How to stand out from the crowd with a sense of quality when driving Angkewei S Avia?

Angkewei S Avia's window was knocked on again and again by bosses from all corners of the country.

However, the number of direct opening doors is relatively restrained. After all, after being caught off guard several times, I have decided to lock the central control directly.

The appearance introduction of Angkewei S Avia can come to an end here.

After thinking about it, the only factors that can make a group of big men see it are my face and Angkewei's face.

By contrast, I realized that the latter was the correct answer.

The actual situation at the scene is that the curiosity of these brothers and uncles is not limited to what kind of car this is. Wheelbase, displacement and four-wheel drive are everywhere.

And then there is a question that must be asked, how much is this car?

"2 1.99-279900, our family is the best Avenir…… ... or you can read Avia. Now this car has a deposit inflation policy ... I don't understand, and this understanding is ok. This car has a cash discount of 1.5 million, and the sports version can be reduced by 20,000. "

After snapping my fingers to figure out the final naked car price, most people gave me a positive nod: this car can do it.

Who is the target audience?

However, a slightly embarrassing fact is that these brothers and uncles are not the core target customers preset by Angkewei S.

No product manager wants to make his model perfect; What you end up with is that infinity approaches zero.

Because it's too difficult to adjust.

Young people should look good and be fashionable; Middle-aged people should be calm; Little girls should be tall enough; Programmers want intelligent technology; The baby party wants space to go against the sky; Car critics ... car critics want it.

When you have screened all SUVs on the market according to the above requirements, the only model left is Cullinan.

So Buick's logic is actually very clear and smart. Since it is not the RMB off the assembly line of our own factory, we can't make everyone like it unconditionally. It is better to concentrate superior resources and specialize in a specific user group.

According to Buick's long-standing brand image and existing user groups, as well as the feedback from in-depth market research, Angkor S finally chose to find another way, give up being big and comprehensive, and turn to the embrace of quality camp.

These users are getting younger and younger, and their ability to accept new things is stronger. At the same time, their economic level is acceptable, and they are willing and able to pay for their products.

After the personnel are established, the next step is how to establish it.

For example, the design level must be the top priority of the whole car. You will find that the body proportion of Angkewei S is different from that of most competing products of the same level. Even though the car body is very long and the wheelbase is very long, the designer resolutely pulled out an ultra-long engine compartment and made the car body as wide and flat as possible to create a cross-border visual effect.

In the past, the electronic architecture of eCloud intelligent cloud only appeared on Cadillac, and Angkor S was the first Buick model to use this architecture. Under the blessing of this architecture, Angkor S supports the OTA upgrade of the whole vehicle, and the higher bandwidth can greatly reduce the upgrade time.

Moreover, in terms of smart cars, driver assistance and technology configuration, Angkewei S has really piled up a lot of good materials.

In other words, Angkewei S did not follow competing products to pursue big space, but put energy and cost on the shaping of quality sense. So if you want to label, then "boutique route" should be the most accurate option.

People speak highly of it, but cars don't.

This eighth-generation Ecotec code-named LSY? The powertrain of 2.0T+9AT is familiar to the extreme. Basically, you can think of Buick B-class upward models, and you can see this pair of CP when you open the hood.

Maybe Buick has seen through our thoughts and is thinking about changing the taste, so the test environment is a bit special: it is close to Qinghai Lake at an altitude of 3,200 meters.

I still remember that one or two years ago, I tested an SUV in Yunnan, which happened to be one of the core competing products of Angkewei S.

The powertrain of that car is a trump card of its brand. It has been carried on a large number of other models before, and there are almost no bad reviews in actual performance.

However, in the low oxygen environment at an altitude of about 3000 meters, the powertrain of that SUV has a serious backlash, which is manifested in the slow response speed of the gearbox, which makes you doubt your life, and the controllability of the vehicle is greatly reduced.

Why are you so sure about the altitude? Because shortly after that test drive, the brand organized a test drive of this SUV in Jiangnan Plain; All the above problems have vanished.

The adaptability of Buick Angkewei S to plateau is obviously much better. The power output of 2.0T is as smooth as ever. The output of 237 horsepower and 350 Nm is not as refreshing as that of the previous generation LTG, but it is also a helpless move because it has to compromise on fuel consumption and emission policies.

9 speed? HYDRA-MATIC intelligent gearbox is quite stable, and the normal acceleration shift smoothness is excellent; When accelerating in the middle, the gearbox can also understand the driver's intention well, and the downshift response is decisive and rapid. After sensing that the throttle continues to drop, it will continue to downshift and speed up without hesitation.

Therefore, although the low oxygen content at high altitude will inevitably have a certain negative impact on the power output, Angkor S still gives a high score on the controllability of the powertrain.

I'd like to try something non-aviation.

Counting this time, it is already the third time to get in touch with Angkewei S.

Previously, I had a short test drive of this new car at the Guangde proving ground of General Motors. Although the mileage is extremely limited, I can benefit from the rich road conditions in the test site, and I have established a preliminary understanding of the chassis of Angkewei S.

In a nutshell, the chassis of this car is awesome.

This time, the test drive experience on the open road 100 kilometers is similar to that before: this is one of the most powerful chassis models you can buy at the same price.

If you are more confident, it is not a big problem to remove the word "one".

In fact, it is not surprising to come to such a conclusion. It is not difficult to understand why you look down on the chassis of Angkor.

The front McPherson rear multi-link sounds a bit ordinary, but the front lower arm of Angkewei S is made of high-standard forged aluminum, supplemented by a full-frame six-point subframe, which not only reduces the unsprung weight, but also greatly filters the vibration and bumps from the road.

The rear-mounted multi-link is actually a rare five-link at the same level, which creates more abundant adjustment space for engineers. The bushing of the rear subframe is divided into rubber and hydraulic specifications, which greatly improves the driving quality of the vehicle.

The above configuration is standard for Angkor S and Angkor S Avia, but the latter of these two test cars also comes standard with CDC full-time active hydraulic vibration reduction system.

This set of shock absorbers can adjust the damping in real time according to the scanned road conditions, absorb the vibration as much as possible when passing through the bumpy road surface, and improve the supporting force of the chassis when driving fiercely. And according to the driving mode currently selected by the driver, the shock absorption will also be adjusted to the preset state.

The texture of the whole chassis almost reached the effect of Buick's official propaganda, and achieved an excellent balance between comfort and support. There is still some room for fluctuation in the critical balance point.

But the problem is coming, the Avia version of 279,900 yuan is destined not to be the main sales model of Angkewei S; The elite edition, luxury edition and S-sports edition, which will really set off the sales banner, are more related to the final reputation and sales of Angkor S.

One more thing, although the chassis skill of Angkewei S is profound, it is not a model for drivers. The reason is that its steering feel is slightly electronic, and the information transmitted to the driver through the steering wheel is slightly lacking.

So Angkor S Avia, in fact, is a car that can make you feel comfortable to drive, not very cool.

Overview of aluminum channel

In 2020, when almost all models are pursuing "beauty", the appearance of Angkewei S can be regarded as an accurate poke in the hearts of consumers who are eager for high-quality models.

The Angkor S is a model that can't be ignored at this level, and it has little to do with the endorsement of American sister Wan Qian.

Yes, it's really not big.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.