Beauty and hair salon activity plan

In order to ensure that things or work are carried out at a high starting point, with high quality and at a high level, it is often necessary to carry out detailed plan preparations in advance. The plan is the most complex type of plan. How should the plan be formulated? The following are the beauty salon activity plans I have collected for everyone. You are welcome to learn from and refer to them. I hope it will be helpful to everyone. Beauty salon activity plan 1

1. Give haircut cards to reward old customers

All customers who have a haircut in our store will be given 6 haircut cards (valid for 1 month) , the purpose of this is to attract customers and increase the number of customers in the store

2. Get a perm for 0 yuan and take the film back home

Any customer who buys the film in the store will receive a gift of 1 perm, for example: 380 yuan for a set of laminations, and a free perm worth 280 yuan. This can stimulate customers to do perms, increase the popularity of perms and dyes in the store, and also bring greater customer flow to the care department

3. Three people traveling together, one person free

Stores can launch activities for multiple people traveling together, one person free of charge on appropriate holidays, which is conducive to customers traveling together and interacting with each other. Referral

4. Joint venture promotion

Make some free (or ultra-low-priced experience cards) and give them to neighbors in different industries (for example: beauty and body care, cosmetics Specialty stores, brand clothing stores, and other occasions that are frequently visited by groups with spending power can be considered)

5. Lottery activities

All new and old customers who often visit the store can be considered To enjoy a lottery at the end of the year, or under the name of a certain festival, store celebration, etc., the lottery box must have a high prize rate (one free hair cut, one 20% off perm and dye, three free blackhead removals, etc.)

6. Complimentary care set after perm and dyeing

For customers who want to perm and dye, we can recommend customers to do our designated perm and dyeing package, and then have a care set as a gift. For example: there are 88 in the store Perm and hair dyeing are also priced at 88 yuan. If you perm + dye, it will cost 176 yuan. We immediately recommend customers to get a perm and dyeing package for 198 yuan, and there is also a free toiletry set worth 88 yuan, which is equivalent to It only cost 110 yuan to get a full head perm and hair dyeing. On average, the perm and hair dyeing cost only 55 yuan each. What’s more, it’s a great value!

7. Cooperate with nearby large supermarkets and hypermarkets

Negotiate with the person in charge of the mall. Customers who purchase a certain amount of items in the mall can sell haircuts and blackhead removal at the hair salon with receipts.

8. Valentine’s Day event

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Stores can launch beautiful Valentine’s combination hairstyles on Valentine’s Day and give them polite gifts (such as chocolate + roses, etc.)

9. Time-scheduled promotion method

Stores You can offer free haircuts (or ultra-low discounts) at a certain time of the day to make up for the zero benefit of the store's cold periods. For example: haircuts are free between 10 and 15:00 every day, but hair washing charges remain the same. Collect (or charge only 7 yuan for a haircut (simple Chinese rinse + haircut) to attract customers) through such activities to give away the economic benefits of free time;

10. Send photo stickers for styling

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For younger customers, we can adopt the method of styling and gifting photo stickers to attract them to do various styles, thereby guiding consumers to consume wildly

11. Recharge milk

Customers who recharge up to a certain amount in the store can receive a box of boxed milk as a gift, so that customers can feel that the store's promotional activities are real benefits to customers, rather than simply giving away items from the store itself;

12. Customers who come to the store to have their hair washed fifteen times a month will receive a free perm.

Through such promotional activities, several purposes can be achieved.

(1). We can set the price of free perms at 300 to 500 yuan, which can change customers’ perm consumption habits in the future and improve their consumption levels.

(2). Shorten the consumption cycle. Customers may have had their hair permed once every three months, but because the store provides free perms, the perm cycle has been shortened to once every two months.

(3). Old customers bring guests.

The event design does not limit individuals to wash their hair, but a customer only washes his or her hair less than fifteen times a month. Therefore, old customers will bring their friends and family members to the store to have their hair washed, and these people become new customers.

13. Customers who have permed hair and receive hair care on the same day will receive a discount on the hair dyeing package.

The original price of a set of all-purpose romantic and lossless perm is ss yuan + the original price of beautiful hair dyeing is xx yuan. The original price of Ginger Therapy Mask is xxxx yuan package discount.

B set of all-purpose romantic non-destructive perm original price xx yuan + ginger therapy hair care original price xx yuan package discount

14. Haircut card discount card application activities:

Wash Cut and blow the card three times for xxxx yuan, special price xx yuan, and get a free film worth xx. VIP guests who purchase on the same day can purchase beautiful youthful hair dye for only xx yuan (excluding washing, cutting and blow-drying, valid until the year, month, day)

15. Prepaid card discount plan

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Bronze card VIP:

Stored value is 1,000 yuan, and the actual consumer benefit is 1,200 yuan

Silver card VIP:

Stored value is 1,600 yuan , the actual consumption amount enjoyed by consumers is xx yuan

Gold VIP:

The stored value is 3,000 yuan, and the actual consumption amount enjoyed by consumers is 4,000 yuan

Platinum VIP:

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With a stored value of 5,000 yuan, the actual consumer credit is 7,200 yuan (limited to 10 consumers)

16. Referral points reward activity

For those who are already a store As a member, you can promote it like this: Any customer who is introduced to our store through a member can immediately enjoy the corresponding discount by reporting the member's card number and name. And the member can also get points. The more points, the more discounts the member will enjoy; this can stimulate old customers to bring new customers, become store clerks, and achieve silent sales;

　17 , Thanksgiving promotions

For store members, we can launch promotions on festivals such as Father’s Day, Mother’s Day or Children’s Day. Members who bring their relatives to the store for hairdressing projects (except for individual high-cost projects) can enjoy them. Free, making the store full of human touch and winning reputation;

18. Free trial promotion

Free trial promotion is launched by hair salons to attract new customer groups or to develop new projects. A kind of promotion method that allows customers to experience consumption first.

Usage method: The hair salon gathers customers with certain needs and provides customers with free trials at a fixed time, allowing customers to experience the effect first and then cultivating customers to become main customers. Then do the next free trial, and then enter the next cycle.

19. Consumption points gift promotion

Consumption points are a method adopted by hair salons to give back to old customers, so that after spending a certain amount of money, old customers can get bonuses from the hair salon. Some gifts are given to encourage customers to continue consumption and bring them a kind of spiritual comfort.

How to use: The hair salon first sets a certain number of points. Customers who reach a certain amount of purchases will get certain points, and then they can get products, gifts, treatments, etc. from the store, and can also participate in other preferential activities.

Special reminder: The amount does not have to be too high, you can make small rebates or large rebates.

20. Frequency promotion

Frequency promotion is a variation of the most conventional promotions in hair salons. It is an incidental promotion after customer consumption, allowing customers to feel that there are more discounts. It can stabilize the people who are about to become regular customers of the hair salon.

Usage method: The hair salon can set up that after the first few hair cuts, the customer can have a hair salon designated hair care project for free, and after the few hair cuts, it will be free again, and the number of times is a promotion. paragraph, set it with this

21. Discount promotion

Discount has always been an important means of commercial promotion. It has a strong effect of attracting attention and stimulating the desire to buy, and Has immediate effect.

How to use: Discount promotion is the most commonly used promotion method in hair salons. In response to this promotion method, hair salons launch different discount products according to different seasons and festivals, use certain low-priced products to stimulate customers' desire to consume, drive the sales of other products, or allow customers to try a new item when it is launched. Promotional means that can carry out discounts.

Special reminder for Zhengzhou Beauty Salon School: During discount promotions for hair salons, if a business project is a beauty salon long-term project and a basic guarantee project, try not to discount, but try to give a discount on development projects or supporting products. Appropriate discounts for customers to promote consumption. Beauty Salon Activity Plan 2

1. Activity Name:

Style Show Contest (tentative name)

2. Activity Purpose:

< p> With the theme of "fresh and fashionable campus show"

3. Activity goals:

(1) Students: enrich university life, provide a platform for students to express themselves freshly and express themselves Actively participate to achieve the effect of a communication platform.

(2) Customer aspect: Enter the campus with a friendly side and promote relationships with students in an interactive way, so as to better penetrate the campus market and increase its own visibility.

4. The specific process of the event:

(1) At least half a month in advance, use the "Campus Fashion" newspaper and the "Chasing Campus Bar" website as media to vigorously promote this event , to lay the groundwork for the start of the event.

(2) Professional Group: Winning over various barber shops that meet the campus consumption level, providing fixed-page advertising space in newspapers at half-price discounts, and merchants providing hair styles designed by themselves in-store (for school students) As a model, this will be better recognized by students, so that students can truly participate and improve credibility), and the photos will be displayed side by side in our company's newspaper, with the name of the store (this is also an advertisement for the merchant). At that time, our company will provide a special event column. (Merchant can also provide a short text to introduce the design concept)

(3) Non-professional group: Let students from each school participate and design their own, with colors and hairstyles as they wish, but they must be "fresh and fashionable" With the theme of "Campus", you can use your mobile phone or other digital products to take photos and send them with your signature to our company's mobile phone, email or website that is dedicated to receiving pictures. After sending, leave your specific contact information so that we can contact you in time to deliver the prize after you win. .

(4) National interactive participation, our company guarantees the printing and distribution of newspapers. During the event, anyone who sees this information can participate in this event. The voting method is: choose the design you think , the professional group and the non-professional group will be judged separately, and everyone has the right to vote (but each mobile phone number or website member can only vote once per day). We will count the votes in a "transparent" way, and each merchant and student will Can be supervised.

(5) The deadline is set at the beginning of the event. All votes cast after the deadline are invalid. The deadline is the deadline. The winner of this event will be determined based on the number of votes. The winner is the winner.

5. Award settings:

Champion Award: one each for the professional group and non-professional group; Excellence Award: 3 for the non-professional group

6. Award content :

Professional group: You can avoid advertising fees during the event, which is equivalent to free publicity and increase visibility. Non-professional group: The champion award can be obtained by the professional group champion. The xx excellence award provided by the champion store for free can be obtained by other barber shops. Corresponding gifts provided. Beauty salon activity plan 3

Activity background

The Mid-Autumn Festival is one of the three traditional festivals in China. The Mid-Autumn Festival activities focus on "Mid-Autumn Festival is more intense" as the main line of activities of the hair salon, highlighting "reunion", "gifts", "affection" and other festival characteristics, striving to sell the highest number of hair salon items, while bringing customers experience and creating a hair salon The store has a good reputation.

Event time

Event content

During the event, designated hair perming, hair dyeing, and hair straightening items only cost 19 yuan. Comes with a 45-day super long warranty period. During the warranty period, if the customer is dissatisfied or the style is deformed, they can go to the hair salon to have it redone for free.

History

Big discount

During the event, customers can purchase a hardcover version of Ang's styling pre-dyeing and perming care set for only an additional 50 yuan. Receive a free perm or hair coloring worth NT$280

Customers who purchase Ang's Oil Control Balancing Shampoo (750ml) for only NT$218, and + NT$40 will receive a perm or perm worth NT$220 once.

Customers who purchase Ang's Oil Control Balancing Shampoo (320ml) for only RMB 128 + RMB 20 will receive a perm or hair perm worth RMB 180.

Dyeing and perming

Upgrade

During the Mid-Autumn Festival, if you recharge your membership card over 300 yuan, you can enjoy a 25% discount and receive a pre-dye or perm treatment.

If you recharge your membership card with a one-time recharge of 500 yuan, you can enjoy a 25% discount and three free post-dye and perm treatments.

If you recharge your membership card for RMB 1,000 at one time, you can enjoy a 30% discount, four free treatments, and a bottle of Ang's styling and nourishing shampoo.

If you recharge your membership card with a one-time recharge of 20xx yuan, you can enjoy a 35% discount, a set of Aon's styling hardcover version, and a bottle of Aon's styling nourishing and nourishing shampoo.

Recharge

Send, send, send

Event preparation

1. SMS promotion. Use the SMS bulk messaging platform to promote events, and deliver the salon's discounts to guests through text messages through the salon's guest archives.

2. WeChat Moments promotion. Make a poster for the Mid-Autumn Festival hair salon event. Customers can forward the poster to their circle of friends and get 50 likes. If they shop in the store, they can enjoy a free head spa with the screenshot.

3. WeChat public account promotion. Tweet on the salon's public account in advance to warm up the event and inform them of the event's discounts.

4. Flyer promotion. Beauty salon activity plan 4

1. Activity theme

To welcome the National Day, the salon will give gifts with surprises!

2. Activity time

From xx, xx, 20xx to xx, xx, 20xx

3. Purpose of the event

1. Through this National Day promotion, increase the visibility and popularity of the hair salon Brand influence; increase new customers and stabilize old customers; stimulate the consumption desire of National Day customers and increase the turnover of hair salons; make customers feel good and enhance the brand image.

4. Activity content

(1) Hairdressing package at a discounted price

On the day of the event, the salon launched a hairdressing package worth xxxx yuan, including washing, cutting and blow-drying , hair dyeing, ion perm, and styling are integrated hairdressing activities to create a full range of services for customers entering the store during the National Day. It also comes with a statement that if you are not satisfied within one week, you can have it redone free of charge, so that customers can enjoy high-quality services.

(2) Limited edition hairdressing packages

Nowadays, many businesses like to make limited edition promotional packages to win the favor of customers. Indeed, many customers will be attracted by "limited edition". At this point, the hair salon can also launch a hairdressing package of xxxx yuan for the first ten customers entering the store on the day of the event, including hair cutting, ceramic perm, care, and of course, small gifts carefully selected by the hair salon.

(3) Group purchase of hairdressing packages

Nowadays, many young people like to go online to buy some things in groups. Not only are the prices favorable, but the quality is also guaranteed. Therefore, some hair salons will also conduct holiday group buying promotions on group buying websites, so good promotional content is the only way to attract customers' desire for group buying.

Hair salons can launch promotions during the National Day Double Festival to refund xx yuan for spending xxxx yuan or more, or the first 20 customers entering the store can enjoy the high-end hair care products that the salon has improved.

(4) Family Hairdressing Package

As everyone knows, each of us needs haircuts and hair care, so hair salons can launch family hairdressing packages for parents to bring their children. When you get up to get a haircut, the hairdresser can also ask the barber to design some mother-daughter hairstyles, or father-son hairstyles, to stimulate the whole family's desire to get a haircut together.

5. Promotional precautions

1. Before holding promotional activities in a hair salon, ensure the quality and safety of all hair products to avoid harming customer safety.

2. All staff in the hair salon must have a good understanding of their job responsibilities in advance, that is, they know what they will do during promotional activities to avoid causing confusion among personnel.

3. After the hair salon has formulated a promotion plan, it must first start to promote some activities, such as making display racks, posters, or Weibo promotions to let customers know the promotion content of the hair salon. Beauty salon activity plan 5

(1) Promotional success case:

Customers come to the store to have their hair washed fifteen times a month and get a free perm.

Through such promotional activities, several purposes can be achieved.

1. We can set the price of free perms at 300 to 500 yuan, which can change customers’ perm consumption habits in the future and improve their consumption levels.

2. Shorten the consumption cycle. Customers may have had their hair permed once every three months, but because the store provides free perms, the perm cycle has been shortened to once every two months.

3. Old customers bring guests. The event design does not limit individuals to wash their hair, but a customer only washes his or her hair less than fifteen times a month. Therefore, old customers will bring their friends and family members to the store to have their hair washed, and these people become new customers.

4. Increase the designer’s reputation and the store’s popularity. If an old customer is satisfied with the designer's service, the customers he brings will definitely request the services of a certain designer, thus increasing the degree of designation. When carrying out this activity, you may need to promote it through the media (flyers, etc.). This will shock the business district. As a result of word-of-mouth, the store's popularity will also increase invisibly.

5. Such activities will inevitably mobilize all the manpower in the store. The number of customers coming to the store to wash their hair will increase, and the store will be busier. However, in order to achieve the purpose of promotion, the service quality must be more delicate. Although the hair perm is free, it is more attentive than usual. With the mobilization of all people, it will definitely boost morale and achieve the effect of increasing team spirit.

6. After the entire activity is completed, the skills of employees will definitely be improved.

Many people may suspect that giving a free perm may cause the store to lose money, and the gain outweighs the gain. In fact, this is not the case, because the customer will not reduce the number of perms because you give him a free perm. He may have perms five times a year instead of four times a year. In addition, the boss only needs to pay more for perm water and assistant bonuses, which are about 50 to 80 yuan. Spending such a small cost can reap great benefits. Because the number of customers coming to wash their hair has increased significantly, the profits gained are far greater. Much higher than the cost of a perm.

By carrying out such activities, the boss does not need to worry about costs, but can improve performance. The designer's performance can grow, and the assistant's bonus is expected to increase.

(2) Promotion failure case: 40% off on hair perm.

Discount activities that were originally thought to improve performance have the following shortcomings:

1 Reduce in-store revenue. The original price of a perm might have been 200 yuan, but because of the 40% discount, it became 120 yuan, and the store lost 80 yuan in revenue.

2. Discounts cannot create attraction. For old customers, they don’t come to the store to get their hair permed because of the discounts. They probably want to perm their hair. For new customers, discounts are not very attractive because there are too many discounts like this.

3. Consumption levels have declined. In the past, a customer might be used to getting a hair perm that cost 200 yuan, but now he only has to pay 120 yuan. In this way, his consumption habit may change to a hair perm that costs 150 yuan, and his consumption level will drop.

4. The cycle is extended. Customers originally need to come to the store to get their hair permed after a period of time, but because the store regularly holds promotions and discounts every year, customers will deliberately wait until the discount period before perming their hair, which will inadvertently extend the perm cycle.

Key points to understand in discount activities

If promotion activities are set up improperly, not only will they not be able to achieve the goal of promoting sales, but they will most likely lead to counter-effects.

However, as in the case of [40% off perm] mentioned above, it is not completely unfeasible. If you can grasp a few elements, you can still turn resistance into help, turn negative into positive, and achieve the goal of improving performance.

1. Improve customers’ consumption levels. The customer was originally used to pressing for 200 yuan. At this time, you can suggest that he change the price to 500 yuan. He does not have to spend a dime more, but he can enjoy better services. From this way, the consumption unit price can be increased to balance the loss of discounts, so that the store's Income will not be reduced.

2. Old customers must beget old customers, that is, customers bring customers to the store for consumption. During the discount period, we must try to get old customers to bring new customers, so that the promotion of this activity is meaningful.

3. Do not inform customers in advance. If the news of the discount is known to customers in advance, it is likely that the customer will wait until the discount is available before getting a perm, thus prolonging the consumption cycle.

If a customer only realizes that it is a discount period when they come to the store, they are likely to get a perm in advance and shorten the consumption cycle. Only in this way can the purpose of the discount and promotion be achieved.

If a discount promotion fails to grasp the above three key points, it is doomed to failure. It is better not to implement it, lest the gain outweighs the loss. In the past, many hair salons implemented discount promotions successfully, but some failed. This is the reason . In addition, discount promotions may lead to a rapid increase in the number of customers in the current month, but a significant decrease in the number of customers in the two months before and after. This is an issue that must be carefully considered when implementing discount activities.