or different seasons.

A variety of freshly squeezed healthy fruit and vegetable drinks.

Vegetable juice drinks will use various product formulas to purchase the freshest and plump fruits and vegetables, and use methods of squeezing the juice separately and stirring evenly to achieve the goal of not losing any original juice and nutritional value as much as possible, giving The freshest and most nutritious seasonal fruit and vegetable drinks for customers.

Package type.

Specially aimed at today’s white-collar workers, main meal packages, such as breakfast, lunch, afternoon tea, dinner and supper. Different time periods are accompanied by different nutritional packages. Make every product valuable.

2. Elegant and comfortable store environment.

In traditional cake shops, what attracts customers is the products of the shop and its own brand value. However, in addition to our specialty products, what attracts customers to come back again is our elegant in-store environment. Customers come to our company's stores to enjoy their leisure time and pursue a relaxed and comfortable feeling of warmth. Therefore, the decoration of the store should focus on bright colors that are close to nature, giving people a more relaxed feeling. For example, in conjunction with dine-in dining, the stylish and user-friendly table and chair furnishings match the main environment, giving people a relaxed and warm feeling. Coupled with some exquisite knick-knacks, the small details will leave a deep impression on customers.

3. Relaxing and friendly shop assistant service.

No matter what industry, customers are the top priority, not to mention the service industry, customers are God, so high-quality store service is also crucial. Store clerks should establish a friendly and tacit relationship with customers. During the business process, they should take the initiative to communicate with customers so that customers feel close to them and make customers have a good impression of the company and store clerks. This is a good way to cultivate a certain base of fixed customers.

We will unify the dress code of the store staff and train the store staff to have a unified welcome slogan, be polite and modest, and serve with a smile.

6. Business principles

1. The principle of honesty and trustworthiness. Treat consumers with courtesy, do not deceive or hide, be friendly and hospitable. In addition, the quality of the product must be passed.

2. Smile service principle. Customers are God, it will be a real feeling, be polite, humble and respectful to each other.

3. The principle of win-win and reciprocity. On the basis of honesty, we must achieve equality and mutual benefit between customers and customers, which not only achieves the purpose of our business, but also satisfies consumers.

7. Market Analysis

We plan to compete in the catering service industry and believe that the development trend of this industry will be towards environmental health-oriented, miniaturization and high-quality development.

With the improvement of modern people’s living standards and the acceleration of the pace of life, the demand for various healthy foods is increasing in daily life. Healthy, green and fashionable foods and drinks are becoming more and more popular among people. There is no doubt about the broad market prospect. Although the market opportunities are in front of us, the market competition is also huge. This is a very challenging market.

Cake shops, or fruit juice drink and milk tea shops, are everywhere in XX. However, although some old cake shops that have been in the mainland for more than ten years have a good reputation and customer base, their brands have been accumulated over many years. And it only focuses on cakes as its main business project. Another example is those milk tea shops and juice shops that populate the streets. They all use drinks as their main products. Our competitors also include high-consumption coffee shops. They mainly focus on the market with Western-style catering and high-standard services, and they are constantly growing their consumer groups. In summary, most of them use a single product type to attract existing consumers, lacking the advantages of diversified mergers, and many of them do not have a green and healthy concept. We inject our own ideas into this diversified development market, actively explore and strive to update, and we will surely be able to give full play to our advantages. We can take advantage of market demand to create our own characteristics, use the high quality of our products, elegant environment, and use close-to-nature services to impress and win over customers. Create "natural purity and sweetness", slowly increase the popularity, then apply for a brand patent, implement brand franchising, and achieve a chain form. Once we have our own brand value, the more franchisees we recruit, the greater our market share will be.

8. Target Market

Pastries and fruit and vegetable drinks are suitable for both men and women, old and young, and have always been loved by consumers. Moreover, the fresh and healthy features of its products are especially favored by young people. Its nutritional value is also quite high, so some people eat it as a meal, which shows its prospects in the market.

We can first position the target market at white-collar workers. They leave early and come home late, and often do not care about their breakfast. We can attract them as our main customers and provide high-quality and healthy pastries, snacks, and fruit and vegetable drinks. Therefore, early arrival is a selling point that we must strengthen to absorb and consolidate a type of customer. College student cake shop business plan (2)

1. Overview of the cake shop

1. Our shop belongs to the catering service industry, its name is "Maggie Afternoon Tea", and it is a sole proprietorship. . It mainly provides people with desserts such as cakes, bread, ice cream and drinks.

2. Our store plans to open on XX Street. It will be a mid-range cake shop in the initial stage. In the future, it plans to gradually develop into a cake chain store like XX.

3. Our store requires XX million yuan in start-up capital.

2. Business objectives

1. Due to its geographical location in the Trade Street, the customer base is relatively rich, but there are also many competitors, especially since our store has just opened and wants to open up the market. We must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold on the commercial street and recover the capital within one year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, break out among many cake brands, and become a famous brand in the cake market.

3. Market Analysis

1. Customer source: Our store’s target customers include: general consumers who go to the Commercial Street for shopping and entertainment, accounting for about 50%; students from nearby schools and store workers Employees and community residents account for about 50%. The number of customers is sufficient and the consumption level is medium to low.

2. Competitors: According to the survey results, we learned that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Andrewson, Chaoyangfang, Hongye, and Anqier. So the competition is huge.

4. Business plan

1. First, go to several nearby cake shops to "gather information" and find out the cost prices of cakes of different types and sizes. Understand the business philosophy and "little tricks" of various cake shops.

2. After raising the funds for the opening, we started to "poach" from major cake shops. Don't dig "blatantly". You should take advantage of the time when there are few people in the store and sneak over to discuss with the store master. Or recruit a pastry chef. Opening a cake shop chef is very important, so you should consider it carefully.

3. It is understood that a set of consumption rates has been found: "Customers will never have the cheapest price. If you can lower a few yuan today, tomorrow there may be competitors competing with you for orders at a lower price. ” From this, I realized that there is a certain competition strategy in the product market: “Price reduction promotion is not a long-term business strategy. Only by using the best materials to make the highest quality cakes can we attract and retain customers.”

4. Cake shops are mainly for the public, so the prices are not too high and are in the low-to-medium price range.

5. You can print some advertising flyers and distribute them in the form of coupons to achieve the advertising effect

6. The cake shop can open a special leisure area and set up many unique styles. Seats. Customers can buy some snacks and enjoy them while sitting in the cake shop, which further strengthens the leisure function of the cake shop.

7. After many investigations, out of competition and other needs, many cake shops have launched some snack foods that have little to do with cakes to form new profit growth points. In terms of the varieties they operate, many shop owners have taken some innovative measures: for example, in the hot summer, they launch the very popular ice porridge and shaved ice, as well as milk tea and juice drinks according to the season, which are very popular among customers.

8. Establish a membership card system. The member's name is printed on the card. The discount rate for membership cards is not high, such as XX discount. On the one hand, this can give consumers a sense of respect, and on the other hand, it can also make it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can call him or her Mr. or Miss XX in public, they will feel very respected.

9. Put some promotional materials and magazines on the table, which contain knowledge, stories, etc. about pastries and drinks. On the one hand, it can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand.

10. Whether in terms of store decoration, staff image, or cake making, customers must be given a healthy and hygienic feeling. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation for their success.

11. The food industry has special job skill requirements: employees must hold a "health certificate."

5. Financial estimate

Start-up assets: approximately XX million yuan.

Equipment investment:

1. The rent is XX yuan.

2. The facade decoration costs about XX yuan (including store decoration and light boxes).

3. The investment in shelves and sales tables is about XX yuan.

4. The same clothing for two employees costs XX yuan.

5. The maximum investment in machinery and equipment: XX million yuan (including a full set of equipment for making cakes). The first purchase payment: flour, cream and other raw materials, about XX yuan.

Monthly sales (average): XX yuan. According to the evaluation of relevant insiders, after the operation of such a small cake shop is on the right track, the monthly sales can reach XX yuan.

Monthly expenditure: XX yuan. Rent: The best location is in residential areas with dense residents, community commercial streets, and areas close to children (such as near kindergartens or playgrounds), about XX yuan.

Cost of goods: around XX, about XX yuan. Staff salary: A small shop of XX square meters requires 1 cake chef and 1 waiter, and the salary is XX yuan.

Water, electricity and other miscellaneous expenses: XX yuan Equipment depreciation: calculated based on 5 years, XX yuan per month Monthly profit: around XX yuan According to this estimate, the investment can be recovered in about one year.

6. Analysis of Risks and Constraints

Since the cake shop is not the first shop in the street or community, it is difficult for customers to change their usual taste, so they have to spend more money. Financial and material resources and "gimmicks" are used to attract customers. College Student Cake Shop Business Plan (3)

1. Project Introduction

The DIY cake shop project is not a new thing. What I want to run is to provide raw materials, tools, and venues. A cake shop that professionally guides customers to DIY their own cakes.

Here consumers (mainly students) can make DIY cakes by themselves, and they can make a hotel-level cake with their own hands without any basic knowledge of Western pastries, a unique love pastry. In the store, you can make DIY cakes, chocolates, cookies, jelly pudding, cookies, pies, tarts, puffs, etc. But the main product is DIY cakes, and we still sell finished products and customized products. Here consumers can gather with friends, have fun with their parents and children, share with the team, and study individually. They can put aside all their worries, relax and integrate into the unlimited fun of DIY.

I named this shop "XX" in the hope that every customer who comes here will be in a good mood and happily make delicious pastries.

2. Reasons for choosing this project

Today’s young people are very pursuing creativity, everyone is curious about novel things, and for friends in their 80s and 90s now Most of them lack the ability to do things independently. We can provide you with a hands-on platform and give you spiritual satisfaction!

3. Selection of project location

Choose a high-density area, a community, or a prosperous commercial area such as a university in XX District of XX City. Because places with many universities and residential commercial districts have a fixed customer base. College students and white-collar workers have higher spending power. They love novelty and are hands-on. They prefer small shops with their own characteristics and love to compare and enjoy. Moreover, students and young customers have strong communication skills, and couples will also prefer to visit.

4. Environmental analysis

(1) External environment analysis.

1. The competition is not fierce and there is a lot of room for development.

2. There are fixed customer groups in universities, commercial districts, communities and other places, and their spending power is relatively high.

3. The store is fresh and unique, and the price can gain a lot of trust and acceptance. It is easy to attract consumers from all walks of life, targets a wide range of people, and is not affected much by the off-peak seasons.

(2) Internal environment analysis.

Provide a warm environment, integrated atmosphere, complete equipment, safe and hygienic materials, professional teachers, and guaranteed services.

5. Project Prospect Analysis

With its unique entrepreneurial style, fresh and unique taste, and trustworthy price, DIY cake shops can easily attract consumers from all walks of life. "DIY cake shop" is a golden industry in the 21st century. The Western pastry industry has shown unprecedented popularity and development momentum in China in recent years, with broad development prospects and huge development space. With the improvement of people's living standards and consumption levels, Western pastry is attracting more and more consumers with its unique charm. Exquisite large cakes bring warm blessings and elegant taste to people celebrating their birthdays

It can be seen from online surveys and on-site inspections that there are currently no or very few professional and comprehensive DIY dessert houses on the market. Most of them are because of their single products and systematic services. But even so, their business is still very good. And it is currently in the development period of the market for college students and young people. The shopping habits of young people require high quality and good prices like ours. The market and consumption power around the school have been greatly improved, and the Xin-style self-made consumption model is the new darling of the market.

6. Project risk analysis and response strategies

(1) External risks:

1. The state’s control over the production, sales, inspection, advertising, etc. of the food industry policy impact.

2. Existing competitors in the market, as well as potential competitors, have to join, making competition more intense.

3. The technology content is low and the risk is that it will be replaced by the advanced technology of other cake shops.

4. Risks in the supply of raw materials from upstream suppliers.

5. Bank loans or other financial risks.

(2) Internal risks:

1. Product production standards are not uniform and equipment is incomplete.

2. Uncertainty in market adaptability and adjustment capabilities.

3. Safety issues of cake raw materials and ingredients.

4. Whether the price and service can meet the company’s development needs.

5. Other issues regarding the company’s business decisions.

(3) Coping strategies:

1. Be familiar with the relevant laws and regulations of the food industry.

2. Strictly implement the company’s product inspection procedures to ensure food quality and safety.

3. Recruit and train technical employees with cake making skills and operate advanced equipment.

4. Be good at managing upstream suppliers to ensure timely placement of raw material supply.

5. Establish a reasonable information feedback mechanism, keep abreast of the latest market trends, and make timely business strategies to adapt to market changes.

6. Investigate and understand customers’ reactions within a certain period of time, and make timely improvements to the company’s business.

7. Marketing strategy

(1) Product strategy.

Provide a comfortable venue and complete materials and equipment, with professional guidance. Customers can choose different materials to make cakes according to their own needs. Making cakes for relatives, lovers, children, friends, themselves, and the feeling of making cakes with their own hands is extraordinary. Ordinary, show off your creative talents. It can also be used to make chocolate, biscuits, jelly pudding, cookies, pies, tart puffs, etc. Finished and custom-made items will still be sold. Customers can create unique cakes that suit their tastes, needs and hobbies. We also sell coffee and other beverages. If customers want to taste freshly baked cakes, they can stay in our cake shop for consumption. There are comfortable tables and chairs in our shop for customers to relax. While customers are tasting cakes, they can also try our coffee and other drinks. Through the combination of cake and coffee, customers can not only satisfy their taste needs, but also have a taste of our coffee and other beverages. Through the combination of cake and coffee, it not only meets the taste needs of customers, but also improves their taste, thereby attracting more consumers.

(2) Price strategy.

Price is a sensitive factor in the economic environment. The impact of market prices on competitiveness cannot be underestimated. Customers have limited purchasing power and are very price sensitive. Basically, the price must be acceptable to the public. If the price is to be adjusted, while the price is increased, the service quality must also be improved. The customer's DIY cake will be priced within XX-XX yuan according to the size of the product, and other DIY finished products will be priced appropriately. The prices of the finished products in the store are similar to those of other pastry shops.

The subdivided charging method is that the minimum charge for general cake basic materials is XX yuan, and the price can be adjusted according to the size of the cake. This includes the required materials, customers' own ingredients (weighing), and self-processing. The products are provided with processing equipment, aprons, method guidance, and packaging. Our store provides one-stop services. All costs are included in materials, but disposable hats and glove aprons are extra. .

During special festivals such as Valentine’s Day, Christmas, Chinese Valentine’s Day and other good times, appropriate adjustments can be made according to the market environment, mainly by launching various activities to attract customers.

(3) Promotional strategy.

Promote a membership card system. Customers only need to pay a certain amount to become a permanent member. With their membership card, they can enjoy discounts when spending in the store. In addition, they can also receive small gifts when the store launches activities. Non-members will receive exquisite small gifts when their one-time consumption reaches a certain amount.

(4) Advertising and publicity.

1. Distribute flyers near the school

2. Post promotional posters

3. Contact the TV station to promote DIY discount activities

　4. Cooperate with Guangshang Broadcasting Station

(5) Distribution strategy.

1. Order by phone. (Mainly aimed at white-collar workers with busy lives)

2. Order online. (Our main target consumer group pursues and leads fashion, has a relatively strong concept of health, and has a computer penetration rate of 99%. The convenient and fashionable way of online ordering is an effective sales method. By logging in to our website, customers can Find relevant samples about our store and leave messages online)