What does KOLs mean in recruitment?

In marketing, experts or authoritative persons who promote manufacturers are called "key opinion leaders", and are usually defined as people who have more and more accurate product information, are accepted or trusted by relevant groups, and have a significant impact on their purchasing behavior. They generally have three characteristics:

The first is the feature of continuous involvement: KOL has been involved in a product for a longer and deeper time than other people in the group, so it has a deeper understanding of the product, a wider source of information, more knowledge and more experience.

The second is the characteristics of interpersonal communication: KOL is more gregarious and talkative than ordinary people. They have strong social and interpersonal skills and take an active part in various activities. They are good at making friends and like chatting. They are the public opinion center and information release center of the group and have a strong appeal to others.

The third is personality characteristics: KOL is open-minded, quick to accept new things, concerned about changes in fashion and fashion trends, and willing to give priority to the use of new products. KOL is an early user of new products in marketing.