Who is the boss of Shanghai Feidiao Electric Appliance Group Co., Ltd.?

Xu, a representative of Wenzhou Municipal People's Congress, was awarded the title of "Shanghai Excellent Socialism with Chinese characteristics Career Builder" and "Shanghai Excellent Staff Friend" at the 4th and 5th National Conference of Township Entrepreneurs.

Brief introduction of Xu

Born in 196 1 February 1 Wenzhou City, Zhejiang Province.

Mr. Xu, chairman of Feidiao Group, representative of Wenzhou Municipal People's Congress, member of the Standing Committee of Shanghai Songjiang District Political Consultative Conference, president of Wenzhou Longwan District Electrical Appliances Association, director of Wenzhou Charity Federation, director of Wenzhou Federation of Industry and Commerce, director of Guangzhou Branch of China Electrical Appliances Industry Association, vice chairman of China Electrical Appliances Industry Association Electrical Accessories and Controller Branch, and member of the Standing Committee of Shanghai Songjiang Federation of Industry and Commerce, was awarded the title of the fourth and fifth national township entrepreneur. In 2005, he was awarded the title of "Shanghai Excellent Socialism with Chinese characteristics Career Builder" and "Shanghai Excellent Staff Friend".

A big team from a small workshop

Like most Wenzhou businessmen, Xu grew up in an entrepreneurial atmosphere, leading all the way, and came out to work hard in his teens. With the upsurge of electrical switch manufacturing at that time, Wenzhou opened a family workshop of autocratic switches. Unexpectedly, since then, I have formed an indissoluble bond with the electrical switch and regarded it as a lifelong career.

With a certain scale, Xu doesn't want to be confined to a corner of Wenzhou, and he is eager to have a bigger stage to show his skills. In the late 1990s, Xu came to Shanghai, bought 300 mu of land in Songjiang Science and Technology Park and started his second venture.

Xu has a keen sense of marketing. He said that marketing depends not only on passion, but also on rational analysis. He feels that with the sustained and rapid economic development in China, the main demand of the people is to improve their living conditions after eating enough and wearing warm clothes, and wall switches are needed for building and decoration, so the market demand is great! However, compared with international predators such as ABB, Siemens, Schneider and Panasonic, the brand awareness of their products is difficult to compete on the same stage for a while. So he decided to compete in the wrong place, giving up the first line (big cities such as municipalities directly under the central government) and the second line (provincial capital cities), and specializing in the third line (prefecture-level cities), the fourth line (county towns) and the fifth line (towns). After more than ten years' efforts, Feidiao Company has set up agents in all prefecture-level cities in China and further distributed them to counties and townships. Xu said with a smile, "After all, most people in China live in the countryside. If they occupy the rural market, they can occupy the largest market share. " This statement is correct. By 2008, the wall switch of Feidiao has accounted for 6% of the national market share, with an annual output value exceeding 700 million yuan, ranking second among more than 2,000 switch manufacturers in China. Xu confidently said that this year, the market share of flying sculpture will reach 10%, and the annual output value will reach about1300 million, and it will definitely take the top spot in the industry.