The advertising campaign of Coconut Tree Group has been criticized?

Yes, although the scale of Coconut Tree Group is getting bigger and bigger, the advertisements of its products have been criticized by consumers for many years. In the eyes of consumers, the advertising style of Coconut Tree Group has been the same for decades: black packaging, big white characters, hot beauty ... accompanied by advertising words that cause reverie and ambiguity.

According to media reports, in 2009, the products of Coconut Tree Group advertised words such as "I'm afraid I can't do it, drink coconut pomegranate juice" and "I'm full of papaya", which was called by consumers to classify coconut tree advertisements as pornographic and illegal publications.

In the same year, advertisements such as "My wife likes her husband to drink coconut pomegranate juice" and "I'm full of papaya" were printed on the bus in Haikou City, which was deemed illegal by the local industrial and commercial department and ordered to stop immediately, with a fine of 1000 yuan.

2065438+February 2009, Longhua District Administration for Industry and Commerce of Haikou City filed an investigation on Hainan Coconut Tree Group for allegedly publishing illegal advertisements.

In the past two years, coconut palm juice has been on the hot search list for many times with its unique advertising packaging, bold propaganda copy and scantily clad spokesperson. In the 20 19 version of coconut milk packaging, a female star holds coconut milk in both hands, deliberately highlighting her proud figure. The slogan below is "Drink from childhood to adulthood". This advertisement caused a heated discussion on the Internet, but it also caused many problems.

On February 19 and 13, "Haikou Industry and Commerce" WeChat announced that the recent advertisement of 20 19 coconut juice of Coconut Tree Group was suspected of being vulgar and false, which aroused widespread concern in society. The Longhua District Administration for Industry and Commerce in Haikou City has filed an investigation into the suspected illegal advertising of Coconut Tree Group.

However, on February 15 of the same year, the Coconut Tree Group responded in an article published in official website that the coconut juice advertisement "I grew up drinking" was not vulgar and untrue; The company did not use propaganda terms such as "breast enhancement artifact" in the media; It is not vulgar for the company to endorse advertisements with beautiful women with big breasts, which is a misunderstanding caused by different viewpoints.

Extended data

Coconut Tree Group was investigated.

On March 25th, 20021year, Coconut Tree Group announced in its official Weibo that "Coconut Tree Group will recruit new students from schools that train full-time and deputy general managers! Major is not limited. As long as you can write, you will have a car, a house and a high salary, and you will definitely be chased by handsome guys, which will cause social controversy.

After the advertisement was released, the Hainan Provincial Market Supervision Bureau quickly interviewed the relevant person in charge of the Coconut Tree Group and filed an investigation on the suspected illegal advertisement released by the Coconut Tree Group.

However, on the evening of April 2, Coconut Tree Group issued a document in official website and the official Weibo, responding to the "hard core" of the recruitment advertisement dispute. Coconut Tree Group said: "If you have a car, a house and a high salary, you must be chased by beautiful women and handsome men", and there is no obvious violation of existing laws and regulations. Beauty and handsome boy are popular terms in current society.