Is it good to study fashion design and get a job?

Many friends are interested in fashion design and like beautiful clothes, so is fashion design a good job? The following is "How about studying fashion design for employment?" I arranged it for your reference only. Welcome to reading.

Is it good to study fashion design and get a job? First, the status quo of fashion design industry

The main employment directions of traditional fashion design are brand companies, foreign trade companies and processing enterprises. Mainly brand companies (including joint ventures and stall operations at home and abroad), designers mainly design and develop for the domestic market, which is still the main direction for designers to receive. There are many relative employment opportunities, rich types of jobs, wide geographical distribution and relatively high turnover rate. Similar to processing enterprises, foreign trade companies design and develop for foreign or domestic orders.

Although the demand for designers in such enterprises is not great, based on the huge number of foreign trade companies and processing plants in China, they also provide great job vacancies. However, the type of work is relatively single, the mobility is low, and it is concentrated in the coastal foreign trade import and export developed areas. At this stage, there is also an emerging industrial market that provides more jobs for fashion design, that is, e-commerce brands. They should also be classified as brand companies. However, due to its online sales, it is still different from traditional offline brands in effect and operation, which is mainly reflected in the designer's quick response and the operation of buying goods. Their employment is more unstable. Although there are many opportunities, they are concentrated in the Taobao Tmall system or the areas around Hangzhou where processing plants are concentrated.

Second, the overall employment situation

Graduates from good schools (Beijing Institute of Fashion Technology, Donghua University, China Academy of Art, etc.). ) Not bad. It is said that the employment rate can reach over 90%. This also includes those who start their own businesses. On the whole, the employment situation is not particularly good, but it does not mean that there are few opportunities. I think there are two main reasons.

First of all, people are becoming more and more picky now. There are many positions, such as Guan Peisheng in a large company, which require fresh graduates to practice in stores for 6~ 12 months. However, many people think that four years of study in college is just being a shop assistant, which is humiliating and uneconomical. This concept is actually quite short-sighted. This is actually a way for big companies to choose talents. It is precisely because most people can't do it, so in the end, what really stays is usually not more than 30%. These talents are the talents that the company really needs. These people can persist, which shows that they can bear hardships, have foresight, and don't care what others think and know to focus on their own path. These qualities are valued by big companies, but they are also qualities that most young people do not have. This is actually a self-elimination mechanism, so if these basic jobs are unwilling to go by fresh graduates, then the employment opportunities will be reduced by more than half. Secondly, traditional big brand companies will indeed reduce expenses and reduce some jobs during the transition period. We will certainly be more cautious when recruiting new people.

Third, employment consultation.

How can students majoring in fashion design find suitable jobs? First of all, you need to choose a good boss, which is more important than choosing a good company. Secondly, if you don't know what a good boss is, it is relatively reliable to choose a well-known big company, especially a listed company. But in any case, as an adult, you should have a certain ability to distinguish right from wrong. On the premise that the company is reliable, no matter how low the post is, go in and talk. Start with the clerk and take your time. If you perform well, there is a great chance of success in internal transfer. In a word, we should take a long-term view.

Extended reading: employment direction of fashion design major 1. Design department of brand clothing enterprises

Mainly focus on their own brand clothing design, but domestic brand clothing enterprises seem to pay more attention to marketing, design investment is far less than sales expenses, compared with international counterparts, there is a big gap. In addition, it is difficult for excellent designers to form their own distinctive product styles, and they are easily influenced by fashion trends, resulting in serious homogenization of multi-brand products and low added value of products. Enterprises with low added value are reluctant to invest, and the value of not investing is even lower. Thus forming a vicious circle.

Second, clothing ODM enterprises

ODM enterprises with certain design ability will design styles that meet the style of specific brand clothing enterprises according to the design scheme of brand clothing enterprises for customers to choose, and will not charge design fees separately. The main purpose is to obtain the follow-up processing fee of relevant design styles and obtain a higher gross profit margin than OEM.

Third, professional fashion design enterprises.

According to the scale, it can be divided into: 1. The fashion design studio, which only provides design services, does not have its own production line, does not organize outsourcing production, and simply provides design solutions or makes sample clothes for brand clothing enterprises. This kind of design company only carries out directional design according to the needs of customers after accepting the design entrustment of specific customers; Sometimes, such design companies will not design for specific customers according to market trends. If the design prototype is purchased by customers, they will charge design fees according to the specific requirements of customers and provide follow-up design services. The second is a clothing design enterprise that provides supporting organization and production services. You can organize your own production line and outsourcing manufacturers to integrate the front-end value chain of clothing from design to finished products. Clothing design enterprises that provide supporting organization and production services can not only provide supporting services for design business, but also help customers shorten delivery time and save resources and time before customer terminal sales.