What is the most basic knowledge of being a boss?

Netizen: I am a senior manager with more than ten years of management experience. I hope to join your company. Can you give me an interview?

Moderator: The first is academic, and the second is experience. How do you think they can get into Erie?

Zhan Wei: By the way, I can definitely challenge first.

Pan Gang: The recruitment of Yili mainly comes from three aspects. One is an academic, just graduated. Every year we recruit a large number of students from the school. There are hundreds of students every year. First, they entered Yili for an internship. After the internship, according to our ability requirements, put them in the corresponding positions.

The second one has social experience. Like this mba student, we are very welcome. This part of the students have some experience, and then enter the school, theoretically improving. These employees have great demand for Yili, and we recruit many mba and emba students every year.

The third is talents recruited from society or enterprises. Now there are three large headhunting companies working with us. Of course, this recruitment is for high-end talents. We are also recruiting for the society, and have experience or the ability to work in other enterprises. If he is optimistic about Yili, we will give him this chance.

When we choose talents, it is more important to look at quality. What is this person's personality? If you have a good character, you must look at your personal ability. Of course, you should also look at others' team spirit, professionalism, innovation and enterprising spirit to meet these conditions. Yili welcomes them to join. This year, we recruited 1800 staff members from the society, including 200 to 300 this year. This year coincides with the development of Yili University, and our employment plan has doubled compared with last year. In the next step, many people will come to our company for interviews and have the opportunity to become Yili people.

Netizen: What do excellent enterprises like Yili use to attract employees? How does Yili make employees do their best and do their duty?

Pan Gang: First of all, we have a good platform. Yili is the first brand in the dairy industry market at present. This platform is enough to attract some outstanding talents. This is the brand function.

Secondly, we have a good atmosphere. This atmosphere is very good. In our enterprise, the first thing to evaluate is performance, and performance is the priority. As long as you are a capable person, this enterprise will create opportunities for you and provide opportunities for development. Yili maintains 30% growth every year. In this process, we will provide good opportunities for talents with both ability and political integrity. As long as you have the ability, we will create good opportunities for you. Now we have more than 40 manufacturing enterprises and more than 80 molecular companies in China, such as the number one, general manager and manager. Many of them are college students who have graduated for several years. The average age of our employees is 26 years old, and many general managers are born after 80. Through this, you can feel Yili's ability to take care of employees.

Netizen: Yili participated in the absolute challenge last time, which left a particularly deep impression on people. Teacher Pan, why do you want to join such a column?

Pan Gang: Because we think Absolute Challenge is very good.

Zhan Wei: Thank you.

Liu Ge: Thank you.

Pan Gang: At CCTV 2, we hope to recruit outstanding talents by taking part in the absolute challenge. At the same time, participating in this program is also a publicity and promotion for enterprises.

Liu Ge: Our absolute challenge is to build an employer brand. Through this recruitment, enterprises can show what kind of people they want. Through the establishment of employer brand, enterprises can attract first-class talents, which is very beneficial to their long-term development.

Zhan Wei: Last time Yili hired a product manager, and now he is on the job. How was work?

Pan Gang: The work is not bad. I am very happy at work.

Moderator: Now we have participated in an annual employer survey. I think every activity Yili chooses is particularly good. Why are we taking part in this activity now?

Pan Gang: This activity is a good cooperation between the two sides. CCTV recognizes some of our past work, whether it is the development of Yili enterprise itself or the concern for employees, including the platform provided for employees. At the same time, through all-round participation in this activity, we will also have a good promotion, so that we can better understand what you should do as an employer and better approach the standards of the best employer, which is a test for us and also a test, so I think it is very meaningful.

Zhan Wei: Speaking of this, I would like to add that our activity this time is actually different from many previous activities. This time, it is very difficult for enterprises to register voluntarily. I think many netizens are also asking some questions. Why don't some enterprises come? They are very famous. Maybe they're not sure.

Liu Ge: Because we are going to investigate inside the enterprise.

Zhan Wei: If you are going to visit hundreds of employees in an enterprise, if the managers of this enterprise are not satisfied with their employees and happy jobs, they may hesitate to participate in this activity.

Pan Gang: First of all, we are very confident. We are trying to create a happy environment for our employees. But we think there may be a gap between the standards of the best employers, so we want to test ourselves through this activity. At least we have the responsibility and ambition, and we want to be the best employer.

Netizen: What do you think of happy work? What are the factors? For example, you are under a lot of pressure. Are you happy?

Pan Gang: If employees are unhappy, there may be two factors. One is dissatisfied with one's own remuneration, and the other is dissatisfied with the atmosphere. Working there is very depressing. If an enterprise can make its employees happy, it must give them a sense of accomplishment, create opportunities and give them a space and stage for development. Enterprises should care about their health, especially their health. In the development of our enterprise, we fully provide a stage for everyone. As long as we have the ability, we will give you a platform to do it boldly, as long as we don't make mistakes in principle.

We regularly carry out physical examinations for our employees, and at the same time carry out many activities within our employees. The competition is fierce, fierce. We hold employee sports meeting every year, and there are competitions and various cultural activities every year to enliven the cultural life of employees. We hope that the atmosphere of the enterprise can create a happy atmosphere.

Of course, from my own point of view, my greater happiness comes from constant challenges. I will encounter many difficulties in the process of business operation, and I feel very happy to solve every difficulty.

I feel the same way about people who do business, whether I am or many entrepreneurs. It's difficult, but for myself, it's satisfying to solve a problem and overcome a difficulty through constant challenges, and it's also satisfying to constantly adjust my emotions and make myself happy. Therefore, if I am happy, the employees will be happy. If I am unhappy and pull a long face every day, my employees will not be happy.

Moderator: We know that happy work is the theme of "2005cctv China Annual Employer Survey". We'd like to invite two CCTV guests to talk about your understanding of happy work? Do you think Yili employees are happy at work?

Liu Ge: I really want to have a chance to go to Yili, with the film crew and our experts, but time is too tight, so I can't go. Experts will finally come up with a survey result, which I have not seen yet.

In fact, why do we propose such a theme? Many professional organizations have done employer surveys before, but more from the perspective of enterprise management, purely from the perspective of enterprise management, and the final survey is employee loyalty. As a mass media, we may not be able to examine this issue from the perspective of enterprise management. We are from the perspective of all employees. From this point of view, we have changed the standard of investigation, and we have investigated the happiness index. Of course, this kind of happiness is happiness in a broad sense, not silly happiness.

We have some standards. We summarize three criteria. Have we achieved anything in this place? On the one hand, I am a big enterprise. Have I earned a relatively satisfactory salary with my own efforts? What I do can bring me challenges and satisfaction, so I will be very happy.

On the other hand, I grew up in this place. Enterprises like Yili will bring growth to employees. Enterprises are expanding rapidly, and every employee will have the opportunity to grow after entering. If the enterprise does not grow for many years, it turns out to be three people. After a few years, it was still three people, still selling this thing. This employee will not grow up easily. In the process of continuous growth, enterprises will have new space and make room for newcomers behind them.

On the other hand, it is the physical examination of employees mentioned by General Manager Pan. This kind of thing may not be necessary for employers and employees, but it will make employees feel very warm and feel that I am taken care of when I work in this place. In this case, the enterprise will have centripetal force. This kind of thing can't be completely exchanged by the company. If you are in this enterprise, do you think the company with a monthly income of 5 thousand is happier than the company with a monthly income of 4 thousand? No, sometimes you get happiness and a sense of belonging in this place with 4000 yuan, and this feeling may be even happier. We regard this as the core standard of this employer survey.

Netizen: I have a question for Teacher Pan. Are your employees happy? How do you know whether they are happy or not?

Netizen: I know CCTV is a stressful place. Are you happy to investigate as an employer?

Pan Gang: I can understand whether our employees are happy or not. In the process of enterprise development, the mobility of our own employees is very small. As long as we join the staff in Yili, everyone loves this enterprise very much and actively participates in its management. For example, in the first quarter of this year, our employees gave the company 1500 valuable suggestions, and we adopted many of them, many of which were put forward after work. They were very happy and did their best for the development of the enterprise. They thought of some ways and came up with some ideas.

There are also some new employees who want to join the enterprise. Before joining, we need to talk to him about the benefits and benefits of the enterprise. After these employees enter the enterprise, we need to communicate with them. We have a special human resources department to co-ordinate the welfare, achievements and training of employees.

Now, in addition to some insurance stipulated in our national labor law, we have many additional benefits, which are not mandatory by enterprises. For example, we will give birthday gifts, and every employee will receive birthday gifts, as well as ethnic minorities' holidays, weddings and funerals, and so on. Really let employees regard the enterprise as their home and feel happy with their parents and family after returning home. In the enterprise, he thinks we are like a family. So the employees are also very happy.

Our human resources department will have plans and hard targets every year, and at least two or three new benefits will be planned every year, so that employees can feel the concern of the enterprise. We order all kinds of clothes for employees, including spring clothes in spring, summer clothes in summer and winter clothes in winter, including employees' regular business trips. These are not hard and fast rules for enterprises. Only by doing this can we have the confidence to make our employees happy. It is more that we are actively trying to do it than to observe it. Of course, we also have this channel for feedback, and specialized departments will understand that we really think and do it from the perspective of employees.

And we can also see happiness from our performance, so our young team is also very young in the dairy industry. How many firsts have been created this year? Profit first, tax first and so on. We have invested the most in the social welfare activities of the whole dairy industry.

Enterprises should be able to reflect the happiness of employees. If they are unhappy, they can't create achievements. If they are unhappy, they can't be dedicated and often have accidents. For the dairy industry, there are many major events this year and frequent corporate accidents. So far, Yili has not had any quality problems, which shows that employees are very happy and dedicated and can do this well.

Moderator: Teacher Pan said a lot just now, and I remembered those gifts. Having said so many gifts, I want to join.

Pan Gang: We have more than 30 benefits that are not stipulated by the state, as well as 12-year-old talent insurance. I can't remember any of this. I mentioned this insurance at the meeting two days ago. I said our children haven't entered school yet. I asked the secretary, who has already signed up.

Moderator: Let's ask two CCTV people. You are doing an employer survey. Are you happy?

Zhan Wei: Let me explain first. We are not employers. We are employees. Our employer is CCTV. Our absolute challenge is a team of more than 20 people. My feeling is that everyone is quite happy. Our happiness comes from two aspects. The first one is called absolute challenge. First of all, the challenge is to put a relatively new TV platform on the screen. From the broadcast to now, we have been dealing with different enterprises and different positions. We contacted various personnel managers and business owners. In this respect, it is a pleasure.

Another kind of happiness is learning. This program has taught us a lot, not only management, but also a lot of experience, such as enterprise management, including corporate culture. In this process, journalists really learned a lot of good things without paying tuition. This is actually very happy.

Liu Ge: Actually, in this respect, by the way, I think we have a lot of comments from netizens on Sina's special topic. What about ibm? In fact, I think that in different industries and different stages of enterprise development, we can't completely take salary as a hard working condition to measure whether it is the only condition for a good employer, so some netizens may not be particularly clear about our rules, and we finally found one that is relatively acceptable to everyone. For example, Sina, where employees work in offices, is a new industry. The working conditions of such enterprises are completely different from those of workshops and first-line production, but what do we feel in this place?

For example, a person who earns 10,000 yuan may think that you are unhappy in that place, but a person who earns 1,000 yuan feels his expectations in this place. For example, like Yili, I know there are many girls from the countryside on the production line. In sharp contrast, the sisters and girls in her village. When she enters another factory, what kind of treatment will she receive and what kind of treatment will she receive when she enters this factory. With this comparison, we can perceive this kind of investigation through internal investigation. We don't mean to measure it completely by hard indicators, by salary or by office hardware.

Netizen: We know that many employees want to leave because sometimes they may be unhappy for a short time, but they feel even more unhappy after going out. Many people left Yili. I would like to ask Mr. Pan, an employee who left Yili, who originally wanted to come back. Do you still want him?

Pan Gang: When employees leave the enterprise, it may be because of their own problems, or because the work of the enterprise is not in place. However, we welcome employees back to the enterprise. When they have this experience and go out to another enterprise, they will compete with Yili in turn.

Employees didn't feel this way in Yili before, but when they arrived at another enterprise, they felt that Yili really cared about employees and did better than other enterprises. So when they want to return to the enterprise, their dedication to the enterprise, including their loyalty to the enterprise, will be greatly improved. As long as they can identify with Yili's culture and integrate into Yili, we welcome them. In fact, many employees left their jobs to go to other enterprises and finally came back. There are many people, and we have arranged reasonable positions.

Moderator: Mr. Pan, will you give the employees who have left their jobs a raise?

Pan Gang: No, I will demote him. For everyone, employees like him are still struggling. We welcome him back, definitely lower than his previous position. Through his new efforts, we will treat him equally and give him new opportunities for growth.

Netizen: Please talk to two CCTV guests. Do you agree that the passing staff will come back? Do you agree with Mr. Pan's acceptance attitude?

Zhan Wei: I definitely agree with that.

Liu Ge: Some enterprises are different. Some enterprises tolerate tolerance, while others do not. I've heard of it. I talked to entrepreneurs, because they didn't agree with me at that time, so they left. Now, if you want to come back, I won't give you this chance. Different enterprises will have different understandings, which is related to the culture of their respective enterprises.

Netizen: If my rights are violated, how can I defend my rights?

Moderator: Teacher Pan, do you have any good suggestions for him?

Pan Gang: In other words, the atmosphere in our company is very good and there are many communication channels. First, if he is wronged, he can tell his superiors directly. Our company has a principle that you can't go beyond the direct leadership and report to a higher level, which will disrupt it.

If employees encounter difficulties that their superiors can't solve, they can appeal to their superiors. We have employee email, and employees can reflect various problems, and we will solve them in time.

Compere: What you said is what you are not satisfied with being a boss.

Pan Gang: This is the culture of an enterprise and how we got here. In our enterprise, including the past, I actively solved all the problems that I could solve in this work process, some of them could not be solved, or I had contradictions with my superiors on some individual issues. I will take the initiative to communicate. If the communication fails, I really think this enterprise is a key issue, and I will go to communicate with my superiors.

Moderator: We would like to invite two CCTV guests to talk. Do you have any good suggestions to solve when employees are infringed?

Zhan Wei: This must be solved in accordance with some national labor laws and regulations. Now that some systems have been strengthened, I believe there will be many professions, or authoritative departments and specialized competent departments to solve such problems.

Netizen: What kind of growth space does Yili provide for employees?

Moderator: This netizen is very brave.

Netizen: If I think I have the ability to become a very good ceo through exercise, does Yili have such an opportunity?

Moderator: Actually, I want to sit in your seat.

Pan Gang: Yili grew up step by step, and I grew up step by step in Yili in 1992. If this netizen's ability to control all aspects and so on is stronger than mine, I will definitely give in.

Moderator: In your program group, do you provide employees with such promotion opportunities?

Zhan Wei: It seems that we are not an enterprise structure yet. The structure of TV stations is divided into different majors, such as directors, photographers, presenters and planners, which are different. Of course, there are generalists. It is appropriate for him to do this once, and it is not bad to develop it into another time. It is difficult to go up step by step like an enterprise, and there is a lot of space. Of course, it does not rule out that many people are producers now.

Netizen: The most profound performance of enterprise competition is talent competition. Yili is a highly responsible and hopeful enterprise. As an ambitious strategist, how will you develop and adjust Yili's future employment concept?

Pan Gang: Yili is a constantly improving and growing enterprise, and it has the same idea in the use of talents. We should constantly learn from the good experience of other enterprises in personnel management, and at the same time adjust and innovate according to the actual situation of enterprises. In terms of talents, we will provide him with a good space for him to realize and develop in Yili.

We have summed up some concepts for several types of people: one is the opportunity for empowered people, which is fully reflected in Yili. As long as you have the ability, regardless of your age and qualifications, as long as you have the ability and ability to create profits for the enterprise, we will give him room for promotion, which is also related to Yili's guidance.

There is another employee who can't do well, and we will help him grow. We pay more attention to capable positions, and this kind of opportunity is given more. In the next step, with the development of the enterprise, we will also help those employees who have not succeeded in Yili and their personal values have not been well reflected, and we will also help them grow. Finally, the team will become an internationally competitive team.

Netizen: If I am an employee of Yili, what qualities does General Pan value most about me? Can you give a unique employee development system?

Pan Gang: Yili has a perfect human resource management system. We have a complete system of personnel training, recruitment and promotion. We are more concerned about whether employees are dedicated. Personally, they have both ability and political integrity.

Moderator: Is there an evaluation and development system based on company values?

Pan Gang: Our company has a perfect human resource system, from training and recruitment to performance appraisal to career planning. Yili has also implemented this system in recent years.

Moderator: Just now we were talking about a good employer. What kind of company do we think is a bad employer, that is, what kind of company do we think is the worst employer? Please talk to three people.

Liu Ge: On the Internet, we have also done a lot of surveys, including what kind of boss people dislike the most. At present, the boss people dislike the most is narrow-minded, simple and rude, which is the favorite of employees and the boss's mantra. Some bosses often say that a cat with three feet is hard to find, but there are many people with two feet. Do you have a brain? I've told you many times, and it's still like this, so it's necessary.

In fact, we also conducted a series of surveys online. When giving feedback, we will also publish some such survey contents, that is to say, what do you dislike the most? In fact, the situation of enterprises is not the same. Sometimes it's small enterprises, some are medium-sized enterprises, some are large enterprises, small enterprises have problems of small enterprises, and medium-sized enterprises have problems of medium-sized enterprises.

An ordinary employee will have obvious feelings for his boss. In fact, his feelings for this company are more from his immediate boss. In this case, if the company's various systems are complete and create such an atmosphere, it shows his loyalty to him and has very good requirements for the management team of the enterprise. With such a requirement, employees can feel the feelings of this employer in the whole enterprise. In other words, my dissatisfaction with the enterprise may be because my immediate supervisor doesn't respect me, care about me and train me, so it is avoidable for the enterprise to do well. On the contrary, your management is not in place and your managers are different. In this case, employees feel different about the enterprise.

Pan Gang: A bad employer thinks from the employee's point of view. If this enterprise can't give employees a sense of accomplishment and security, including distrust of employees, it is not a good employer. At the same time, if it is expanded, this enterprise has no sense of social responsibility, evades taxes and even does not pay social security to its employees. Must not be a good employer. At the very least, we should take social responsibility and be willing to take responsibility. This enterprise will be a good employer.

Netizen: Is the growth environment provided by Yili for employees competitive with its peers? What are the specific aspects?

Pan Gang: We can provide a competitive growth environment for our employees. Yili has retained some excellent talents, including constantly mobilizing the enthusiasm of employees. We also involve employees in the current business growth plan. We have institutional guarantee, reasonable suggestions and detailed rules for the implementation of rewards. Through these systems, employees can actively participate in enterprise management.

We provide opportunities for employees to compete for positions. As long as there are some good jobs and some challenging jobs, our employees should first openly recruit in the enterprise. After there is no suitable person in the enterprise, we will definitely challenge the recruitment.

In this way, employees feel that there are many opportunities within the enterprise. In addition, we have conducted a lot of training. There are specialized training institutions in our enterprise to provide all kinds of training for employees, both short-term and long-term, so that employees can not only achieve something, but also grow. And your company has invested a lot of energy to help him grow and create conditions for this employee.

Netizen: Now the dairy industry is very competitive. Does Yili feel a lot of pressure?

Pan Gang: Any industry can be under pressure. The dairy industry has developed very well these days, including the top 24 foreign-funded dairy enterprises that have entered China. In fact, the environment Yili is now entering is already an international competitive environment.

However, in this process, Yili became the first in china dairy. We think this pressure is Yili's motivation, and we are in the first place. At the same time, due to the huge risk of dairy industry, Yili actively advocates a concept. It can also be said that the first thing we mentioned was the success of Yili. I've said it many times. First of all, we are in a very good industry, and the first place is Yili's own efforts.

I also hope that our peers and our competitive enterprises will become stronger and stronger. We don't want them to get weaker and weaker. Only when enterprises in various industries become stronger and stronger will there be pressure from our point of view, but the overall profits will become stronger and stronger, and other enterprises will continue to grow in the process.

Netizen: Mr. Pan, do you have any requirements for middle-level leaders of enterprises? What kind of people will get your promotion from the middle-level leaders you are directly responsible for?

Pan Gang: I think the average age of our management is 35. In our management, everyone comes from the front line. After graduating from school, everyone is working hard, and many of them are spelled out in this industry. I have requirements for them, asking them to be dedicated and responsible. In fact, our team is excellent.

Everyone thinks that we have such a good platform and such a good culture. Only through hard work can we make the platform of the enterprise better and better. When the platform of the enterprise becomes bigger and bigger, the personal value can be better reflected. I feel that the environment in Yili is very good.

Netizen: This year is an eventful year for the dairy industry. I often pay attention to such news. The first is the milk withdrawal incident of Bright Milk. For example, Nestle milk powder has excessive iodine. If a company exposes such a thing, do you think it is still a good employer?

Pan Gang: Many things have happened in the dairy industry this year. Although some enterprises have problems, the dairy industry is still developing and becoming more standardized and mature. The scale of the whole industry, the equipment level of the industry and the overall operation ability of the industry have been greatly improved.

Yili always insists that food safety must be guaranteed if it wants to develop and grow. At the same time, we pay attention to the interests of our consumers, shareholders and investors, as well as all sectors of society, including our ability to become a sponsor of the 2008 Olympic Games this year. On the one hand, Yili is building its own brand, combining with the Olympic Games, on the other hand, it is also paying back to the society and paying attention to some major events that are beneficial to our Chinese nation. As long as your enterprise becomes stronger and your employees have stronger profitability, they will be more dedicated, so that your enterprise will have good performance and good development.

Netizen: What does Yili think of corporate social activities now? Besides taking part in the absolute challenge, are there any other activities to build your brand?

Pan Gang: When we choose our partners, we have a fixed position. We must choose high-grade, high-quality and high-brand activities, because we are the first in the industry, including our brand value of 65.438+0.36 billion. When we choose some partners, we prefer to maintain quality.

Moderator: What is the difference between Yili's brand characteristics and other peer companies? What is the biggest feature of Yili?

Pan Gang: In the development of Yili in recent years, we are considering a communication with consumers, so that consumers can really feel that Yili is around them and think about their interests.

We first mentioned a brand from grassland, which is natural, natural and healthy for consumers. On this basis, we have introduced the most advanced equipment with the highest degree of automation in the world through the upgrading of equipment level, and we have also established the largest and largest factory in Asia, so that consumers can truly feel that the quality of products provided by Yili should be guaranteed through this upgrading.

We have also reached a spiritual communication with consumers, so that consumers can truly feel the health, nature and harmony created by Yili. At the same time, it really makes consumers feel the support and help of Yili to our consumers in the process of continuous development, which can make him realize his dream.

Moderator: It is very important for a good employer to make his employees work happily. How should employees relieve stress? What are you born to do?

Pan Gang: Especially a big enterprise like Yili, on the one hand, it is really facing great competitive pressure. As I said just now, enterprises will create many adjustments to improve their lives, improve their working atmosphere, and make them happy and have a sense of accomplishment.

At the same time, our employees have a sense of accomplishment, and * * * has such a good brand. Including our sponsorship of the Olympic Games, it is actually a great thing for employees to be excited and satisfied. As for myself, I will try my best to adjust my schedule and arrange some time, because I am very busy at work now, and it is difficult to do some activities, and I also like playing table tennis and badminton very much, so it is difficult to have time to do it.

However, I think a good manager should first adjust his mental state and life, and I will work hard in this respect in the next step. My subordinates often urge me to have more time to do sports. First of all, in order to do my job well, I must have a healthy body. At the same time, in the process of work, I just mentioned that I can feel a sense of happiness and accomplishment by constantly challenging some difficulties in my business.